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THE BACKLOG SERIES: A VISUAL PRIMER ON AGILE FOR MARKETING

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THE ANNUAL MARKETING PLAN IS A RELIC OF THE PAST.

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THE MODERN WORLD KILLED IT.

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THE SPEED OF BUSINESS HAS ACCELERATED,

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COMPETITION IS EVERYWHERE,

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AND, POWER HAS SHIFTED TO THE CONSUMER.

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MANY BRANDS CAN’T KEEP UP WITH THE PACE OF CHANGE.

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WE BELIEVE THAT NEW EXPECTATIONS REQUIRE A NEW WAY OF WORKING.

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ENTER AGILE FOR MARKETING…

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A MINDSET AND A METHODOLOGY

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THAT TRANSFORMS YOUR CULTURE & OPERATIONS

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SO THAT YOU CAN CHAMPION THE CUSTOMER,

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EXECUTE MORE EFFICIENTLY,

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AND ENABLE BETTER PERFORMANCE.

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AGILE STARTS BY COMMITTING TO A STRATEGIC DIRECTION BASED ON CUSTOMER INSIGHT.

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THE KEY IS YOUR WILLINGNESS TO PRIORITIZE AND MAKE HARD CHOICES.

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NEXT, YOU GET YOUR TEAM TOGETHER TO DEVELOP THE SPRINT PLAN.

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IT’S CALLED A SPRINT PLAN FOR A REASON. GO FAST!

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EVERYONE AGREES TO FOLLOW THE PLAN EVERY DAY FOR 2 WEEKS.

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LEADERSHIP COMMITS TO REMOVING OBSTACLES WHEN NEEDED.

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AT THE END OF THE SPRINT, THE TEAM COMES BACK TOGETHER TO REVIEW.

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YOU TALK ABOUT WHAT WORKED….

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YOU REVIEW WHAT DIDN’T.

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NEW OPPORTUNITIES WILL EMERGE AS YOU DEEPEN YOUR UNDERSTANDING OF YOUR CUSTOMERS.

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AND, EACH SPRINT ALLOWS YOUR MARKETING TEAM TO REASSESS PRIORITIES AND CHANGE COURSE AS NEEDED.

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THE RESULT IS A CYCLE OF CONTINUOUS IMPROVEMENT.

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IN THE END, AGILE IS ALL ABOUT THE TEAM GETTING BETTER AT GETTING BETTER.

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AND, A TEAM THAT BELIEVES IN ITSELF CAN CLIMB ANY MOUNTAIN TOGETHER.

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ARE YOU READY TO DIAL UP YOUR TEAM’S PERFORMANCE WITH AGILE?

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PLEASE JOIN THE #AGILE4MARKETING CONVERSATION WITH US ON TWITTER: @CMGPARTNERSON LINKEDIN: LINKEDIN.COM/COMPANY/CMG-PARTNERSOR, ONLINE: WWW.CMGPARTNERS.COM

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