agu.edu.in€¦ · Web viewName of School : School of Media & Mass Communication. Name of...

Name of School : School of Media & Mass Communication

Name of Programme : BAJMC

Programme Structure

Programme Objectives: On completion of programme students should be able to

1. Understand the basics of Journalism and Mass Communication – concepts, structure and application.

2. Visualize and think critically about local, national and international issues – reporting, writing and editing

3. Stand on their own feet confident ready to enter media industry or start one’s own entrepreneurship in diverse fields of Media and Mass Communication.

4. Know computer fundamentals, communication skills, socio-economic cum political milieu of Indian masses, broadcast journalism, TV production, art of photography, internet networking, ICT, Good Governance, proficiency in language, handle important media software, creative writing-news, feature, fiction, editorial, publication, film and video production, script and Project writing skills.

Programme Outcomes:

1. The programme prepares students for a career in Journalism and Mass Communication of its diverse fields – print, electronic, social media platforms, freelancers, Public Relation, Event manager, etc.

2. Having learnt the impact of social and cultural ethos and ethics in various media forms this programme examines the technologies, practices and policies that drive modern media communication. Students become expert in applied skills such as image building, different styles of writing,

editing and working with layout software, audio-video editing techniques, etc. fit to work in any media industry.

PROGRAMME STRUCTURE – BAJMCS.No. Name of Programme Total Number of Credits

1 BAJMC 158Semester-I

Sr. No.

Course Code Title of Course Credit Hr. CBL/ PBL/ RBLL T P Total

1. Core

JMC-101 Communication Theories & Models 3 1 2 4 CBL

2. Core JMC-102 News Reporting & Writing 2 1 4 4 CBL3. Core JMC-103 History of India Journalism 4 1 0 4 CBL4. Core JMC-104 Basics of Computer Applications 2 1 4 4 CBL5. Dept.

Elective

LANG-101 Language skills for media (English) 3 1 0 3 CBL

6. Core JMCP-100 Project work 0 0 6 3 PBL7 JMC-105 Indian Culture (1)* For Foreign Students only 2* 0 0 2* CBL

8

Open Electi-ve

Yoga /French/Law & Order 3 1 0 3 CBL

Total 17+2* 5 8 25+2*

Semester-IISL No.

Course Code

Title of Course Credit Hr. CBL/ PBL/ RBLL T# P Credit

1. Core JMC-201 Development Communication 3 1 2 4 CBL2. Core JMC-202 Media Management 3 1 2 4 CBL3. Core JMC-203 News Room Management & Editing Skills 2 0 4 4 CBL4. Core JMC-204 Media Law & Ethics 3 0 2 4 CBL5. Dept.

ElectiveLANG-201 Language skills for media (Hindi) 3 0 0 3 CBL

6. Core JMC-205 Computer Skills for Print Media 2 1 4 4 CBL7. JMC-206 Indian Culture* For Foreign Students only 2* 0 0 2* CBL8. Core JMCP-200 Project work 0 0 6 3 PBL

Total 18 3 10 28Semester-III

S. No.

Course Code Title of Course Credit Hrs. CBL/ PBL/ RBLL T P Total

1. Core JMC-301 Radio Journalism 2 1 4 4 CBL2. Core JMC-302 TV Journalism 2 1 4 4 CBL3. Core JMC-303 Information and Communication

Technologies (ICT)3 1 2 4 CBL

4. Core JMC-304 Media & Governance 3 1 2 4 CBL5. Dep.Elective LANG-301 Communicative English &

Translation2 1 2 3 CBL

6. Core JMC-305 Computers Skills for Radio & TV 1 1 6 4 CBL7 Core JMCP-300 Project Work 1 0 4 3 PBL

Total 14 6 12 26

Semester-V

Sr. No.

Course Code

Title of Course Credit Hr. CBL/ PBL/ RBLL T P Total

1. Core JMC-501 Media Writing 2 1 4 4 CBL2. Core JMC-502 Film & Video Production 2 1 4 4 CBL3. Core JMC-503 Media and Contemporary Issues 3 1 2 4 CBL4. Dept. Elet JMC-504 International Communication & Global

Media3 1 2 4 CBL

5. Core JMC-505 Computer Skills for Film Production 2 1 4 4 CBL6. Core JMCP-

500Project Work 1 1 4 3 PBL

Total 13 6 10 23

*Semester-VISr. No.

