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Rural Marketing

DHAIRYA MUKUND KAJARIATYBMS

21

Presented to : Anita Agarwal

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INTRODUCTION

To Rural Agrarian India

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Briefabout

Why is itNecessary

ProblemsRelated to

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Agriculture

Marketing Issues

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1 3

2Heavy village sales ofagriculture commodities

PROBLMESDistress sales

Lack of organization

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Existing of toomany

Middleman

Producer Consume

Increase in Price

Less ofHigh

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High handlingcost

Malpractices

No updates on

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No properStandardization orGrading of Product.

Inadequate Storage &Transportation Facilities

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Thats it for

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Any Questions .

Thank You