Offshore Outsourcing
Copyright © 2003 Lyn Dellinger
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Offshore Outsourcing
The Challenge and the Prize
Lyn Elliott Dellinger001-757-565-5152
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Agenda
Introduction to outsourcingThe good news – growth and market shareThe bad news – cautions The competitive edge and how to get it
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What Is Outsourcing?Outsourcing generally refers to the practice of farming out jobs from their home base to other countries to cut costs.
But it is much more than that –It is a long-term relationship for a business activity over which the provider has significant control and managerial discretion.
Outsourcing is using outside business resources to perform activities and processes instead of internal capabilities.
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What do Outsourcing Customers Want?
Highest quality work productsLowest possible costOn-time deliveryReliabilityOrganizational stability
This is what all buyers expect from their Suppliers!
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Why companies OutsourceConserve Capital
5%
Foster innovation2%
Improve Quality5%
Increase Speed to Market
5%
Grow Revenue2%
Create a Variable Cost Structure
13%
Reduce Operating Cost
36%
Focus on the Core of the Business
32%
From: Information Week
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Agenda
Introduction to outsourcingThe good news – growth and market shareThe bad news – cautions The competitive edge and how to get it
Offshore Outsourcing
Copyright © 2003 Lyn Dellinger
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How the Average IT Budget is Spent
20032002
12.8%11.2%Everything else
21%20%Applications
27.9%32.1%Salaries and benefits
3.3%2.5%Research and development
18.0%14.7%IT consulting or outsourcing
17.0%19.5%New product or technology purchases
Data Source: InformationWeek 02=356.6m 03=353m
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Outsourcing as Part of Overall Budgets
0
5
10
15
20
25
30
35
40
1998 1999 2000 2001 2002 2003* 2004
IT Budget
Data Source: META Group
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US IT Outsourcing Survey
The US has 70% of outsourcing global market shareUS corporations spent more than $30 billion on IT outsourcing in 2002 ($60 billon budgeted)73% of US executives said their companies outsource one or more business processes84% of large company CEOs are satisfied with their outsourcing experience
Data Source: Price WaterHouse Coopers Survey
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US IT Outsourcing Survey-2Almost all (95%) CEOs who outsource will increase spending next yearMarket perception has shifted
from outsourcing as a way for companies to meet short term financial objectives to a technique for strong companies to improve competitive positions.
Business Process outsourcing is growingestimated at a compound annual rate of 21.1% from now through 2004.
Data Source: Price WaterHouse Coopers Survey
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New Trends in Offshore Outsourcing
IT outsourcing successes have caused companies to look further for other opportunitiesThere are significant gains in outsourcing new industries
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New Trends in Offshore Outsourcing
0 5 10 15 20 25 30
Financial services
IT
Telecom
Manufacturing
Retail
Other
IndustryData Source: Gartner Group
Offshore Outsourcing
Copyright © 2003 Lyn Dellinger
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The China Outsourcing Market Share
China expected to catch up with India by 2006Big domestic market plus offshore customersImproving infrastructuresShanghai strategically placing itself to be the world leader in R&D by 2010Multi-nationals are shifting orders to Shanghai Last year the city’s SW exports were up 2.4 times from 2000 (Valued at US $175 million) Low cost, rich talent pool, and good quality of lifeStable political & social environments
Data from articles printed in the China Daily (Oct 15) and Business Weekly (Oct 28)December 2003 Outsourcing Page 14Copyright © 2003 Lyn DellingerCopyright © 2003 Lyn
Agenda
Introduction to outsourcingThe good news – growth and market shareThe bad news – cautions The competitive edge and how to get it
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Outsourcing WorriesWhat concerns were part of your company analysis of outsourcing?
0 10 20 30 40 50 60 70
Con
cern
s
% of respondents
Quality of workHigh or unexpected costsSecurity of data or physical assetsNegative impact moraleForeign countries' laws Backlash and political issuesShareholder criticismMedia criticismPicketing or boycottsUnion walkoutOther
From Information Week 10/02/03
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In a Nutshell…Quality, unexpected costs, and project delays are the top concerns of managers considering offshore outsourcing.To head off quality problems, managers need to focus on project management discipline and communication and cultural barriers that can send efforts off track.
Taken from an article by Mary Hayes published in Information Week
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Failure to Manage Half of all outsourcing contracts fail due to the client's inability to manage their service provider or because the client's requirements have changed.