Course Code Title of Course Credit Hr. CBL/ PBL/ RBL

L T P Credit

1. Core JMC-601 Reports and Research Writing Work 1 0 10 6 RBL

2. Core JMC-602 Seminars and Presentation 1 0 10 6 RBL

3. Core JMC-603 Research Project Report (Dissertation) 2 0 12 8 RBL

4. Core JMC-604 Internship Report 1 0 10 6 RBL

Total 5 0 21 26

Semester-IVSr. No.

Course Code Title of Course Credit Hr. CBL/ PBL/ RBL

L T P Credit

1. Core JMC-401 Communication Research 3 1 2 4 CBL2. Core JMC-402 Public Relations & Advertising 3 1 2 4 CBL3. Core JMC-403 Fundamentals of Photo Journalism 2 1 4 4 CBL4. Core JMC-404 Online Journalism 2 0 4 4 CBL5. Core JMC-405 Ethics and Media Organizations 3 1 2 4 CBL6. Core JMC-406 New Media Application 2 0 4 4 CBL7. Core JMCP-400 Project Work 1 0 4 3 PBL8. Open

ElectiveCreative Writing/ Personality Development/ Event Management

3 0 0 3 CBL

Total 16 4 11 28

*CBL/PBL/RBL:Course Based Learning/ Project Based Learning/Research Based Learning

COURSE CURRICULUMBAJMC I

JMC-101 Communication Theories & Models L T P Total

VERSION 1.0 3 1 2 4Pre-requisitesCo-requisites

Objective of the Course: On completion of the course students should be able to: 1. List and explain different types of communication. 2. Discuss the meaning of self-communication. 3 Explain the importance of communication with others.

Learning Outcome:Unit Learning

OutcomeTeaching

AidAssessment Strategy &

Tools

No of Lectures

Unit 1: Concept of Communication

Conceptual comprehension of the term communication and to know the steps toward effective communication. A personality development ingredient.

Lecture ,GD, Tutorial

Discussions, by Training and Assignment

12

Unit 2: Communication Models

Understanding of Communication practically through established models

Explaining through diagram in the class room and lectures

assignment and making on the spot testing

10

Unit 3: Theories of Communication

To understand inner meaning of communication through established theories

Lecture, PPT Through GD and practical interaction in the class room

10

Unit 4: Indian Perspective of Communication

To update communication values in perspective of Indian Culture

PPTs, lecture, tutorial

assignment and discussions

8

Unit 1: Concept of Communication1.1 Communication – Meaning , Definition and Development1.2 Functions and Process of Communication 1.3 Types of Communication: Intrapersonal, Interpersonal, Group and Mass Communication1.4 Effective Communication and its Barriers, Practical Aspects

Unit 2: Communication Models2.1 Communication Model - Meaning and Definition2.2 Aristotle and Lass wells Models, Shannon- Weaver- Models 2.3 Osgood’s Model, Schramm & Gerbners Models2.4 Newcomb’ s Model, SMCR Model2.52.6 Bruce H. Westley’s & Maclean’s Model

Unit 3: Theories of Communication1.1 Personal Influence Theory- Two-Step Flow Theory, Multi-step flow Theory1.2 Sociological Theories of Mass Communication: Cultivation Theory, Agenda Setting Theory,

The Use and Gratification Theory, Dependency Theory1.3 Normative Theories of Mass Media: Authoritarian, Libertarian Theory or Free Press Theory,

Communist Media Theory, Social Responsibility theory, Development media Theory & Democratic Participant Media Theory

Unit 4: Indian Perspective of Communication4.1 Historical overview4.2 Sadharnikaran : Basis of Communication 4.3 Indian Heritage and Communication values

Practical:1. Effective Communication Skill advancement.2. Application of Different Communication Models in present day Society.

Assignment:1. Assignments for each student will be decided by subject teacher.

