WWW.AGILEONTHEBEACH.COM

2018

#AGILEOTB @AGILEONTHEBEACH

SAVE THE DATE 11&12 July 2019. Price freeze tickets on sale now

#AGILEOTB

This year we have a great array of speakers and sessions across the themes, Software Delivery, Business Agility, Agile Teams & Agile Practices, Product Design & Product Manage-ment and our bonus track with work-shops and extra sessions. Our warm thanks to all attending and speaking this year and to our fan-tastic sponsors. Everyone attending the conference is welcome to join us at our pre-conference pasty and quiz night Wednesday evening from 7pm, and at our beach party on Thursday

evening at Gyllyngvase Beach. Comple-mentary Shuttle buses from campus to the beach will run from 18:45. We trust you will enjoy your time at Agile on the Beach. Please speak to one of the team if you need any help or support on the day. Best wishesClaire Eason-Bassett @mackskyevents, Belinda Waldock @belindawaldock,Toby Parkins @tobyparkins, Allan Kelly @allankellynet, Mark Smith @lemarksmith, Mike Barritt

NOTES

4

Welcome to Agile on the Beach 2018

SAVE THE DATE 11&12 July 2019. Price freeze tickets on sale now

FIND US ON SOCIAL@agileonthebeach#agileotb

5

GERD GIGERENZERMAX PLANCK INSTITUTE FOR HUMAN DEVELOPMENTwww.mpib-berlin.mpg.de

@mpib_berlinGerd Gigerenzer is Director of the Harding Center for Risk Literacy at the Max Planck Institute for Human Development in Berlin and partner of Simply Rational – The Institute for Decisions. He is former Director of the Adaptive Behavior and Cognition (ABC) Center at the Max Planck Institute for Human Development and at the Max Planck Institute for Psychological Research in Munich, Professor of Psychology at the Univer-sity of Chicago and John M. Olin Distinguished Visiting Professor, School of Law at the University of Virginia. In addition, he is Member of the Berlin-Brandenburg Academy of Sciences, the German Academy of Sciences and Honorary Member of the American Academy of Arts and Sciences and the American Philosophical Soci-ety. He was awarded honorary doctorates from the University of Basel and the Open University of the Netherlands, and is Batten Fellow at the Darden Business School, University of Virginia.Awards for his work include the AAAS Prize for the best article in the behavioral sciences, the Association of American Publishers Prize for the best book in the social and behavioral sciences, the German Psychology Award, and

WOODY ZUILLINDEPENDENT AGILE GUIDEwww.zuill.us

@WOODYZUILLWoody Zuill, an independent Senior Agile Consul-tant, Trainer, and Guide and has been program-ming computers for 35+ years. As a pioneer of the Mob Programming approach of teamwork for software development he has been sharing presentations and workshops on Mob Program-ming for conferences, user groups, and compa-nies all over the world. He is considered one of the founders of the “#NoEstimates” discussion on Twitter. Woody believes that code must be simple, clean, and maintainable so that we can realize the Agile Value of Responding to Change, and that we must constantly “Reflect, tune, and adjust” so we can continuously grow our skills and improve our capabilities.

GWEN DIAGRAMSKY

@gwendiagramGwen Diagram is a technology professional from Leeds who specializes in testing. She is an avid automation evangelist with a focus on testing complemented by repeatable build processes with monitoring. She has had varied roles throughout her career including Scrum Master at a Start Up and DevOps kid at a large Financial Services or-ganisation. She is currently a Test Manager at Sky in Leeds focusing on automation throughout the product and helping to make teams within Sky awesome places to work. As a strong believer in making the tech industry as open and punk as possible, she co-organizes a twice yearly free day long testing conference called the Leeds Testing Atelier.  She speaks regularly at local meet-up groups, Agile Yorkshire and Leeds DevOps, duels with creative types at events like the Tech Off and speaks internationally at conferences such as Nordic Testing Days in Tallinn. Gwen has not only worked in agile, she has also lived it by looking at her life in two week sprints which has left her with some very interesting tales to tell.  Outside of work, you will usually find her hanging around a Natural History Museum somewhere in the world marvelling at how incredibly excellent dinosaurs are, feeding pigeons or ducks, drinking the finest of pale ale or trying to figure out a way how she can improve monitoring and logging of her cats.

5

KEYNOT

E SPE

AKER

S KEYNOTE

SPE

AKER

S

6

KeynoteSpeakers→

ContentsSpeakers 05

Schedule 25

Sponsors 29

Map 37

Bus times 38

the Communicator Award of the German Re-search Foundation.His award-winning popular books Calculated Risks, Gut Feelings: The Intelligence of the Un-conscious, and Risk Savvy. How to make good decisions have been translated into 21 languag-es. His academic books include Simple Heuristics That Make Us Smart, Rationality for Mortals, Simply Rational, and Bounded Rationality (with Reinhard Selten, a Nobel Laureate in economics). In Better Doctors, Better Patients, Better Deci-sions (with Sir Muir Gray) he shows how bet-ter informed doctors and patients can improve healthcare while reducing costs. Together with the Bank of England, he is working on the project “Simple heuristics for a safer world.” Gigerenzer has trained U.S. federal judges, German physi-cians, and top managers in decision making and understanding risks and uncertainties.

Research Interests:• Bounded rationality and social intelligence• Decisions under uncertainty and time

restrictions• Competence in risk and risk communication• Decision-making strategies of managers,

judges, and physicians

Please visit our online programme at www.agileonthebeach.com for more details of speakers and sessions

07

LIZ KEOGH

@LUNIVORELiz Keogh is a Lean and Agile con-sultant based in London. She is a well-known blogger and international speaker, a core member of the BDD community and a con-tributor to a number of open-source projects in-cluding JBehave. She specialises in helping people use examples and stories to communicate, build, test and deliver value, particularly when faced with high risk and uncertainty. Liz’s work covers topics as diverse as story writing, haiku poetry, Cynefin and complexity thinking, effective personal feed-back and OO development, and she has a particu-lar love of people, language, and choices. She has a strong technical background with over 15 years’ experience in delivering value and coaching others to deliver, from small start-ups to global enterpris-es. Most of her work now focuses on Lean, Agile and organisational transformations, and the use of transparency, positive language, well-formed outcomes and safe-to-fail experiments in making change innovative, easy and fun.BDD: Embrace UncertaintyBDD is a set of practices which help software de-velopment teams to have conversations about the behaviour of their system and how it deliv-ers value to the project stakeholders. BDD has changed from its early roots as a replacement to TDD and now works as a mini-methodology across the whole software life-cycle. Over the last few years the adoption of BDD has grown globally, with dozens of tools created, used by hundreds of projects around the world. In this talk we look at the original reasons behind the creation of BDD, bringing the focus back to the language and conversations which lie at its heart. We look at how BDD’s patterns can be applied at multiple scales – from the initial project vision all the way to the code – to deliberately discover and address uncertainty and risk in every aspect of software development, producing reliable, maintainable software that matters.

DANIEL BRYANT

@danielbryanukDaniel Bryant works as an Indepen-dent Technical Consultant, and cur-rently specialises in enabling continuous delivery within organisations through the identification of value streams, creation of build pipelines, and implementation of effective testing strategies. Daniel’s technical expertise focuses on ‘DevOps’ tooling, cloud/container platforms, and microser-vice implementations. He also contributes to sev-eral open-source projects, writes for InfoQ, O’Reilly, and Voxxed, and regularly presents at international conferences such as OSCON, QCon and JavaOne.Continuous Delivery with Containers: the Good, the Bad, and the UglyImplementing a continuous delivery (CD) pipeline is not trivial, and the introduction of container tech-nology to the development stack can introduce additional challenges and requirements. In this talk we will look at the high-level steps that are essen-tial for creating an effective pipeline for creating and deploying containerized applications. Topics covered will include: * The impact of containers on CD * Adding metadata to container images * Validating NFR changes imposed by executing Java applications within a container * Lessons learned the hard way (in production). Although the con-cepts presented in this talk are agnostic to technol-ogy, a supporting O'Reilly report "Containerizing Continuous Delivery in Java" will also be available, and this contains instructions and code for how to create a Jenkins-based continuous delivery pipeline that takes a series of Java applications and contain-erizes them, ready for functional and nonfunctional testing, and ultimately, deployment.

CHERYL MACDONALDNagra Media

@NAGRAKUDELSKI Cheryl MacDonald has been in software engineering for more years than she cares to remember. She started programming before the internet was a twinkle in her mother's eye, she made hay while the Year 2000 bug shone, and she rode out the dotcom boom on a run of good luck, a bit of shmooozing, and a sizeable down-payment of hard work.Frustrated with the slow pace of software delivery in the nineties, and having worked on large-scale,

big-bang projects that fizzled and died rather than making a bang, she decided there must be another way to deliver technological change fast-er and more reliably. With the rise of the internet and digital, she joined a couple of dotcom start-ups and became addicted to doing things faster and delivering value to customers quicker than traditional organisations. The Agile movement of the 2000s resonated with Cheryl because it provided a framework that encompassed many of the values learnt through working in a start-up: collaboration, developers taking ownership of their software, delivering value early and often, building quality in, adapting as you go and con-tinuously improving.From the heady days of working in small start-ups, she has taken these learnings into progressively larger organisations where she is able to bring the fresh ideas from a start-up, and scale these for the enterprise, in order to deliver reliable software in an increasingly competitive business landscape. Latterly, she has been learning about how DevOps is the natural progression for Agile and Lean, and how businesses can adopt the DevOps approach to speed up the delivery of customer value.We Don't Need Another Hero - We Just Need DevOpsDoes your organisation rely on a software su-perhero? That person who comes to the rescue when things go wrong. Software superheroes are brilliant individuals, they have ten times the mental capacity of normal people, they thrive on late nights fixing the problems that mere mortals cannot fix. They dream in binary and hold entire complex systems and thousands of interdepen-dent business rules in their heads. They are your saviours. Who could survive without them?In this talk, Cheryl MacDonald, Head of Engineer-ing at Nagra Media discusses why heroes in soft-ware are ultimately bad, and looks at how DevOps can help to remove the need for heroics. She will talk about the DevOps journey at Nagra as they transform their on-premise PayTV platform to PayTV-as-a-Service using AWS cloud and move to a fully automated Continuous Delivery pipeline.

TARIQ RASHID

@postenterpriseEver since he was a kid, Tariq has loved the beauty and excitement of science, maths and computing. He devoured everything he could get his hands on in the public libraries near his home, especially books on frac-tals and programming the BBC Micro … this was a long time before the World Wide Web! Despite all the fun and adventures over the 30 years since then, he still thinks too many amazing ideas are badly explained. His personal mission is to do the hard work to make beautiful exciting ideas simple and accessible enough for anyone to un-derstand and appreciate. He is active in London’s tech scene, and until recently led the London Python meetup group, doubling its membership to 4000. Whenever he can, he loves organising community events, teaching and mentoring. He loves open source, and was lucky enough to lead on open source reform for the UK Government. His current focus is the London Algorithmic Art community, and his next book on creative coding. It’s sometimes hard to tell, but he has a masters degree in machine learning and data mining, and started using Python in the last century.A Gentle Introduction to Neural NetworksNeural networks are not only a powerful ma-chine learning tool, they’re at the heart of recent breakthroughs in deep learning and artificial in-telligence. This talk, designed for complete be-ginners and anyone non-technical, will introduce the history and ideas behind neural networks, in a fun and informal way. We’ll progress from asking why humans are better at image recognition than computers, to understanding how the learning inside neural networks actually happens. We’ll also see how to make a useful neural network using only basic Python, and teach it to recognise human handwritten digits. There will even be a live demo! By the end of the talk, you should have an intuition for how neural networks actu-ally work, and enough basics to make your own useful networks in any programming language, and to more confidently progress onto popular machine learning frameworks like TensorFlow and PyTorch.

