AGENDA THE FLORIDA BAR BOARD OF GOVERNORS COMMUNICATIONS COMMITTEE MEETING Thursday, January 25, 2018, 1:00-2:30 p.m. The Florida Bar Headquarters, Room 114 Annex Tallahassee, FL 1. Call to Order and Chair’s Report – Scott Westheimer, Chair a. Outlook Communications Calendar b. E-mail open rates – Attachment 1b c. Introductions by Public Information & Bar Services and Journal & News staff members – Attachment 1c 2. Report from Citizens Advisory Committee Meeting – Lorna Brown-Burton, Chair a. Introductions – Attachment 2a b. Report and recommendations of Subcommittee on CAC Charter Review – Attachment 2b c. Appointment of CAC Nominations Screening Subcommittee: Lorna Brown- Burton, Deborah Baker-Egozi, Paul Martinez 3. Approval of minutes of December 7, 2017 – Attachment 3 4. Schwartz Media Strategies Six-Month Integrated Communications Plan Update and Social Media Reports – Alisha Marks Tischler, Attachment 4 a. Pro Bono Award stories secured (hand carry) 5. Subcommittee Reports a. Website – Zack Zuroweste b. YLD Joint Projects – Melissa Van Sickle c. Communications with Sections and VBAs – Josh Chilson, Attachment 5c d. Joint Technology and Communications – John Stewart e. Social Media Use by BOG Members – Roland Sanchez-Medina Jr. f. CRC Special Committee Liaison – Jay Cohen 6. Social Media, Website and FloridaBarNews.TV Updates a. Social Media and Website Growth and Activities Report – Attachment 6a b. FloridaBarNews.TV Subcommittee Report, Advertising Update and Analytics – Dori Foster-Morales, Attachment 6b 7. Informational items a. Draft Mental Health and Wellness of Florida Lawyers Webpage and PR Campaign 8. Adjourn Rev011818fw
Transcript
AGENDA THE FLORIDA BAR BOARD OF GOVERNORS COMMUNICATIONS COMMITTEE MEETING
Thursday, January 25, 2018, 1:00-2:30 p.m. The Florida Bar Headquarters, Room 114 Annex
Tallahassee, FL
1. Call to Order and Chair’s Report – Scott Westheimer, Chair a. Outlook Communications Calendar b. E-mail open rates – Attachment 1b c. Introductions by Public Information & Bar Services and Journal & News staff
members – Attachment 1c 2. Report from Citizens Advisory Committee Meeting – Lorna Brown-Burton, Chair
a. Introductions – Attachment 2a b. Report and recommendations of Subcommittee on CAC Charter Review –
Attachment 2b c. Appointment of CAC Nominations Screening Subcommittee: Lorna Brown-
Burton, Deborah Baker-Egozi, Paul Martinez 3. Approval of minutes of December 7, 2017 – Attachment 3 4. Schwartz Media Strategies Six-Month Integrated Communications Plan Update and
Social Media Reports – Alisha Marks Tischler, Attachment 4 a. Pro Bono Award stories secured (hand carry)
5. Subcommittee Reports
a. Website – Zack Zuroweste b. YLD Joint Projects – Melissa Van Sickle c. Communications with Sections and VBAs – Josh Chilson, Attachment 5c d. Joint Technology and Communications – John Stewart e. Social Media Use by BOG Members – Roland Sanchez-Medina Jr. f. CRC Special Committee Liaison – Jay Cohen
6. Social Media, Website and FloridaBarNews.TV Updates
a. Social Media and Website Growth and Activities Report – Attachment 6a b. FloridaBarNews.TV Subcommittee Report, Advertising Update and Analytics
– Dori Foster-Morales, Attachment 6b
7. Informational items a. Draft Mental Health and Wellness of Florida Lawyers Webpage and PR
PUBLIC INFORMATION AND BAR SERVICES DEPARTMENT STAFF Department 850-561-5834 + Media Line 850-561-5666
Francine Andía Walker, APR, CPRC, Director 850-561-5762; cell 850-321-7846; [email protected] BS Journalism/UF; Nationally Accredited in Public Relations (APR) and state Certified as a Public Relations Counselor (CPRC); 35+ years of public relations experience. Joined TFB in 2000. Jennifer Krell Davis, JD, Deputy Director 850-561-5670; [email protected] BA English/FSU; JD/UF College of Law; TFB PI Coordinator 2001-05, staff attorney for Florida House, Dir. of Comms. for FL Chamber of Commerce and FL Dept. of State, Press Secretary and Dep. Comms. Dir. for AG Pam Bondi and VP, Public Affairs for Florida Ports Council. Rejoined TFB June 2016. Susannah “Zannah” Lyle, Public Information Departtment Manager/Constitutional Judiciary Committee, Consumer Protection Law Committee and Judicial Administration and Evaluation Committee 850-561-5669; [email protected] BA Communication/FSU; 30+ years of news reporting and editing experience. Joined TFB in 2006. Patricia Hohman, Web Content Manager 850-561-5763; [email protected] BA Communication/FSU. Joined TFB in 1992. Danny Aller, Social Media Manager 850-561-5739; [email protected] BA Communications/FSU; Joined TFB in 2013. Jeff Doran, Public Information Coordinator/Voluntary Bar Liaison Committee and Law Related Education Committee 850-561-5648; [email protected] BS Communications/Middle Tennessee State, JD/Nashville School of Law. Joined TFB in 2014. Karen Kirksey, Public Information Coordinator/Media Law Committee 850-561-5766; [email protected] BS Journalism/Suffolk University, M.Ed. Adult Education/FAMU. Florida Bar Public Information Coordinator 1992-95; rejoined TFB in 2008. Mark Hohmeister, Public Information Coordinator, Pro Bono Awards and Special Projects 850-561-5764; [email protected] B.S. Biology; 38 years newspaper reporting and editing experience. Joined TFB in 2014. Kenia Escobar, Public Information Coordinator, Special Projects se habla espanol
850-561-5767; kescobar @floridabar.org. B.S. in Communication, FSU. Joined TFB in 2010. Melanie Strickland, Administrative Assistant 850-561-5671; [email protected]. Joined TFB in 2009. Dorohn Frazier, Public Information Assistant 850-561-5764; [email protected] BS Finance and Marketing and MBA/FSU. Joined TFB in 2008.
2017 - 2018 CITIZENS ADVISORY COMMITTEE BIOGRAPHIES AND PHOTOS
Lorna Brown-Burton, chair of the Citizens Advisory Committee, is also a member of The Florida Bar Board of Governors from the 17th Circuit. She is co-managing partner of Brown-Burton & DeMicco, PLLC, in Fort Lauderdale, practicing in the areas of workers’ compensation defense, bankruptcy and family law. Brown-Burton was born in Jamaica, West Indies, and is proud to be a naturalized U.S. citizen. She is licensed to practice law since 1987 in Florida and the Southern District since 1990. Brown-Burton previously served as an elected member of The Florida Bar Board of Governors Young Lawyers Division. She also served as president of the Young Lawyers Section of the Broward County Bar Association and chaired a Florida Bar Grievance Committee serving the 17th Circuit. She is a member of the Broward County Bar Association, the National Bar Association, the T.J. Reddick Bar Association, the Caribbean Bar Association and the Virgil Hawkins Florida Chapter of the National Bar Association.
Paul Martinez, vice chair of the Citizens Advisory Committee, was born in Spanish Harlem, New York, and later moved to Jacksonville. He graduated from Florida Junior College and Jacksonville University with a BS degree in Marketing and Management. Martinez founded The Car Channel and Martinez Advertising. He has been recognized as a community leader by The Jaguars and The NFL with The Hispanic Heritage Leadership Award and by the Hispanic Chamber as Business Leader of the Year. Martinez is a graduate of Lifework Leadership, Leadership Jacksonville (2013), and has served on The Jacksonville Children’s Commission, Mayor’s Hispanic Advisory Board and Florida State Hispanic Chamber of Commerce. He was appointed by Jacksonville Mayor Alvin Brown in 2013 as director of Intra-Governmental Services, with responsibilities including fleet, procurement, information technology and grants. Martinez and his wife, Tracey, have three children.
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Deborah Baker-Egozi is a shareholder at Greenspoon Marder in Miami. She is a member of The Florida Bar’s Board of Governors from the Eleventh Judicial Circuit. Baker-Egozi focuses her law practice in the area of commercial litigation, with significant emphasis in the areas of business and real estate litigation. Baker-Egozi has represented public and private companies in a variety of corporate litigation matters and has represented receivers. She also has successfully represented commercial landlords in connection with lease negotiations and disputes. Baker-Egozi has also advised clients on intellectual property matters, including a multi-national retail business with respect to a claim of trademark and copyright infringement. Baker-Egozi has obtained her FINRA Series 7, 55, and 63 licenses, and has represented claimants before FINRA arbitration panels and the American Arbitration Association. She also has experience litigating jury and non-jury trials and handling appeals in both state and federal courts. She earned her bachelor’s degree from Wesleyan University and her J.D. from Northwestern University School of Law.
Ash Benzo is treasurer for the city of Fort Lauderdale, helping to oversee its cash, investment, debt and pension portfolios. Benzo has worked in the financial industry in both the public and private sector. Previously, he served as vice president for BankUnited; as debt/treasury manager for Cape Coral, Florida’s third-largest city (by size); as a finance manager with ASNF Financial and with the United Parcel Service; and as a financial analyst with CitiGroup in its Investment Banking Division. With that experience, Benzo will bring a perspective and insight from both the public and private realms on issues facing the legal profession. Benzo earned a bachelor’s degree in finance from Morehouse College, graduating summa cum laude, and has a Masters of Public Administration degree from New York University, where he received the Graduate School of Public Service Scholar Award. One of his areas of interest is increased pension liabilities and their effect on public
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and private entities, families and various stakeholders throughout the country. Benzo currently resides in Fort Lauderdale.
