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Agenda for Wednesday, May 6, 2015

1:00 p.m. Registration Open and Lunch Available – 1st Floor, Lobby and Conference Rooms A & B

Lunch is generously sponsored by Aon Hewitt. National Business Group on Health 20 F Street, NW (Near Union Station) Washington, DC 20001

1:30 p.m. 1:45 p.m.

Welcome – 1st Floor, Conference Rooms A & B Brian Marcotte, President & CEO, National Business Group on Health Brenna Shebel, Director, Health Care Cost and Delivery, National Business Group on Health Benchmarking with Industry Peers: The Future of Employee Engagement – 1st Floor, Conference Rooms A & B Employers will engage in small group discussions at their tables, sharing top communication changes and strategies for 2016. Conversation will focus on best practices for engagement through personalization and targeted messaging. Shari Davidson, Vice President, National Business Group on Health

3:00 p.m. BREAKOUT SESSION I: Choose one from below

Exploring New Communication Channels: Social Media and Beyond – 2nd Floor, The David

Scherb Boardroom Technology is often an enabler of personalized, highly effective messaging. In this session, participants will discuss innovative channels that are currently in use or that could potentially be used to communicate with employees and their dependents around all things health and wellness. Participants will discuss various social media platforms, as well as explore mobile technology strategies, and cutting-edge tools such as podcasts, blogs, microblogs and videos.

Leveraging Behavioral Economics to Get Ahead in Communications – 1st Floor, Boardroom

Opening presentation by Paul Rosenthal, Vice President, Benefits Strategy and Integration, Healthways Participants will learn how to better engage their employee population through behavioral economic techniques and discuss ways in which they might emphasize and cater to the individualistic and human decision-making qualities of their employees.

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From Prose to Pic: Using Images and Infographics to Motivate Change – 1st Floor, Videoconference Room Opening presentation by Patty Cabot, Owner, Cabot Communications Participants will discuss and learn how to boost employee attention and engagement through an emphasis on eye-catching and effective infographics.

Navigating Interdepartmental Relationships: Teaming up with Legal and Corporate Communications to Maximize the Ease and Effectiveness of Messaging – 2nd Floor, DC Conference Room Opening presentation by Debbie Harrison, J.D., Assistant Director, Public Policy, National Business Group on Health Participants will discuss and learn how to collaborate more effectively with their legal departments around sensitive messaging. In particular, this session will provide an overview of upcoming communications challenges such as communicating about ACA employer reporting, future plan design changes, and the ACA excise (“Cadillac”) tax coming up in 2018. Participants will also examine ways in which HR might be able to generate innovative communication despite various legal barriers. Lastly, this session will explore tactics that HR might be able to use to gain the attention and bandwidth of the corporate communication staff.

4:30 p.m. 4:40 p.m.

Short Exercise Break – 1st Floor, Conference Rooms A & B Exercise break is generously sponsored by Healthyroads. Exemplary Communication Tactics from Leading Employers – 1st Floor, Conference Rooms A & B Participants will hear from three large employers on how they successfully engage employees and their dependents through communications: Zurich Insurance Group Ltd., Sarah Staggs, Head of Benefits CVS Health, Caren Belli, Senior Advisor, Compensation & Benefits Communications Liberty Mutual Insurance, Thomas Standley, Senior Benefits Specialist, Corporate Benefits & Martha

Lowry, Senior Communications Manager, Corporate Communications

5:45 p.m. Community Service Activity – 1st Floor, Conference Rooms A&B/Lounge Participants will perform a community service activity that will benefit A Wider Circle, a Washington, DC-based organization that serves expectant mothers. Community Service Activity is generously sponsored by Kaiser Permanente.

6:15 p.m. 7:30 p.m.

Capitol View Rooftop Cocktail Reception – 11th Floor, Rooftop Terrace Join your colleagues on the rooftop terrace to network and connect over hors d'oeuvres while enjoying skyline views of nearby DC landmarks and monuments. Reception is generously sponsored by Kaiser Permanente. Reception Concludes

Wednesday, May 6, 2015 Continued

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8:30 a.m. 9:00 a.m. 10:00 a.m. 10:20 a.m.