HOSTED BY NAGRA MEDIA UK

SOFT

WARE

DEL

IVER

Y

07

SOFT

WARE

DELI

VERY

HOSTED BY NAGRA MEDIA UK

08

Software Delivery

HOSTED BY NAGRA MEDIA UK

SARAH USHER

@SARAHNUSHERCurrently living and learning in Lon-don, Sarah is a Software Developer from Johannesburg, South Africa. She’s been build-ing useful things for 7 years, mostly in the Financial Services industry. She believes Software Delivery is a team sport and has been known to draw out pipelines for UXers and explain source control to accountants.TDD for Testers WorkshopI’ve had Testers ask me about what TDD is and why they are often excluded from this practice. These are excellent questions and will be answered in this session (hint, TDD is not a Developers-only club) and we’ll do some TDD exercises demonstrating what a Tester brings to TDD. This will also give Testers an understanding of TDD and where it fits in the pipeline.

JAMES LYNDSAY

@WORKROOMPRDSJames helps organisations to find surprises, to adapt their approach-es, and to keep their testers interested. He started testing in 1986, and works as an independent con-sultant. A regular keynote speaker and teacher at international events, and an active participant in a variety of testing communities, James has written award-winning papers, built the Black Box puzzles, kicked off the TestLab, and run the London Ex-ploratory Workshop in Testing. He received the 2015 European Tester Excellence award.Basic Pathologies of Simple SystemsIn this hands-on track, you’ll explore very simple systems to discover surprising emergent be-haviours. You’ll find dynamic systems that (under some conditions) resonate, explode, jitter or simply die. We’ll look at the ways that systems produce such behaviours, how to trigger them, how to ob-serve them, and how you might be able to regulate them in the complex systems we build. You’ll find this track useful if your system is more than the sum of its parts. Bring a device with a browser, and have fun with systems analysis. Suitable for: anyone who works with systems, and particularly suits those who build or adjust systems.

CHRIS O'DELL

@ChrisAnnODellChris has been developing soft-ware with Microsoft technologies for over 12 years. She currently works at Contino helping our clients to understand, adopt, and sustain good practices for building and operating software systems. She has led teams delivering highly available Web APIs, distributed systems and cloud-based services. She has also led teams developing internal build and deployment tooling using the unconventional mix of .Net codebases onto AWS infrastructure. Chris promotes prac-tices we know as Continuous Delivery, including TDD, version control, and Continuous Integration.You Build It, You Run It - Why Developers Should Also Be On-callDevelopment of a feature doesn’t stop at de-ployment, your involvement continues for the lifetime of the product. If you want great power to control the choice of tooling and approaches, then you accept the great responsibility of ensur-ing it works, and remains working, in Production. In this talk I’ll explore the topic of Developers supporting their own features in Production. I’ll cover the benefits of this approach, including greater understanding of your product, its usage and performance, and how this data can be fed back to improve your product. I’ll also talk about the downsides of being on-call, combined with the strategies from Ops teams on how to handle these. You’ll come away from this talk feeling empowered to own your own work.

JAMES BIRNIE

@RunningChairJBI started working in software de-livery in the late 1990s when TDD was something you studied but never did and a pipeline was something for carrying oil. In 2005 I joined a start-up and started to feel I could really make a difference. After nearly 10 years, several total rewrites and an Agile transformation I moved on to a career in consultancy with ThoughtWorks. Two and a half years on I’m still learning my trade and being constantly surprised and sometimes delighted. Microservices Are Not Worth the Trouble!!??In technology we don't always stop to under-stand the pros and cons of each big new thing. There is a minimum level of complexity inherent

in every system before we write a line of code. By using microservices we cannot reduce this minimum complexity, we can only move it around. Are we happy to accept that we might achieve reduced complexity in components for increased complexity in orchestration? Do we understand that complexity in orchestration can be harder to reason with? I will explain the key trade-offs that need to be understood before you jump off the microservices cliff.

SOFTWARE CORNWALL

@swcornwallMeet Cornwall’s Tech Community Come and hear about Cornwall’s tech community and meet the team and volun-teers working with Software Cornwall. Find out more about education, business, events and more. Software Cornwall is a not-for-profit community network and the hub of Cornwall’s fast-growing tech cluster. The Software Cornwall team along with members and volunteers, work collabora-tively to connect, promote, support and grow the tech community. They do this through a range of activities, from running learn-to-code Missions to Mars with Cornwall’s future software engineers to helping local tech businesses grow. They run community events, skills and training sessions, plus a Jobs Board and CV Bank on their website for those looking to work in Cornwall’s Tech Sector. Come along to this session, meet them on their stand, or visit www.softwarecornwall.org to find out more about Cornwall’s great tech community.

STEVE SMITH

@SteveSmithCDSteve Smith is a Continuous Deliv-ery consultant at Continuous De-livery Consulting Ltd. Steve was an early adopter of Continuous Delivery in 2007, and has overseen large scale Continuous Delivery adoption pro-grammes in private and public sector organisa-tions. Steve is the author of the book “Measuring Continuous Delivery” (www.leanpub.com/mea-suringcontinuousdelivery), a prominent voice in the worldwide Continuous Delivery community, and a regular conference speaker. Resilience as a Continuous Delivery EnablerThe traditional IT reliability strategy is robustness - optimise for MTBF by maintaining a failure-free

production environment. This assumes failures are preventable, and depends on risk management theatre such as End-To-End Testing. A more ef-fective reliability strategy in most scenarios is re-silience - optimise for MTTR by rapidly responding to production failures. This assumes failures are inevitable, and depends on the adaptive capacity of teams and services being increased with oper-ability practices. Resilience is also a great enabler of Continuous Delivery. A Continuous Delivery programme focused on resilience will increase stakeholder confidence, and lay the groundwork for challenging robustness risk management theatre to increase throughput. In this talk, Steve Smith will explain why Discontinuous Delivery is part of the tradition of optimising for MTBF, and how optimising for MTTR can power Continuous Delivery adoption.

MIKE HARRIS

@MBrinsleyHarrisMike works as Software Engi-neering Lead for Elsevier in Ox-ford working on the SSRN Open Science Pub-lishing Platform. Since graduating in 1993, he has worked principally as a software engineer but also has experience of general IT manage-ment. He has been an avid fan of using Agile, XP and Lean methodologies for software engi-neering for the last seven years or so. He has also worked with free software since the early nineties and is a strong advocate of the free software movement (although his MacBook is his current weakness). His programming experience is with a multitude of languages, including BASIC, Java, C, C++, Ada, OCCAM, Pascal, Python, Perl, PHP, Javascript, and he has more recently become interested in both COBOL and Kotlin! In addition to software development, Mike has also been involved in planning, producing and providing technical and sound facilities for many live events, includ-ing BarnCamp, a weekend of free software and alternative technology workshops held deep in the Welsh Borders. Being from Somerset, he is also an avid fan of West Country cider, and believes that the cider from Somerset is the best.It's XP Stupid!We’re all doing Agile nowadays, aren’t we?

SOFT

WARE

DELI

VERY

HOSTED BY NAGRA MEDIA UK

10

HOSTED BY NAGRA MEDIA UK

SOFT

WARE

DEL

IVER

Y

09

HOSTED BY NAGRA MEDIA UK

SOFT

WARE

DEL

IVER

YBUSIN

ESS AGILI

TY

HOSTED BY AGILE BUSINESS CONSORTIUM

12

within the Agile Business Consortium, helping the legacy organisation move from its original DSDM focus to true Business Agility. Jenny spends her time working alongside some of the leading minds in Agile both inside and outside of the Consortium in order to promote the global understanding of Business Agility. She also runs the highly successful Agile Business Conference, the longest running Agile Confer-ence in the world and hosts the Consortium’s popular webinar programme.Ady is a delivery-focused E-Commerce and Busi-ness Intelligence Lead with a demonstrated his-tory of managing complex projects, programmes and portfolios across sectors within an iterative environment, on time and within budget. She is skilled in negotiation, Agile business and project planning, analytical skills, team building, and has experience in managing complex teams and lead-ing organisational change. She currently leads the digital transitional programme at the Consortium.The Business Case for Business AgilityOrganisations today can only fulfil their vision and mission by anticipating and constantly adjusting in the face of volatile conditions. There is more to Business Agility than another enterprise-wide set of processes. To be truly Agile, an organisation needs to operate in a very different way, with lead-ership, values and norms all reinforcing a different, inclusive culture and mindset. Ady and Jenny will present the Consortium’s most recent White Pa-per, which offers an independent viewpoint on three aspects of business agility: Strategic agili-ty, Employee engagement and Innovation. This paper presents the case for Business Agility by using real-life results and evidence-based research.

ANNA OBUKHOVA

@ObukhovaAnnaAnna Obukhova is an Agile Coach working with Agile methodolo-gies since 2004 as a Scrum Master, Agile Coach, Project/Programme Manager and recently as Agile Portfolio Delivery Manager for a large investment bank in London. Anna is mainly in-terested in distributed and dispersed projects and effectiveness of team communication in such conditions. Her passion is to collect and share best industry and company practices in Agile management. She helps Agile teams and

programmes to improve their processes and implement the transition from Waterfall to Ag-ile in corporate environments (her clients are major banks and very large companies from other industries). Additionally Anna Obukhova is using neuroscience and biology to explain Agile productivity and enhance Agile coaching techniques. This perspective of Neuroscience and Agile was agreed to be novel and worth sharing by many conferences, to name a few: ALE Bucharest, Agile Days Moscow, Global Scrum Gathering Paris, Agile Cambridge, Agile Tour London, Agile on the Beach 2017 (UK), Agile 2017 (Orlando, USA), Agile Business Con-ference (Moscow), Global Scrum Gathering Dublin, Manage Agile (Berlin). She uses her ed-ucation in Biology, Psychology and Coaching to connect working tips and recommendations with the natural processes that happen in our bodies (especially in the brain). She believes it can explain a lot and she’s very excited about how naturally Agile works.Powerful Powerless LeaderAgile Leadership has its unique flavour of natural leadership, when power is not given with a title but taken by a person based on his/her inner abilities. We use Servant Leadership or Power-less Leader to emphasise this difference. If we look deeper into the biology and neuroscience of leadership we might find really unexpected things - that Agile leaders are the ones that are recognised by nature, and we can unconsciously select these people from the crowd. How to become this type of person? To be an effective Agile leader we need to understand: • What makes a leader Leader-Leader

Agile Model Difference between a leader and dominant behaviour Hormones and neuroscience of natural leader (with some practice)

• How to become a person that people will follow Leadership differences and similarities of Scrum Master and Product Owner

• How to understand what is leader's success.

Agility in Business

SPONSORED BY AGILE BUSINESS CONSORTIUM

We’re all delivering software in an Agile way. But what does that mean? Does it mean sprints and stand-ups? Kanban even? But what about Extreme Programming? If as a development team we’re not using pair programming, test-driven development, continuous inte-gration, and other XP practices, then we’re not really doing Agile software development and we may be on a march to frustration, or even failure. I’m going to look at why the cur-rent trend of companies and projects adopting Scrum, calling themselves Agile, but not tran-sitioning their development to XP, is a recipe for disaster. I’d like to cover the main practices of XP as well as other good practices that can really help a team deliver quality software, whether they’re doing two-week sprints, Kan-ban, or even Waterfall.

