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Agenda

GiveIndia – The Organization

The Growth Story

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GiveIndia is a philanthropy marketplace which aims to ensure that resources reach the most effective organizations in an efficient manner

Vision

Mission

A strong “giving” culture where Indians donate 2% of their income every year to a

cause that matters.

A vibrant “philanthropy marketplace” to ensure that the most efficient and effective nonprofits get access the most resources

To promote efficient and effective giving that provides greater opportunities for the poor in

India

Operating Model

The fundamental premise of our operating model is that the donor is an “investor”

looking for “social returns” i.e. mostly the satisfaction of knowing the money made a

difference to someone else’s life

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GiveIndia provides a vibrant philanthropy marketplace bringing together non-profits and donors on a common platform using the power of the Internet

Non-profits get listed with

GiveIndia after a rigorous due-

diligence

Non-profits create donation options for listing on GiveIndia

GiveIndia – The Philanthropy Marketplace

GiveIndia undertakes

various campaigns to

attract donors

GiveIndia also sells its PRG program to companies

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The GiveIndia website is centered around selection of a specific cause and donation options for such a cause

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Donors receive a feedback report after 4-6 months informing them on how their money was utilized

What is a feedback report?

Report on how the money was utilised for every individual donation

Details about beneficiary/family and how the money made a difference to their lives

Verification visits at random to verify the same Report sent in 4-6 months

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Donors can also view their past donations and download receipts

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Non-profits, one of the key stakeholders within the marketplace are “listed” with GiveIndia after a strict due-diligence process

They should be non-political, non-religious institutions

At least 50% of beneficiaries should be from families earning below Rs 3000 p.m.

More than 2/3rds of the Directors cannot be related by blood or marriage

The salaries and travel costs of the Directors should be disclosed

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Low cost of fund raising, feedback reports and a large basket of NGOs are the key differentiators for GiveIndia which are difficult to replicate

Low cost of fundraising – Peak rate of 9.1% and an average 8% cost of fund raising is unparalleled in the Indian charity sector which anyway has a very low cost relative to US (23-45%) and UK charities (25%)

Feedback Reports –The GI model of being able to deliver feedbacks at this extremely low unit cost of <Rs50 per report (scalable down to Rs25 per fb) even with an SKU-wise order size as small as 10 units, is unparallelled in the world

Large basket of NGOs – 150+ certified NGOs and 500+ donation options where the certification is renewed each year and allowing people the choice to choose a donation option of his favourite cause

iGive – Ability to raise funds for a cause close to the heart of a fund raiser

Tax deduction receipts – Automatic generation/archival of receipts makes it easy for users to fetch the same while filing returns

Key Differentiators For GiveIndia

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GiveIndia’s has a very well-respected Board of Directors comprising some of the stalwarts of Indian industry

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Agenda

GiveIndia – The Organization

The Growth Story

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Organisation Founded Budget Staf

f Offerings

Resources BrokeredFunds Raised

(last FY)

Cost of Fund

RaisingCash

In-Kind Loans Volun-

teers

MissionFish(eBay Giving Works) 1999 $4.0million 21 17,000+ √ - - - $103 million 4%

Kiva 2005 $5.4 million 32 300(Daily) - - √ - $26.0 million 21%

DonorsChoose 2000 $7.4million 61 12,000+ - √ - - $6.2 million 119%

GlobalGiving 2003 $2.4million 22 563 √ - - - $4.7 million 51%

GIVE Foundation 2000 $3,20,000 40 450 √ - - - $4.0 million 8%

GreaterGood South Afirca 2004 $451,114 28 1,300+ √ √ - √ $2.5 million 18%

Modest Needs 2002 $900,000 13 580 √ - - - $2.12 million 42%

Help Argentina 2003 $200,000 11 70(Funded) √ - - √ $2.08 million 10%

GiveMeaning 2004 $484,217 4 200+ √ - - - $1.7 million 28%

Connexion Colmbia 2003 $383,000 13 68 √ √ - √ $1.51million 25%

Net4Kids 2001 $366,280 4 14(24 total) √ √ - √ $820,467 45%

Better place 2007 $732,560 15 500+ √ √ - √ $190,466 385%

Wokai 2007 $175,000 2 - √ - - - $27,000 648%

Rang de 2008 $125,000 5 98(147 Total) - - √ - $20,582 607%

GiveIndia is the fifth largest marketplace in the world but only eBay Giving Works has a lower cost of fundraising compared to GiveIndia

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GiveIndia has channeled more than Rs. 60 Cr. in the last 5 years and has grown at more than 45% CAGR year on year

17253270

505

732

968

354

808

449

304

505

425

1,174 1,138

1,386

1,998

5132 89 1463

46

95

205

338

FY04 FY05 FY06 FY07 FY08

`

Funds Channeled by GiveIndia(1)

(FY2004-08, in Rs. lacs)

Others(2)

Online

Offline(3)

Notes: (1) USD 1 = INR 50(2) Others includes Give2India, grants to channel partners, grants to NGOs and funds channeled directly to NGOs(3) Offline donations, Projects, Marathon related donations

PRG

CAGR : 47%

CAGR(FY04-08)

11%

245%

107%

52%

Comments

In FY09, GiveIndia will channel approx. USD 6-7 Mn

Average donation on GiveIndia is approx USD 80-100 while minimum ticket size for donation is USD 10

Average donor on GiveIndia donates ~USD 120-150 p.a.

US donors give ~40-50% more than Indian donors

Apart from US and India, UK, Singapore and UAE are the major sources of funds raised from GiveIndia

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