Petula Celeste Burks, a public relations and communications executive with more than 15 years of experience impacting organizations’ presence and performance nationally, is the public affairs director for the city of Miami Gardens. Previously, she was a public affairs officer for the city of Fort Lauderdale for almost nine years, with responsibility for pitching ideas to the media, planning, coordinating and marketing events, researching and gathering information, facilitating public meetings, creating/writing policies and procedures and speaking on behalf of the city. Burks also has been a sixth-grade language arts instructor at Haymon-Morris Middle School in Winder, Ga.; a public relations information specialist for the Georgia Department of Transportation; the public affairs manager for Miami-Dade County Commissioner Dennis C. Moss; the campaign office manager for gubernatorial candidate Bill McBride; and a public relations information specialist for the Athens Area Chamber of Commerce. She has a bachelor’s degree in broadcast journalism/communication from Brenau University. She is a member of PRSA, GAE and NEA, and the National Association of Professional Women. She was selected as one of Broward County’s 40 Under 40 Most Influential African Americans by Legacy Magazine and most recently was named a Woman of the Year by the National Association of Professional Women.
Sylvia Fernandez Carra-Hahn retired in 2015 after 42 years in private practice as a self-employed clinical psychologist in Tampa. She devoted her career to the psychological evaluation and treatment of individuals and families. She also performed court-appointed psychological evaluations and acted as a consultant and expert witness to the court and to attorneys. Carra-Hahn has conducted seminars for The Florida
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Bar’s Family Law Section, the Hillsborough County Bar Association’s Family Law Section, the Hillsborough County public schools and the Bay-Care health system. She also was a contributor to the Thirteenth Judicial Circuit’s “Guidelines for Time-Sharing.” Carra-Hahn earned a Ph.D. in psychology from the University of Mississippi. She was first in her class and was a NDEA Fellow. She was a U.S. Public Health Service Fellow at the University of Alabama Medical School. She received her B.A. from the University of South Florida. Both the University of South Florida and its Psychology Department have named her an outstanding alumnus. Carra-Hahn has served on the Board of Directors of the Florida Psychological Association and has been President of Bay Chapter of FPA. She is currently on the Dean’s Advisory Council for the College of Arts and Sciences at USF and has recently been appointed to the Grievance Committee of the Florida Bar in Hillsborough County. She is married to William E. Hahn, a lawyer. Her hobbies include running, scuba diving and bicycling, which she has enjoyed in many foreign locales.
Maggie Davis is a Licensed Clinical Social Worker in Pensacola, with specializations in medical social work, mental health services and patient advocacy. Her field experience has included work in a state psychiatric hospital, a medical hospital, an outpatient counseling and vocational program, and home-based hospice care. She also has held a research role with the Center for Evaluation and Treatment of Anxiety at Ohio University. She has co-authored publications in the Journal of Cognitive Therapy and Research and in the Journal of Evidenced-Informed Social Work. In service roles, Davis has been event coordinator for the Task Force on Interpersonal Violence in a university setting and has participated in a service project with the Kids League in Kampala, Uganda. Davis has a bachelor’s degree in psychology from Kennesaw State University and a master’s in social work from Ohio University. She is working on a Master of Business Administration Foundation Certificate from the University of West Florida. She currently is serving as secretary for the Board of Directors and as a member of the Marketing and Communications Committee at Pathways for Change in Pensacola. She is also is a member of the Community Building and Engagement team for The Florida Bar Foundation’s “Escambia Project.” She is married to Justin Davis, a business professor, and they have one son.
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Jan Jung served as executive director of the 900-member Sarasota County Bar Association from 1989 until her retirement in 2014. She was instrumental in initiating projects to further public awareness about the law, including Citizen’s Law School, Ask a Lawyer, Wills for Helping Hands and Law at the Library. Jung also provided staff support for the association’s diversity efforts, which included multiple community events such as “We are Sarasota,” a night of entertainment and education created to show the journey of a segregated Sarasota to a multicultural community. Under Jung’s direction, SCBA supported a summer intern scholarship program, which encourages law school graduates to consider Sarasota as a place to live and practice law. Jung, along with her family, owned and operated the Café Barrister, a breakfast and lunch restaurant in downtown Sarasota for eight years. She is a member of the Twelfth Judicial Circuit Grievance Committee “A”; secretary for the Club Villas II Condominium Association; and a member of The Jazz Club of Sarasota.
Louis Kalivoda is the recently retired Academic Program Adviser for Criminal Justice, EMS & Aviation Programs in the Institute of Public Safety at Santa Fe College in Gainesville. He has extensive experience as an administrator and lobbyist in local and state government. Kalivoda is the only person to receive both the prestigious Gainesville Sun Annual Community Service Award (1990) and the Martin Luther King, Jr. Commission of Florida Inc. Hall of Fame Award (2013). Kalivoda was vice chair of the Governor’s Statewide Task Force on Emergency Medical Services and has served as assistant to the president of Santa Fe College. He has been chair of the Alachua County School Board’s Academy of Criminal Justice Magnet Program at Newberry High School and was on the Academy of Fire and Emergency Medical Services Advisory Board for the magnet program at Lofton High School. Kalivoda, an Eagle Scout, graduated from St. Johns River Community College. He received his B.A. from the University of Florida.
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William “Bill” Law is president of St. Petersburg College, a position he has held since 2010. He has served as a college president since 1988, leading institutions in Springfield Illinois; The Woodlands, Texas, and Tallahassee before his move to St. Petersburg. Law is an active participant in issues of public policy and postsecondary education, particularly in matters relating to improving student success, workforce development and organizational responsiveness and change. Law is a past chair of the Council of Presidents of the Florida College System, and he maintains an active role in the legislative policy for the FCS. Law also is a member (and current chair) of the Advisory Committee for the Community College Research Center at Columbia University, and he serves on the board of the Center for Community College Student Engagement at the University of Texas as well as the National Community College Advisory Panel for the Educational Testing Service at Princeton, New jersey. Law holds a both a master’s degree and Ph.D. from Florida State University in higher education administration. He is a marathoner, running in Paris in 2015 and participating in the Boston Marathon on seven occasions.
Ruth Lynch is owner and president of R&R Business and Political Consulting. She is dedicated to the betterment of children and members of underserved communities. Her consulting firm specializes in business, education and political consulting. Lynch has worked for a number of organizations during her 30-plus years such as National and Alamo car rentals, Northwest Airlines, Monsanto/Exxon, Baxter Healthcare Corp., MGM Studios, and The Seven-Up/Philip Morris companies. Lynch has a master’s certificate in Business Management & Executive Leadership from St. Thomas University. She currently is a board member of the Broward Education Foundation and the Broward County Education Facilities Committee. She served three years on the board of Leadership Broward Foundation. She has also served as 1st vice chair of the Broward Democratic Party as well as 1st vice chair of the Democratic Black Caucus of Florida.
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Steven Robert Maxwell was born in Coral Gables. He earned undergraduate and graduate degrees in political science, public administration and higher education from the Universities of Florida (B.A.), Dayton (M.P.A.) and Florida State University (Ed.D.). Maxwell has more than 35 years of experience in state and local government (city and county management, program management), education (university, community college and public school administration, instruction and coaching) and radio and television broadcasting as a live talk show host for public affairs programs for a decade. He is currently employed by the School District of Lee County and Florida SouthWestern State College as an adjunct professor. Maxwell is a recognized scholar in public administration education. He serves on the Board of Editors for the Journal of Public Affairs Education and the Public Administration Quarterly. He has served two governors as an appointed public member for the Florida Judicial Qualifications Commission. He also was appointed as a public member by the Florida Supreme Court to the Florida Board of Bar Examiners, where he currently is an emeritus public member. Maxwell also has been a member and chair of the Lee County Industrial Development Authority. He is on the Board of Trustees of the Florida Supreme Court Historical Society and is a budget reviewer for the Government Finance Officers Association. Maxwell is the president and owner of Maxwell’s Sanibel Lime-elo, Inc., a Florida citrus corporation. He and his wife, Catherine, live on Sanibel Island.
Kristin A. Norse is a partner with Kynes Markman & Felman in Tampa, practicing exclusively in the areas of appellate practice and civil litigation support. She has more than 20 years of legal experience, including 10 years as a staff attorney for the Hon. Chris W. Altenbernd at the Second District Court of Appeal and more than 10 years representing clients in trial and appellate courts. She has successfully represented individuals and businesses in a number of appeals varying in scope from complex commercial cases to serious personal injury cases to family law appeals. Norse is the 2016-2017 Chair of The Florida Bar's Appellate Court Rules Committee and Chair-Elect of the Bar’s Appellate Practice Section. She is a past president of the Florida Association for Women Lawyers (2015-2016), and of the Hillsborough Association for Women Lawyers
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(2008-2009). She recently received the Hillsborough Association for Women Lawyer’s Achievement Award. She has also served on the Board of Directors of the Hillsborough County Bar Association (2010-2016). She is listed in 2016 “The Best Lawyers in America” for appellate practice, and “2015 Florida Super Lawyers” has named her one of the top 50 women lawyers in Florida for appellate practice. She also was named by Florida Trend to the 2015 Florida Legal Elite for appellate practice.