ALLAN KELLY

@allankellyAllan inspires digital teams to ef-fectively deliver better products through Agile technologies. He believes that improving development requires a broad view of interconnected activities. Most of his work is with innovative teams and smaller companies - including scale-ups; he specialises in product de-velopment and engineering. He is the originator of Retrospective Dialogue Sheets, Value Poker and Time-Value Profiles. Allan is the author of the perennial essay: "Dear Customer, the truth about IT" and several books including: "Xanpan: Team Centric Agile Software Development" and "Business Patterns for Software Developers". He is currently completing "Continuous Digital".Agile, Digital and the New Business ParadigmThe digital revolution has two parents: Gordon Moore's eponymous Law and Agile Software De-velopment. And digital is shaping up to be bigger than both of them. Digital businesses need agile approaches if they are to harness the full power

of technology while staying customer focused. Agile principles, working software, collaboration, customer focus and rapid iteration are equally the principles of digital business. In this presentation Allan will explore the common threads linking Agile and Digital and explain why succeeding as a digital business needs Agile. He will also discuss what digital can learn from agile and some of the socio-economic challenges facing the digital world.

NICKY CLEMENT

@NickyClementUL UNILEVER CAREER: I lead the People Analytics, Organisation Effectiveness and Workforce Planning agendas for Unilever. I have worked for Unilever for 20 years in HR, initially as a graduate trainee. I have spent the majority of my career as an HR Busi-ness Partner for teams from R&D to Marketing, and Supply Chain to Finance. I have always had a deep interest in both analytics and organisational design and my current role enables me to use my experience and passions for the benefit of Unilever’s customers and people. PERSONAL: I have 2 fantastic boys (12 and 10), which is why I chose to work part-time after my first period of maternity leave. Over the last 11 years I have worked 3 days and now 4 days a week and love my work-life balance.Agility in HR Analytics Bringing Business BenefitWe are starting the Fourth Industrial Revolu-tion and with this comes many opportunities and challenges when considering the Future of Work. To embrace this at Unilever our HR func-tion has a dedicated analytics team to bring people insights to decision making. We do this in an agile way, understanding the business need and creating hypotheses which can then be tested in our experiments. We also engage with new technology, tools and techniques, start-up companies and industry leaders to create new practices in this field.

JENNY BAILEY ADY DIKEAgile Business Consortium

@agile_bizJenny is a marketing and events professional who is a key member of the transition team

11

are often heavily committed to their day job which makes effective participation in an agile design and development process very difficult. Richard will share stories from the front line describing his successes (and his failures) in tackling these issues. He will also describe how he has taken the ideas and theories from a wide range of agile thinkers (Dave Snowden, Jeff Patton, Tom Gilb, the Poppendiecks, amongst others) and applied them practically to these challenging real-world situations. Most of Richard's recent projects have been in the not-for-profit sector which has or-ganisations of many different types. Some use a traditional 'command and control' approach to managing the business. Others have adopted structures which pre-figure the approach envis-aged by leading writers on agile organisational design: networks of semi-autonomous groups with a high degree of local autonomy working collaboratively towards a shared goal. So this ses-sion will be of interest to product owners, business analysts, scrum masters, project managers and others working in (or for) commercial, govern-ment and not-for-profit organisations, typically delivering complex services, who are busy look-ing for some new and different ideas for building effective and enthusiastic engagement of the 'the business' with their tech development work.

JEREMY RENWICK

@jeremyrenwick Jeremy has been part of and led teams that deliver technology-en-abled business change for over 30 years - from the world’s first electronic banking system to the digital transformation of criminal justice in England and Wales. He founded Agilesphere in 2013 with the vision to build a long-lived truly Agile consultancy that helps organisations with their Agile/Digital transformation and provides a platform for Agile people to realise their value.Structure Drives Behaviour - Implementing the Minimum Viable OrganisationAll Digital and Agile transformations run into prob-lems when the new ways of working challenge existing organisation structures, and they are in-compatible with each other. Enlightened senior managers are asking how their organisation should evolve to harness Agile creativity and productivity. In this session Jeremy will outline a generic organi-sation structure to replace the traditional hierarchy

- and the insights and lessons from implementing it in Agilesphere.

NAVEED KHAWAJA

@morphilibrium He lives and breathes lean agility at every level in daily life - personal, professional, family, social, team, programme and multi-million-dollar portfolio - while radiating passion across them all. For the past 17+ years, he has been an instrumental global agile and lean transformer at scale with integrated change lead-ership. With a wealth of diverse experience in Fortune 500 IT, telecoms, energy, pharmaceuti-cal, utilities, transportation, publishing, finance, manufacturing and civil service verticals, he has helped transform some of the largest global corporations. These include AstraZeneca, eBay, GE, Xerox, Standard Life, Pearson and the UK government (Department for Work and Pen-sions, Department for Education) etc. Naveed Khawaja is currently the Director of Agile and Lean Transformation, Master Trainer & Coach at Agile Center of Excellence, Turning the Ship or the LighthouseWithin an environment of looming patent cliffs and the need to boost scientific productivity, this organisation was looking to make a step change in delivery performance. But when you have a global $200m IT change portfolio, where do you start? Utilising tailored enterprise agility, we successfully moved from a cold start to the new normal. We will share the story…

VALERIE ANDRIANOVAJet Brains

@jetbrainsValerie has been involved in Prod-uct Marketing at JetBrains for more than seven years. JetBrains builds IDEs for professional de-velopers (IntelliJ IDEA, ReSharper), create new programming languages (Kotlin) and deliver tools for teams (TeamCity, YouTrack). Valerie specialises in team tools, project management methodologies, and team collaboration. She’s a member of the YouTrack team (an issue tracker and agile project management tool), supporting an application that is used by everyone at Jet-Brains, from developers to accountants. Apart from product marketing, her role is to help various teams at JetBrains establish the most productive

JUDY REES

@judyreesJudy Rees is known worldwide as a practical implementer of Clean Language, and as the co-author of the bestselling book on the topic, "Clean Language: Revealing Metaphors and Opening Minds". She works ex-tensively with organisations, communities and teams - especially online groups - to help them work better together through more effective communication. She teaches practical Clean Lan-guage skills to Agile coaches and other business change agents worldwide. A former journalist and media executive based in London, UK, she holds a European Media Masters degree and is a Fellow of the RSA (Royal Society for the Encouragement of the Arts, Manufactures and Commerce).Getting Them to Get It: Communicating Beyond the Agile BubbleHow can we help people beyond our Agile bubble to understand what we're up to? We need to be heard by executives, customers and others - but too often, they just don't seem to get it. The key may be to say less, listen more, and to build a better model of the person's world. This session introduces a framework to do that, called Clean Language, and demonstrates how you can use it to make them understand.

RICHARD COLLINGS

@nfpdbconsultRichard has been working in IT for over 40 years. For the last 25 years he has been working as an independent consul-tant with charities and government agencies on technology projects involving organisational change, helping them design and implement sys-tems to improve efficiency and service delivery whilst the same time building evidence bases to support their campaigning and advocacy work. He has typically worked on these projects from their inception right through to go live and active use. This has given him an rare perspective across the whole project life cycle. His focus has always been on engaging all levels of the business in the implementation process. - looking at both how the system is going to work and also at the way in which it can be used to change and improve working practices. Through this process of en-gagement, he has delivered a high level of user ownership of the new system, which in turn has

generated high levels of enthusiasm for the new system and the new ways of working To this end, he has had a long standing interest in ways of de-signing and delivering software that facilitate this user engagement and so was an early adopter of Tom Gilb's Evo techniques in the late 1980s and then more recently the ideas around XP, Scrum. and the other agile techniques. Never keen on one particular methodology and always curious, he mixes and matches techniques from a wide variety of sources (including traditional BA tech-niques) to tackle the specific needs and context of each project. His current favourite thinkers include Dave Snowden, Jeff Patton, Tom Gilb, the Poppendiecks, Neils Pflaeging and Frederick Laloux. Prior to starting as an independent, he worked as software engineer for Logica, started the first software development collective in 1979 and then worked for a software consultancy on projects for financial sector and media companies.The Final Frontier: How to Effectively Engage Business Users in your Agile Development WorkIn your organisation, even if everybody is fully behind your mission, it can be incredibly difficult to get full, effective and enthusiastic engagement from your business managers and users. If so, you are not alone. The 2017 Version One State of Agile Report identifies 'Company philosophy or culture at odds with core agile values' as the #1 challenge experienced by organisations adopt-ing and scaling agile. Over the years, Richard has worked with this problem across a wide range of different organisations and in each case has succeeded in building an enthusiastic and en-gaged community of users with a high degree of ownership of the new system and its associ-ated new ways of working. In this session, he will be sharing his hard-won tips and tricks on what really works in that tricky situation of building systems that are going to bring about change in organisations where the technology is a means to an end, rather than an end in itself. Typically, in these sorts of organisations, there are multiple stakeholders with different requirements that are often poorly understood. Decision making can be slow and politics can often take over. In many of these organisations, working practices are deeply embedded and there is a reluctance to change. At the same time, managers are pre-occupied with costs and want firm commitments on timetable. And staff are not necessarily very tech savvy and

HOSTED BY AGILE BUSINESS CONSORTIUM

BUSI

NES

S AGI

LITY

13 14

BUSIN

ESS AGILI

TY

HOSTED BY AGILE BUSINESS CONSORTIUM

processes in order reach their goals and improve collaboration. She strongly believes that soft skills are just as important as technical (hard) skills for long-term success at work.Native Agile Psychology of Teams and IndividualsHave you ever wondered how teams and indi-viduals form an agile mindset? Are there specific practices to follow or processes to impose that nurture a truly agile team? Do agile values and principles come naturally to people who possess a certain mindset? Does company culture affect the personal qualities and values of its employees?I believe that it is possible to acquire an agile phi-losophy without following a standard set of rules. Based on our experience, I will try to prove that it’s not the practices and processes that make the team truly agile, but the mindset of people who work there. I will also describe the special qualities that our people, teams, and the company as a whole exemplify, and how these talents can be cultivated and nurtured.From my session, you will take away:• a set of practices that you can apply to your team• a set of personal soft skills that are needed to build

a team with a native agile psychology• a recipe for encouraging agile practice at the

individual, team, and company leve

ILAN KIRSCHENBAUM

@kirschi_Since owning a Sinclair ZX81, Ilan knew he wanted to be a program-mer. Which he did with great enthusiasm. Until one day he found that the small company he was working for turned into a big, process-rich, document-hungry mammoth. Programming and software projects were not so much fun anymore. Then he found Agile (or rather Agile found him where he worked). The concept re-minded him how much fun software develop-ment can be. Today Ilan loves helping hi-tech professionals fall in love with their workplace, so they can help their customers love the products that they make. We All Want to Eliminate Waste, But Are We Doing It All Wrong?In 1959 Izabel Menzies published her seminal paper on “Social Systems as a Defense Against Anxiety”, based on her research of nurses in hospitals. The findings were ground breaking: nurses unconsciously all but neglected patients!