Breakfast Available – 1st Floor, Lobby and Conference Rooms A & B Breakfast is generously sponsored by Castlight Health. National Business Group on Health 20 F Street, NW (Near Union Station) Washington, DC 20001 Keynote: Captivating People: How Technology Enables You to Be a Modern Health “Marketer" – 1st Floor, Conference Rooms A & B Amy McDonough, Vice President and General Manager, Fitbit Wellness, Fitbit, Inc. Get “Fit” in a “Bit” – 1st Floor, Conference Rooms A & B/Outdoor Activity Attendees will participate in a short fitness activity that will focus on the importance of walking as a means for staying fit and having a little fun! Breakout Session II: Choose one from below “All Fun and Games”: Exploring Avatars and Gamification as Means to Improve Engagement –

1st Floor, Boardroom Opening presentation by Barry Hall, Principal & Betsy Woods Brooks, Principal, Buck Consultants LLC, A Xerox Company Participants will discuss the concept of using avatars as benefits advocates and gamification to help make HR communication fun, stimulating and engaging to employees.

The Good, the Bad, the Ugly: How to Recover from Communication Blunders – 2nd Floor, DC

Conference Room Participants will share past communication failures, big and small, and learn from each other on how best to tackle and recover from messaging gaffes and how to prevent them going forward.

Expanding Your Reach: Targeted Messaging for Non-Employees – 1st Floor, Videoconference Room Participants will discuss how best to reach and engage non-employee members such as retirees, spouses and dependents.

Health and Wealth: Communicating the Big Picture – 2nd Floor, The David Scherb Boardroom Opening presentation by Dannielle Sherrets, Director, Workforce Well-being and Health Innovations, National Business Group on Health Participants will explore the intersection between health and financial wellness and learn ways in which benefits communicators can better champion and emphasize this broader connection to total well-being.

11:35 p.m.

Health Communication Academy Awards Lunch: Presentation Powered by Employer Video Messaging Successes – 1st Floor, Conference Rooms A & B Lunch is generously sponsored by Anthem Blue Cross Blue Shield.

Agenda for Thursday, May 7, 2015

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12:50 p.m. Breakout Session III: Choose one from below HR Marketing on a Budget: Leveraging Your Resources to Minimize Cost – 2nd Floor, DC

Conference Room Participants will share and learn communication tips for maximizing impact while minimizing cost, including ways in which to leverage their vendors for utmost communication success.

Measuring the Impact of Your Communication Efforts – 2nd Floor, The David Scherb Boardroom

Opening presentation by Lori Block, Principal & Betsy Woods Brooks, Principal, Buck Consultants LLC, A Xerox Company How do you know your communications are being used/read? In this session, participants will learn ways in which to properly track and evaluate data in order to gauge the level of employee engagement that is linked to messaging.

Driving Employees to the Right Tools – 1st Floor, Videoconference Room How do you make your employees aware of, and fully understand, what’s available to them in terms of transparency, second opinion and telehealth service offerings? Participants will discuss communication tactics for educating employees around, and steering them toward, these tools.

12 Months of Wellness: Keeping Health Information Fresh and Timely – 1st Floor, Boardroom Opening presentation by Jim Hoff, Senior Partner, Next and Best Practices Leader, Aon Hewitt Participants will discuss how to keep HR communications current, meaningful, and top-of-mind for employees all year-round, with an emphasis on high-touch, personalized wellness messaging.

2:15 p.m.

How to Reach the “Unreachable” – 1st Floor, Conference Rooms A & B Communication experts will share best practices for reaching and engaging one distinct hard-to-reach population of their choice: Millennials: Reaching the Next Generation, Scott Matthews, Vice President, Product Marketing,

Castlight Health Engaging Healthcare Workers in Total Wellbeing, Angela Beatty, Director, Rewards, Talent,

Communication and Change Management, Towers Watson Keeping it Simple: How to Present Information when Healthcare Literacy is a Challenge, Amy

Moore, Senior Vice President, Product & Employer Solutions, Healthcare Bluebook Lighting up the Switchboard: How to Engage Hard-to-Reach Union Populations, Robert

Halpern, Vice President, Marketing, Best Doctors, Inc.

3:30 p.m. Evaluations and Adjourn – 1st Floor, Conference Rooms A & B

Thursday, May 7, 2015 Continued