Text Books

1. Virbala Agarwal & V.S. Gupta, Handbook of Journalism and Mass Communication, New Delhi: Concept Publishing Company-2002 2.Virbala Agarwal, Essentials of Practical Journalism, New Delhi: Concept Publishing Company-2006

Reference Books

1. Dan Laughey, Key Themes in Media Theories, Rawat Publication.2.De Fleur, M Theories of Mass Communication, 2nd Edition, New York3. Berlo, D.K., The Process of Communication, New York: Halt Rinehart and Winston, 1960.

Suggested Readings:

1. Klapper, J.T. The effects of Mass Communications, New York Free Press, 19601. Mass Communication In India, Keval J. Kumar, Jiaco Publication, 20082. Mass Communication Theory, Denis, McQuails, Vistaar Publication, 2003

Mode of Evaluation: -Quiz, Assignment, Seminar, Attendance, etc.: 20 Marks

Minors: 20MarksMajor: 40MarksEnd Term Practical Exam 20 MarksTotal: 100Marks

Version: 1.0

Academic Council Approval date:

JMC-102 News Reporting and Writing L T P TotalVERSION 1.0 2 1 4 4

Pre-requisitesCo-requisites

Objectives of the Course: On completion of the course students should be able to:1. Explain the concept of news and writing news stories.2. They will be able to explain what a reporter is?3. Explain different beats and the principles of writing to inform, report, entertain and persuade.

Learning Outcome:Unit Learning Outcome Teaching Aid Assessment No of

LecturesUnit 1: News

Gaining knowledge of news making and related intricacies and values in news making

Delivering lectures, practical, PPT and other exercises

Assignments and Question/Answer Sessions

11

Unit 2: Reporting and Reporters

To come to know the types of Reporting and qualities and responsibilities of the Reporter and press conferences

Lecture, Practical and Tutorials

Assignment and GD

9

Unit 3: Reporting Beats

Updating about news beats, types of reporting especially during special circumstances

Lecture, Tutoria, exercises , and visiting media houses

Assignment ,GD and Project

10

Unit 4: Writing News and Interviews

Knowledge of techniques of news stories- its start, middle and an end. Improves in Interview techniques and Questioning skills

Lecture ,Project and news making exercises

Assignment /Project, tutorials

10

Unit 1: News1.1 News : Meaning, Definition & Characteristics, Structure of News, Importance of News1.2 Elements of News : Intro , body and conclusion, Types of intro, Types of News: Hard news,

soft news, news in brief , follow up news

1.3 News gathering and Sources: Basic tools for information gathering: maintaining a diary, taking notes, use of computer, internet, mobile and other gadgets, using maps, history and archives.

1.4 Media-specific nature of news: cross platform discussion.

Unit 2: Reporting & Reporter2.1 Reporting: Definition and Types 2.2 Types of Reporter, Qualities and Responsibilities of Reporter2.3 Structure of Local Bureau office: Working, responsibilities and importance2.4 Coordination among beat reporters; briefing & debriefing; planning & teamwork2.5 Press Conference, off the records facts, Press release & Handouts

Unit 3: Reporting Beats3.1 News beats: Introduction, Beat mapping.3.2 Local Reporting: (Seminar, workshops, Civic Problems such as Sanitation, Health, Education,

law & order, Police, Hospitals).3.3 National Reporting: (Political, National Issues, India’s relations with foreign countries).3.4 Specialized Reporting: (Investigative Reporting, Science, Sports, Economic, Cultural &

Religious, Disaster & Crisis, Entertainment, Business).3.5 Other aspects: On the spot coverage, advance write ups, rewrites, post event descriptive

coverage, analytical coverage. Human interest stories; Changing styles of News Reporting.

Unit 4: Writing News Reports & Interview 4.1 News sense and news values, 5 Ws and H, importance of 'what next?'

4.2 Lead of a news story, types of leads, writing techniques: Processing information, order of importance, brevity, precision, quoting the sources, chronology, paragraphing,4.3 Style- individual and organizational, stylebook; changing trends in news writing: new styles, diminishing importance of inverted pyramid.4.4 Interviewing for news stories and features; on the spot interviews, profile interviews, common man and celebrities, Interviewing techniques: research, planning, questioning skills, focus, taking notes, recording, off the record interviews, Writing an interview; interview on phone, through e-mail or chat, dos & don’ts.