Herbert E. Polson enjoyed a 31-year career with the city of St. Petersburg, first with the police department, then for more than 20 years as the Director of Intergovernmental Relations working in Tallahassee and Washington, D.C., and finally as a member of the City Council from 2006-2012. Since 2012, he has been an adjunct instructor at St. Petersburg College, teaching courses in State and Local Government and in American National Government. Polson also has 31 years of military experience. He served in the Navy in the early 1970s and then was in the Navy Reserve until 2003. He attained the rank of commander and twice earned the Defense Meritorious Service Medal, once while serving in the U.S. Special Operations Command and once while serving in the U.S. Central Command, during Operation Iraqi Freedom and Operation Enduring Freedom. His civic activities include St. Peter’s Episcopal Cathedral and the West St. Petersburg Friends of the Library. Polson earned an M.S. in public administration from the Florida Institute of Technology, B.S. degrees in criminology and political science from Florida State University, and an A.S. from St. Petersburg Junior College. He is married to Marilyn M. Polson, a lawyer, and they have two adult daughters and three grandchildren.
Lorene Wilson of Tallahassee is retired after a career in health care. She has 35 years of professional supervisory and management experience, with primary responsibilities in policy and procedures development and coordination of citizen policy-making board. Wilson most recently worked for 12 years with the Florida Department of Health, where she was chief of the Bureau of Management Services in the Division of Medical Quality Assurance. Before that, she worked in Leon County government as well as
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in other departments in state government. Wilson now serves as a volunteer with SHINE (Serving Health Insurance Needs of Elders), a free program, offered by the Florida Department of Elder Affairs and local Area Agency on Aging organizations, to assist senior citizens with health care options. Wilson has a bachelor’s degree in psychology from Florida A&M University and a master’s in psychology from the University of South Carolina.
CHARTER1
The Florida Bar Citizens Advisory Committee
Mission: Provide a vehicle for two-way communication between Florida's major citizens constituencies and The Florida Bar to inform and educate the public about significant legal-justice issues and to gain public understanding and support. Objectives:
• Identify and monitor the interests and concerns of Floridians relating to the state's legal-justice system and associated issues.
• Identify opportunities for educating the public about the role and contributions of lawyers in our communities, in our American system of government, and in assuring our rights, protections and quality of life.
• Serve as a feedback mechanism and a sounding board on Bar plans and programs addressing key issues.
• Establish rapport with key citizen constituencies to provide a communications conduit that can be utilized in gaining public understanding and support on issues of significance to the Bar.
Scope of Responsibility: The committee will function in an advisory capacity to The Florida Bar, its Board of Governors, divisions, sections, committees and staff offering recommendations, suggestions and opinions relating to existing or prospective Bar programs and activities. Membership: Committee membership shall consist of up to no more than three lawyers and no less fewer than 12 representatives of citizen constituencies nonlawyers who are Florida residents for a total of 15 members. The Chair or Vice Chair must be a current or past member of The Florida Bar Board of Governors. The other officer shall be one of the 12 citizen members. One lawyer member shall be a member of The Florida Bar Board of Governors Communications Committee. The citizen members will be chosen from constituencies deemed appropriate by the Board of Governors (see footnote 2). There is no limit on the number of years a specific citizen organization can be represented on the forum. The nonlawyer members should be representative of the diversity of the citizens of Florida, including location of residence/geography, age, ethnicity, gender, and professional work/experience. The Chair, Vice Chair and lawyer members are appointed by the Bar President-elect to one-year terms and may be reappointed for no more than three terms. Citizen members are appointed by the Bar President-elect for staggered three-year terms and are not eligible for consecutive reappointment. Interim vacancies that occur are appointed by the President for the remainder of the existing term. Appointees to interim vacancies may be appointed to a full consecutive term. By no later than March 1 of each year, Board members, former Board members, past presidents, Bar section chairs and current and former Citizens Advisory Committee members will nominate
representatives of citizen constituencies for open seats. In the years when a new public member of the Board of Governors is appointed by the Supreme Court, the two recommended applicants who are not appointed will be automatic nominees by the Public Member Screening Committee. The Communications Committee will screen nominees and make recommendations to the President-elect. Meetings: The committee shall meet at least two times each year with the Board of Governors and at a major Bar meeting or function and may also meet by teleconference as needed. Additional committee meetings may be called by the President, Executive Committee or Board of Governors. Expenses: The Florida Bar will reimburse public members for their out-of-pocket travel expenses associated with attending meetings consistent with policies governing travel for Bar staff employees. Additional Benefits: Along with the benefits noted under objectives above, the committee can serve as a focus group to help the Bar plan and fine-tune planned public education/communications initiatives, such as public awareness campaigns and public communication supporting the Bar's legislative objectives (in coordination with grassroots key contact efforts). In general, the committee would significantly benefit the Bar simply through the direct contact established with a number of major citizens constituencies around the state. ________________ 1 Approved by Board of Governors, May 22, 1998; subsequent revisions by Board of Governors, April 9, 1999, December 15, 2000, February 9, 2001, February 1, 2002, August 26, 2005, June 2, 2006, October 4, 2013 and January 30, 2015. 2 Suggested constituencies: 1. Elderly / Senior Citizens 8. Minority - Hispanic 2. Environmental 9. Business Organizations 3. Disabled 10. Health Care Agencies 4. General Consumer Groups 11. Low Income Citizens 5. Children / Youth 12. Institute for Law and Society 6. Women 13. News Media 7. Minority – Black 14. Other constituencies as determined by Board
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MINUTES THE FLORIDA BAR BOARD OF GOVERNORS
COMMUNICATIONS COMMITTEE Thursday, December 7, 2017
The Ritz-Carlton Amelia Island, FL
Present: Scott Westheimer, Chair; Members: Deborah Baker-Egozi, Lorna Brown-Burton, Josh Chilson, Steve Davis, Dori Foster-Morales, Christian George, Jay Kim, Sharon Middleton, Roland Sanchez-Medina, Larry Tyree, Melissa VanSickle, Zack Zuroweste. Absent: Jay Cohen, Laird Lile, Duffy Myrtetus, John Stewart. Also present: President-elect, Michelle Suskauer, Alisha Marks Tischler - Schwartz Media Strategies, Adriana Linares - Law Tech Partners, Francine Walker - committee staff liaison. Present by telephone: Kevin Barr -YLD, Adam White - YLD, and Bar staff - Jennifer Krell Davis, Mark Killian. Call to Order and Chair’s Report Mr. Westheimer called the meeting to order. He reminded members about the Bar Communications Outlook Calendar and reviewed email open rates by circuit for the board meeting summaries in July and October. A subcommittee to discuss developing social media guidelines for board members was appointed: Roland Sanchez-Medina, chair; and members Deborah Baker-Egozi, Jay Kim and Christian George. Discussion ensued and Ms. Walker was asked to collect other such policies from state bars. The subcommittee will meet before the January Communications Committee meeting. Approval of the Minutes The minutes of October 5, 2017, were approved. Subcommittee Reports Website – Mr. Zuroweste provided the committee with an overview of the new Legal Accelerator Website project by the Young Lawyers Division which will be rolled out at the YLD’s Affiliate Outreach Conference in January. He also said that the subcommittee is completing its quality check on the Bar’s newly designed website and staff is already addressing some of the issues identified. They will also continue to address issues and recommendations of the staff team for website improvements and changes. Mr. Westheimer said that the members portal registration process had been enhanced and other updates made, and asked for any additional suggestions for improvement. YLD Joint Projects – Ms. Van Sickle said that the subcommittee will be working with staff and Schwartz on a campaign to promote the Legal Accelerator which will benefit all members, not just young lawyers. Communications with Sections and VBAs – Mr. Chilson said the subcommittee has overseen the addition of each board member’s photo to the circuit board summaries and that enhancement
will appear in the December summary. The subcommittee continues to work on: sending pre-board meeting emails to members to announce the major items coming up and sending out a summary article after each board’s meeting to voluntary bars for their publications. Mr. Chilson is working with his circuit area bars to develop a regional calendar of events and hopes that more voluntary bar groups will do the same. The Broward/17th Circuit and Jacksonville Bar events calendars were suggested as models. He encouraged all members of the committee to attend the 2018 Voluntary Bar Leaders Conference, July 13-14 at the Hutchinson Shores hotel in Jensen Beach. FloridaBarNews.TV – Ms. Foster Morales reported that The FloridaBarNews.TV subcommittee met in late October to discuss increasing viewership and including ads, sponsors or promos to the video segments. Staff presented the committee with eight options for inserting advertising into the segments, which run about two minutes. Each showed a different way of incorporating the sponsor’s ad into the video. The demos ranged from a short “NPR” style mention at the start of the video to a 30-second audio and video advertisement mid-way through the piece. The committee agreed with staff that the best approach would be to insert audio messages with a static logo in the opening and closing voiceovers. We think this method is effective with seven-second audio/logo messages at the beginning and end of the segments and will not detract from the story, or overwhelm the viewer with advertising. This is the time of the year when many advertisers are planning their ad campaigns for the coming year and staff is now marketing this new product and tells us they are currently in talks with an entity that is “very interested” in sponsoring the segments for a full year. If successful, this could bring in up to $20,000 to help defray the cost of the production of the FloridaBarNews.TV segments, which now cost $42,000 to produce four FloridaBarNews.TV segments a month -- we expect to know by Friday (December 8) if this advertiser is ready to sign a contract. While we seek advertisers, staff has been using the open ad slot to promote the Member Benefits program. The committee is also supporting the staff’s efforts to further promote the segments. Using the Facebook Ads Manager tool, the Bar is doubling the current promotion of the social media posts (using existing budgeted social media funds) to target not just legal professionals, but also, if applicable, segments of Floridians with a connection to the topic. For example, the BOG summary would not be of interest to non-lawyers, but segments about Free Legal Answers and other community/pro bono service and stories with broad interest – like the therapy dogs story that had great numbers -- would be. Staff is also promoting the availability of the video segments though the voluntary bar presidents who already receive communications from TFB twice a month. We have also added a video window to the top of the Bar-to-Bar E-News with the most recent video and in the mid-month email. Joint Technology and Communications – Mr. Westheimer reported that the subcommittee continues to meet to work on revamping the Practice Resource Institute and its website. He hopes that the new website design can be finalized in January and that a relaunch campaign can be implemented in March-April. Ms. Van Sickle is leading a Program Evaluation Committee review of PRI and that report and recommendations will be important to the work of this subcommittee. CRC Special Committee Liaison – Ms. Walker reported that the public education program “Protect Florida Democracy: Our Constitution, Our Rights, Our Courts” launched on October 17
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in Tallahassee and advised that the program’s website, social media, videos, speakers bureau and digital advertising are all well underway with good results to-date. Social Media, Website and FloridaBarNews.TV Updates Ms. Walker reviewed reports in the materials including all social media platforms’ growth from Sept. 15 - Nov. 13, analytics for page views and users on the website from July through October 2017, and the FloridaBarNews.TV segments analytics. Schwartz Media Strategies December Update and Social Media Reports Ms. Marks Tischler reviewed the December 2017 report to the board by Schwartz Media Strategies including TFB social media platform reports for September and October. She also provided an update on activities to highlight the bar’s focus on the mental health and wellness of Florida lawyers including issuing a news release on the new special committees followed by wide placement of an op/ed column by President Higer on the subject. She also said that the social media activities and engagement under the new strategy and protocol are going well. The written report in the materials detailed media coverage placements and digital marketing efforts. Schwartz will next focus on campaign for pro bono by Florida Bar members and the YLD Legal Accelerator and will continue working to promote health and wellness initiatives. Informational Reports The committee was provided with a summary update on the communications priorities in the strategic plan and information on an opportunity to have the ABA place billboards for Florida Free Legal Answers using grant funds for hurricane assistance. Adjourn There being no further business, the meeting was adjourned.
