Bnazrum

Bnazrum Agro Exports Pvt. Ltd.

What began as a humble and insignificant set-up a decade ago has grown

into an internationally noted agro-industrial export unit with an annual

turnover of 8 million dollars employing 250 workers and 50 management

staff.

First and foremost, I thank God for the blessings He has showered on us,

my better half Mrs. Zakira Nazreen who stood with me through thick and

thin, my workers and staff whose untiring efforts made my dream a reality,

the farmers who toiled from daybreak to nightfall in the sweltering heat

of Dindigul to produce the finest crops possible, the importers and

consumers who appreciated quality and stayed with us all along and the

administrative authorities and financial institutions who were

magnanimous towards my maiden venture in agro-industrial business.

In a world sinking into the troubled waters of global recession and

gasping for breath, our industry has the inbuilt stamina to stay afloat and

move forward. This is the result of our constant adherence to the highest

quality and punctuality and an ever increasing demand from our overseas

customers. 'Quality pays' is the lesson we have learned from our decade

long struggle to move forward against all odds. We have to keep on

moving and moving uphill, climbing the steep slope of success, without

stopping for rest, because, in this track, stopping means moving down a

descending elevator.

Let us take the challenge of global recession as an opportunity in disguise

and move forward and up together.

Thanking all,

Welcome

K S M Mohamed Saleem

Managing Director

Bnazrum

Bnazrum Agro Exports is a cent-per-cent export-oriented unit that has been shipping

top-quality gherkins to USA, UK, Germany, Russia, Canada, Australia, Spain, France,

Italy, Belgium, etc., for a decade, earning India precious foreign exchange and high

business credibility in the process. It is an HACCP certified unit since 2003. A

dedicated and experienced team of agricultural experts, food technologists and

business management personnel ensure the maintenance of the highest quality

standards right from the sowing of the seeds to the final packing and forwarding of

the processed gherkins. All the products measure up to the standards specified by

European and American laws.

Steady growth of export business of top quality processed food items, strictly adhering to the international norms and

laws and clearly exceeding the standards and taste required by the discerning end-consumers world-wide, thus

earning our Motherland global acclamation and appreciation together with precious foreign exchange is our vision.

A 'no-compromise-on-quality' approach in all production processes and no 'allowance-for-shortcomings' in all

business dealings, together with a total commitment to continuous improvement and consumer satisfaction at all levels,

to achieve and maintain a frontline position among similar ventures is our mission.

We believe in growth-oriented ethical business practices which include providing genuine value through flawless

products and services, owning up responsibility and accountability for any shortcoming, honouring at any cost all

commitments to all the stakeholders including the consumers, harnessing technical know-how and scientific research to

implement original and innovative ideas, ensuring prompt response to issues and problems and encouraging freedom

of expression among all our employees and farmers and all with whom we come into contact or interact.

VISION

MISSION

VALUES AND CULTURE

The Administrative machinery at Bnazrum is a well-oiled set up with dedicated staff that look after the welfare of the

employees, making them feel a homely atmosphere in their personal amenities and facilities, at the same time maintaining

the discipline, punctuality, hygiene and perfection in all the activities related to the selection, processing, packaging and

other duties.

The factory premises are kept spick and span always with nothing allowed to come in the way of cent-per-cent

cleanliness and perfection in all the processes and products. No stone is left unturned in ensuring that the highest

standards of quality, in keeping with the international specifications, are maintained in all respects.

Bespoke products are marketed adhering to the requirements of the purchasers both in quality and time-frame. It is

ensured that no consigned will ever be returned by the consignee on the ground of compromise in quality, inaccuracy

in quantity or want of punctuality. At Bnazrum, customer satisfaction is considered the greatest marketing technique

The farms and fields, both under the direct control of the Company and under cultivation by farmers who supply the

produce to the Company, are kept always under the vigilant supervision of the field officers of the Company who ensure

that no spurious or harmful chemicals or other materials are used in the cultivation and harvesting at any stage. All the

inputs are inspected by the staff of the Company before being used in the field.

FARM AND FIELD

MARKETING

FACTORY

ADMINISTRATION

The word 'gherkin' may have come from the

Swedish word 'gurka' or the German word 'gurke'

both meaning 'cucumber'. Gherkin is cucumber

pickled or preserved in brine or vinegar. It is the

fruit of the plant cucumis sativus from the cucurbit

family. There are two types of cucumber: those

with smooth epidermis and those with spiny

epidermis. Only the type with spiny epidermis is

made into gherkin. It is a cucurbitaceous vegetable

crop of 90 days duration whose raw young fruits

are harvested and pickled immediately after

harvesting in brine, natural vinegar or acetic acid.

