Agenda:
1) The Business Case for Creativity
2) Diversity of Personality for Authentic, Collaborative and High Performing Teams
3) The Evidence
4) Capability Building
Part 1: The Business Case for Creativity
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What is creativity?
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“Creative thinking is non linear, messy, organic and across industries”.Sir Ken Robinson
Who is Creative?
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Are you creative?
Misunderstood as ‘are you artistic / musical?’
Everyone has the capability to be creative, it’s about developing ability with discipline and understanding.
Why do Companies need to increase creativity?
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Overall, company life spans are on the decline
The evolution of corporate
verses human life spans
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Great Companies, Empires and Civilizations Can and Do Collapse
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The Internal Culture of Kodak Invented the digital camera
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The same culture that couldn’t see that the future of how people viewed photos would not be in print and therefore rejected it as an idea.
In 2000 Blockbuster were offered Netflix for $30M. Netflix’s current worth is $100 Billion
Blockbuster is an example of a failure of a culture to innovate. It was not a culture that was alive and flexible.
Companies that thrive and survive moving forward will reinvent themselves as a response to the changing external landscape and go in new directions for growth.
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Leadership’s role in creativity.
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“To achieve group creativity the leadership objective is to form and facilitate dynamic creative
teams”.
Sir Ken Robinson
It’s no longer command and control, it is climate control. Are leaders leading for efficiency or innovation?
Compassion Empathy Diversity Autonomy
Intrinsic motivation Vision Purpose
Meaning Trust Vulnerability
INNOVATIONCREATIVITY = DIVERSITY =
Diversity of Personality for
Authentic, Collaborative and
High Performing Teams
The Evidence
How do you build capability?
Mind bending: Cognitive flexibility
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• 30 circles test
• Imagination: Think of something impossible
• Lateral/Divergent Challenge: 9 dots
• Mental fluidity: Sentences
Neuroscience
Mind bending practice
• Tina Seelig, inGenius, A Crash Course in Creativity
• Estanislao Bachrach: brain saves energy by defaulting to what it knows
• Eric Kendall (Neuroscientist): Brain is a creativity machine
• Charles Limb: Frontal Lobe- Self monitoring parts of the brain, turned off during creative endeavours
• Breaking patterns (de Bono)-Travel, do something different