THE FLORIDA BAR: 6-MONTH REVIEW & LOOK AHEAD
OUR CAMPAIGN > The Florida Bar is the organization of all lawyers licensed by the Supreme Court of Florida to practice law in the state.
> SMS continues to brand the Bar as a credible authority dedicated to advancing the legal profession through proactive storylines that highlight the organization’s work on behalf of members and the public.
> By capitalizing on breaking news, and mobilizing quickly via fast action response, our team is also keeping The Florida Bar out in front on issues that impact its role as an advocate for justice and provider of value-driven services
> !dditionally, we continue to work closely with the Bar’s staff, providing recommendations that leverage social media and digital marketing platforms in a way that increases engagement with target audiences
CAMPAIGN OBJECTIVES
STRENGTHEN Bar’s role as value-service provider for members
BUILD Trust and credibility in the eyes of public, members and media
BRAND The Bar as an advocate for the justice system
ELEVATE The reputation of Florida’s legal community
STRATEGIC APPROACH
LEVERAGE Timely trends and breaking news
GENERATE Compelling human interest stories
MARKET Original content to reach stakeholders
CAPITALIZE On events and speaking engagements
2017 RECAP: BY THE NUMBERS
BY THE NUMBERS
EARNED MEDIA PLACEMENTS
61 66,561,088 UNIQUE MONTHLY
VISITORS
OP-ED ARTICLES PUBLISHED
7 DIGITAL
FOOTPRINT
38,320 TOTAL
IMPRESSIONS
COORDINATED CAMPAIGN
6 months
7,492,073
HIGHLIGHTS: MESSAGE PENETRATION
23%22% 22%
13% 11%
9%
Enhancing Improving Providing Leveraging Improving Protecting Inclusion Health and Resources & Technology Access to Judicial
Wellness Benefits Justice Independence
HIGHLIGHTS: GEOGRAPHIC BREAKDOWN
North Florida, 20%
Southeast Florida, 38%
Southwest Florida, 13%
Central Florida, 17%
Statewide, 5% National, 7%
North Florida Southeast Florida
Southwest Florida Central Florida
Statewide National
53%37%
10%
Daily/Consumer
Legal Vertical
Business Trade
HIGHLIGHTS: STORY FORMAT
HIGHLIGHTS: DIGITAL FOOTPRINT
35,298 35,773 36,717
37,179 37,905 38,320
20,029 20,250 20,684 20,857 21,143 21,257
10,758 10,941 11,399 11,591 11,923 12,078
4,089 4,146 4,195 4,279 4,382 4,505
422 436 439 452 457 462
July Aug. Sept. Oct. Nov. Dec.
Total Footprint Facebook Twitter LinkedIn YouTube
HIGHLIGHTS: SOCIAL CONTENT REACH
2,100,000 2,000,000
1,700,000
1,000,000
1,800,000 1,700,000
1,400,000
1,000,000
1,300,000
997,000
1,200,000 1,000,000
775,000 776,000
946,000 746,000 557,000 624,000
39,000 59,000 36,000 43,000 68,000 55,000
July Aug. Sept. Oct. Nov. Dec.
Total Reach Facebook Twitter LinkedIn
HIGHLIGHTS: YEAR OVER YEAR CONTENT REACH
1,000,000
1,800,000
1,400,000
1,700,000
370,000
1,200,000
748,000
1,000,000
637,000
557,000
657,000
624,000
19,800
68,000
33,500
55,000
Nov. '16
Nov. '17
Dec. '16
Dec. '17
LinkedIn Twitter Facebook Total Reach
MEDIA RELATIONS HIGHLIGHTS
Editorial: The Florida Bar 's s1nar t effort to r ecluce gender bias
1lu Florida B3r i;; bl.:in; terioiA£1y ~ t'!l.Ule~ble prob:t>m of ~:ukl biit> ju tJ.r l<y.i !lOfe!S~U. LJi:>l )'CiU, ~Ba.a butr:J ti om SUl'\'E-ym.g rls members JtLi llo\\·ptn'asave- c:ilSCimmUtlon rp,n·ain1' au-il.o::t u•rnnP.n. rl'.g.arc11P.C:~ of u;ht tlvrr it ir. ;:i.titlP .;)f
o\'cti. Rather tbn Juinl:ir.g from that disturbingraility, tile Bll' rirlled <llf iss\:e bead-oo and has nleased a Sil-,~ llit of recon:m.m:htiom to i:nprove. Ue si:uati»u
cater. including banusmcnt They ii.ho cited il incl; of oo .. lUIC<lllCllt «ppom.:ni:ic::;, ~ual pay md a coudnti!lgstru,ggleto balance V\100: and home lit?-. Tho-se filld.iugs ')I'Ompteci Ear pres.idett Viillfa.m J. Scllif!ll.o Jt C·fTanl>a toapp:>int a oommittee last y?ar to sndy~n.ier ma civers~· iisaes. The group sett ow alarg?r sun:ey to 6.000 h.\"\'}'il!l'S (006. -m:de ar.d fe.truJe), 1crr.1ght aC"n and input ftomar: any :if el:}ltrti on th:o kgal piof~ou IWl1 gci.air.i. Uut:s, aucl C."cUD:': ..q.1 wiili t~v~uWl.iuu 1Ja.l coi.dl! lr-lp bq,il! lu ~t ~ culllU.t" w:tc.c \\'Omen .u-e si:ill call~d ··S'\vee:bea1f' in tbe •:a!ln'oom.
T.l.C'.rcce>mucudation-s c.ould <l}'')'ly broadly to ioost <Ul)' ?rofe.srioual «yniz.ttion or wockplau l:ttf are-.umr:l) ' tailored to ere. Bar ald its members. A.llDng tlltnr
- Ctcating ooutm:iW:g ·:cbcat.on ootr~ far hwyen tbl adci-e:is gcuc:k:r bils, the bus00'3 csx fur g_cnOcr iu.;l•.l$.0Jl awJ ~0.-.llt:'UW!WJ.illg.
- Di;.tnl:iut:ng "tooll:ih,. fer. ~loycn to t~ to idc:nify b~ CJtab~ bat pnc-tiocs for l!llltcmirynnd pa!cmity lt<.i~ wl WLc:a:-lo Lu wl ha:.e>.:><eC"ut :.WW;,
• P"11llerin; wilhlaw Jinns to continu; diminating gende1 bias. and establishing a 'blttf nbbon" dESi1J'ltion fur fi"'l'!S coounitted :o diversi:y.
~n1dyJUg aoo tzcJ:Jmg tll1s problem was uct J1'f t.Jengli tiling tor 1fle Bar to do. ~er lllf legal proression, if• ako a nutter of stlf.preservmion ?\e;rly half ofhw «udent; 0 the l'nited Staes - 4S.7 ptrcettt - are ,..,.ol'DCll. InThri<b., \Yomc:n Ult'.l);c up 38 pa-cco: oftbc :itate.'s la\v·1crs. T.1Cptoportiouof DW'lllging palUCt3 in law tlnm wto are. woil:f:nals:ois growing. F.>rtlE protes.sion ro :gnore )~s m1 selismtbat atfecc somauy in itrnwks would be bo!ish. self.inflicted dan:n~.
