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Discoverand
Identify
Collect
Develop orRepurpose
Package
Value
Creating Solutions
Representing Intellectual Capital
2
Finding Opportunities for Underutilized IP
CONFIDENTIAL
agencyIP represents the intellectual capital, including patents and technologies, underutilized by corporations, developers and venture capital backed companies which becomes our raw materials for unlocking the untapped value through repurposing, packaging, selling or licensing into new fields of use.
agencyIP also represents established Trademarks and Brands which enables us to create unique opportunities for both the licensor and licensee.
INTEGRATION DEPLOYMENT
IntellectualProperty
-
Today’sCorporateCurrency
INVENTION &INNOVATION
There are a variety of areas where we harvest “underutilized IP.” These areas create a rich environment for further innovation and development.
Corporations hold tremendous amounts of Patents, Technologies, and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally, opportunities exist outside the parent corporation’s core areas.
agencyIP is cataloging and creating a library of “underutilized” IP as well as repurposing, marketing and discovering new fields of use, integrating technology and creating opportunities for the owner.
3
Underutilized and Abandoned Technology
CONFIDENTIAL
Creating New
Opportunities
Individuals
FailedCompaniesCorporate
Surplus
We are an agency that represents your technology and intellectual capital assets including patents, trademarks, copyrights, and know-how. We represent our clients to maximize value through licensing, sales, repurposing and exploring new fields of use.
Represented packages may contain any mixture of IP properties; from patents combined to create a portfolio to complete, patent-protected implementations of products with branding, industrial, software and hardware designs.
Catalog and database of intellectual capital assets from a variety of sources Experienced product professionals to package and enhance the properties for
maximum value Licensing, Sales, Manufacturing and Distribution Relationships Retail Relationships Product Designs for License/Manufacture Worldwide licensing, marketing and sales team
4
Maximizing Value
CONFIDENTIAL
Cutting edge:
Representing a variety of types of Intellectual Property Patents Trademarks Copyrights Know How — including implementation, process and procedures
Cataloging the intellectual capital assets Combining, enhancing and repurposing IP assets Enhancing existing and developing new applications/extensions of
technologies and trademarks to the marketplace
5
Building Upon your Intellectual Capital
CONFIDENTIAL
Copyrights
Patents
Innovate
DistributeManufacture
Repurposing and Marketing
Trademarks
agencyIP Refineries | Refinery Partners
6
agencyIP catalogs properties by industry and subject
Worldwide representation
Specialists assess the properties for quality and range of applicability
Additional innovation or other work may be initiated by agencyIP to
increase value
Experienced product managers in relevant domains assemble
marketable packages
agencyIP enhances the client’s IP through our worldwide relationships, the experience and skills of our team and the input from our Refinery Partners who have deep industry and technical knowledge that we can build upon to create potential new fields of use and revenue streams.
IP from companies and developers
of all sizes and maturities
Sorting and
Consolidating of
Patents,
Trademarks and
Copyrights as
well as industry
Know-how
Properties maybe repurposed
through (i) creation of new
IP and/or (ii) combination of disparate but
related IP
Cataloging of IP
Properties-
New Fieldsof Use
-Repurposing
IP andTrademarks
Offeredto
Market
“An Initial Look” is available for a limited number of our clients and “Refinery Partners.” This provides an early review of our inventory and opportunities before they go to market.
agencyIP performs an extensive review of the potential applicability of the IP along with mining for unaddressed opportunities then offering a variety of new opportunities when representing IP properties. Conceptual go-to-market plans and potential packages are then created.
7
Initial Look
CONFIDENTIAL
Access to third-party intellectual capital is crucial to fuel continued growth as the costs of organic research
and development continue to rise - our Initial Look delivers a unique advantage to our Refinery Partners.
IP Licensing, Sales, Integration
8
Patents Trademarks Copyrights
$10’s and $100’s of millions have been invested developing certain Technology, Patents and Products that become discontinued, are at end of life, have open fields of use or never made it to market.
Most owners of IP lack the resources, motivation, time, relationships or know-how to creatively explore and develop new markets as well as repurposing certain IP. agencyIP has the multi-client view and worldwide experience required to fully maximize and monetize your IP.
