AGENDA Connecting within the IGA Community—our Alliance—allows us to share knowledge and resources to better our brand and our business. Using that knowledge and those resources, we are then in a better position to connect the IGA Brand to the shoppers and communities we serve. The IGA Global Rally Business Sessions will focus on four distinct ways that IGA connects with shoppers: • Through our People: Personalized, responsive service from trained staff • Through our Stores: Unique formats and offerings • Through our Community Focus: Cause-related and themed-events • Through the Relevancy of our Brand: Reaching shoppers where they are in ways they want to be reached Saturday, March 26th, 2011 9:00 a.m. - 1:00 p.m. Store Tour Visit local grocery retailers in the Vancouver area to get a firsthand look at their facilities. 7:00 p.m. Welcome Gathering Connect with your fellow attendees during our Welcome Gathering celebration at The Vancouver Aquarium Marine Science Centre, which is home to over 8,000 fresh and seawater creatures. Both events proudly sponsored by: H.Y. Louie Co. Limited IGA Licensed Distributor in British Columbia, Canada
Transcript
AGENDAConnecting within the IGA Community—our Alliance—allows us to share knowledge and resources to better our brand and our business. Using that knowledge and those resources, we are then in a better position to connect the IGA Brand to the shoppers and communities we serve.
The IGA Global Rally Business Sessions will focus on four distinct ways that IGAconnects with shoppers:
• Through our People: Personalized, responsive service from trained staff
• Through our Stores: Unique formats and offerings
• Through our Community Focus: Cause-related and themed-events
• Through the Relevancy of our Brand: Reaching shoppers where they are in ways they want to be reached
Saturday, March 26th, 2011
9:00 a.m. - 1:00 p.m. Store Tour Visit local grocery retailers in the Vancouver area to get a firsthand look at their facilities.
7:00 p.m. Welcome Gathering Connect with your fellow attendees during our Welcome Gathering celebration at The Vancouver Aquarium Marine Science Centre, which is home to over 8,000 fresh and seawater creatures.
Both events proudly sponsored by: H.Y. Louie Co. Limited IGA Licensed Distributor in British Columbia, Canada
Sunday, March 27th, 2011
AGENDAWelcome ................................... Tom Haggai Chairman IGA, INC.
Welcoming attendees to the Global Rally are Tom Haggai, Mark Batenic and Brandt Louie, chairman of Global Rally host H.Y. Louie Co. Limited.
Lessons Learned from a Mouse:Building Communities the Disney Way ......................... Dennis Snow President Snow & Associates, Inc.Snow, a former Disney executive turned successful author and speaker, shares how Disney uses experience-based opportunities to build successful communities; both within the Disney organization—with satisfied, loyal employees—and in the general public—with legions of happy customerswho return every year.
Finding Community:The Experience of Belonging ............................................. Paulo Goelzer, Ph.D. President & CEO IGA Coca-Cola InstituteOne of the essential challenges of the Alliance is finding a way to create a community whereindividuals are working together for mutual benefit. Goelzer demonstrates how the communityexperience comes to life through quality connections among the many layers of IGA (starting withthe owner, store personnel, customer base, neighborhood, city or ad group), and how the strengthof that connectedness can lead to an authentic community.
8:00 a.m. IGA Global Rally General Session Convenes Proudly sponsored by: Kraft Foods
Translating Trends ................................................................. Michael Sansolo Rally Moderator President, Sansolo Solutions
Sansolo, industry expert and author, analyzes current consumer trends, demonstrating howcharacteristics of the Brand can evolve to become more relevant and create more business forIGA Retailers, Wholesalers, and Red Oval partners.
The Next Frontier ................................................................... Kevin Ervin Kelley, AIA Co-founder & Principal Shook KelleyKelley, architect and consumer behaviorist, demonstrates how retail companies are using newformats and designs to reinvest in their brands. Following Kelley, IGA Retailers share how theyhave met the evolving needs of their customers through format changes.
Refreshment Break Proudly sponsored by: The Hershey Company
8:00 a.m. IGA Global Rally General Session Convenes Proudly sponsored by: The Coca-Cola Company
The World of Grocery Retailing in China ..................... Zhang Guo Xian CEO Henan Dazhang Industrial Co., Ltd.
Zhang shares how his company has built a successful IGA community in China by placing emphasis on people-building and community involvement.
The CPG Customer Connection Solution ....................... Bob McDonald Chairman, President & CEO Procter & Gamble Co.
McDonald shares how P & G is achieving greater company performance and connecting withcustomers in new and exciting ways.
Connecting with Your Team ............................................... Peter Legge Chairman & CEO Canada Wire Media LimitedLegge, internationally acclaimed speaker and best-selling business author, talks about the importance of team building and connecting to your teams.
Welcome ..................................................................................... Mark Batenic
Cargills: Changing Lives through Business ................. Ranjit Page CEO Cargills (Ceylon) Limited
Page speaks about the importance of giving back in business, and how using the Albert A. PageInstitute to educate local youth and working with local farmers within the supply chain has helped make Cargills Sri Lanka’s leading retail company.
The theme of “connecting to our communities” continues with a daydevoted to connecting with shoppers and building customer loyalty.
Monday, March 28th, 2011
Sunday, March 27th, 2011 - Continued
1:00 p.m. Afternoon General Session Convenes Proudly sponsored by: Anheuser-Busch, Inc.
Don’t Hide Your Good Works Under the Basket ...... Ruth Kinzey Founder & President The Kinzey CompanyKinzey, renowned corporate reputation strategist, demonstrates how publicizing community-basedmarketing initiatives helps retailers strengthen customer loyalty in ways that go beyond itemand price.
How Digital Marketing is Changing theRelationships between Retailers and Shoppers ....... Phil Lempert Editor, The Lempert Report/ SupermarketGuru.com Correspondent Supermarket News, ABC News NOW and TODAY ShowLempert, expert in shopper insights, shares examples of how retailers are using digital marketing toenhance their shoppers experiences and increase stores sales.
1:00 – 2:30 p.m. ..................................................................... IGA Learning Sessions
Monday, March 28th, 2011 - Continued
AGENDA
Connecting to Shoppers through the IGA BrandWorking through Retailers, Wholesalers and Red Oval Partners....learn how IGA’s various go-to-market strategies help members of the Alliance connect withshoppers and build customer loyalty while demonstrating the key distinctions of our brand.
Promotion of IGA Private Brand ........... Dave Bennett Senior Vice President Procurement & Private Brands, IGA USA
Jon Hauptman, Partner at Willard BishopBennett and Hauptman, partner at retail research and consulting firm Willard Bishop,share findings of a new IGA Private Brand study that demonstrates how retailers and wholesalers can create a point of differentiation for their shoppers and increase sales with promotion ofIGA’s exclusive IGA Brand line.
Local Community-based& National Cause Marketing .................. Doug Fritsch Senior Vice President Retail & Business Development, IGA USAFritsch shares examples of how local community-based marketing and national cause marketing initiatives combine to differentiate IGA from other brands and builds customer loyalty.
Marketing in the Digital Arena ............. Jim Walz Vice President, Marketing Branding & Business Development, IGA USAWalz introduces IGA’s new digital shopper marketing solution, demonstrating how the program connects retailers with shoppers and launches IGA ahead of the competition in the digital world.
6:00 p.m. IGA 2011 Awards Dinner CeremonyProudly sponsored by: The Coca-Cola CompanyRefreshments proudly sponsored by: Anheuser-Busch, Inc. & The Coca-Cola CompanyJoin us in celebrating the 2011 International Retailers of the Year and other IGA award winners.