Practicals:1. Exercise of News Paper Reading-national, regional and state levell..2. Exercise on Writing News.3. Exercise on Writing Lead.4. Covering the beats.5. Interviewing personalities, celebrities.


Text Books1. Dr. Ambrish Saxena. Fundamentals of Reporting & Editing. Kaniska Publishers2. Lewis James. The Active Reporter. Vikas Publication3. Warren Carl. Modern News Reporting. Harper and Row.

Reference Books4. Rangaswami, Parthasarathy. Basic Journalism. Macmillan India.5. Charnley V. Mitchell. Reporting (4th Ed.). Holt, Rinehart and Winston.

6. Mudgal, Rahul. Emerging Trends in Journalism. Sarup and Sons.7. Kamath, M.V. behind the By-Line. Vision Books.8. Kamath, M.V. Reporter at Large.

Suggested Reading9. Professional Journalism, M V Kamath, Vikas publishing, 2005 10. Handbook of Editing, IIMC Publications, 200511. मीडि�या लेखन, चन् द्र प्रकाश मिमश्र, संजय प्रकाशन, 200312. समाचार लेखन एवं संपादन, नवीन चन् द्र पंत, कष्नि�नका पब्लि लसस!, 200113. संपादन, पृ� ठ सज् जा और मुद्रण, रमेश जैन, मंगलदीप प्रकाशन, 200614. समाचार संपादन, कमल दीक्षि,त, माखन लाल चतुव-दी रा. पत्रकारिरता डिवडिव, 200315. समाचार लेखन, पीके आय!, प्रभात पब्लि लकेशन, 2009

Mode of Evaluation: -Quiz, Assignment, Seminar, Attendance, etc.: 20 MarksMinors: 20MarksMajor: 40MarksEnd Term Practical Exam 20 MarksTotal: 100 Marks

Version: 1.0


JMC-103 History of Indian Journalism L T P TotalVERSION 1.0 4 1 0 4


Objectives of the Course:- On completion of the course students should be able to:-1. Explain various aspects related to the history of Indian journalism in India. 2. Identify, discuss and explain the role played by different Journalists and Newspapers during Independence.


OutcomeTeaching Aid Assessment No of

LecturesUnit 1: Advent of Journalism in India

Freedom struggle of 1857 and role of Indian press. Emergence of Indian Journalism

Lecture, PPT GD and Assignment

11

Unit 2: History of Vernacular journalism (Hindi and other languages)

Phase of Social awareness and political awakening

Lecture Tutorial, GD

Assignment, Interactive Sessions

9

Unit 3: History of English journalism in India

Knowing and contribution of English print media in India

Lecture ,GD Assignment, Discussion

8

Unit 4: Indian Press after Independence

Era of Nehru, globalization and development of Indian Journalism 1947 till date

PPT-Indian perspective of press development in India

Lecture, Case Study, Assignment and GD

12

Unit 1: Advent of Journalism in India1.1 Ancient Indian Journalists; Journalism in Medieval India 1.2 Beginning of Modern Journalism in India.

1.3 James Silk Buckingham : Role and Contribution 1.4 Freedom Struggle of 1857 and role of Indian press

Unit 2: History of Language Journalism (Hindi & others)2.1 The Phase of Social Awareness: Raja Ram Mohan Roy, etc.2.2 The Phase of Political Awakening: Bal Gangandhar Tilak, Mahatma Gandhi 2.3 The Phase of National Movement : Madan Mohan Malviya, Ganesh Shankar Vidyarithi,

Babu Rao Vishnu Prarhkar, Prabhat joshi2.4 Other Indian Language Journalism: An Overview (Bangla, Marathi, Gujrati, Urdu etc)

Unit 3: History of English Journalism in India3.1 History of leading English News Papers of India3.2 Important English News Papers and Their Contributions3.3 Role of Vernacular press3.4 English press and Freedom Struggle