T:.te pt~id~II of tbf Pint-ills \Ito men la\V)'trS a;sociaoon told cile. limes "tiler e's ~on of tnassl.B.n?tie>Ii in tOOa)'s
2017 HIGHLIGHTS
Tfeild ~ OF COUINISlEl
elyAl'f-lM(
-''"""'_..... ··-
Critical Juncture The Bar's new p ruident k..rps a dcs.e eye on the CoostrtutlOn RailitOn Con-m..z$0Cltl
New Florida Bar president gets started on work-life balance priorities
A~:: ttig3t·Y 1or mere tnan '.jU ~arsi MlC"ll? J . HS«·~ certanly mmnar w ttl tn? p.1lltl~l3rW-e~ges ana clrsinc on awyere.
I nar' "ny ttger the n ? -A' prE-s1oent 01 tne M:naa ~ar, 1~ m3ks1g V\E! m!?IT.31 near.n ana workl'I f? r>.atlnc-e en tncse 1-. t "I? 1ega1 prot~r.ion one ot "IS~ pnonue-t rumg nsone-"ifi:Y :emi t11at ntu . ust t>egun.
TIM:: Vili;..1 lit:::; (UI lllw1e1::> •111:1\ t: illl i:'d~UYt:l lht: y:::ts viiU1 k::Ut UOl.,I)'. l:fll!tl 1:1111..! l it:: i h :.' Hiui=:1. ~ Wi1:1t1 i · ~ Lll:llh1::1 wiU1 ~ Ut:W S.~·uan lol:.l l'1:: T<ill'l.W ft«/ &:~im:~ Juuu:d in 1:111 f teivit:w ru1ow11i.; hi:sJurn:: 23n.J sw:::ti •J-i"•1:1::> 1.l ie 69IJ fiurn.J;:: :ll:t u~i'.1:::=' 1L
-i'm net i rrmooc from fedng me ,-c~urc3c.f ~c~· 1-igcr ::iot:I •eut, I'm ~c in h:t 1>y.:: atAay:l n~ l1'Yf ~tre~ Mj the S:JCS$ol tie practice • Ma p.iartner in ~"Qer $ nQem\a"' s d!>Pute re:u \..ticn ie.-11. He,;~ L~llW lld~tJU 1.:oru n1:u.ial. :.i.isi it:::SS <irn.I i11a 11Sr.:t: lil.iJ!t~IJn. C'llCf Uu: o..use U hi:s t.at:t"1, h::: lw.s 1~tt:d ::uue uf U11: ~1.1::::;t k..t(<::I a u rn.stiu111:11 b 11.Ji11u f tilit.W1i:s. 1e-JI ~t:te ~iuL.t• :s 1:1rtJ f w •M 1 r•ttuc:i .11 i 1$.1am;e: :Ji;ii.:ul-::s. tt:h<i~ 1t:L11t:$::l tcd leut.lt:• ilrn.I l.t::!Jlt:1 d euls in ruu:~Ucr.>u1=st.1r t o irmerc1:'il r.rl\")'!ny, 'M'J1CnLAA, :n1 ""'11'Q;'l017:Yl!Yl'l. IOVOMn(l 'M'll IO FX~~::.ot SJOO 'nlltl:YI HP. '\¥: :<IM Mnd lP.!1 ITl':llAN Lll\I PftTl!'l'IY l:TIJ:<rk'T
V..'heti"t:r t i$ li'.io<\:ion a t u d i'lQ (.On-de>. IP.I i s.lcioM for ind\lduab or bu$.ii~~ - lalQC and 3"1'1.111 · !coal pr.:W:.~ t~'(e$ a td l on n'€1n\' !.:wyers. In 2015 ttr ouqh 201G. the rlorida Der reoocted 54 d~l;.:mient~ 24 lie.er« rc'llOUlti-:i;s..:and 1'4 :.i..:;i:x:m;ion$..
There i::i no Cf.JC3)00 thoi :iorrc of the i03l.C3 ofcctiig b "')'CO ocrtributc lo rri3eoncluct d enc type ot onolhcr, OclocinQ al(.Ohol~m cr <t .Q prob ems iaCf' $.;)ij
"/ , l'l.lml>er of b'.YJElrt. Ymo find thei' way int:> t"le dieei:> irl.31)• eyetam it b&eauee cl conle ~~E of 'iefr\ .. he c3d.
V\'itt1 Ut;;l in ui ·1J . Hiue1 'M:tb lite Eb1 loim.:1~ i'.~ fc.:~011 Lll.t.h U1e lhe i..'11)'$t<::I a u ns::rtal hea!J1 u l F~ IAA~ w r. l>f! mP.;rF mr m=! mcYe rMn ·1o:i.nnn merrt'll'!Nt ~nl'P. tn!'! it.ll"P-!L~ 1:<1<P. lt"Flr 1r.11
11ow 1;;;11 w::: heb U 1::111 rn.x n e111 h.~Vl:l •!i.u ~lllr ll.\ltlil t ?" Hc.1er $jitJ. ·Qiu we LI oviJ:: U.:\.r -~f u beru e Uleie ie-.: ;.iu l'l~ r('I"'
I le w.Anb lo rrd(~ $4.lre there .:re a:ti:ns. ind udi'lQ o rfne rforru:ion ~l.1ble 24.7 tt.?t t «tli:ic pre-..ef'ltAlive serviu:::i and "1.111.•rr l.lle Ii::-!:$ U1it:1 ll~b'~ 1111dt;U1t:1 1)\.1:~ ul P11J1,11<211 ~:
i thirtt thot the ncti::>n of hcol1t ond wcln~ v.ti:ch Oor.c 03PCC'i. ond cri3G in!c~-r.ion Ywhidl ~ o :x:p:rnk picc: of t"I: :--cmc ccnocp, goc3 ho."d--io-hond in mcmocrbcnciiro, • he oeiid The quc:ticn h:t i$ oolting D: '\Yho! A'C eon do fer c ... r lav.y.:.-o cn:tcod d wllot con 'NC do to cur lowfCrof"
tb'."StHLng tne men131 Ma p~'S•t:u nea1111 ot rlOnc:la·~ 31:1.cme>ft ·~ Jlltt ere pnonf)' 01 H_ger'<;:, o\hO is a rnt't'r'f')er
2017 HIGHLIGHTS
As a ehold. I "-<I iow.»eh cod_,,,,_ --"ad moutbolh l'03I
and IOonol ~ lih CIO......,. D.vrow-A-.. ,,-...., - 5100CI uolor
... nghts of onc1 ..........
Being .ii law')'l"f' is mudl m«• th.an fiq doc:unwtns 1nd tHlmg houri- tc s
about gtW1g a w.o. to lhOM who wouk:f otMrw1M not b.- M•rd. pr'Oleetittg
our court system. defendiig our consbtutional nghts and seeking JUStlC9 twn when n M4nW out of r.ad1
Wi-. 11t. duty to jus~ in mmd, TM Florid.ai Bar h.11 t.a.d out an ambit»ou.1 •Q9nd• tor lh• MXl 12 months. This
agenda tS designed to reaffirm our ro~ n serv11"g the public. pro1*<:Cl.ng itl• ln~nditnc• of the OOUl'\5 and
ptOYidino our m«fllMrl with CM uds &nd ,..~, ~1.Mry for 1uoce11 1n Mt~lng JU'Jtloe tor dwir cliMtt
One 1mporun1 pnomy tS to encourage more drversity in our ju~ systHn - 10 tM sw. ct.at it r•flects t:h4 people It
lS dolignod ID MIW Mid "'sponds ID !Mir nHds A mote incl .. .,,. profH-1 .... ,. the ploy."ij "old lor ewt')'Clll•
We are wotlong turd to p1pelme more drven@-~~ wrthin our ranks and on ,uo.c..aa nom""'b~ comnuss.ons.
whoch ""' ,.,pen_ lor nterui*>g •nd evoluoting Oj>plic.on:s for Jud1C1.al _,,.....,..
Atthoud't Flond..J. crtazens are aJways ~ag.ct IO~'* m our cMmoctatliC procn5 this ye•r *"'provide .a
Ul'\lque ~to do so as tre flonc:Li Conso1utlon t5 bet~ op4t0ed for• ~20_,..,,..,,... and r.-miort
Proposed~ wil uloma>tly boo placed on IN bolot for llOW -- In 2018. and lt>o bor wil ~
The,,_. l!.v os oXjliomg ways IDUS•~IOma.-,__av- IO• -publoc. Many
.. a be puang nt"newed emphasis on ~flQ our l"Dt'fnben ~.,. ~ wotk•fe baMinoe tNndftAness and
2017 HIGHLIGHTS
NeWsJournaI F lorida attorneys provide free legal advice
through online clinic Frorn stajfrtp0tts
Free, 1417 legal advice available a..'f! }UV compUta", phofle or tabS.
It 90Wlds w:ibWn,'able, but ihere-are alseady 500 lict':lSed atton:ieyt wm:tmg to ans'1.w )'CU" quesbom.
Th< Florido Bar md the Amrric"1 Bar Associ.nou bn~ -ol to acalr a In. oo)j,,. lcgal clinic wbm: licensed attorneys \'Oh.weer CbeiJ time IO provide enW1ed mpooses 10 ciri.ztos' civil legal que$0ons.