15

TEAMS / PR

ACT

ICES HOSTED BY AEROSPACE CORNWALL

16

Team Working

CLAIRE ASHCROFT

@AshcroftClaireLClaire has 9 years of experience coaching and training in the Finan-cial Services industry. In her role as Agile Coach, she is passionate about designing and delivering engaging experiences to empower individuals and teams. Claire is also an NLP practitioner and has been trained by Sharon Bowman in Training From The Back Of The Room techniques.The Power of QuestionsQuestions can be like keys that open doors, to unlock the potential of teams and individuals on an Agile journey! This interactive session has been designed using principles that are based on how the brain learns best. During the session you will have the opportunity to experience why ques-tions can be so powerful and to participate in a non-content group coaching session, designed to demonstrate how powerful they can be.

ELAINE SULLIVAN

@SkybrookUK Elaine Sullivan started her career within the IT industry having caught the IT bug at 9 years of age. By 24 she was the Network Manager for Compaq UK and headed up Compaq’s European Network Managers group. She’s continued to work within IT and technology throughout her career, working with companies such as IBM, Siemens, Fujitsu, Aviva, Vodafone and O2 and, having trained under Jeff Sutherland, was an early adopter of Agile. Founding her company Skybrook Consultants, she now uses this experi-ence to bring training, coaching and mentoring to the personnel of small and large businesses alike. Her approach of bringing energy and drive to those she works with is designed to help companies make the ‘human investment’, to engage and enable staff, to help others become great leaders and to build a workplace culture of mutual respect, col-laboration and internal motivation.Using Neuroscience To Build High Performance Teams

Neuroscience isn't just for the realm of scien-tists. By understanding how we think, feel and act and, perhaps more importantly, why, the art of team-building and the ability to provide the right supportive atmosphere within which the members can thrive is significantly enhanced. Using plain English, Elaine brings together the current understandings of the exciting discipline of neuroscience. Through the awareness of its key elements, from behavioural through to social interaction, we can use this knowledge to our advantage in order to create and build high-per-formance teams.

CATHRINE ARMOURAeroSpace Cornwall

@aerospacecornwlCathrine advises government, busi-ness and academia on strategic and policy-centric programme development leveraging science and technology and cross-cutting innovation and re-search. Founding her career in geospatial data and technology she is an advocate for open data. She is committed to the value data and information provide to answering critical questions in global policy development and decision-making. In 2016 her work facilitating international collaboration and cooperation in environmental data for sus-tainable development including the Eye on Earth Declaration, Secretariat Agreement and Special Initiatives, was recognised as a finalist for the WISE International Award for Open Source, sponsored by Bloomberg. Beyond data her expertise lies in the design, development and delivery of trans-formative ‘critical challenge’ programmes that resolve essential social and environmental issues while effecting economic growth. In 2015 she architected Geovation, the Ordnance Survey in-novation hub and accelerator, to stimulate, enable and grow the UK’s geographic information econ-omy. Most recently her work has focused on the transition of academic research and development to commercial opportunity through innovation. As expert analyst for Resilience, Environment and Sustainability on the South West, Science and Innovation Audit she presented the case for innovation in data-centric science as critical for regional economic growth. Cathrine holds a BSc Environmental Studies (GIS & Spatial Analysis) and PGCE Business & Technology. She is currently exploring research on achieving sustainable eco-

In this talk we'll explore real-life stories that show how types of waste in a typical software project are irrational forms of behaviour that unconsciously impair our desired quality and value. With this in mind, we'll show how types of waste are the result of irrational thinking, and not the root cause of failing projects. Fi-nally, we'll walk through options to fight off behaviours that result in waste.

MARCIN BAZYDLO

@mbazydlo Dreamer. Hacker. Programmer. I worked as a researcher of REST applications replication systems (and authored a couple of papers which will never be cited). Then I decided that agile is much more interesting and moved to business. Now I enjoy new challenges working for Guestline. I am enthusiast of stuff that works, and brilliant solutions.eXtreme Volunteering: Applying XP Practices in Volunteering TeamsIn 2017 I was given an opportunity to lead, at region level, a team of 18 volunteers of the es-tablished country level volunteering project in Poland. The goal of the project was to help fam-ilies in need rebuild their self-esteem and moti-vation, and to work for a better future by giving a one-time gift, supporting their actual needs. As a software engineer and a team lead I drew heavily from my day-to-day work practices. I found it fascinating how agile practices had to be adapted to a new situation. In this talk I will compare and contrast well-specified volunteering organisation practices with extreme programming practices. I have some stories to share that I hope will be useful not only to those who treat their team like volunteers.

HOSTED BY AEROSPACE CORNWALL

HOSTED BY AGILE BUSINESS CONSORTIUM

BUSI

NES

S AGI

LITY

15

nomic growth and community resilience through regionalised innovation and incubation eco-sys-tems, new economic models and people-centric growth. This includes Living Labs as a means of improving community resilience, productivity and wellness. She also lectures at the University of Exeter, Business School, Cornwall Campus. Innovation Is a Behaviour Not a ProcessToo often innovation is perceived as a process to be introduced in order to ensure that a company remains at the forefront of its industry in terms of emerging technology, solutions and products. What though of innovation as an ongoing, per-vasive behaviour? A behaviour that we, humans, naturally adopt in order to dynamically evolve, adapt and respond organically to our changing environment and its conditions.

JOHN CLAPHAM

@JohnC_Bristol John Clapham is an independent coach, trainer and consultant. He specialises in DevOps and Agile, helping teams to build great products, and organisations to become more effective, productive and en-joyable to work in. His broad experience in software development ranges from start-up to enterprise scale, formed in the publishing, telecommunications, commerce, defence and public-sector arenas.Kaizen to Karoshi – Burnout in Agile Teams and What You Can Do About ItThis talk looks at what makes agile and trans-forming teams susceptible to burnout, including key triggers. It aims to help develop a sustainable pace for both change and delivery - for yourself, and the team around you. Employing a blend of theory and practical exercises, it suggests ways to monitor and identify warning signs, and decide what to do when you encounter them.

SALLY BRIDGEWATERFRANCIS WATTERS

@Salstar24Sally started to learn to code in August 2016 using codecademy.com, then working through a Java textbook with help from her fa-ther and finally winning a place on a women-only, free bootcamp called ‘Get Into Tech’. She started

working as a developer on Sky’s grad scheme in July 2017 and now works in React, Node, and Elixir on the sky.com homepage. Sally arrived in the tech industry via a music degree (heavy on the harmony) from Cambridge University, and a year of training as a counsellor. She loves championing women in tech, ADHD recognition and effective altruism. She also enjoys walking her cute dog with her cute fiancé and trying to write her science fiction novel ‘The Boundless.’My name is Francis, fiancé to Sally. I suffer from ADHD. This has hugely affected my ability to organise my time and effort. I was initially hesitant to speak because my disability is widely stigma-tized. However, Agile has provided me with the tools to effectively seize control of my life and it would be wrong of me to hide this from others who might benefit. If you or anyone you know is suffering from a chronic lack of control I ask you to come along and see how this boring office tool can be transformed into an addicting game and used for the betterment of your life.Wheelchair Ramps for the Mind: How We Use Agile to Treat ADHDImagine knowing you're annoying, naughty and lazy, before you're five years old. Imagine growing up with a brain that can only see about a day ahead, and beyond that your obligations always come as a dreaded surprise. This is what having ADHD is like, and it can ruin your life – but Agile systems can help.

JULIAN HOLMES

@JulianHolmesAt ThoughtWorks, Julian’s role as an Agile Transformation Consultant is to work with clients to address software delivery challenges, and improve the effectiveness of their organisation’s ability to deliver software solutions that meet current and changing business needs.Agile Methods are DangerousWe all know that adhering to the principles of Agile can bring benefits to an individual, team or organ-isation. However, whilst Agile methods can help in realising those benefits, they can also bring a lot of danger to their users. In this session discover what those risks are, how to avoid them, and the advice we should give others when they embark on an Agile journey.

Practicesis also the UK feature writer for Scrum Alliance magazine, Agile Vox. She now works with PR and marketing teams both in-house and through courses to explore the potential for Agile in cam-paign planning. In 2017, she won Outstanding Independent Practitioner for South of England & Channel Islands with the CIPR PRide Awards. She is also chair of the CIPR South West committee.The Agile Guide to LifeWe all know that Agile has valuable application beyond software, and in this session we will share our experiences of applying Agile to life as business leaders, as parents, as partners and for ourselves. We have found that taking an Ag-ile approach to life is enabling us to do things differently, make better decisions and enjoy life with all its foibles, challenges and delights. Such as dealing with G cutting his own hair…. And with an underperforming member of the team…. And finding a new boyfriend…. And creating new ways of generating work through collaboration.

LAURENCE WOOD

@AgileLozengeLaurence inspires teams and lead-ers to deliver more value, more often using Agile and Lean in India and the UK. His Lean and Agile experience spans 25 years from Jaguar apprentice to Agile Programme Manager at Callcredit Information Group via City of London Head of IT.Orientating Teams Using the Real Roles Card GameConfusion or uncertainty around roles is a com-mon cry for help from Agile teams. What do we really need the Product Owner to do? As a devel-oper am I expected to help with the testing? Help your team to understand their roles better and decide how best to support each other, whilst at the same time driving productivity by exploring overlaps, commitments and expectations.

VICTORIA MORGAN-SMITH

@VictoriaJMSVictoria Morgan-Smith is an Ag-ile Delivery Coach at the Financial Times, where she has been helping teams succeed since 2009. Before this she was a developer for 9 years, a background which fuels her interest in finding fun ways to coach, energise and motivate teams into self-organising units. She is passionate

LYNNE JOHNSON SUSAN ENGEL

@LMGJohnson

@susanengelHead Consultancy and Web Technologies Compe-tence Unit and Agile Coach at Zuhlke Engineering UK. Born in Seattle Washington USA, 80s model in Europe, fashion label owner, hotelier, Software Engineering education in 90s London, Agile evan-gelist and EcoWarrior.Project Discovery and Liftoff with Agile CharteringBuilding digital products is a complex process and requires effective requirements engineer-ing and teamwork. An effective Discovery Phase helps build a shared understanding of the prob-lem space. During the session we will share our experience of Agile Discovery. We will inspire attendees with the different activities and tools for a successful Discovery phase and lifting off a project with what we think is our secret weapon, Agile Chartering.

CLAIRE EASON-BASSETT RACHEL PICKEN

@ceb103

@RachelPickenAs Executive Producer at Mackerel Sky Events, Claire has developed and delivered hundreds of events. Most notably, she has been the Event Lead for Agile on the Beach (Best Agile Event 2016) since its inception. She also holds a BSc in Mathematics, specialising in decision the-ory, and an MBA. Claire and her team have been implementing Agile in the business for the last 6 years, exploring how it works for a non-software business with highly flexible and changing teams.Rachel Picken is a Chartered PR practitioner, jour-nalist and trainer. She started exploring Agile in 2012 by applying it to PR planning. Her work focuses on communications strategy, integrated campaigns and evaluation. Rachel developed the training course Agile Project Management for PRs with the Chartered Institute of PR, and

HOST

ED B

Y AE

ROSPAC

E CO

RNWA

LL

TEAMS / PR

ACT

ICES

17

TEAMS / PR

ACT

ICES HOSTED BY AEROSPACE CORNWALL

18

BECKI HYDE

@beckulahAs a Digital Product Manager with-in the Digital Experience Center at Humana, I work with a lean, agile team to create excellent digital user experiences for Humana's consumers. We focus on the consumer, ship early and often, and believe in continuous iteration and validation of our products. My role is as much about empowering others and transforming the way our company delivers products as it is about making sure those products are validated, con-sumer-focused, and delivered with the greatest speed and quality we can muster. I'm also a coor-dinator of Louisville's IxDA, a group dedicated to growing and strengthening our local user expe-rience and interaction design community, a role that led to the opportunity to co-chair the 2016 instalment of Midwest UX, a sold-out conference that brought together experience designers, inter-action designers, and anyone interested in the field of user experience for three days of workshops, talks, and social events.Making the Jump from Design to ProductA background in design provides a meaningful foundation for product managers, particularly in today's consumer-driven software world. I'll share my experience making the transition from design to product management, and share how my team uses the philosophy of Balanced Teams to deliver quality software and collaborate effectively using lean and agile methodologies.

