Syndicate Content to Broaden the Reach of Agricultural Communicators

AGRICULTURE.COM Redesigned:

Introduction

• Education– B.A. Broadcast/Business

• University of Northern Iowa

– MBA• The Ohio State University

• Work Experience– TV Producer

• OSU CFAES/Extension/OARDC

– Multimedia Producer• Successful Farming/AGRICULTURE.COM

Brief History Lesson

• Meredith Publishing– 1902 – Successful Farming

Brief History Lesson

• Meredith Publishing– 1902 – Successful Farming

– 1922 – Fruit, Garden and Home

Brief History Lesson

• Meredith Publishing– 1902 – Successful Farming

– 1922 – Fruit, Garden and Home

– Changed to Better Homes and Gardens in 1924

Pop Quiz

• American Baby• American Patchwork &

Quilting• Better Homes and Gardens• Country Home Country

Gardens• Diabetic Living • Do It Yourself• Family Circle • Fitness • Ladies' Home Journal

• Living the Country Life • Midwest Living • More • Parents • ReadyMade • Renovation Style • Scrapbooks, Etc. • Successful Farming • Traditional Home • Wood

Brief History Lesson

– 1995 Agriculture Online launched

Brief History Lesson

– July 2010 re-launched as AGRICULTURE.COM

Successful Farming

True to our name, Successful Farming isall about success. Our mission is to help farm families make money, savetime, and grow their satisfaction in thefarming business.

Our purpose is to provide ideas that farmfamilies can take right to the field, barn,shop, office, home, family, or heart to addvalue to their farms, lives, and lifestyles.

For families who make farming and ranching their business.

360° Content

AGRICULTURE.COM and Beyond

• AGRICULTURE.COM• TALK.AGRICULTURE.COM• M.AGRICULTURE.COM• Farmersforthefuture.com – Social network for young and beginning farmers

• Facebook• Twitter @agriculturecom

A few Numbers

Average time spent on site is 8.57 minutes

(average online is less than one minute)

25,554,493 page views in 2010

20 Discussion Groups

Mile Wide Strategy

• 5 Topic channels• 47 categories• 180 sub-categories

Content Generation

• Magazine stories• Staff written non-magazine stories• Content partners– weather/markets

• Newswire– Dow Jones

• Collaborators• Registered users

Content Generation

• Magazine stories• Staff written non-magazine stories• Content partners– weather/markets

• Newswire– Dow Jones

• Collaborators• Registered users

User Accounts allow you to…

• Comment on articles, photos, videos…• Post new forum discussions• Comment on other forum posts• Post classified ads• Create Ag Directory listings– Formerly ‘Yellow Pages’

• Upload photos• Post articles in Agriculture.com topics

User Accounts allow you to…

• Comment on articles, photos, videos…• Post new forum discussions• Comment on other forum posts• Post classified ads• Create Ag Directory listings– Formerly ‘Yellow Pages’

• Upload photos• Post articles in Agriculture.com topics

Account Creation

Account Creation

Account Creation

Account Creation

Creating Content

Create a Story

• http://www.agriculture.com/upload/create/type/article

Upload a Photo

• http://www.agriculture.com/upload/create/type/photo

Create a Slideshow

Persona Page

Online Community

• TALK.AGRICULTURE.COM• 1.2 – 1.5 million page views per month

Mobile

• M.AGRICULTURE.COM

Farmers for the Future

• Farmersforthefuture.com

Facebook Integration

Twitter

• @agriculturecom

The A-List

• http://www.agriculture.com/the-a-list

Make room for one more badge

Make room for one more badge

Other Successful Farming properties

• Machinery Show• Newsletters• Conferences• SF Radio• Books

Contact Info

• Jason Meeker

– jason.meeker@meredith.com

– @jasonmeeker

– 515-284-2210