“Outsourcing failures abound, experts say”Business Week, November 20 2003 by Ciaran Buckley
“If an IT manager thinks he can hand a project to a third party and be done with it, he's wrong.”
“Outsourcing Management: Mistakes to Avoid”IT Management April 8, 2003, By Sharon Gaudin
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Failure to CommunicateSuccessful outsourcing is dependent on not only how well you define your customer requirements but how well you can measure how they're being met.
Delivery and quality aren't always used in the same sentence, but they should be. Be very specific and deliberate when documenting your expectations on delivery and quality.
The root cause [of failure] is the missing link between the customer's expectations and the perceived results. This is due to the lack of understanding between the service provider and the customer. Source: Software Outsourcing India
The root cause [of failure] is the missing link between the customer's expectations and the perceived results. This is due to the lack of understanding between the service provider and the customer. Source: Software Outsourcing India
Harris Kern Enterprise Computing Institute
Offshore Outsourcing
Copyright © 2003 Lyn Dellinger
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Outsourcing RisksCultural DifferencesLanguage BarriersDifferent Business PracticesDifferent Time ZonesHidden Costs
Contracted go betweensTravelChange needed in internal procedures
Most data taken from Business Week article “Hidden Costs of IT Outsourcing”
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Agenda
Introduction to outsourcingThe good news – growth and market shareThe bad news – cautions The competitive edge and how to get it
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Elements of A Successful Offshore Partnership
From a Keane White Paper—”Offshore IT Outsourcing”
Partnership
Quality culture fit
Maturity and stabilityof offshore operations
Bridge cultureand process gaps
Flexibility inprovision of service
Process and metricsdriven
Compatibility between the hiring ITorganization and offshore outsourcingfirm’s quality standards
Offshore outsourcing firm’s ability tomitigate risk
Offshore sourcing firm’s ability tomanage diverse teams andunderstand cultural nuances
Offshore sourcing firm demonstratesthe ability to scale and shiftresources when necessary
Offshore outsourcing firm iscommitted to process,methodologies, and metricsmanagement
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Shopping Offshore Development needs are identified that can’t be readily met at homeIdentified willingness to work together to meet the needs Criteria considered for selection of offshore developers – who can provide:
Higher QualityHigher ReliabilityLower CostProcess CentricExperience in Domain in Question
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Process Management
Your processThe organization with more mature processes is more competitive because it is generally able to provide better quality products at lower cost
Client’s processIs your client compliant with the models required of the suppliers?
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Quality & Process Control Models
Six SigmaISO9001CMM (lots of options)CMMI (various disciplines)
Continuous Representation Staged Representation
Offshore Outsourcing
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Process Models
Software developmentContinuous SPICE Model
workforceStagedPeople CMM
Software acquisitionstagedSoftware Acquisition CMM
Integrated product developmentHybridIPD-CMM
Software engineering, systems engineering, and acquisition
ContinuousFAA-iCMM
Individual software developmentStagedPersonal Software Engineering CMM
Security engineering continuousSystem Security Engineering CMM
System engineeringcontinuousSystem Engineering Capability Model
System engineeringcontinuousSystem Engineering CMM
Software developmentstagedSoftware CMM
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CMMI to the Rescue Integrates systems and software disciplines into one process improvement framework.Provides a framework for introducing new disciplines as needs arise. Disciplines currently covered are:
SoftwareSystemsIntegrated Product and Process Development, and Supplier Sourcing
Don’t forget –CMMI
Does not directly address Six Sigma & ISO
Compliance
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Quality Leverage PointsA
B
CD
Major determinants of project cost, schedule, and qualityMajor determinants of project cost, schedule, and quality
…even our finest people can’t perform at their best when the process is not understood or operating at its best.
Mike Phillips, European SEPG Conf.
Process
Technology
Procedures
People
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Defined ProcessesGuide teams in
knowing what to do, what they can expect from their co-workers, and what they are expected to provide.
Provide organizations with a consistent working framework.Have the flexibility for individual adjustments allowing for coordination of the way people do their work.Improve communication and understanding of the processes in use.These are all prerequisites for all maturity levels.
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Process StandardizationReduces problems in training, review, and tool support.Contributes to overall process improvement through individual project experiences and lessons-learned.Provides the basis for process and quality measurements.It is impractical to create new processes for each project.