20

HO

STED B

Y AE

ROSPAC

E CO

RNWA

LL

TEAMS / PR

ACT

ICES

19

about collaboration beyond the team, adopting agile principles to get under the skin of what will deliver measurable business value around the organisation. Cracking the WIPAgile evangelists say we should Limit our Work in Progress… But, does this really help us get our work done? Surely the sooner we start, the sooner we finish? We’re going to put the Limited WIP theory to the test. We’ll prove once and for all whether limiting our work in progress will help us to be more productive, or whether this is just slowing us down and good old fashioned multi-tasking is actually the answer to our productivity challenges. This is a 45-minute workshop that explores the importance of Limited WIP. We’ll look at how the notion of lim-iting work in progress is perhaps counter-intuitive. Many people who seek project management and work management training from me ask how they can get better at multi-tasking. But is this even the right question?! Rather than simply telling the room about the benefits of Limited WIP, it’s far more fun and effective to witness it! I’ll be looking for two volunteers to join me in a light-hearted demonstration of two possible scenarios, and then lead a discussion with the room on the lessons to be learnt from what they’ve just seen. This is a refreshing take on an important topic. Attendees will leave the room armed with a full appreciation of why flow matters, and the impact of batch-sizing and WIP limits on that flow. Additionally, they’ll be equipped with a very simple way to explain this to others in a language that makes as much sense as the instinct to multi-task!

LYNDSAY PREWER

@EqualExpertsI'm an Agile Delivery Consultant with over twenty years’ experience of helping individuals, teams and organisations improve their software delivery. I’m currently working with Equal Experts, at a variety of public and private sector clients.Reimagining Agile Ceremonies – Improving Engagement, Outcomes and Service DeliveryTeams that have been doing agile for a year or more can suffer from agile ceremony fatigue, and become disengaged in stand-ups, planning and retrospectives. This can negatively impact the outcomes of these ceremonies, which can ultimately lead to a reduction in the team’s ef-fectiveness at delivering their service/product.

Frequent changes to ceremony formats is one solution, but this can be unsettling to the team, as (despite the agile mantra of embracing change) humans on the whole struggle with change. This session will walk through various agile ceremony adaptations that I’ve found keep things fresh and improve engagement, outcomes and ultimately service delivery. I'll cover how to run lightweight yet long-lived planning sessions, interactive de-sign/architecture walkthroughs and a retrospec-tive based on banagrams!

JAMES ROUTLEDGE

@soisat James currently works alongside innovation consultancies across Eu-rope, assisting them with innovation programmes along with teaching lean product and service de-livery, bringing ideas to market in six weeks or less. Recently he built the Masters innovation programme for Hyper Island which launched in 2017. It had registered attendees from Apple, Goo-gle and Disney. When not working with corporates on innovation, James works inside the world’s top accelerators, Microsoft Ventures and Ignite. 70% of his time is spent with their companies and cohorts, helping them scale GoToMarket and Products/Services. The other 30% is spent speaking at and working for the companies in San Francisco iden-tifying their most effective approaches and lean innovations, which he brings across to unlock in his European clients. James’ most recent public keynote was in Mind The Product, the world’s largest product community on Pricing Strategies and Behavioural Economics.Becoming Customer-Focused (Workshop) – Learning to ListenAn intense 45-minute workshop covering the basics of customer development as taught in London's Accelerators. You'll learn how to inter-view, build questions and adopt your customers' language; 20 minutes for tuition and then 25 minutes of games and building an interview you can take away to use once you're back in the of-fice. You can use these internally and externally to get insight out of 90 seconds, stakeholder, customer or annoying boss.

LORNA JORDAN, LAUREN TOMBS AND CHARLOTTE FRETWELLHM Land Registry

@HMLandregistryLorna Jordan is a Product Manag-er at HM Land Registry (HMLR), where she has developed and man-aged B2B commercial services and Open Data offerings with a focus on making data more accessible for users. She has Product Managed high-profile data offerings and National Statistics such as Land Registry’s Price Paid Data and the UK House Price Index and is currently working

on Land Registry’s Digital Transformation Pro-gramme. Her role is to define and communicate the product vision and challenge the ‘as is’ to ensure that everything that HMLR do is based on user needs. Lauren Tombs is an experienced product man-ager with a background in building digital ser-vices for government. Lauren has led a number of multidisciplinary agile teams committed to putting users first and making it easier for them to interact with government.Lauren is responsible for owning the vision, defining the ‘what’ for products and services and communi-cating this effectively across the organisation and to users. Lauren is currently working at HM Land Registry on a research and development project. The project is exploring how innovative approaches to data/technology can meet future user needs in order to revolutionise the home buying process.Charlotte Fretwell is a Product Manager at HMLR where she has led several multidisciplinary agile teams to develop and improve multiple products and services, including HMLR’s first internal dig-ital application processing system. Charlotte has product managed large-scale projects working with suppliers to deliver internal products with a focus on user-centered design, being brilliant at the basics and challenging the as is. Charlotte is responsible for owning the vision, defining Product Roadmaps and communicating this across the Organisation. She is currently working on Trans-forming application processing which is a critical part of every HMLR service journey.Building Services for User Needs at HM Land RegistryHM Land Registry is changing. It’s turning to ag-ile, iterative, user-centric ways of working and delivering. Land registration is complicated and there are some very specialist user needs. Like most of Government, we’re working hard to put users first, no matter who they are or what they do. Find out more in this session.

STEFAN WOLPERS

@stefanwAgile coach, scrum master in Ber-lin. XSCALE Alliance steward and Business Agility Coach. Stefan also curates the weekly ”Food for Agile Thought” newsletter on the best posts on agile and lean methodologies and product management – the largest of its

Product Design & Management

PROD

UCT

DESIG

N & MANAGEMEN

T

20

PROD

UCT

DES

IGN & MANAGEMEN

T

21

PROD

UCT

DESIG

N & MANAGEMEN

T

22

kind, with 13,000-plus subscribers.When Trying to Figure Out What Is Worth Build-ing BackfiresWho would reject the idea that identifying what is valuable, usable, and feasible is a useful product strategy? Particularly, when resources are scarce, and the competition is breathing down your neck? So, given that we all agree on the goal, how come then that product discovery is so often plagued by issues that defy common sense? Let’s dive into various anti-patterns, from ‘we know what to build’ via loving the solution to ‘engineers are too expensive to talk to call centre agents, the BAs can handle that.’

TATIANA KOLESNIKOVA ARVID TORSET

@SeniorDev

@unicorn_job A UX design consultant with aca-demic background in both IT and design, Tatiana’s main role is to bridge the gap between these two disciplines. She has extensive working ex-perience in information architecture, usability analysis and full range UX and UI design both in-house and as an external consultant. Now as a head of design at Seniordev, Tatiana’s responsibility is to facilitate defining product strategy, organise collaboration between design, development and product parts of the teams and train and mentor UX and UI designers. She kick-starts about half a dozen projects every year and making it as effective as possible is her most urgent need. Therefore she is deeply interested in the most efficient methodologies and techniques in her field: she studies the ex-perience of others, applies it in her everyday work and speaks about the results at tech and design conferences.What to Build First: Defining MVP with ScenariosWhat is the minimal version of the product that should be built? How to define what is in and what is out? We suggest a technique that helps to leave emotions and company politics out of the MVP equation. The centre of this technique is scenarios, stories that describe how people use the product. Applied to different projects with different stake-holders, this approach works over and over again helping to make MVP live as early as possible.

AMANDA LACEY STOCKWELL

@MandaLaceyS Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innova-tive ways to understand end users and embed that knowledge into overall process. She's led teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience.Adjusting Research for an Agile WorldAgile software development practices continue to dominate organisations, and user experience research and strategy are more necessary than ever, but incorporating research doesn’t always jive with the established practices of Agile. Many of us are still at a loss for making research happen in Agile settings. This session will cover recommen-dations for setting up the logistics to best facilitate research and specific tips to plan, run, and analyse research effectively within an Agile environment.

ÖZLEM YÜCE

@OzzieYuceÖzlem is a passionate, highly skilled and knowledgeable product devel-opment consultant who leverages modern man-agement principles, practices and methods. She has over 15 years’ experience working in product management and software development, working with senior executives, stakeholders and teams. By influencing the way people think and act in the complex environment of product develop-ment, she enables organisations to innovate faster. Özlem has a proven track record of helping teams quickly deliver value while also improving quality, making lasting and measurable improvements in the way they work. She regularly speaks at inter-national conferences and recently co-authored an IEEE paper on the use of Cost of Delay as a prior-itisation framework at a Fortune 500 company. The paper and her work at Maersk was referenced in the best-selling book in the Eric Ries Signature Series: “Lean Enterprise – How High Performance Organisations Innovate at Scale”.Develop Better Products by Understanding “Jobs to be Done”

Jobs to be Done (JTBD) is an interview technique and way of thinking for revealing deeper insights into why people choose a product or service. Using JTBD helps us to avoid building stuff that no-one wants. It is a way to better understand what a product or service really needs to do.

STEVE PARKS

@steveparksSteve has led the delivery of large-scale digital products for organi-sations ranging from the Ministry of Justice to MTV. He leads the team at Convivio, a digital agency that specialises in delivering complex digital services. Prior to his digital career Steve was a journalist for BBC Radio 4 and 5 Live. He writes business books for Pearson.Risks and Problems: A Healthy ApproachMost organisations have a problematic approach to potential risks and emerging problems which can cause them to be hidden until they explode. In this session we'll explore healthier approaches to managing risks and problems in the open.