Though gherkin originated in India, the first ever

mention of it, in the recorded history, is related to

Mesopotamia. It is believed to be the first ever

pickle in recorded history, enjoyed by the people

of Mesopotamia four and half millennia ago.

Cleopatra was fond of pickles as she thought that

pickles helped in enhancing her beauty. Roman

soldiers and Napoleon's troops were given pickles

as part of their food supplies. Gherkins were

thought to be a sacred food of the Yaskxia people

of Russia.

Pickled gherkin is mentioned in English in the 17th

century. Virginia Gazette of 1792 carries an

advertisement for sale of gherkin to the American

public, thus introducing it to the Americans. It

conquered the American palate so quickly that it

became 'the pickle' to the American within a

century. During the Second World War, 40% of all

pickles manufactured in the US were allocated for

the soldiers engaged in war as a delicacy they

would like and remind them of their homes.

Pickles would make up for the lack of appetizers

and tasty side dishes that would be lacking in the

makeshift kitchens on the warfront. Gherkin pickle

in glass jar became a commercial product in France

in the 1820s.

GHERKINS (CUCUMBER)

Gherkins are graded according to the count

which is the number of fruits per kilogram.

'Higher the count, greater the value' is the general

rule. Fruits which are less than 12 mm in length

will take 300+ to weigh a kilogram, while fruits of

25 mm length will require less than 30.

According to experts, the perfect gherkin should

have a length to diameter ratio of 3:1 with the

ideal length being between two to four inches.

In North America, a perfect gherkin is expected

to sport seven warts per square inch all over its

outer surface, while in Europe gherkins without

any wart is preferred.

The Perfect Gherkin

Gherkins are properly graded, sorted, soaked and washed before being

put into the packing medium in barrels of High Density Polyethylene

allowed for food products with an adjusted mechanism (compensator)

that pushes the gherkins down under the cover liquid which fills the

barrels entirely. Lid with gasket and O-ring is used to avoid any external

contact.

The 3 categories according to the media of packing are 'in brine', 'in

natural alcoholic vinegar' and 'in acetic acid'.

Salinity of gherkin preserved in brine (as sodium chloride) is 15%, with an

allowance for 1% (+) or (-), acidity (as lactic acid) >0.6 % and pH

<3.5%. Acidity of gherkins packed in acetic acid and natural alcoholic

vinegar is 3.2%, with an allowance for 0.2% (+) or (-) and its salinity is

4%, with an allowance for 0.2% (+) or (-).

PRODUCTS

'natural alcoholic vinegar 'Gherkins

'in acetic acid'Gherkins

'in brine'Gherkins

Quality controls are strictly exercised at all stages of farming and processing of the products according to the

quality standards prescribed by the purchasers/importers. Besides, the standards enforced by American and

European laws have to be complied with. The production units have implemented the Hazard Analysis and

Critical Control Points (HACCCP) system in which the product quality can be traced to all critical control points.

The specifications regarding the grades of gherkin fruit, ingredients that should go into the pickle, quality and

category of the packing medium, size and material of the container, etc. are all decided by the importers, who

constantly analyse the preferences of the end consumers. During the process of packing, the temperature,

bacterial count, etc. inside the container are measured by a microchip planted inside one of the fruits inside the

container and, based on this data, necessary action is taken to ensure the specified quality and standard.

QUALITY CONTROLS AND STANDARDS

FDAFDA

The Company's policy on quality is very clear. 'Eternal vigilance for unvarying quality' is

our motto. Negligence, even for a second, might end in loss of the discerning

customers whom we have to satisfy always. There is no short cut to perfection. It is

an ever-upward and steep climb that never reaches a plateau of restful complacency.

We have to constantly watch the farming practices adopted by our contract farmers,

analyze the slightest degradation in the harvested product, monitor all the processes

of pickling and packing and train our ears carefully for even the slightest sound of

disapproval coming from our customers.

POLICY ON QUALITY

The Company enjoys a unique selling position among similar ventures because of its close interaction with the contract

farmers. The farmers are educated on the analysis of the quality of the soil and the right quantity of fertilizers it needs, on the

dangers of chemical residue on the fruits, on the technique of picking and collecting the fruits without any damage, etc.

Such constant interaction ensures unbroken supply of the product to meet the demand from abroad without any delay.USP

Bnazrum Agro Exports (P) Ltd.

Phone : +91 451 2471572, 2470454

Fax : +91 451 2470061

E-mail : info@bnazrum.com

Sirumalai Road, Rettiapatti P.O.

Erandalaparai, Dindigal - 624006

Tamil Nadu, India.

www.bnazrum.com

Bnazrum