T opKS may mcbfe fanllly law mahers such as dnure, child support, adoptioo. mi name clunge, as \\'till as domrstic vi~. lxtnkrupq•, amt11lXf inues.. educatioa anploymcot housing. woll:m' compemation, wilh md esiate ptmuing.
According to Ugal Se'\ ices Corp... 7 I percem of Low-~me households experimeed a.t lt3Sl ooe c:i\'11 leg:il }l'Cb.lem Wt yen, iocb:lmg isrues v.i& health care,~ coo&.tions, dis.3btbiy aros~ ,~· beotDts iCld dome$tievi~
This aioperati\.'e effon betv."een The Florida Bar arid tM American Bar Associatioo "tel.-enges teclmo!ogy tCl ht.lp irupro\'e aocess to jwti..:e for tbost who \\'ould od:ierwlse find rt out of rfaeb., .. 1occrdmg ro a press ~ e ... Tu. Florida Bar.
You must ba\·e an anmal bousehold incomt below ?SO percent of feden.1 ~~ gwdelmes - tbt eqm...umt 0£$30.150 far an iiidnidua.l $40.(1()() tor a familyoft\\'oor$6l,500 for a fmilyoi four. Inaddifi.oo.. applicmts QJ.1$1. .111 kd.18 )'Cati old. Ud mt be~ a::id U:U.U1 poSSeU les$ tbm S6.00> in total~
Ree's how Florida Free tepJ AMweN; v.uks·
Go to ftonda.freelitga!.auswers.org and alh..,W a fttw quetion:s to wt tf you qmhfy. ti you art llOt ebgibtie, )OO
will ~ivc a dcmal indication._
After you regbter, )Oil tmy ask a specific quesrim about your non4iminal 1~ issue
Y cu v.'lll reioeiv~ an er::oail telling you when yow qu.Wlon bas reoeiv't'd a r~
Log back iu. see. ilie: mpmse mcl <1sk more questions it Dta:Ss.ary. Attotoeys c.m si.iimit 1. single response o:bt\'e •dialogue lriib the user- through cbe site. Plwe~ The \'Oll.nteier Jr.~-enat Aoridl Free Legal Amil."l'n cu't ca!I you er represa:u you in court.
The mfotma6on USttS ptO\ide is confidmtial, and tht amwm .tre oot .usocitted wttb. tbt clicnt·s name. Dam.
- --=
2017 HIGHLIGHTS
Free lega l advice By Alda M;allard
Storo1-related help being offered via hotline
Thanks to Florida Free Legal Answers, lov.'-income residents c:an receive illlS'l\."elS to civil and family !av.• issues online from Florida Bar-certified attorneys.
And in the wake of Hurric.ane lrma, the program has been expanded to address storm-related issues \iia a tollfree legal aid hotline at 866-550-2929 that is now available. Callers can leave a message at any time and calls will be returned within two business days from 9 a.m.-s p.m. Monday-Friday. The sen'icel'\>ill pro;'ide eligible residents with storm-related legal help, includin,g assistam:e with semrin,g FEMA and other benefits; making life, medical and property insurance claims; dealing with home repair oontractors; replacing wills and other important legal documents destroyed in the stonn; assisting Y\"ith consumer protection matters, procedures and remedies, and getting oounseling on mortgage forecl=es problems and landlord/ tenant problems.
The Florida Free Legal ~"elS program v.cis launched this SUilllllfil" through a partnership between the Florida Bar and the American Bar Association to provide legal resources related to civil linl• and f.amily law to lov.·income residents.
Topics discussed will indude insurance, divorce, dhild support, adoption, name change, domestic violence, bankruptcy, consumer issues, education, employment, housing, wolker's oompensation, disability, "~eran's benefits, wills, estate planning, storm issues and other topics.
To qualify, residents must have an annual household income below 250 percent of federal poi.wt}' guidelines, have less than S6,ooo 1n total assets, be a least 1B years old and not be incarcerated. For a one-person household, 250 percent of the federal poi.'erty guide line is $30,.iso. To access Florida Free Legal Answers heJp Online 24/7, visit http://florida.freelegaiansy,-ers.org.
However, to assist Floridians in the wake of Hurricane Irma, the florida Bar has waived inoome :requirements to ensure all Floridians can access the F!orida Free Legal Answers onl.me clinic. And the F!orida Bar has increased the qualifying cap to ensure all Floridians can access the site and post questions related to Hum.cane Irma. For more information, visit www.floridabar.org/publicfhunic:aneinfo/.
This is how the program works: Onre you log in, }'Ull're asked simple questions to verify income eligibility, which is immediately determined. If eligjble, you have an opportunity to ask a specific question(DDtcriminal in nature), which is sent to an attorney whose specialty relates to your question. Within 48 hours, you will receive an email to let you know your question has a response, along with alinktotheanswer. 'Ihen, you log back on the site, get the response and ask follow-up questions, if necessaiy. The attorney can submit a single response or ha"-e a dialogue v.i.th you through the site.
The ~dunteer lawyer at florida Free Legal ~ws can't call you or represent } 'OU in court. 1'he information is oonfidential and not associated with the client's name. Volunteer .attorneys "'ill not write letters, make phone calls or file docnments or attend court p:rooeedings.
2017 HIGHLIGHTS
TALLAHASSEE D After 1he storm : Florida Bar offer le!!al assistance
Ava.l ib!• tot HtJl'Mll,.. mt WMYOt'5 In floncl.a WhO canncc pay fl:)r an ~ t .Ue.6~0.2929 Th•
8oltl Engllsll and S..nltn \llOiictnlal ~"OS QI~ in:Sb'IJC1ioM fOf ea!~~ to leallt' • ll'lffWigt ~
sio~,._. i.tlll ntl-f.~nc.- and ID P'QYlde 1t\t«" Nn"e, ~· 1'1'91mffr. (IOUntyof~. and a description of._. "'°"' .,......_. As---.oe..._.,..., .. ~is~•--- IO qallllied Fbridians ~ b,. ~ 11""1 WI al Flo!wdr..
Hotline open for legal help with Hurricane Ir111arelated proble111s
?-Ia.re Free.m an
Free legal help is now available for survivors of Hurricane Inna in Aorida. Citizens who need a lawyer and can't afford one can call a hotline at 866-550-2929.
People who qualify can receive assistance with: obtaining assistance from the Federal Emel')!; ency Management Agency; making life, medical and property insurance claims; and dealing with home repair contractors.
Lawyers also are available to: help residents replace wills and other important legal documents destroyed in the hurricane; help "~th consumer protection issues; and provide counseling on mortgage-foreclosure problems or landlord/ tenant concerns.
Callers can leave a message on the hotline at any time. Calls will be returned within two business days between 9 a.m. to 5 p.m., Monday through Friday.
The hotline is run by a partnership between The Aorida Bar Young Lawyers Dn~ion, the American Bar Association Young Lawyers Dn~ion, and the Federal Emel')!;ency Management Agency.
More information is available online at floridabar.org/hurricaneinfo.
2017 HIGHLIGHTS
POINT OF VIEW: Destigmatizing mental health in the legal profession
It was only October that lhe legal community lost one of our most vocal champions for mental health. As executive director of Florida Lawyers Assistance Inc., Michael Cohen spent the past 20 years advocating for attorneys struggling with substance abuse and mental illness. He also spent this same time recovering from his own battle with addiction.
Cohen was a safety net to so many in need. My hope is that we can continue his legacy by ensuring attorneys who suffer fron1 mental health challenges have a place to tum - without fear of judgment or rebuke .
.... The Florida Bar's Board of Governors in July voted lo create the Special Committee on Mental Health and Wellness of Florida Lawyers.
This five-member committee, chaired by Miami attorney Dori Foster-Morales, is already working lo identify ways the Bar can destigmatize mental illness within our legal community, and to recommend practices and remedies to improve both the Bar's rules and programming to provide enhanced support to our members statewide.
We cannot e5minate all of the stresses in our lives. However, we can make a difference by identifying specific tools and mechanisms to help attorneys seek and receive help without fear of scrutiny and ridicUle.
Mental health issues touch every facet of our legal community - from solo practitioners and law firm partners all the way dO'M1 to law school students who feel daily pcessure to graduate and become licensed and successful as soon as possible.
According to a report from the National Task Force on Lawyer Well-Being, between 21 and 36 percent of practicing lawyers qualify as problem drinkers. Addilionally, approximately 28 percent. 19 percen~ and 23 percent are strugg~ng with some level of depression, anxiety, and stress, respectively .
.,.tiiii.Wl~~:'l] In this same repo~ law students didn't fare much better. Seventeen percent of law students . experienced some level of depcession, 14 percent experienced severe anxiety, 23 percent had mild
2017 HIGHLIGHTS
~THE NEWS-PRESS M t'11I al lit'alllI issues slrikt' a cor d will.I allurut'ys
Mr.hMl •hgpr
It wasoalyltst month lhatthc le.gaJ co~ lx t :>DC cf ottrmcsl voe.cl chnn:p:om for m:-r:tal healU. /!.s PXHUht'P ttr..r.tor nf t-l nnc111 I :rJ.y t>n ..\.t.~Na'ltt> lnr. \ •h r.In f.I ( i'lllPn l"JIP"I thl". p.m 'JO Y!'"-M1 :ict\.rnr:ihne t;~, anormys m 1ggjjr'!\'11hsr.1bs;.anre a'cmse and menial il.lntSi. Ee also spe:u thi> sm:e. time reo)vering from bis
• C\ .. u b-1ttlc ·1.-J~ 1tdd.'C!io:r:.