Unit 4: Indian Press after Independence4.1 Nehru Era and the transition Phase (1947-1974)4.2 Indian Press during Emergency and thereafter (1975-1990)4.3 Era of Globalization and Indian Press (1991 onwards)4.4 Present State of Indian Journalism


Text Books

1. Natrajan, J. (2002). History of Indian Journalism, Prakashan Vibhag

Reference Books

1.Parthasarthy, Rangaswami. (2007). Journalism in India, Sterling Publishers 2. Jeffrey, Robin. (2000). India’s Newspaper Revolution, Oxford3.Nanon, Savanthy. (2007).Headlines from Hindi Heartland, Sage Publication

Suggested Reading

4.डितवारी, अजु!न. (2002). हि4ंदी पत्रकारिरता का बृ4द इडित4ास, 5.प्रसाद, अंडिबका. (2010). समाचार पत्रों का इडित4ास, ज्ञानमं�ल प्रकाशन6.दिदक, वेदप्रताप. (2002). डि4न् दी पत्रकारिरता का इडित4ास, हि4ंदी बुक सेंटर7.मिमश्र, कृ�णडिब4ारी. (2006). डि4न् दी पत्रकारिरता का इडित4ास, ज्ञानपीठ प्रकाशन8.नटराजन, जे. (2003). भारतीय पत्रकारिरता का इडित4ास, प्रकाशन डिवभाग9.चतुव-दी, जगदीश् वर. (2004). डि4न् दी पत्रकारिरता का इडित4ास, प्रभात प्रकाशन

Mode of Evaluation: -Quiz, Assignment, Seminar, Attendance, etc.: 20 MarksMinors: 20Marks

Major: 60MarksTotal: 100 Marks

Version: 1.0


JMC-104 Basics of Computer Applications L T P TotalVERSION 1.0 2 1 4 4

Pre-requisites

Co-requisites

Objective of the Course: On completion of the course students should be able to:1. Understand the basic working of Computer.2. Work on MS Office Tools and Internet.

Learning Outcome:

Unit Learning Outcome

Teaching Aid Assessment No of Lectures

Unit 1: Computer input-output devices, desktop windows and allied matters- the fundamentals

Device identification and their usage

Practice by practical

Assignment on the system

12

Unit 2: MS Word, Office Automation Tools

Learning MS word

Reports /visuals

By Report as an assignment

8

Unit 3: MS Power Point and MS word

Power Point Knowledge

Teaching in the Lab-by practicing

Presentation assignment

12

Unit 4: Internet, Blogs and Website

Grasping of basics of internet

practical Practical assignment on the usage of Internet

8

Unit 1: Computer Fundamentals1.1 Definition, Generations and basic components of Computer. Input/output devices, Memory

and other peripherals.

1.2 Introduction to Operating System (Windows 7/8/10) 1.3 Functions and features of Operating System (Accessories, Control Panel, Desktop, Windows

Explorer).

Unit 2: Office Automation Tools: MS Word2.1 Introduction to MS Office Suit.2.2 Introduction to Word Processing.2.3 MS Word interface, Tools and Menus 2.4 Document editing and formatting, Mail Merge, macro and other tools.2.5 Typing Hindi & English.

Unit 3: Office Automation Tools: MS Excel and MS PowerPoint31. MS Excel Interface, Tools and Menus, Creating Spreadsheet, Use of functions, Charts and

Graphs32. MS PowerPoint Interface, Tools and Menus, Creating slides, inserting multimedia objects,

Transition and Custom Animation, Delivering, Presentations.

Unit 4: Introduction to Internet4.1 Brief history and services of Internet (E-mail, Video Conferencing, Internet, Telephony,

Chatting, Blogs, Social Networking).4.2 Internet Protocols (FTP, HTTP, TCP/IP).4.3 Websites, Portals and Search Engines; Online newspapers/channels/magazines.4.4 Advantages and threats in Internet Communication.

Practical: 1. Exercise of MS Office tools.2. Exercise of MS Excel tools.3. Exercise of MS Power point tools. 4. Exercise of Internet basic application.

