AGORANetwork Sustainable Tourism Development

in the Baltic Sea Region

2nd agora meeting in Jūrmala/ Latvia 15-June-2006

Results WP 1 milestone 1 and 2

Project-Partner of WP 1.2

1.2 Capacity Building- Viabono

- CEUS

- The Swedish Ecotourism Society (Nature`s Best)

The ecotourism society of Sweden

Activities WP 1 (source: activity report)

research on new project partners in Sweden, Estonia, Norway and Finland

successful talks with swedish partners

Cooperation with Estonia (Assignment letter of intent)

Finland and Norway not interested

Next step: Meeting in Estonia in March 2006

The ecotourism society of Sweden

Activities WP 1 (source: activity report)

Training and preparation of our staff for Agora seminars in Norway and Estonia by using the NB Basic Course

Conclusion of a survey among Nature´s Best service providers in Sweden

to analyse the organisation of NB work

for planning NB training program

Results will be used....

The ecotourism society of Sweden

Activities WP 1 (source: activity report)

Translation of NB website into English

www.naturensbasta.se

For more information please contact:

The Swedish Ecotourism Society (Nature’s Best)Eva-Karin Kronquist

Nolviks Kile 71423 63 Torslanda

Sweden+46 492 61076

+46 70 2628025eva-karin@ekoturism.org

The ecotourism society of Sweden

Step 1: Demand analysis

Determination of suitable seminar topics based on an intensive market analysis

Preparation of a questionnaire

evaluation of the most requested seminar topics

Target: Seminar topics should be geared to the participants requests

Step 2: Evaluation of the surveyMost requested seminar topics

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topics

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Most requested seminar topics

1. Development and successful marketing of package tours with nature experience

2. Environmental and energy consultancy

3. Improvement of service-quality & innovative service-ideas

4. Guidelines for creating a natural „feel good atmosphere“ in a hotel

mostimportant

lessimportant

Seminar 1:Development and successful marketing of

package tours with nature experience

seminar content:- package tours with nature experience - why the development makes sense

-Nature Tourism: current market trends

- Step by step: 10 steps leading to a successful package tour with nature experience

-Best-Practice-Examples: How do others deal with nature-package tours?

Learning target: From the idea to the product – the easy way to a successful

package

10 steps leading to a successful package tour

Market observation and definition of targetgroup

Be creative

Price calculation

Longtime quality assurance

Identification of the most effective way to sell the product

Find suitable partners

Concrete specification of the product

Communication of the finished product

Product launch

Situation analysis (identifikation of USP)

Step 3: Research on seminar contents Seminar 2:

Environmental and energy consultancy

Learning target:Modern methods and innovative concepts that lead to a reduction of energy costs

seminar content: - Modern environmental technology

- Huge potential for Cost-Reduction

- How to implement modern environmental technology in

hotels with small money

Step 3: Research on seminar contents Seminar 2:

Environmental and energy consultancy

..this delimiter reduces from 15 L per minute to

2 L per 2 L per minuteminute 7 litre 8 litre

12 litre10 litre

Step 3: Research on seminar contents Seminar 2:

Environmental and energy consultancy

= 38.325 LSavings for each shower

a reduction from 33 Liters to 7 Liter means for 1 shower:

5 Min. showertime x 7 L= 35 L per day x 365 days = 25.550 L

for a hotel with 50 showers = 1.916.250 L

5 Min. showertime x 33 L= 175 L per day x 365 days = 63.875 L

Step 3: Research on suitable seminar contents and Determination of learning targets

Step 3: Research on suitable seminar contents and Determination of learning targets

... a calculation fo 6 cooling chambers!

1 kW € € 0,16aggregates 6opening days 330operating time h per day 12 16 20 24

aggregat 1 kW 0,8 3168 4224 5280 6336aggregat 2 kW 1,2 4752 6336 7920 9504aggregat 3 kW 1,2 4752 6336 7920 9504aggregat 4 kW 4,5 17820 23760 29700 35640aggregat 5 kW 0,8 3168 4224 5280 6336aggregat 6 kW 1,2 4752 6336 7920 9504

consuption kW 38412 51216 64020 76824

€ € 6.145,92 € 8.194,56 € 10.243,20 € 12.291,84

Seminar 3:Improvement of servicequality

Learning target: Reveal your weak-points and use your potential!

seminar content:-How can I achieve customer satisfaction?

-Weak-point analysis

-Feedback-management

-Lack of servicequality: feasible solutions

-Innovative service ideas: elate your guests!

Seminar 3:Improvement of servicequality

High satisfactionDelighted

Threshold / Basic(must haves)

Low satisfactionDisgusted

Fully implementhigh qualityperformance

Absentquality orperformancenot achieved

Exciters &delighters

Performance

Seminar 4:Guidelines for creating a natural

„feel good atmosphere“ in a hotel

Learning target:Financial weakness, declining guest-rates due to acute requirement of renovation ? Practicable methods out of the dilemma!

Preliminary seminar conception:- feel good atmosphere? What does this mean?

- Impact of colours, light and materials on human beings

- improvement opportunities

- practical examples

Seminar 4:Guidelines for creating a natural

„feel good atmosphere“ in a hotel

acute requirementof renovation

„investment-jam“

financial weakness

DecliningGuest-Booking necessary

investmentimpossible

circle

vicious

Schedule: Seminars 1 & 2

Development and successful marketing of package tours with nature experience

Environmental an energy consultancy

Calender week 42/43 (October 16th-27th)Mecklenburg Western PomeraniaLower SaxonySchleswig-Holstein

Schedule: Seminars 3 & 4

Improvement of servicequality

Guidelines for creating a natural „feel good atmosphere“ in a hotel

Calender week 37/38 (September 11th-22nd)Mecklenburg Western PomeraniaLower SaxonySchleswig-Holstein

Current activities

- Selection of suitable seminar places and locations

- Evaluation of suitable convention centers/conference-hotels

- Consultation with experts of different contents

- invitation of potential participants,

-Many detail-research

Planned activities for the next months

- Preparation of hand-outs / manuals for the seminar,

- Programming of the attended webpage with discussion-forum,

- realization of the seminars and individual coachings,

- Starting organization the seminars in Poland.

Thank you very much for your attention!!

For more information please contact us:+49 (0) 2204-842370

info@viabono.de www.viabono.de

StructureWP 1

Service Centre

Information & Service Hub „Yepat“

Capacity Building / Training

WP 2Methodologies &

Strategies

Toolbox

Sustainability Check

Strategy Factory

WP 3Pilot Projects

Tourism & Agriculture

Tourism & Nature

Tourism & Culture

Tourism & IT