: Coht.l1 Wt.Sa life .'llt}ll:ort and ~afcty :r:ct to so lll.Ul)' in :.teed. Thi '.vhilc be \'\ill he icepl~ nt!$$o:l, t::l" hep~ is that we c.ui. ecn:im.Ie h si eg:icy by eMtt.-i.n.; $.homeys who saffer fr.:>m.n:en.tU betlth cbilleii..;e:: ~.V-! it 'pbte to nin: - wi!lxmt ftJr of judgn:ent oc :ebnlie.
Tiut'c why I am co pra.td that Th~ Flori<b Bx't Bxad of Gc·\~mor; votK b C-teat~ :he Sp«:.3l Comrnitt* C•U
Meml :fe<iJtlla:n<i. \\iellness of ?lorida lawyen.
Thi:; 6v? n:embe comm:.ttH, ch.VM by !Ai3mi tttomey ~ri Fotter Mcr~JeJ;, i:; already worl:b.g to identify '''a)'$ the 3ax can de-stigmatz?. mental illr.e.ss \Yi.lhm our )egal oc•rmmlllif'.t. a:td so recolll!ll!lldproo:kes and remedies to Ovro\'t-both dk Du-'s rn.le~ mid prog."IJU:.ling to prvvidc cW.mccd sapport tc Q\W :nemhm ckltewide.
Tilt' wJJ.LWittec, w:.W:lt i.u.:lude> l1 Ult'JJ.ttl lr 11llh IJl.C.{~-siuru.d, a jul!=;.t'· aial a Ult'i1JJca i.llk Yu1w;i;lawyt"u Di·.iici.)a, i:; evaJ:.~ting ,,.,.l)"C we Cll'l help - whetl:er ftuougl: tlu. cnati.)11 of peer couu.:;diug re~·tl!W1 to euh<mced:wemberbeDefits focmbg on exercise md penc•wl be.Uth diet a:td stress redu.cnou.
Meml hri~ icruet toiitch e-,tcry :a:Et of ou: :e;tl community- &omo)lo )Y."3.C-titonm mdhw fun: pa."1nErt :11 1 t hP. way d•'nlm VI faw sr~innl m Kfi!.1 t:: u.hn ~J ctu1)' pr~u~ ;n ~dt~tp :rnc1 h=!cn'l'IF'; h(".Fll*"'1 anti stl:'l'f'Sr.ti:I <rs S..QU <t!I p:..b~jb}t'.
h tli.s .s;uuc J'C?Qrt, la\'\' :stud.cnb didn' t £u-e un.tch better. SC\·etiee:.i pcrcdl! of}.n,- Wdcnt; atp:.ricrucd S"1:.le
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2017 HIGHLIGHTS
2018: WHAT’S
NEXT?
2018 Priorities > Spotlighting outstanding pro bono work by promoting the Bar’s upcoming awards program > Highlighting how the Bar is leveraging technology to benefit members through its legal accelerator program > Updating the progress of its special committees on health & wellness for members; mental health in the courts; and gender bias > Positioning the Bar as an advocate for an independent judiciary as legislative session heats up > Beginning preparation for Michelle Suskauer’s installation
TARGET AUDIENCES Members
Judiciary
Legislators Legal customers
General community-at-large
Law students
Business community Media
PRIORITY STORYLINES
MEMBER BENEFITS
HEALTH & WELLNESS
PRO BONO
ACCESS TO JUSTICE
INCLUSION
GENDER EQUALITY
PROTECTING THE PUBLIC
LEVERAGING TECHNOLOGY
PROTECTING THE JUDICIARY
LEADERSHIP VOICES
OUR COMMUNICATIONS PROTOCOL > Real Time Engagement: SMS shares breaking news ideas, trends for commentary and press clips in real time as stories hit.
> Weekly Update: SMS delivers a weekly report and meets with staff each Monday to align priorities.
> Monthly Campaign Snapshots: SMS delivers a monthly campaign snapshot, outlining results achieved in the month prior and upcoming initiatives.
> Quarterly Leadership Meetings: SMS attends the BOG Communications Committee in person on a quarterly basis.
> Annual Branding Retreats: SMS meets with Bar leadership to review past year’s results and confirm campaign priorities for the coming year.
THE FLORIDA BAR: 6-MONTH REVIEW & LOOK AHEAD
1
THEFLORIDABAROCTOBER2017SOCIALMEDIAREPORT
FACEBOOK
TWITTER
LINKEDIN
YOUTUBE
DIGITALFOOTPRINT
FACEBOOK experienced a .8% increase in likes. More than 997k people viewed the Florida Bar’s Facebook content in October.
TWITTER experienced a 1.6% increase in followers and posts had 746k impressions. More than 9.5k people visited the Florida Bar main Twitter profile this month.
LINKEDIN experienced a 1.1% increase in followers. Posts reached over 43k people. 24 posts were uploaded and there was a gain of 84 followers.
YOUTUBE experienced a .7% increase in followers. There were 2,381 video views and 9,297 minutes watched in October. The average view duration was 3:54.
In October, The Florida Bar’s digital media footprint increased by 1.2%. Approximately, 1 million people were exposed to the Bar’s social media content on Facebook, Twitter, LinkedIn and YouTube.
17,489
17,904
18,465
19,162
19,563
19,799
20,029
20,250 20,684
20,857
Jan. Feb. March April May June July August Sept. Oct.
FACEBOOK LIKES
8,880
9,199
9,536
9,993
10,182
10,441
10,758
10,941
11,399
11,591
Jan. Feb. March April May June July Aug. Sept. Oct.
TWITTER FOLLOWERS
3,768
3,807
3,860
3,897
3,964
4,047
4,089
4,146
4,195
4,279
Jan. Feb. March April May June July August Sept. Oct.
LINKEDIN FOLLOWERS
334
355
373
385
393
410
422
436
439
452
Jan. Feb. March April May June July August Sept. Oct.
YOUTUBE FOLLOWERS
30,471 31,265
32,234
33,437 34,102
34,697
35,298
35,773
36,717
37,179
Jan. Feb. March April May June July August Sept. Oct.
SOCIAL MEDIA FOLLOWING*
FACEBOOK TOP CONTENT
The most viewed posts on Facebook were a story about a Las Vegas victim that is a graduate law student, a “Halloween Humor” post and the boosted Florida Bar News video sharing information on the Puerto Rican Bar Association of Florida’s efforts to assist displaced Puerto Rican law students.
TWITTER TOP CONTENT
The top three most viewed posts on Twitter on the Florida Bar President’s love for the Dodgers and two updates on the Puerto Rican Bar Association’s efforts to help displaced law students.
2
LINKEDIN TOP CONTENT
Top LinkedIn posts were an article on a Georgia judge’s statement on social media use, an article on defense lawyers quitting and a tip on social media and privacy. To note, the top post was an article with an uploaded image and a shortened link.
YOUTUBE TOP CONTENT
3
Five videos were uploaded to the Florida Bar’s YouTube account in October. FloridaBarNews.TV Update #46 on hurricane relief efforts for Puerto Ricans received the most views.
1
THEFLORIDABARNOVEMBER2017SOCIALMEDIAREPORT
FACEBOOK
TWITTER
LINKEDIN
YOUTUBE
DIGITALFOOTPRINT
FACEBOOK experienced a 1.4% increase in likes. More than 1.2 million people viewed the Florida Bar’s Facebook content in November. *11/16: 2.1% follower increase and 370k people viewed content
TWITTER experienced a 2.8% increase in followers and posts had 557k impressions. More than 8.9k people visited the Florida Bar main Twitter profile this month. *11/16: 2.6% follower increase and 637k impressions
LINKEDIN experienced a 2.4% increase in followers. Posts reached over 68k people. 34 posts were uploaded and there was a gain of 103 followers. *11/16: .7% follower increase and 19.8k reach
YOUTUBE experienced a 1.1% increase in followers. There were 2,385 video views and 10,553 minutes watched in November. The average view duration was 4:25. *11/16: 5.7% follower increase and 2,745 video views
In November, The Florida Bar’s digital media footprint increased by 1.9%. Approximately, 1.8 million people were exposed to the Bar’s social media content on Facebook, Twitter, LinkedIn and YouTube. *11/16: 2% digital footprint increase and 1 million people viewed content
17,489
17,904
18,465
19,162
19,563
19,799
20,029
20,250 20,684
20,857
21,143
Jan. Feb. March April May June July August Sept. Oct. Nov.
FACEBOOK LIKES
8,880
9,199
9,536
9,993
10,182
10,441
10,758
10,941
11,399
11,591
11,923
Jan. Feb. March April May June July Aug. Sept. Oct. Nov.
TWITTER FOLLOWERS
3,768
3,807
3,860
3,897
3,964
4,047
4,089
4,146
4,195
4,279
4,382
Jan. Feb. March April May June July August Sept. Oct. Nov.
LINKEDIN FOLLOWERS
334
355
373
385
393
410
422
436
439
452
457
Jan. Feb. March April May June July August Sept. Oct. Nov.
YOUTUBE FOLLOWERS
30,471 31,265
32,234
33,437 34,102
34,697
35,298
35,773
36,717
37,179
37,905
Jan. Feb. March April May June July August Sept. Oct. Nov.
SOCIAL MEDIA FOLLOWING*
FACEBOOK TOP CONTENT
The most viewed posts on Facebook were two Love your Lawyer Day Graphics paired with articles and FloridaBarNews.TV update #33 on a new program changing the way outstanding warrants are handled in Florida.