Assignment: Assignments for each student will be decided by subject teacher.

Suggested Readings: 1.Help Command of the related Software Programme.


Version: 1.0


LANG-101 Language Skills for Media (English) L T P TotalVERSION 1.0 3 1 0 3


Objective of the Course: Language is the basic tool a media person has to use. Students from diverse backgrounds enroll for this course and not all of them have the necessary language skills. This paper is designed to help students to look at language more consciously and teach them to use it with more responsibility. The paper aims to improve students' written, spoken and aural language skills.

Learning Outcome:



Unit 1: Basic Grammar and formation of sentences

Helps in the scientific understanding of the language.

Lecture and practical exercises

Discussion and Assignments

6

Unit 2: Punctuation & style

helps in knowing andGrasping the language correctly

Practicing by assignment and practical

Assignment and GD

8

Unit 3: Writing Skills

Leads towards command over language. Without proper knowing writing is impossible. So one perfects in the language

Giving writing exercises and practical

Assignment 12

Unit 4: Spoken Language and Comprehension

Enhances communication skills. English is immense contributor in personality development

GDs and compelling to speak only in English

By talking and assignments

4

Unit 1: Basic Grammar

1. Vocabulary: Active and passive vocabulary, Importance of short & plain words, Choosing the right/precise word from words having similar meanings, Ways of expanding one's active vocabulary, Levels of vocabulary usage: formal & informal, spoken & written.

2. Spelling: basic principles, common errors, UK and US spellings3. Sentence: Definition, Subject & Predicate, Functions of words used in a sentence, Importance

of the verb in sentence, Unity, Lucidity, Various relations between sentences, Connectors, Types of sentences: Active & Passive, Simple, Complex, Compound. Statements (Positive/Negative), Imperative, Interrogative, Exclamatory. Need to vary the type & length of sentence.

Unit 2: Punctuation & Style1. Paragraph: Principles of organizing & developing a paragraph, Topic sentence, Argument-

Counter argument, Explanation & illustration, Reiteration, Variation of length, Unity.2. Punctuation: Comma, Semicolon, Colon, Full stop, Question mark, Exclamation mark,

Hyphen & Dash, Brackets (round, square) and their sequencing, Parenthesis, Capitals, Apostrophe,Quotation marks, Ellipsis.

3. Style: Purpose, Focus, Various devices - Deviation,

Unit 3: Writing Skills1. Types of writing: Essay, Feature, Business Letter, Editorial comment.2. Critical Reading: Analyzing the choice of vocabulary, the sentence structure, the sentence

connectors, the structure of paragraphs and the stylistic features, checking the material for simplicity and precision of expression of the intended meaning.

Unit 4: Spoken Language1. Spoken language: pronunciation, intonation, inflection, stress2. Listening skills: Comprehension through listening, listening to various programmes and

analyzing them for their language and presentation

Assignment:1. Assignmenst for each student will be decided by subject teacher.

Suggested reading:

1. Cutts, Martin. The plain English Guide - How to write Clearly & Communicate Better. OxfordUniversity Press.2. Seely John. The Oxford Guide to Writing & Speaking.3. Cambridge Advanced Learner's Dictionary.4. Oxford Learner's Word finder Dictionary.5. Evans, Harold. Newsman's English, Heinmann Publication, 1972.6. Menonk.S.R.. Stylebook for Journalists & Writers. Konark Publishers, 1990.7. Hicks, Wynterd. English for Journalists. Routledge Publication, 1993.

Mode of Evaluation: -Quiz, Assignment, Seminar, Attendance, etc.: 20 Marks

Minors: 20MarksMajor: 60MarksTotal: 100 Marks

Version: 1.0


JMC- 105 Indian Culture * L T P TotalVERSION 1.0 2* 0 0 2*

Pre-requisites

Co-requisites

This Course specially Made for the Foreign Students

Objectives of the Course: On completion of the course students should be able to:1. Describe the foundations of Indian Culture & Civilization2. Describe the socio- cultural aspect of Indian life in medieval India3. Describe stages of freedom struggle and role of social reformers in the national movement.4. Differentiate between the socio-economic-political milieu in pre and post-colonial India.

