Date post: | 22-Feb-2017 |
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AGI CDChttp://agicdc.com
Strengthening Business Through Digital Marketing
“If your business is not on internet, then your business will be out of business”
Bill Gates
AGI CDChttp://agicdc.com
What is Digital Marketing and its basics
WHAT IS MARKETING ?Marketing is basically making people aware of the types and the quality of the products you make and making them aware of your presence.
Four Keys Of MarketingTargeting AudienceReach of MarketingDuration of SuccessPrice of Marketing
AGI CDChttp://agicdc.com
AdvantagesReach a larger audience – Global Reach
planning to execution is quick & can reach to Right Target Audience
Highly cost effective then the traditional ways of marketing
Reduces Gestation period from lead to sale & high Returns over Investment
Has the power to get viral quickly and increase scale of business
Larger shell life & marketing success can be measured with the help of analytics tool
AGI CDChttp://agicdc.com
Some Statistics
85% people search before purchase or
finding a business source
AGI CDChttp://agicdc.com
Some Statistics
AGI CDChttp://agicdc.com
Some Statistics
Approx. 80% of internet users are active on
Social Media
Website Mobile
AGI CDChttp://agicdc.com
Some Statistics
Is your business online?
Website Mobile
AGI CDChttp://agicdc.com
PILLARS OF DIGITAL MARKETING
Having a
Website
Rich Content
Email Marketin
g
Hyper Local
Marketing
Social Media
Marketing
Paid Campaig
n
Organic/SEO
MobileMarketin
g
AGI CDChttp://agicdc.com
Website
• It is very important and the first step to go for digital marketing
• Informative – right content for right buyers• Rich in content• Real pictures• Fast to open • Responsive
PILLARS OF DIGITAL MARKETING
AGI CDChttp://agicdc.com
Latest Trends in Website DevelopmentRESPONSIVE WEBSITE
AGI CDChttp://agicdc.com
PILLARS OF DIGITAL MARKETING
Rich ContentCopy dose not work
TipsOriginal/unique content have more mileage
Digital content is base or back-bone of digital marketingRelevant content is must on website, blogs, social media posts
AGI CDChttp://agicdc.com
PILLARS OF DIGITAL MARKETING
Email MarketingHow many of you actually have a database of email of their clients, or people you had talked but did not mature a deal?
Tips• Your email should have your own words – no copy
• Have your own domain instead of using a free email service• Can use some email cloak service to track email clicks
• Best time to email and be consistent on this, eg. morning 9-10 am and evening 3-4 pm
•Choice of words you use in email (should avoid certain words like FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they
are spam
AGI CDChttp://agicdc.com
Hyper Local Marketing
• Hyper local marketing is defined to local geographic area or regions and the best way to be present in local marketing is
“Google My Business” and “ Search Places”
• Choose your keyword according to the local market also.
• Industries best suited for Hyperloacal marketing are like – Wedding venues, Schools, Local Stores, Local service providers
like AMC’s etc.
• Reviews are very important in local hyper marketing
PILLARS OF DIGITAL MARKETING
AGI CDChttp://agicdc.com
GOOGLE MY BUSINESS
AGI CDChttp://agicdc.com
PILLARS OF DIGITAL MARKETINGSocial Media Marketing (SMM)
Have you ever noticed people in a coffee shop ,airport or railway stations, family gathering ,etc what is one thing that grab their maximum attention?
They are communicating someway or the other in a social network.SMM is a way to have presence in digital world or creating a community around your brand of people who are interested in hearing about your product, Creating a group to sell, to create an image, to improve your processes etc. is up to you
AGI CDChttp://agicdc.com
PILLARS OF DIGITAL MARKETING
SMMMicro
Blogging
Publish
Post/Share
Photo Sharing
AGI CDChttp://agicdc.com
SEARCH ENGINE OPTIMIZATION (SEO)
SEOSEO stands for “search engine
optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “paid” search
results on search engines
AGI CDChttp://agicdc.com
ROLE of SEO
AGI CDChttp://agicdc.com
Advantages
AGI CDChttp://agicdc.com
TYPES OF SEO
AGI CDChttp://agicdc.com
TYPES OF SEO
ON-PAGEIn search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page
listing in natural search results. These factors are
controlled by you or by coding on your page.
AGI CDChttp://agicdc.com
TYPES OF SEO
OFF - PAGE
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
ALSO ADD PPC – Pay Per Click or Google AdWords
AGI CDChttp://agicdc.com
SEO CYCLE
AGI CDChttp://agicdc.com
Paid Campaigns
AGI CDChttp://agicdc.com
Paid Campaigns
AGI CDChttp://agicdc.com
Paid Campaigns
AGI CDChttp://agicdc.com
Paid Campaigns