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Aggressive Research Wins C-Suite Buy-in (Michael Dutton & Colby Raley)

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Aggressive Research Wins C-Suite Buy-In Michael D. Dutton [email protected]
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Page 1: Aggressive Research Wins C-Suite Buy-in (Michael Dutton & Colby Raley)

Aggressive Research Wins C-Suite Buy-In

Michael D. [email protected]

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Aggressive Research Wins C-Suite Buy-In

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SUS

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Bing has no logo’s for Bing!

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Inspire

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Stealor

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Inspire

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Imitation is the sincerest of

flatteryCharles Caleb Colton (1780–1832)

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http://www.totalprosports.com/wp-content/uploads/2011/09/Youre-Doing-It-Wrong.jpg

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Michael

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0

25

50

75

100

2/2010 8/2010 2/2011 8/2011 2/2012 8/2012 11/2012

Banking

0

25

50

75

100

2/2010 8/2010 2/2011 8/2011 2/2012 8/2012 11/2012

Mobile Banking

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2009

Mobile Banking Users?

2013 2015

55m

550m

1.1bn

+2000%

http://www.prweb.com/releases/2010/02/prweb3553494.htm

http://www.ababj.com/tech-topics-plus/m-banking-530-million-users-

by-2013-2695.html

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http://mobithinking.com/blog/china-top-mobile-market

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http://mobithinking.com/banking-the-unbanked

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This country has 29 million mobile subscribers.

65% (19 million) use mobile money services.

Where am I?

Q:

A: Kenyahttp://www.cck.go.ke/resc/statcs.html

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Framework

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

Observed user experience?

Mobile Design Principles

What can users do?How do

existing users rate it?

Who can use it?

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

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0 5 10 15 20

Core FeaturesNon Core Features

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BNZ

Kiwi

ASB

Chase

TSB

ANZ

0 1.25 2.5 3.75 5

Google playiTunes All VersionsiTunes Latest

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iPhone

iPad

Android

Windows

Responsive Design Main site

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

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What we found…

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Usability

Interaction Design

FeaturesUser Ratings

Platforms

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Create a

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Usability

Interaction Design

FeaturesOOBE

Ergonomics

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Usability

Interaction Design

FeaturesCross-Channel Experience

Accessibility

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Multi-National Usability Testing

Interaction Design

User-Survey

Eye Tracking

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Buy-In!from

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Objective!use

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Publish!show

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MONTHLY NEWSLETTER

Are we number one?Thursday 25th July, 2014

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controversia. Et harum quidem rerum facilis est et expedita distinctio. Nos paucis ad haec additis finem faciamus aliquando; Cupiditates non Epicuri divisione finiebat, sed sua satietate. Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio interrete.

Scrupulum, inquam, abeunti; Praeteritis, inquit, gaudeo. Isto modo ne improbos quidem, si essent boni viri. Pauca mutat vel plura sane; Respondent extrema primis, media utrisque, omnia omnibus. An me, inquam, nisi te audire vellem, censes haec dicturum fuisse? Ait enim se, si uratur, Quam hoc suave! dicturum.

Aime vero, inquit ille, consentit. Transfer idem ad modestiam vel temperantiam, quae est moderatio cupiditatum rationi oboediens. Ille vero, si inquisque videro voluitfi-eri nulla maior potest. vero, si inquisque videro voluitfieri nulla maior potest. Ille vero, si inquis-que videro voluitfieri nulla maior potest. vero, si inquisque videro voluitfieri nulla maior potest. si inquisque videro voluitfieri nulla.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controversia.

Et harum quidem rerum facilis est et expedita distinctio. Nos paucis ad haec additis finem faciamus aliquando; Cupiditates non Epicuri divisione finiebat, sed sua satietate. Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio interrete. Scrupulum, inquam, abeunti; Praeteritis, inquit, gaudeo. Isto modo ne improbos

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controversia. Et harum quidem rerum facilis est et expedita distinctio. Nos paucis ad haec additis finem faciamus aliquando; Cupiditates non Epicuri divisione finiebat, sed sua satietate. Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio interrete.

Duo Reges: constructio interrete.

MP in the spotlight consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controversia. Et harum quidem rerum Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio Et harum quidem rerum Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio dipiscing elit. Jukalftopare dipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quod si ita se habeat, non possit beatam praestare vitam sapientia. Quod non faceret, si in voluptate summum bonum poneret. Nulla erit controver-sia. Et harum quidem rerum facilis est et expedita distinctio. Nos paucis ad haec additis finem faciamus aliquando; Cupiditates non Epicuri divisione finiebat, sed sua satietate. Nam Pyrrho, Aristo, Erillus iam diu abiecti. Duo Reges: constructio interrete. diu abiecti. Duo Reges: constructio interrete. diu abiecti. Duo Reges: constructio interrete. diu abiecti. Duo Reges: constructio interrete.

?

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CreateBuy-In

ObjectivePublish

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[email protected]

Thank you.Any questions?

Michael Dutton

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