SUSTAINABLE AQUACULTURE TECHNOLOGY

AgriMarine Inc. …introducing a better way to farm fish

Company Overview

Over exploitation of wild fish 75% of wild fish

stocks

Growing population Rising

demand for fish

Inefficiencies of existing fish farms Feed Disease

Opportunityo Headquartered in Vancouvero R&D/Innovation/Improvements

o Commercialized in Chinao Benxi Farmso Trout

Technology

Product

FinfishDefining Characteristics

Eco-friendly Quality

Healthier Fewer pesticides used Cleaner water Constant swimming Feed enhances Omega 3 fatty acid

Fresher Production located close to market

Firmer-Flesh

Product Strategy: consistent premium quality position as defined by healthier fresher, and firmer-fleshed fish differentiated by the environmental sustainability of the production process

Adaptation Salmon

Differentiation Eco-label

Position Premium, high-quality

Emphasized through our pricing strategy

Perceptual Map

High Quality

Low Quality

Eco-friendly

Not Eco-friendly

Local Farmed

Local Wild

Imported Wild

Imported Farmed

Pricing Strategy

Quality Leverage price-quality relationship But consider changing value perception Price-quality leader objective

Wholesale: 850 Yen/kg (10.15 USD) Retail: 920 Yen/kg (11.10 USD)

Consistency No seasonal Pricing

Sustainability Market Share objective