Know-how
9
The Power of Cataloging IP
CONFIDENTIAL
Innovate
CollectIP
underutilized
IP
Technology becomes underutilized for a variety of reasons and some technologies are cyclical.
This year’s failures may become tomorrow’s pioneers. agencyIP catalogs the underutilized and underused IP to find new fields of use and have them ready for the next market wave.
Added value can be maintained by creating or finding new fields of use.
The key to success is a worldwide footprint with access to IP users and creating a library of IP, our agencyIP “garden”.
Ideas
Repurposeor Create our
Library and NewFields of Use
PowerfulIP
Packages
agencyIP unlocks your IP
to create additional value
At times, our Product Development team may create new package combinations from the available properties in the agencyIP catalog or our Refinery Partners. Additional intellectual capital may be created or sourced to enhance these opportunities as well as repurposing IP.
Integration or improvement of the original intellectual capital, also creates “new IP opportunities.”
Additional Fees for Packaging will be applied in addition to agencyIP’s commission on the component technologies.
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Marketability | Packaging | Fields of Use
CONFIDENTIAL
IntellectualCapital
Repurposing
Extensions
of Use
Growth and Expansion
Enhancement
IP and Licensing Expertise
MarketingExpertise
IPMonetization
Expertise
Finance
BusinessIntelligence
BrandManagement
Full Service | Worldwide | Experience
Operations
Quality andCompliance
Expertise in the Management of Trademark Licensing Successful brand development Experience and relationships
12 CONFIDENTIAL
Trademark Licensees Meetings (yearly) World Wide, Regional and Yearly
Legal Support o Domain Names, Legal
Framework
Brand Advisory Councils
Trade Show and Communication Events
o CES, IFA, Press Events
Operational Marketing Guidance
o Website, Toolso Collaterals Validation
Quality Initiative : o licensed Products
Qualification, Qualityo Process Follow-up
Our Trademark Licensing Value Chain
License Contract
Management
License Quality &
ComplianceManageme
nt
ContractPrepare Offer &
Term Sheet
Identify & Qualify
Licensees & Targets
Determine Uses of
Trademark
Brand & Trademark Manageme
nt
Brand Development Strategy
o Brand Survey
Business Intelligence
Trademark Reference Contract
In House Legal Expertise and Ad Hoc Support From External Law Firm
Business Negotiation Expertise
Sales and Contracts Administration
o Execution, Follow-up, Management Amendments
IP Monetization Expertise
o Trademark Filing for Brand Coverage Expansion (Products and Territories
Finance and Controls o Cash Collectiono Desk Audit
Compliance Against Trademark Logo and Brand Policy
LOGO
Identify | potential uses of the underlying technology and strength of the patent assetsUseful Life | how long will this technology to be relevantDetectability | how easy can the use be determinedAvoidance | how important are the alternative technologies, solutions or implementationsTechnical Relevance | how relevant is it to the identified use
Initial Valuation and
Strategy
Execution Acumen
Initial Patent& Technology Assessment
Determine the range of the potential revenue contribution from the patent assets
• licensing in & out• product sales
Determine comparative valuation metrics:
• recent sales of patents
• recent litigation settlements & commercial deals
Packaging and Monetization Strategy development
IP Monetization Expertise
• Breadth of deals• Creativity
Preparation & Negotiation of Agreement(s)
• Deal Expertise• Business
Intelligence Contract Management
• Cash Collection• Auditing• Renewal
Negotiations
Our Patent Monetization Chain
13
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Creating a New IP Universe
CONFIDENTIAL
Innovate
ManufactureDistribute
Eco-systemFinancing
IP
15 CONFIDENTIAL
Creative Representation
for allIP Assets
Assessment
Pack
agin
g &
Inte
grat
ion
Valuation & Strategy
Worldwide Sales & Licensing Expertise
Discover
Create
Nurture
Develop orRepurpose
Monetize
Creating Solutions
Contact:Martin Pichinson | [email protected] Scott Francis | [email protected]