Learning Outcome:



Unit 1: Fundamentals of Indian Culture and Civilisation

Understanding of concepts of truth, unity, love and sacrifice

Lecture Assignment 5

Unit 2: The significance of Medieval Period

Transition period-enfoldment of better living

Philosophical Lecture

Assignment 5

Unit 3: The Colonial Period

Suppression by foreign Rule- The pain of exploitation

Lecture GD and Assignment

5

Unit-I: The Foundations of Indian Culture & Civilization; Lectures L-51. The Vedas, The Upanishads, The Puranas, The Epics, The Indus Valley Civilization,2. The Aryan, The Dravidian and the other races, Buddhism, Jainism, Science &3. Technology in the Ancient Period, Trade Relations with other countries, Cultural unity,

Cultural inroads into other Asian countries.

Unit-II: The Medieval Period; Lectures -51. The Advent of Islam, Bhakti movement, Sufism, Sikhism, the birth of Hindi, the2. Flourishing of Arts and Crafts, Literature, Architecture, the loss of the scientific impulse.

Unit-III: The Colonial Period; Lectures -51. British Colonization, emergence of the middle class, the birth of the modern state, the2. Economics of colonization, the emergence of the Indian entrepreneur class, western

Education and social mobility.

Assignment:1. One Assignment for each student will be decided by subject teacher.

Suggested Readings:

1. Shyam Benegal Bharat Ek Khoj (Series)2. Ram Chander Guha India after Gandhi: The History of the World's Largest Democracy, Perennial3. D.B. Vohra History of Freedom Movement, Delhi Admin4. H.R. GhosalAn Outline History of Indian People5. A.L. Basham A Cultural History of India: The Wonder that is India: Volume-1 & 26. A.N. Aggarwal Indian Economy7. Rajni Kothari Caste in Indian politics8. Ministry of I & B Facts about India9. Pandit Jawahar Lal Nehru the Discovery of India10. Ramakrishan Mission Institute of Culture, Cultural Heritage of India, Kolkata.

Evaluation DistributionThe mark * depicts the Non-credit Course for which the “S” (Satisfactory) or “US” (Un-satisfactory) grades will be given for successful and unsuccessful achievement of the student.

Version: 1.0


JMCP-100 Project Work L T P Total


1. Learning Outcome:

Learning Outcome


Demonstration of practical knowledge about different aspects of journalism through presentation in the shape of a project.

Practical and PPT

Assignment and GD

10

5 News Reports 5x12 = 60 Marks5 Reports on Different Reporting Beats are compulsory for each student. Evaluations will

be made on the basis of the Report Submitted. Its VIVA shall be held at the end of the session by Examiner in co-ordination with the Supervisor.

Mode of Evaluation: -Total: 100 Marks

Version: 1.0


COURSE CURRICULUMBAJMC II

JMC- 201 Development Communication L T P Total


Objectives of the Course: On completion of the course students should be able to:2. Explain the concept of Development.3. Discuss and Explain the Concept of Development Communication.4. Explain the importance of Communication Mediums for Development. 5. Explain the principles of Development Reporting and Rural Development.


OutcomeTeaching Aid Assessment

Strategy & Tools

No of Lectures

Unit 1: Concept of Communication

Conceptual comprehension of the term communication and to know the steps toward effective communication. A personality development ingredient.

Lecture ,GD Discussions, by Training and Assignment

12

Unit 2: Development Communication

Understanding of Communication practically through established models



10

Unit 3: Development Support Communication

To understand inner meaning of communication through established theories

Lecture, PPT, Reporting adjacent Area

Through GD and practical interaction in the class room

10

Unit 4: Governance & Development & Communication

To update communication values in perspective of Indian Culture



8

UNIT-1: CONCEPTS OF DEVELOPMENT

1.1 Concepts of Development: Measurement of Development; Characteristics of Developing

Countries vis-a-vis Developed Nations.