LYNDA GIRVAN

@LynGirvanLynda Girvan has over 25 years' ex-perience in business and systems development as a consultant, professional trainer and practitioner in both public and private sectors. Lynda has extensive experience of adding value to organisations at a variety of levels, including coaching agile development teams and helping board-level change projects. Lynda’s particular strength is applying business analysis and agile techniques together to help organisations over-come challenging business problems. Lynda ex-plored this topic as co-author of the BCS book, “Agile and Business Analysis” published in 2017. Lyn is Head of Profession for Business Analysis and Lead Agile Business Analyst at CMC Partnership Limited. She is also an examiner on the BCS BA Diploma and a regular speaker on Business Anal-ysis and Agile topics. Backlogs – the Good, the Bad, and the Ugly Backlogs have become the ‘go to’ technique for managing and driving the work of agile teams. Yet, despite being critical to success, there is surpris-ingly little advice in how to create a good backlog – or how to avoid a bad one. Unfortunately, it is

deceptively easy to create a bad backlog, and bad backlogs can do a huge amount of harm to the success of projects. This talk discusses:• How using goals and outcomes can lead to

better backlogs• How to create value stories• How to split stories so they still retain value• Incorporating NFRs into backlogs

EBEN HALFORD

@ebstar Eben started building digital products back when the web was just getting started. He built the first online insurance broking web service for Lloyds Bank in the mid-90s and since then has held CTO positions in sectors as diverse as technology start-ups and branding agencies. Eben believes very strongly that the traditional model of top down organisational structure is a huge waste of human talent and that we must unlock that potential if we are to create a sustainable future for humanity. For the last ten years Eben has been helping clients find ways to unleash that untapped human potential.Awesome Products: Inspiration or Iteration?We've all heard the stories of the lone entre-preneur who has a eureka moment and then turns the scribblings on the back of their napkin into a billion-dollar household name, but is that what really happens? Is it all about having that one fully formed amazing idea that no one has ever thought of? Is there a repeatable process that product developers can follow to evolve their ideas to success? In this session Eben sheds some light on the art of successful product de-velopment as told by entrepreneurs and product developers through their failures and success.

dare to apply in your real life. Can you imagine that the game is over and there are no conse-quences? Doesn't it give you the liberating feeling of freedom to explore? Now you've practiced new ways of being yourself and you can decide whether you'd like to apply them in your every-day communication or rather not. In this gaming experience we will play about communication and giving feedback between delivery teams and business people. Giving orders or sharing advice? Accepting the challenge or saying no? Proxy PO or value facilitator? Let's think and practice to-gether. Feel welcome to come and be ready to create a new paradigm of yourself!

MARK DALGARNO

@markdalgarnoI help organisations deliver. I mainly use Agile Methods – and help with adoption, skills building and coaching, but also do interim Software Development Management, Project Management & Software Process Im-provement work. When coaching I often work at the interface of business and technology. I’m a highly-experienced software development man-ager, programme and project manager with a strong background in Agile approaches. I’ve 30 years’ experience working in software/IT mainly in product/service development but also in en-terprise/operations groups and consultancies.Dealing with DisempowermentWe know that people who are empowered are more creative, more productive and more satisfied with their work, and so produce better results for their organisations. So why is there so much dis-empowerment in the workplace? In this workshop we’ll share our experiences of disempowerment, invent even more ways to disempower our teams and colleagues and discuss how we might identify the signs of disempowerment when it’s happen-ing to others. We’ll then work together to figure out what could be done differently to move from a disempowered organisation to an empowered one. Participants will take away: • Insights into what disempowerment looks like • Options for tackling disempowerment.

two years, I’ve learned to present without fears. Developed professional coaching skills as well, and facilitated workshops... rarely described as hell. I would enjoy nothing more, than sharing my expe-riences (I’ll try not to bore!). I’d like to teach those who struggle through, the retrospectives that are meant to woo! I can teach you how to engage with-out beer, even the most unenthusiastic engineer. I have worked with teams from marketing, to cus-tomer services and engineering. I’ve learned that the almighty empathy, is actually the very key! And yes this is something I can teach, well I’ll give it a go, as I don’t want to preach! I look forward to seeing you and having some fun, I’ll make sure I don’t end every slide with a pun!

STANISLAVA POTUPCHIKANTONIO COBO

@p_stanika

@Mind_of_ACStanislava: Trigger people so that they move forward and make the world go round – this is my mission as I perceive it in the past several years. To fulfill it I work as a scrum master and facilitate serious games – at my current client and other companies and also as meetups and conference workshops. I started using games in 2000 long before I learned that they were called serious games. Living in Russia I used them to help individuals and teams to become better selves. In 2015 I moved to the Netherlands and established a community around soft skills in-person serious games here.Antonio is a Delivery Manager for BJSS. Before that he was a Senior Agile Delivery Consultant for OpenCredo. Antonio comes from a technical background with experience in Spain, France and United Kingdom, where he acts as the bridge be-tween the business and the development teams in order to maximize results and customer sat-isfaction. Antonio is a Certified Scrum Master and Certified Scrum Product Owner. Antonio is passionate about creating and implementing the best solution while continually seeking to improve work methodologies. Sharing his expe-rience with others is his real passion.Games for FeedbackSerious games are a safe place where you can try out some risky behaviours that you don't

Twitter. Woody believes that code must be simple, clean, and maintainable so that we can realise the Agile Value of Responding to Change, and that we must constantly "Reflect, tune, and adjust" so we can continuously grow our skills and improve our capabilities.Estimates or NoEstimates Mini WorkshopThe default use of an “estimate-driven” approach is pervasive in software development efforts. While estimates can be useful, it is worthwhile to scrutinize our use of estimates, and to seek better ways to manage the development of software when estimates are not appropriate.

GEORGINA HOPKINSON

@hopkinsongeorgiI am an Agile Coach working for OVO energy. I am an IC Agile Certi-fied Professional, PSM1 professional Scrum Master and certified BCS Agile practitioner… but if you’re my kind of Agile enthusiast then you’re probably not too interested in all of that! I work with teams to make them more effective, but more importantly, to make them happier! There are so many basic changes teams can make today that can improve their tomorrow. This is something that keeps me motivated, knowing that I am there to support people in making their work lives more effective, and themselves a lot happier as a result. I graduated with a Sociology and Education (BSc) degree whilst volunteering for ChildLine as a counsellor. In a way, I’ve subconsciously been building a skillset that ap-plies really well to Agile Coaching, particularly if you count my home videos age 12 pretending to be a presenter. As a counsellor, I was able to learn how to best support people in finding their own solutions, without advising them. This is probably why I love the coaching aspect, I love being able to empathise with challenges people are facing, help them to see them from different perspectives, and then support them in focusing on how they will make their first step towards the change they are seeking. Agile can be an extremely powerful tool, and I believe in making this simpler for teams to adopt so they too can reap the rewards.The Journey of an Agile Coach… through the Looking Glass!Agile Coaching interests you, but it all feels so new. So if you don’t know where to start today, I’ll teach you my journey... come and say, ‘Hey!’ Over the last

BONUS TRACKS

24

Bonus Tracks

HELEN LISOWSKI

@helenlisowskiAn Agile Coach at NewVoiceMedia. She has been involved in agile for well over a decade from International Corpora-tions to start-ups, and everything in between. She is currently working at NewVoiceMedia where she has helped to transform the agile process from yearly releases to frequent releases. Helen has been presenting, running workshops and writing for many years now. She blogs at Fluid-Working.com and you can find her on Twitter at @helenlisowski. Helen claims her life is filled with questions about why we humans do what we do. Especially, why do we do things that are detrimental to ourselves? When she applies this curiosity and subsequent discoveries to her work with agile teams, she is forever astounded at the positive difference it makes. She has an obsession with afternoon tea, so if you bump into her, say hi and join her for a brew.Agile Adoption: Building Better HabitsEarly Stage Agile Transformations are about intro-ducing people to new process and practices. In this workshop we will use some of our own bad habits to understand how habits form (and can be bro-ken!). We'll also look to see how we can switch 'bad' habits out for some better ones. These techniques and activities can be taken away and used with your own teams to help improve the adoption of agile practices – or, in fact, any new habits.

WOODY ZUILL

@WoodyZuillWoody Zuill, is an independent Senior Agile Consultant, Trainer, and Guide and has been programming com-puters for 35+ years. As a pioneer of the Mob Programming approach of teamwork for soft-ware development he has been sharing presen-tations and workshops on Mob Programming for conferences, user groups, and companies all over the world. He is considered one of the founders of the "#NoEstimates" discussion on

BONUS TRACKS

23

LIZ KEOGHBDD: Embrace Uncertainty

CHERYL MACDONALDWe Don't Need Another Hero - We Just Need DevOps.Nagra Media UK

10:30 — 11:15

11:30 — 12:15

12:15 — 13:15

13:10 — 13:20

13:25 — 13:55

14:00 — 14:45

14:45 BREAK

15:15 — 16:00

16:15 — 17:00

17:15 — 18:00

19:00 — 23:00

ALLAN KELLY Agile, Digital & The New Business Paradigm

NICKY CLEMENTAgility in HR Analytics Bring-ing Business Benefit

JENNY BAILEY AND ADY DIKE: The Business Case for Business AgilityAgile Business Consortium

ANNA OBUKHOVAPowerful Powerless Leader

JUDY REESGetting Them To Get It: Communicating Beyond The Agile Bubble

RICHARD COLLINGSThe Final Frontier: How to Effec-tively Engage Business Users in your Agile Development Work

CLAIRE ASHCROFTThe Power of Questions — Workshop

BECKI HYDEMaking the Jump from Design to Product

JAMES ROUTLEDGEBecoming Customer Focused (Workshop) – Learning to Listen

ELAINE SULLIVANUsing Neuroscience To Build High Performance Teams

JOHN CLAPHAMKaizen To Karoshi – Burnout in Agile Teams and What you an do About it

SALLY BRIDGEWATER AND FRANCIS WATTERSWheelchair Ramps for the Mind: How we use Agile to Treat ADHD

JULIAN HOLMESAgile Methods are Dangerous

STEFAN WOLPERSWhen Trying to Figure Out What is Worth Build-ing Backfires

TATIANA KOLESNIKOVA AND ARVID TORSETWhat to Build First: Defin-ing MVP with Scenarios

AMANDA LACEY STOCKWELLAdjusting Research for an Agile World

WOODY ZUILLEstimates or NoEstimates Mini Workshop – Double Session

HELEN LISOWSKIAgile Adoption: Building Better Habits

GEORGINA HOPKINSONThe journey of an Agile Coach… Through the Looking Glass!

Lightning Talks

Beach Party

Studio ASOFTWARE

DELIVERY

Studio LBUSINESS

DANIEL BRYANTContinuous Delivery with Containers: The Good, the Bad, and the Ugly

TARIQ RASHIDA Gentle Introduction to Neural Networks

JAMES LYNDSAY Basic Pathologies of Simple Systems

SARAH USHERTDD for Testers Workshop

9:00 WELCOME07:30 REGISTRATION

09:05 Studio A (Streamed in B and C)OPENING KEYNOTE with GERD GIGERENZER

10:00 BREAK

Speaker Pitches (Afternoon Sessions)

Studio K TEAMS

Studio F PRODUCT DESIGN

& MANAGEMENT

THURSD

AY 12T

H SCHED

ULE

25

Studio E BONUS

CATHRINE ARMOUR Innovation is a Behaviour Not a ProcessAeroSpace Cornwall

THURSD

AY 12T

H SCHED

ULE

26

LUNCH BREAK (11:00-14:00 Lunch Served)

LORNA JORDAN, LAUREN TOMBS AND CHARLOTTE FRETWELL: Building Services for User Needs at HM Land Registry

09.50 — 10.00 SPEAKER PITCHES (Morning Sessions)

Agile Adoption: Building Better HabitsContinues

Estimates or NoEstimates Mini Workshop – Continues

Speaker Pitches (Afternoon Sessions)

CHRIS O’DELLYou Build it, You run it – Why Developers Should also be On-call

10:30 — 11:15

11:30 — 12:15

12:15 — 13:15

13:10 — 13:20

13:25 — 13:55

14:00 — 14:45

14:45 BREAK

15:15 — 16:00

16:05 — 16:50

16:50 — 17:00

JEREMY RENWICKStructure Drives Behaviour – Implementing the Minimum Viable Organisation

NAVEED KHAWAJATurning the Ship or the Lighthouse

MARCIN BAZYDLOeXtreme Volunteering: Applying XP Practices in Volunteering Team

LYNNE JOHNSON AND SUSAN ENGELProject Discovery and Liftoff with Agile Chartering

ÖZLEM YÜCEDevelop Better Products by Understanding “Jobs to be Done”

CLAIRE EASON-BASSETT AND RACHEL PICKEN:The Agile Guide to Life

LYNDSAY PREWERRe-imagining Agile Ceremo-nies – Improving Engagement, Outcomes and Service Delivery

EBEN HALFORDAwesome Products: Inspiration or Iteration?

