Evangelizer’s Toolkit

Katy Fike, PhDCo-Founder, Aging2.0

Mission: To accelerate innovation in aging and long term care.

In the past 18 months, Aging2.0 has hosted 40+ events in 10 cities across 3 countries

and built a rapidly growing online / offline community of 5000+ innovators worldwide.

These are some of the tools we’ve used*…*Aging2.0 has no financial relationship with these tools, we’ve simply found them useful along our journey

Evangelizing - 3 Easy Steps

1.Brand your movement

2.Tell your story

3.Engage your community

1. Brand your Movement

Develop your visual identity and marketing collateral Design Marketplace: 99 Designs, CrowdSpring Business cards: Moo, Vistaprint Signage, flyers, stickers: Vistaprint, Stickermule

Create your online presence Website: SquareSpace, Wordpress Social Media: Twitter, Facebook, Instagram, Pinterest

Tools to Brand your Movement

2. Tell Your Story

Bring your story to life Introductory Video: Powtoon, Spark Camera App Infographic: Visual.ly

Start an eNewsletter E-mail marketing: Mailchimp, Constant Contact

Write. Speak. Share. Repeat. Blogging: Wordpress, Tumblr Podcast: SoundCloud Slide Presentations: SlideShare

Tools to Tell Your Story

3. Engage Your Community

Create online community / social networking groups Facebook, LinkedIn (can be open or closed)

Organize Events – online & offline Virtual: Google Hangouts, Zoom, Skype, GoToMeeting, PGI In-person: Eventbrite, Meetup

Activate your community Surveys: JotForm, Survey Monkey, Google Forms Petitions: Change.org Crowdfunding: Kickstarter, Indigogo

Tools to Engage Your Community

Go forth and… Evangelize

Positive Aging!

Thanks! Katy Fike (Katy@aging2.com)

For more information about Aging2.0 visit www.aging2.com Connect with us: @aging20, #aging20, www.facebook.com/aging2

Slides available at http://www.slideshare.net/aging2