TWITTER TOP CONTENT
The top three most viewed posts on Twitter were an article naming The Florida Bar amongst the top people to follow on Twitter, a follow up on the law student shot in the Vegas tragedy and a tweet about double spacing between sentences.
2
LINKEDIN TOP CONTENT
Top LinkedIn posts were an article on mental health, an image for Love Your Lawyer Day and a story on holiday scams that was shared as a shortened link and uploaded image.
YOUTUBE TOP CONTENT
Five videos were uploaded to the Florida Bar’s YouTube account in November. The Florida Bar President’s monthly update which included information received the highest number of views.
3
1
THEFLORIDABARDECEMBER2017SOCIALMEDIAREPORT
FACEBOOK
TWITTER
LINKEDIN
YOUTUBE
DIGITALFOOTPRINT
FACEBOOK experienced a .5% increase in likes. 1 million people viewed the Florida Bar’s Facebook content in December. *12/16: 2.2% follower increase and 748k people viewed content
TWITTER experienced a 1.3% increase in followers and posts had 624k impressions. More than 7.7k people visited the Florida Bar main Twitter profile this month. *12/16: 2.1% follower increase and 657k impressions
LINKEDIN experienced a 2.8% increase in followers. Posts reached over 55k people. 25 posts were uploaded and there was a gain of 123 followers. *12/16 1.1% follower increase and 33.5k reach
YOUTUBE experienced a 1% increase in followers. There were 1,890 video views and 8,527 minutes watched in December. The average view duration was 4:30. *12/16: 3.5% follower increase and 1,366 video views
In December, The Florida Bar’s digital media footprint increased by 1.1%. Approximately, 1.7 million people were exposed to the Bar’s social media content on Facebook, Twitter, LinkedIn and YouTube. *12/16: 2% digital footprint increase and 1.4 million people viewed content
17,489
17,904
18,465
19,162
19,563
19,799
20,029
20,250
20,684
20,857
21,143 21,257
Jan. Feb. March April May June July AugustSept. Oct. Nov. Dec.
FACEBOOK LIKES
8,880
9,199
9,536
9,993
10,182
10,441
10,758
10,941
11,399
11,591 11,923
12,078
Jan. Feb. MarchApril May June July Aug. Sept. Oct. Nov. Dec.
TWITTER FOLLOWERS
3,768
3,807
3,860
3,897
3,964
4,047
4,089
4,146
4,195
4,279
4,382 4,505
Jan. Feb. March April May June July AugustSept. Oct. Nov. Dec.
LINKEDIN FOLLOWERS
334
355
373
385
393
410
422
436
439
452
457 462
Jan. Feb. MarchApril May June July AugustSept. Oct. Nov. Dec.
YOUTUBE FOLLOWERS
30,471 31,265
32,234
33,437 34,102
34,697
35,298
35,773
36,717
37,179
37,905
38,320
Jan. Feb. March April May June July August Sept. Oct. Nov. Dec.
SOCIAL MEDIA FOLLOWING*
2
FACEBOOKTOPCONTENT
The most viewed posts on Facebook were the FloridaBarNews.TV update on tech and court interpretation resources, a screenshot of an attorney’s motion to move a trial for a football game and FloridaBarNews.TV video on the proposed judge retirement age increase.
TWITTERTOPCONTENT
The top three most viewed posts on Twitter were a call to other Bars to share their Christmas tree photos and two Monday legal humor tweets.
3
Top LinkedIn posts were articles on sexual harassment in the workplace, shoplifting lawyers and on health and wellness for the new year.
YOUTUBETOPCONTENT
Five videos were uploaded to the Florida Bar’s YouTube account in. FloridaBarNews.TV on the president-elect received the highest number of views this month.
LINKEDINTOPCONTENT
1
DRAFT Board Members’ Article to Submit to Voluntary Bar Publications December 2017 Florida Bar Board of Governors Meeting Report The third of six meetings of The Florida Bar Board of Governors in 2017-18 was held on Dec. 8 in Amelia Island, Florida. In keeping with the usual schedule, board committees met on Dec. 7 throughout the day to finalize actions, recommendations and reports to deliver to the board. The major actions of the board at this meeting are described below. I/We serve on these board committees: The meeting opened with an invocation and the Pledge of Allegiance led by the Fourth Judicial Circuit board members Fred Franklin and Michael Tanner. Nassau County Judge Robert Foster welcomed everyone to the area and, in turn, he and local voluntary bar leaders were welcomed to the meeting by President Michael Higer. From the Fourth Circuit voluntary bars, Gregory Redmon, president-elect of D.W. Perkins Bar, Jennifer Richardson, president of FAWL Jacksonville, and Daniel Blanks, president of the Jacksonville Bankruptcy Bar attended. Also at the beginning of the meeting, the board observed a moment of silence as a remembrance of the tragic attack on Pearl Harbor on December 7, 1941. Next, committee reports ensued including expected upcoming legislation with the 2018 Florida Legislative Session beginning on January 9, updates on: the Special Committee on the Constitution Revision Commission and the Bar’s public education program “Protect Florida Democracy: Our Constitution, Our rights Our Courts” (www.protectfldemocracy.org); member benefits; and The Florida Bar’s budget. The morning schedule also included an executive session in which matters concerning pending litigation involving The Florida Bar, disciplinary matters, personnel matters, certification plan appeals, member objections to legislative positions, or receiving attorney-client advice are addressed. Only board members, bar officers and staff designated by the executive director are admitted to executive session. During the group lunch, board members and guests heard from Professor Rachel Godsil, of Rutgers Law School and Director of Research and Co-Founder of Perception Institute, about recent studies and findings on implicit bias. Additional board committee and special committee reports were given in the afternoon and two sections also gave their annual reports: Solo and Small firm Section and Trial Law Section. Board members also voted on special appointments: Florida Realtor-Attorney Joint Committee (6 lawyers for three-year terms, one from each state appellate district and one at-large beginning Jan. 1); Florida Rural Legal Services Inc. (one lawyer for a three-year term beginning Jan. 1); and the Eleventh Circuit Judicial Conference-Northern District (one lawyer for a four-year term beginning Jan. 1). If you are interested in applying for an appointment by the board to any of more than a dozen organizations or to be nominated to the governor for an appointment to a judicial nominating commission, the list and schedule of 2017-18 special appoints is posted on the Board of Governors webpage at www.floridabar.org/about/bog/ under the Meetings and Resources tab.
The Florida Bar is also accepting committee preference forms and applications for the Wm. Reece Smith Leadership Academy and for appointment recommendations for two seats on all 26 JNCs. The deadline is January 16. A final goodbye from the board to longtime executive director Jack Harkness on the occasion of his last meeting brought back former Bar presidents on video and gave everyone an opportunity to thank Jack for his many contributions to the Bar and the profession. All Florida Bar members receive an email summary of the major actions and reports received by the board following every meeting. I/we encourage you to open this email, review the summary of the items and the important reminders, and contact me/us if you have any questions. More detailed coverage is published in upcoming issues of The Florida Bar News. For more information on the Board of Governors, and to see the meeting schedule, agendas, minutes of past meetings, and meeting summaries, please visit www.floridabar.org/about/bog/. Major actions:
• Three new member benefits were approved to offer discounts to Florida Bar members: HMC Healthworks and Wellbeing Coaches; discounts for Orlando area theme parks, attractions, and hotels; and Frames4Diplomas. These programs will soon join the more than 60 other free or discounted products and services for personal and professional needs, and some offer free trials, demos and complimentary initial services. Visit floridabar.org/memberbenefits to tap into the savings.
• A vote to oppose a member-initiated petition filed with the Florida Supreme Court to amend Bar
Rule 3-4.3 for automatic discipline when a state or federal appellate court finds a lawyer has made a frivolous filing. It was discussed that such action could infringe on the due process protections provided to Florida Bar members in the grievance process and could have other consequences. That petition is still pending with the court.
• Also opposed by Board vote was a proposed amendment to the comment for Bar Rule 4-8.4 regarding intimidation or bullying other lawyers.
• The Executive Committee voted to move forward with work to create software that would
eliminate most technical trust accounting violations and could increase interest payable on IOTA accounts. Board Parliamentarian Andy Sasso is leading this project. The providers recently addressed the Bar’s concerns and agreed to waive the initial charge for a pilot program.
• A Proposed Advisory Opinion (17-1) was presented, finding it is not a violation of Bar rules for a
Bar member working as co-counsel with a lawyer from another state to share fees with that lawyer although that lawyer may be in a firm that is partly owned by a nonlawyer. The opinion notes that nonlawyer ownership of law firms is not allowed in Florida, something that only two U.S. and some foreign jurisdictions allow. Ethics advisory opinions and resources are available at floridabar.org/ethics.
• Responding to an inquiry from a Florida Bar member and in agreement with a recommendation
by the Board Review Committee on Professional Ethics, the Board voted to advise the inquirer that Avvo Advisor – a private company’s online system for connecting potential clients to lawyers for 15-minute consultations for $39 – is a lawyer referral service under Florida’s rules. For-profit lawyer referral services must comply with Rule 4-7.22 for Florida Bar members to participate which, among other requirements, states that: no payment is received that constitutes a division of fees; the service must furnish or require participating lawyers to have professional liability insurance; and must affirmatively state in advertisements that the system is a lawyer referral service, and other requirements. The January 1 Florida Bar News (online Dec. 26) will provide more information for Bar members about participating in Avvo Advisor. The advisory opinion addresses only the Avvo Advisor service.
Please look for more information on these actions in upcoming issues of The Florida Bar News.