STANISLAVA POTUPCHIK AND ANTONIO COBOGames for Feedback – Double

Closing Remarks

Closing Keynote with Gwen Diagram studio A and Streamed B and C

JAMES BIRNIE:Microservices are Not Worth the Trouble!!??

MIKE HARRISIt’s XP Stupid!

10:00 BREAK

FRID

AY 13

TH SCHED

ULE

27

09:05 Studio A (Streamed in B and C)OPENING KEYNOTE with WOODY ZUILL

9:00 WELCOME9:50 – 10:00 SPEAKER PITCHES (MORNING SESSIONS)

FRIDAY

13

TH SCHED

ULE

28

Studio ASOFTWARE DELIVERY

Studio K PRACTICES

Studio F PRODUCT DESIGN

& MANAGEMENT

Studio E BONUS

Studio LBUSINESS

STEVE PARKSRisks and Problems: A Healthy Approach

VALERIE ANDRIANOVANative Agile Psychology of Teams and Individuals.JetBrains

ILAN KIRSCHENBAUMWe all Want to Eliminate Waste, but are We Doing it all Wrong?

VICTORIA MORGAN-SMITHCracking the WIP

LYNDA GIRVANBacklogs – The Good the Bad and the Ugly

MARK DALGARNODealing with Disempowerment

STEVE SMITHResilience As A Continuous Delivery Enabler

LAURENCE WOODOrientating Teams Using the Real Roles Card GameIndigo Blue

SOFTWARE CORNWALLMeet Cornwall's Tech Community

07:30 — 09:00 BREAKFAST

Games for Feedback Continues

LUNCH BREAK (11:00-14:00 Lunch Served)

Dealing with Disempowerment Continues

Our SponsorsThe Agile on the Beach team would like to thank all sponsors for their generosity and support.Visit agileonthebeach.com/sponsorship

SPONSORS

29

SPONSORS

30

Software Delivery track hostBased in South Wales, we have often been referred to as “Wales’ best kept secret”. As part of the Swiss and US-based Kudelski Group we work across the global digital TV Industry. As a result, our visionary and trend-savvy R&D teams are deeply immersed in creating game-changing solutions that balance cutting-edge technology and engaging user experiences.www.nagra.com

Agile Business track hostAt the Agile Business Consortium we are continuing to establish ourselves as the ‘go to’ people for any business, government organisation or charity interested in Agile Business Change. As a not-for-profit company, our philanthropic goal is simple – to help organisations become more successful by becoming more Agile. The Agile Business Change Framework encapsulates a light-touch, Agile approach to business change. It takes a cus-tomer focused, iterative and collaborative approach to delivering business value way beyond its proven success in IT right into the heart of business. The framework scales from the evolution of customer-centric products and services by small Agile teams through projects (AgilePM®), programmes (AgilePgM®) and portfolios all the way up to setting and maintaining a custom-er-focused Agile strategy for the whole business. Training and certification in AgilePM, AgilePgM and AgileBA® is offered by organisations accredited by both the Agile Business Consortium and APMG International.www.agilebusiness.org

Agile Teams track hostThis RD&I project aims to increase the supply chain cluster in the Space and Aerospace sectors, create highly skilled jobs in Cornwall and launch new products into the marketplace.The project will forge links with key academic institutions and businesses and represents a partnership between the public sector and private sector/industry, with direct links to Further and Higher Education. AeroSpace Cornwall aims to increase activities in Aerospace, Unmanned Aerial Systems (UAS), and Space including upstream and downstream technologies. This can include, but is not exclusive to, advanced engineering, data analysis and software companies. The investments proposed are all aimed at supporting RD&I growth in Cornwall & IoS SMEs and attracting new non-SME inward investment in the space and aerospace smart specialisation sectors. Activities that will be delivered through the project to achieve this aim include:• Match funding for projects with capital purchases and

salaries. Typical projects receive a maximum of £150,000.• Up to 20 days of fully funded supply chain competitiveness

support.• A team of R&D Technology Managers offering mentoring

and support for collaborative RD&I projects with 25% – 80% funding and fully funded innovation vouchers (£5,000).

These activities will support the expansion and enhancement of C&IoS’ existing high-value space/aerospace cluster and promote the RD&I opportunities in this sector to attract high-growth businesses to the area.www.aerospacecornwall.co.uk

SPONSORS

31

SPONSORS

32

Water sponsorEqual Experts makes simple solutions to big busi-ness problems. We provide tailored, end-to-end services in software development and delivery – from user research and design, to technical architecture and development, all the way to QA, continuous delivery, hosting and support. With offices in the UK, US, Portugal, India and Canada, our network of over 700 experienced software consultants – a blend of permanent employees and associates – has created software for a wide range of public and private sector clients. These include organisations as diverse as HMRC, the Home Office, O2, Camelot and major institutions in the publishing and financial sectors. Continuing growth saw our total sales reaching £42 million in 2015/16. Everyone at Equal Experts is com-mitted to using technology and modern agile practices to deliver measurable business value. Our people typically have at least 10 years’ expe-rience in delivering valuable, working software, and this focus on experience sets us apart – it’s what allows us to develop high-quality software faster, and for lower cost.www.equalexperts.com

Lanyard sponsorCFT Group is a FinTech start-up from Corn-wall, setting out to revolutionise bill payments across the UK. They have developed a revo-lutionary payment app for our everyday bills called Duesday.

Duesday is the better way to pay your bills.It’s now easier to make payments, share and split them with friends, pay when it best suits you and keep track of all those pesky bills. It's here and free forever. Duesday is changing the way we pay our recurring bills forever, giving you back control to pay your direct debits how and when you want for free, all while earning rewards along the way. So, step into the future of payments today and sign up below to get early access! They give merchants with recur-ring bills like utilities, gyms and charities new tools to strengthen loyalty and help customers on lower incomes.

Starting in 2016, CFT Group has grown quickly to 14 staff, primarily software, marketing and finance related. They work with the latest tech and mobile apps to apply new solutions to old payment types like direct debit. CFT Group has teams working with Java, Erlang, iOS Swift and Android, with offices in Cornwall, Spain and London. Get in touch to find out more.www.cftgroup.co.uk

Exhibitor Plus sponsorHoliday Extras is a fast moving tech-nology business where our purpose is to make travel better. We make it easy for customers to make the most of their trip. With over 4 million bookings a year holidayextras.co.uk we are the UK market leader in travel add-ons and continue to grow fast and expand our offering.www.tech.holidayextras.com

Speaker & Exhibitor sponsorAs recognised leaders in Agile and Lean think-ing, IndigoBlue enables its clients to optimise the delivery of digital change so that they can: deliver more value, faster; create responsive digital organisations; and deliver Agile projects with confidence. Importantly, we specialise in the wider organisational impact of process change, and in the management of large-scale Agile projects, allowing organisations to align business and IT to deliver significant compet-itive advantage. Awarded Consultancy of the Year in the 2011/12 Agile Awards, IndigoBlue is one the leading consultancies in the UK focused on Agile processes for strategic consultancy, and programme and project management. We provide management and consultancy ser-vices that enable our customers to achieve maximum advantage from IT investment and with expertise across diverse market sectors including public sector, not for profit, finance, media, publishing, pharmaceuticals and wire-less telecoms, our consultants have a track record of delivering tangible business benefits in high pressure, mission-critical environments.www.indigoblue.co.uk

Speaker & Exhibitor sponsorJetBrains is crazy-passionate about software development team productivity. Want more intelligent development tools? Consider it done. More efficient development process? We’ve got you covered. Want to practice Scrum or Kanban? We’ll get your team into shape. We offer top-notch IDEs for Java (IntelliJ IDEA), PHP (PhpStorm), and a pack of tools for .NET (ReSharper, Rider). Our team tools for CI (TeamCity), issue tracking and agile project management (YouTrack), and code review (Upsource) embody key Agile practices. We are also the creators of Kotlin, a new JVM programming language. Meet JetBrains at their Booth to find out morewww.jetbrains.com

Speaker & Exhibitor sponsorHM Land Registry safeguards land and

property ownership worth in excess of £4 tril-lion, including around £1 trillion of mortgages. The Land Register contains more than 25 mil-lion titles showing evidence of ownership for more than 85% of the land mass of England and Wales. HM Land Registry’s digital programme will be delivered as part of its business strategy (2017-22) which sets out how it will become the world’s leading land registry for speed, simplicity and an open approach to data.hmlandregistry.blog.gov.uk

SPONSORS

34

SPONSORS

33

Exhibitor sponsorMaistro PLC is a UK-based B2B Marketplace providing an agile solution for buying business services. The cloud-based platform, powered by AI, allows buyers and sellers from all over the world to transact and deliver services. As a pioneering player in the procurement indus-try, Maistro is committed to introducing new, cloud-based technologies to streamline the corporate buying process. The Marketplace offers hundreds of services provided by thou-sands of suppliers worldwide. Specialising in bespoke services procurement, Maistro tackles some of the most difficult and high profile re-quests from mid to large enterprises, including flagship product launches, event headliners, and emerging markets trials, while also manag-ing typical services requests within marketing, communication, HR and technology. “The beauty is in its simplicity. It is a very sim-ple, yet highly effective proposition. In our case, the Marketplace saves us a tremendous amount of time.”De’Longhiwww.maistro.com

Exhibitor sponsorSCHOOL OF COMPUTING, ELECTRONICS AND MATHEMATICS PLYMOUTH UNIVERSITYThe School of Computing, Electronics and Mathe-matics has an established track record of teaching excellence and international research, alongside wider engagement with business and community – hence our delight at supporting Agile on the Beach. Our expertise spans computing, electron-ics, mathematics, robotics and statistics, with a wide range of programmes at both undergrad-uate and postgraduate levels (including profes-sional accreditation from BCS, the Chartered In-stitute for IT, and the Institution of Engineering and Technology). All of our computing courses are geared towards equipping graduates with the real-world knowledge and practical skills required by industry, and our programmes address the full spectrum of topics, from software design and development through to specialisations in areas such as security and networking. Our graduates are highly employable, and we also offer oppor-tunities for earlier engagement via placement, internship and work-based learning elements within the courses.www.plymouth.ac.uk

Exhibitor sponsorAgilesphere is a collective made up of a talented experts who specialise in digital transformation. We’re dedicated to improving businesses and or-ganisations through strategy, coaching and delivery services. Every place of work has its own unique challenges, so we don’t follow a single route or a tired manual. Instead, we embrace the fluidity of agile methodologies to create a tailored pro-gramme. True success is when we’re no longer needed.www.agilesphere.eu

