AGENDA

Global Transformation

Precision Agriculture and its Challenges

Overcoming the Challenges

The Right Data

Data Science

Unprecedented Opportunity

GLOBAL TRANSFORMATION

PRECISION AGRICULTURE IS HAPPENING

Percentage of farmers who intend to adopt some form of precision agriculture over the next 5 years.

6,0%6,0%

10,0%14,0%

18,0%20,0%21,0%

24,0%24,0%

26,0%30,0%31,0%31,0%

33,0%

Electrical conductivity mapping of fieldsControlled traffic farming

VR using diagnostic sensorsVR Herbicides (using prescription maps)VR Fungicides (using prescription maps)

Weed MappingGPS Mapping of field topography

Satellite imagery/aerial photosSoil Sampling using GPS

Field Scouting using GPSGPS Mapping of field drainage

VR Fertilizer (using prescription maps)Yield Mapping

VR Seeding (using prescription maps)

Adapted from Blacksheep Strategy 2014 – FarmShift Precision Farming II

232M

78M

135M

126M

~ 600 Million acres in 5 key global regions

58M

BIG MARKET POTENTIAL

THE CHALLENGE – THE “LAST MILE”

Top five barriers to implementing precision farming practices.

Cost

Time

Complex Technology

ROI

Service and Support

Adapted from Blacksheep Strategy 2014 – FarmShift Precision Farming II

Farmers Edge provides plug-and-play solutions that overcome the “last mile”.

CORE PILLARS

THE PRECISION AGRICULTURE PLATFORM

The Right Data

Decisions with Impact Ease of Use Global

Reach

All

Whole Farm

Field Centric

Fundamental

Agronomy

Data Science

Recommendations

Passive

Minimal Intervention

Walk the “Last Mile”

Low Cost

Highly Scalable

Execute in data sparse environments

INTEGRATED: SOFTWARE, HARDWARE, SERVICES

VISION

FARMERS EDGE STRATEGY

BUSINESS MODEL TODAY

$ Per Acre Pricing

Recurring Revenue Model

Complete,Full-Service

Solutions

Whole Farm

Contract Term of 4 Years

INITIAL INVESTMENT IN DIGITIZING THE FARM

Creation of field borders

Full historical imagery analysis

Field zone mapping

Full soil sampling

Crop input recommendations

Installation of CanPlugs and weather stations

Agronomist consultation

FarmCommand training

ONGOING VALUE TO THE FARMER

Crop health assessment Prescription map Precision harvest map

Precision profit map Field-centric data management

Field-centric data analytics

DATA ACQUISITIONDATA MANAGEMENT

DATA SCIENCE

THE RIGHT DATA

DATA SCIENCE

Turn vast amounts of the right data into decisions with impact.

Agricultural Science

Computer Science

Statistics

Mathematical Applications

INTEGRATED PROPRIETARY DATA SET

SITE-SPECIFIC WEATHER DATA

A weather station located as close to the field as possible ensures that the most site-specific data – and therefore the most accurate data is being used for decision support.

Basing important decisions on data that has been acquired from further away increases the margin of error, thus compromising the reliability of decision support tools.

IMAGERY

Satellite based – RapidEye partnership, 3rd year• Farmers Edge is largest global agriculture customer. • N. America, Brazil, Russia, Australia.• Multispectral sensor with five bands – Red, Blue, Green, Near-

Infrared and Red Edge.• 5 m pixel size across all five bands. • An area of interest (AOI) can be targeted several times during the

crop season for a comprehensive time series.

Drones and new forms of imagery capture• Continually researching and testing with thought leaders• Collaborating with our farmers on pilots and test projects

Largest internal lab in the precision

agriculture space, and highest volume

agricultural soil testing lab in Canada.

Processed 100ksoil samples over the

2015 crop year representing

~2,100,000 acres.

Will directly process over

20 million acres by the year 2020

New facility in 2016 with staffing

enhancements and equipment upgrades

will increase soil processing capacity

2-fold.

New Near Infrared technology allows for soil texture analysis on

every sample processed.

Technology and workflow process can be exported to other labs to support global

expansion.

FARMERS EDGE SOIL LABORATORIES –

CONSISTENCY AND QUALITY OF TESTING

TELEMATICS – CANPLUG PLATFORM

• Brand independent, real-time, remote data capture, supporting the majority of key agricultural equipment (seeders, sprayers, combines).

• Data transfer over cellular network.• Fast installation and setup.• Two-way data transfer, supporting data capture and over the air

(OTA) updates.• Data can be filtered on device to reduce bandwidth costs,

configurable in real-time.

CANPLUG-X

• Proprietary mesh network technology.• Designed for deployments in environments with

little to no cellular networking capabilities.• Leverages existing CANPLUG™ base platform

for economy of scale in manufacturing.

CANPLUG

GLOBAL REACH BY 2021

35+ Million acres

13,000+ weather stations

34,000+ real-time connected machines

Millions of acres of soil data

Trillions of proprietary database entries for data science and machine learning

DATA SCIENCE

Turn vast amounts of the right data into decisions with impact.

Agricultural Science

Computer Science

Statistics

Mathematical Applications

1. Data Availability• Terabytes of field-centric data.

• Satellite imagery• Soil samples• Observed yield/as-applied data• Weather information• Fleet monitoring

• New information collected daily.• Proprietary, connected data.

DATA SCIENCE

Key Differentiators

2. Agricultural science + Computer science

• Agriculture and remote sensing scientists provide;• Context• Starting points and base lines• Search heuristics

• Software engineers provide;• Scalable architecture• Machine learning

Our data science team extracts knowledge from data sets, generating;• Support for our existing decision making and

processes.• Is our current zoning practice optimal?• Are farmers realizing maximum profit from our

recommendations?

Actionable insights for the farmer from predictive analytics.

• Is equipment failure imminent?• Am I in danger of a pest outbreak?• What will my return be on an extra 10 lbs of urea?• Should I desiccate my peas to avoid an impending

weather event?

DATA SCIENCE

Our data science team will extract knowledge from our data sets, generating;• Actionable insights for third parties from predictive

analytics.• What is the true replacement cycle of tractors and

combines?• What is my farmland investment really worth based on

productivity risk factors?• How should we position ourselves in the corn futures

market?• When should I sell my grain and at what price?

DATA SCIENCE

FARMERS EDGE POSITIONED TO WIN

Global proprietary field-centric dataset rapidly growing.

Years ahead of others,integrated plug-and-play system.

Strong network effect with positive customer references, 100% retention.

Protected by proprietary IP andpractices.

The only fully integrated platform operating today.

Our lead is building.

We believe in collaboration, partnerships and integration with those that farmers trust

• If your company is interested in learning how you can work together to grow technologies and value for farmers, please stop by the booth and schedule a private meeting

PARTNERING FOR SUCCESS

THANK YOU