| Date post: | 22-Jan-2018 |
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Agricultural Marketing Information System in India
Dr. Srinivasacharyulu AttaluriNational Institute of Agricultural Extension Management (MANAGE)
Hyderabad, India
For academic purpose only.
Outline
•Information Asymmetry
•Agricultural Information Flows
•Advances in ICTs and Open Access to Information
•Agricultural Marketing Information System in India
•Govt. Initiatives ,On-Line Commodity Exchanges, ICT-enabled
Services by Private Companies
•Price Discovery and Dissemination Systems
•Gramin Suvidha Kendra, DEMIC of TNAU
•Leveraging ICTs for Marketing Reforms – A Case of Karnataka
•eNAM – National Agriculture Market
•Linking Farmers to Markets, Consumers and Investors through
New ICTs and New Media
•Challenges.
Markets with Information Asymmetry
Noble Lauriat George Akerlof
•Information is Power
•IA is a situation in which one party in a transaction has more or superior informationcompared to another.
Agriculture & Food Markets in the Information Age
•Information in agriculture and food markets is often imperfect, incomplete, inaccessible, asymmetrically distributed, non-standardized or costly to collect
•Rational decision-making, utility maximization, systematic interpretation of information and optimal choice are hampered.
• Supermarket/Large Corporate Driven Food Chains
• Cooperatives/Producer Organizations/Other Aggregations
• Laissez-Faire / Open, Unorganized Markets / Business as Usual
Each of these systems will define Agriculture Related Information Systems
Food Chains / Marketing Systems
Value Chain-Wise Learning
ConsumerRetailerWholesalerBrokerMillerTraderFarmer
Rice, Tur
ConsumerRetailerWholesalerBrokerTraderFarmer
Wheat
ConsumerRetailerWholesalerBrokerMillerTraderFarmer
Bajra, Jowar
Information is generated and consumed by every actor in the value-chain
Farmers
Extension Support
NARO
Researcher
Research
Manager
Policy MakersStakeholders
Traditional Information Flows in ARD
Consumer Fertilizer
Supplier
Farmer
Local
Transporter
Storage
Packaging
Bulk
TransporterRetail Processing
Retail Marketing
Retail Packaging
Seed
Supplier
Pesticide
Supply
Market
Processing
Information Flows in Agricultural Markets
Consumer
Fertilizer
Seller
Farmer
Local
Transporter
Storage
Packaging
Bulk
TransporterRetail Processing
Retail Marketing
Retail Packaging
Seed
Supplier
Pesticide
Supply
Market
Processing
Researcher
Farmers
Extension Support
NARO
Research
Manager
Policy Makers Stakeholders
Information Flows in Market-Linked Agriculture
From:Ajit Maru, GFAR/FAO, Rome
Advances in ICTs
•Wi-Fi….. Li-Fi
•Adaptable tools and applications
•Advances in data storage and exchange
•Open access movement
•Social media.
•Partnerships
Farming in the Cloud
New ICTs which will Change Agriculture
Harvesting Big Data
New ICTs which will Change Agriculture
Open Access Movement
Prescriptive Farming
Agriculture Internet of Things (IoT) and Connected Agricultural Services
and Markets…….
Intelligent Agriculture
From:Ajit Maru, GFAR/FAO, Rome
Social Media and Mobile Apps
Opportunity
Agricultural Marketing Information System in India
AGMARKNET• A Central Sector Scheme of DMI
• For linking all important APMCS (Agricultural Produce Market Committees), State Agricultural marketing Boards / Directorates and DMI regional offices located throughout the country, for effective information exchange on market prices
• A Step towards globalization of Indian Agriculture, Rural Empowerment and Prosperity
• Included as a Mission Mode Project under National eGovernancePlan-Agriculture (NeGP-A)
• Implemented by National Informatics Center- NIC
• Total Markets: 3241.
Salient Features of AGMARKNET
This project has the potential of expansion to about 7000 Wholesale Markets located through out the country and further to
30,000 Rural Markets in India.
State Agricultural Marketing Information Systems
State Agricultural Marketing Information Systems
State Agricultural Marketing Information Systems
e-Auction•By the Tea-Board of India
•Used in six Auction Centres(Kolkata, Siliguri, Guwahati, Cochin, Coimbatore and Coonoor).
•Manufacturers, Warehouses, Auctioneers and Buyers have been provided with access to various functionalities of the system.
•e-Auction system integrates the process starting from creation of invoices till the delivery of tea from the warehouses.
Private Market Information Services
Private Market Information Services
ICT-enabled Market Services
Reuters Market Light
• Provides highly personalized agricultural information over mobile phones to the farming community
• 1 million unique subscribers so far in an estimated 50,000 villages across 13 states chose from more than 300 crops and about 1300 markets available
• Postal Network• By Thomson Reuters.
www.reutersmarketlight.com/
» In 8 Languages» On all telecom operators and handsets» As per farmer's individual preferences» Providing local content» Through simple user interface» Over the counter at low subscription cost Rs.60- per month.» All (content) as per the stage of the crop cycle
• IFFCO Kisan Sanchar Ltd. empower farmers and people living in rural India with pertinent and high quality information and services, through affordable communication network
• IFFCO is a cooperative institution having more then 40,000 cooperative societies as its members and a base of 60 millions farmers
• Indian Farmers Fertilizer Cooperative Limited (IFFCO), together with telecom giant Bharti Airtel and Star Global Resources Ltd.
IFFCO Kisan Sanchar Ltd
•5 free messages every day•Voice messages•Help line•Call back facility•Focused Communities•Crop advice, weather, adviceon animal husbandry, rural health initiatives, and the availability of products such as fertilizerhttp://www.iksl.in/
Price Discovery and Dissemination Systems
Price Discovery and Dissemination Systems
Price Discovery and Dissemination Systems
Price Discovery and Dissemination Systems
Krishidoot Impact Summary
Leveraging ICTs for Marketing
Reforms: A Case of Karnataka
• Rashtriya e Market Services Private Limited (ReMS) –supported by Govt. of Karnataka and NCDEX Spot Exchange Limited
• 55 markets networked
End-to-End Market Solutions in Karnataka
Product Flow – Information Flow – Payment Flow
Courtesy: ReMS, Karnataka – from Tumkur Market, Karnataka (2015)
eNAM
A pan-India electronic trading portal which networks the existing APMC mandis to create a unified national market for agricultural commodities.
eNAM
eNAM
• A national e-market platform for transparent sale transactions and price discovery.
• Liberal licensing of traders / buyers and commission agents by State authorities .
• One license for a trader valid across all markets in the State.
• Harmonisation of quality standards of agricultural produce.
• Single point levy of market fees
• Provision of Soil Testing Laboratories in/ or near the selected mandi to facilitate visiting farmers to access this facility in the mandi itself.
Linking Farmers to Markets, Consumers and Investors through
New ICTs and New Media
Challenges
• Information is available with time lag• Information is not linked to local grades and
standards• Price range is available, little use to farmers• Needs interpretation of price data / information
to make better decisions• Gap in effective use of information by farmers or
by extension functionaries.
Thanks
The screenshots of applications /portals / web pages / facebook pages are taken from the respective organizations, institutions, companies and individuals. Rights on Logos, Trade Marks, Products, Applications etc., rest with these agencies only. The credit goes to those organizations, institutions, companies, sources and individuals while citing the information. The views and opinions expressed in this presentation do not necessarily reflect that of MANAGE, Hyderabad. Encouraged
to use for academic and not-for-profit purposes only.