Exhibitor sponsorProviding opportunities and links between students and local employers, we are very proud to play an integrated part within the Digital sector in Cornwall. Having helped

establish Software Cornwall back in 2012, we now work in partnership with The Real Ideas Organisa-tion (RIO) and Software Cornwall delivering the Game Changer programme, providing opportuni-ties for young people to achieve a brighter future for themselves as part of an inclusive and grow-ing Cornish economy. Working closely with local businesses, including tech leader Headforwards based on our Camborne campus, we develop further and higher education programmes and apprenticeships to provide Cornish businesses with the talent they need for the future. A perfect example of this is one of our Apprentices, Brennan Carter, who spent time helping Engineered Arts to build one of the world’s most successful series of commercial robots. “Working in this high-tech environment with such futuristic equipment and producing something which people all over the world can enjoy is a real buzz,” Brennan explained. A recent graduate with a BA (Hons) in Games Design for Industry, Brennan is also in the pro-cess of setting up her own business to keep top gaming industry students working in the county. To find out more about courses and apprentice-ships contact us on: 0330 123 2523 enquiries@cornwall.ac.uk www.cornwall.ac.uk

Exhibitor sponsorLearning Connexions are high-end Lean Agile & Technical training specialists. Our business is build on our belief and passion in delivering high quality L&D solutions to help your organi-sation evaluate strengths, develop talent, train leadership and manage change.www.learningconnexions.com

Quiz & Pasties sponsorWe are centred around Agile philosophies and practices, enabling us to integrate software teams with our customers to deliver immedi-ate business value. Our clients understand that a decision on outsourcing should not be made solely on cost. The cheapest day-rates will always appear attractive, but here at Headforwards we are able to provide real value through our experi-ence in attracting talent and delivering solutions using tried-and-tested Agile techniques. We cre-ate bespoke teams for your project, which are tailored to your specific needs. Other outsource companies often have people waiting on the bench for new projects, which ultimately drives their costs up. We believe that the key to suc-cessful teamwork and high-quality software is through a positive and friendly company culture. We promote free-thinking within our teams to enrich the quality of work and the project out-come. Thus, we have maintained longstand-ing relationships with clients who now depend solely on our expertise and experience to keep delivering software. In just five short years we have grown from the spark of an idea to a team of over 100 people skilled in a wide variety of programming languages and technologies.www.headforwards.com

Bags sponsorRowe IT are a provider of bespoke IT solutions, business outcomes and specialists. With expe-rience across a number of sectors, the provi-sion of quality and cost effective solutions is at the heart of what we do. Rowe IT have always been strong advocates and practitioners of Agile methodologies and, as a local company based in Cornwall and Devon, we are proud to be one of the sponsors of Agile on the Beach.www.roweit.co.uk

Methods & Tools is a free software develop-ment magazine on Software Testing, Project Management, Agile, Scrum, UML, Require-ments, Programming (Java,.NET, Ruby, Ajax), Databases, CMMI, Open Source Tools, Soft-ware Development Jobs.www.scrumexpert.comwww.methodsandtools.com

Media sponsorMatt creates simple, honest and thoughtful design. Working with clients of all sizes from startup

businesses through to international clients on a variety of projects such as branding, website, digital and print design.www.matthollandsdesign.co.uk

Event teamWe work on a vast range of events; from cre-ative festivals to conferences to corporate din-ners and everything in between! We can offer a range of services – to help in one bit or every part of the event. It’s up to you.www.mackerelskyevents.co.uk

Committee TeamLumiraDx helps achieve better health care, social care, and financial outcomes, affordably, in the here and now. LumiraDx Care Solutions UK Ltd (formally SCSL Health) produces and manages INRstar, the UK market leader for Clinical De-cision Support Software (CDSS) for anticoag-ulation management, and currently underpins over 2,700 anticoagulation clinics in both primary and secondary care. LumiraDx Care Solutions is a leading developer of clinical decision support software. We believe in continuous improvement and dedicated customer support to ensure that our software delivers meaningful benefits to pa-tients and healthcare professionals.www.lumiradx.com

Media sponsorInfoQ.com is a practitioner-driven community news site focused on facilitating the spread of knowledge and innovation in professional soft-ware development.www.infoq.com

Media sponsorBusiness Cornwall is a magazine and website dedicated to providing the latest Cornish busi-ness news and information to the Duchy’s vi-brant business community.www.businesscornwall.co.uk

Committee Team Specialising in helping companies that produce software to sell or to provide a business service. Typically my clients are companies in the ISV or SaaS space but I also work with corporate IT de-partments on occasion.www.allankellyassociates.co.uk

Committee TeamBeing Agile supports businesses to create an agile working culture and adopt agile practices. Based in the South West, it provides a range of agile training and coaching to organisations across the UK, through a variety of engagements and flexible courses, specifically customised to your business and teams.www.beingagile.co.uk

Community sponsorSoftware Cornwall is a not-for-profit community network and the hub of Cornwall’s fast growing tech cluster. Our team along with members and volunteers, works collaboratively to connect, pro-mote, support and grow the tech community. We do this through a range of activities, from running learn-to-code Missions to Mars with Cornwall’s future software engineers to helping local tech businesses grow their businesses. We run com-munity events, skills and training sessions, plus a Jobs Board and CV Bank on our website for those looking to work in Cornwall’s Tech Sector. Meet us on our stand or visit www.softwarecornwall.org to find out more about Cornwall’s great tech community.www.softwarecornwall.org

Media sponsorHello. We’re the WordPress* guys.If you have a problem, and if no one else can help, and if you can find us… no, wait. That’s the A-Team. At Differnet, we’re not great at fashioning impromptu vehicles from household items. But we are good at building websites and online stores (and fixing other people’s ones) in WordPress and WooCommerce. We’ve been doing it for more than a dozen years. If you have a WordPress challenge – a new site, or improving your current one – we’ll try to make it easy. You don’t need to talk techie; just tell us what you want, and leave the rest to us. As developers, we work with designers, and digital marketing experts, so you can always have the team – and the site – you want.*Also, WooCommerce.www.differnetdigital.com

SPONSORS

36

SPONSORS

35

SHOPThe Campus shop sells a variety of snacks and is a short walk from the conference space. Please ask a member of conference staff for directions.

Useful Information We ask that all attendees of Agile on the Beach abide by our Code of Conduct, this is available to view at www.agileonthebeach.com

CONTACT FOR AGILE ON THE BEACHClaire Eason-BassettConference Office, Ground Floor, AMATA Performance Centre, Penryn Campus, TR10 9FET: 01872 888089E: info@mackerelskyevents.co.uk

TAXI COMPANIESAbacus: 01326 212141Able Cabs: 01326 373007

Beach Party!The Agile on the Beach Party – Enjoy the beautiful Gyllyngvase Beach (TR11 4PA) on Thursday night where we will be throwing a party for all delegates, speakers and sponsors to enjoy.

The beach party is a short bus ride to the beach and a short walk from town. A complementary shuttle buses will run from the main campus bus stop to Gyllyngvase beach. Return buses will be available later in the evening. Please see our notice board for latest information or ask one of the team. The party will start at 7pm and food will be served from 7-9pm, there will be a cash bar. Please bring a jumper.

COMPLIMENTARY BUSES

Train Bus Shuttle Penryn Station to AMATA Centre Registration/check in desk. Wednesday 11th 3.04-7.16pm Private Taxis information is also available on our delegate page

Comfort is key…We want you to enjoy the event and feel comfortable, so please do let us know if you have any mobility or access issues or any other specific requests. Please speak to one of the team or email info@agileonthebeach.com

Beach PartyThursday evening – beach shuttle from bus stop: 18.45 and every 15 minutes, final bus at 20:00: Returning shuttles from 21:30-23:00 Boat TripLeaves Prince of Wales Pier at 19:00 returning 21:00. Travel arrangements to be confirmed.

REFRESHMENTSBreakfast (Thursday and Friday) 7:30 - 9:00Lunch (Thursday and Friday) 11:00 - 14:00

REGISTRATION TIMES - AMATA CENTREWednesday 15:00 -22:00Thursday 7:30 - 9:00

QUIZ AND PASTY NIGHT Pre-conference gathering Wednesday 19:00 - 22:00pm AMATA Centre Roof Terrace

Tre

liev

er

Ro

ad

The Exchange

The Stannary

TremoughHouse

Fashion & TextilesInstitute

ESIEnvironment and Sustainability Institute

Science & Engineering Research Support Facility

TremoughInnovationCentre

Academy for Innovation & Research

Daphne du Maurier Building

Multi-use Games Area

A

B

O

N

M

K

GVF

GVG

GVH

C

D

SERSF

& Library

Estates Receptionand Deliveries

Penryn Campus

Bus Stops

GYLLYNG

VA

SE

R

GYL LYNGVASE ROAD

SWANPOOL STREET

GY

LLY

NG

VA

SE

RO

AD

SWANPOOL

STREET

SW

AN

PO

OL

ST

RE

ET

GY

LLY

NG

VA

SE

RO

AD

GWITH IAN

STREET

PERRANPORTH STREE T

KY

NA

NC

ER

OA

D

KY

N

AN

CEROAD

KY N ANCE ROAD

MA

EN

PO

RT

HR

OA

D

Telephone: 01326 370400

Email: penrynreception@fxplus.ac.uk

www.falmouth.ac.uk and www.exeter.ac.uk

50 metres

Peter LanyonBuilding

Institute of Photography

GlasneyLodge

E

F

G

H

I

J

A39

Registration (at Amata)Wed 15:00-22:00 Thu 7:30- 9:00am

GlasneyParc

L

G

GVN

GVM

GVL

ExhibitorsLoading Bay

Train bus shuttle times Wednesday 11th: 15:00-19:20

Beach Party shuttles from bus stop: Thursday 18:45, every 15 minutes, final shuttle at 20:00

Cycle Racks

Accessible Parking

Motorcycle Parking

Parking Pay Station

Car Parking for Agile on the beach

Penryn Campus Bus Stops

Conference Centre(Academy of Music and Theatre Arts)

Breakfast 7:30-9:00

Conference times 9:00-18:00

Pasty and pint Wednesday 19:00-22:00

Entrance

Entrance

Accom. check in (at Glasney Lodge)Wednesday after 22:00

LIFT

LIFT

STUDIO A

KE

YN

OT

E

SP

EA

KE

R

SE

SS

IO

NS

&

S

OF

TW

AR

E

DE

LI

VE

RY

STUDIO B

SO

CI

AL

S

PA

CE

,

SP

ON

SO

RS

,

ST

RE

AM

IN

G

&

RE

FR

ES

HM

EN

TS

BREAKFAST

/ LUNCH

PITCHES

Event

Production

Office

STUDIO C

RE

GI

ST

RA

TI

ON

,

SO

CI

AL

S

PA

CE

,

SP

ON

SO

RS

,

ST

RE

AM

IN

G

&

RE

FR

ES

HM

EN

TS

LEVEL 0

FLOOR PL

ANS

39

LIFT

1

Stu

dio

FP

RO

DU

CT

SE

SS

IO

NS

Stu

dio

EB

ON

US

SE

SS

IO

NS

Stu

dio

GC

LO

AK

RO

OM

Stu

dio

ATe

chn

ica

l G

alle

ry L

eve

l

Stu

dio

BTe

chn

ica

l G

alle

ry L

eve

l

Fil

min

g

LIFT

LIFT

Te

ch

nic

al

Offic

e2

Re

ce

ptio

n

Ca

mp

us

ca

r p

ark

s

Stu

dio

KT

EA

M

SE

SS

IO

NS

Stu

dio

LB

US

IN

ES

S

SE

SS

IO

NS

Stu

dio

AR

OO

F

GA

RD

EN

Ma

in E

ntr

an

ce (

fro

m c

am

pu

s)

Qu

iz a

nd

Pa

sty

Nig

ht