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CMMI works for Buyers and Suppliers
Both parties know more about what to expectEasier to ensure that you have agreementBoth are following similar rules
It is easier to understand what is expected if we all follow processes
Offshore Outsourcing
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CMMI Supplier Agreement ManagementMain Activities:
Determining the type of acquisition that will be used for the products (services) to be acquired. Selecting suppliersEstablishing and maintaining agreements with suppliersExecuting the supplier agreementAccepting delivery of acquired productsTransitioning acquired products to the project
Implementation adds predictability to the Buyer’s processes,
Suppliers also implement when they purchase hardware or services
Buyers may tailor SAM to better fit outsourcing. Unfortunately, not all buyers are compliant!
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Offshore Partner Selection Criteria*
QualityRecent quality assessments at offshore facilitiesRecognizes the importance of CMM within the client site
ManagementDemonstrated experience in distributed team managementExhibits project management certifications at the individual levelGenerates effective engagement management tools
Keane White Paper—”Process Improvement Management”
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Offshore Partner Selection Criteria-2
DedicationDedicated to deliver long-term competitive advantageOffers long-term client relationship referencesInvests in training and employee retention
SecurityFormalized and documented contingency plansInsulation from risk, nuances and complexitiesAbility to seamlessly distribute work to local facilities
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Offshore Partner Selection Criteria-3
InfrastructureIllustrates telecommunications capabilities and technology equipmentDemonstrates rapid and seamless migration abilities
DeliveryDemonstrates a commitment to metrics-based measurementProves consistent delivery on-time and on-budget
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The Supplier AgreementThe Supplier Agreement should documents the
following: Statement of work, specification, terms and conditions, list of deliverables, schedule, budget, and acceptance processWho from the project and supplier are responsible and authorized to make changes to the supplier agreementHow requirements changes and changes to the supplier agreement are to be determined, communicated, and addressed
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The Supplier Agreement (2)
Standards and procedures that will be followedCritical dependencies between the project and the supplierThe type and depth of project oversight of the supplier, procedures , and evaluation criteria to be used in monitoring supplier performanceType of reviews that will be conducted with the supplier
Offshore Outsourcing
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The Supplier Agreement (3)The supplier’s responsibilities for ongoing maintenance and support of productsWarranty, ownership, and usage rights for the products Acceptance criteria
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Dealing with an Immature Buyer
Ensure that requirements are understood by both partiesEnsure that critical elements of the Supplier Agreement are present and understood.Ensure that the management process is understood by both buyer and supplierFollow processes regardless of what the buyer will pay for
Build costs of following processes into the estimate provided to client
Be ready to tell buyer “no”
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Contract Negotiation
Allow time to ensure all bases are coveredBe detail orientedRemain focused on the primary objectivesVerify and understand the assumptionsConsider the complexity
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Success Factors for Offshore Development
Competent process improvement expertise is essentialLines of communication need to be well establishedRequirements Management process accepted by both parties and well practicedProgram Management process must be proactive
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SummaryUnderstand cultural, communications, and language differences between buyer and offshore supplierFocus on the Long-Term
Establish strong relationships with buyersEstablish repeatable, institutionalized processes to support the overall business objectivesImproved processes are a prerequisite for competing in the global marketCMMI® implementation can help
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Questions?
Offshore Outsourcing
Copyright © 2003 Lyn Dellinger
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Presenter’s Bio and Contact Information
Lyn Dellinger has extensive experience in project management, software development management, acquisition, process engineering and education. She was an Acquisition Management Professor at Defense Systems Management College, and was a member of the Steering Group for developing the Software Acquisition Capability Maturity Model® at the Software Engineering Institute (SEI) and was a reviewer of the CMMISM. She was a consultant for the US Congress for acquisition reform and information technology. Ms. Dellinger has published and presented papers on management, software acquisition, software engineering methodologies, and process improvement. She is a Certified Computer Professional, a Project Management Institute certified Professional Project Manager, and is an authorized SW and SA CMM Lead Evaluator under the SEI Lead Appraiser program.
Contact information:
PIERA ConsultingRm 501, 309 Yu Yuan Road
Shanghai PRC 200040Tel: 6249-3276
US Tel: 1(757)565-5152E-mail:[email protected]