1.2 Theories & Paradigms of Development. Micro and Macro perspectives.

1.3 Development Experience: The Third World.

1.4 Concept & Principles of Sustainable Development;

UNIT-2: DEVELOPMENT COMMUNICATION

2.1 Concept & Definitions: Philosophy of Development Communication

2.2 Role of the Media in Development Communication

2.3 Development Communication Needs & Resources

2.4 Strategies Development Communication: Case Studies and Experience

UNIT-3: DEVELOPMENT SUPPORT COMMUNICATION

3.1 Development Support Communication: The Genesis and development

3.2 Focus of Agriculture & Rural Development: Agricultural & Rural Development Extension

Approaches; Systems Approach in Agricultural Communications;

3.3 Diffusion of Innovations: Key to Extension; Models of Agricultural Extension in India; Case

Studies on Communication Support to Agriculture & Rural Development

3.4 Development Communication Needs for Environment; Health, Education; Gender Equality,

Consumer Affairs, Industrialization and allied Areas of Development.

UNIT-4: GOVERNANCE & DEVELOPMENT & COMMUNICATION

5.1 Role of legislature, the executive and the judiciary in development.

5.2 E –governance, digital democracy & E–chaupal etc.

5.3 NGOs as catalysts in Development

5.4 Development & Communication- Need for systems approach

Practicals:

1. Case Studies: The teachers and students must refer to important and relevant case studies at appropriate places while dealing with major issues and topics.

2. Reporting Related to Developmental Issues.

Assignment:

1. Written Assignment and Presentations related to Development Communication.

Text Books

1. Tiwari, IP., Communication Technology and Development, Publication Division, Govt. of India, New Delhi, 2001

2. Thirwall A.P. Growth and Development –With Special Reference to Development Economics, ELBS/Macmillan, New York, 2006

3. Mody, Bella., Designing Message for Development Communication, Sage, New Delhi, 1991

Reference Books

1. Singhal, Arvind., Rogers,M. India’s Information Revolution, Sage, New Delhi, 19892. Melkote, Srinivas R., Communication for Development in the Third World. Theory

and Practice, Sage, New Delhi, 20013. National Programmes in Family Planning: Communication in Development

Administration : Bernard Berelson.

SUGGESTED READINGS:

1. Ostman, Ronals E., Communication and Indian Agriculture, Sage, New Delhi, 1989

2. Dreze Jean and Sen Amartya., Indian Development: Selected Regional Perspective, Oxford, Delhi, 1997

3. Gupta,V S., Third Revolution in Indian Perspective- Contemporary Issues and Themes in Communication, Concept Pub Co. New Delhi, 2000

4. Jonson Kirk., Television and Social Change in India, Sage, New Delhi, 19995. A Manual of Development Journalism (Press Institute of India): Alam Chalkels.6. Rural Communication (A.M.C.): Prof. R. Sinha & Gavdi.7. Communication & Social Development in India (sterling): B. Kupu Swamy.8. The Community Newspaper: Karris & Hocks.9. Reporting Agriculture: William Ward B.


Version: 1.0


JMC- 202 Media Management L T P TotalVERSION 1.0 3 1 2 4


Objectives of the Course: On completion of the course students should be able to:1. Explain the Concept and Meaning of Media Management.2. Discuss the status of India Media Industry.3. Explain and discuss the concept of Media Economics and Marketing.



Strategy & Tools

No of Lectures

Unit 1: Media Management: Concept and Perspective

Conceptual comprehension of the term Management and to know the steps toward effectively Managing the Media Industry. A personality development ingredient.

Lecture ,GD Discussions, by Training and Assignment

12

Unit 2: Indian Media Industry: An Overview

Understanding of Indian Media Industry



10

Unit 3: Media Economics and Marketing

To understand inner meaning of Media Organization through established theories


10

Unit 4: Entrepreneurship, Media Managers and Workforce

To update Managing Skills, values in perspective of Indian Culture

PPTs, lecture, tutorial, Visiting Local Media Organization


8

Unit 1: Media Management: Concept and Perspective

1.1 Meaning nature and scope of Media management.1.2 Principles and Functions of Media Management 1.3 Origin and growth of Media Management

1.4 Models of Media Management Unit 2: Indian Media Industry: An Overview

2.1 Ownership patterns in India2.2 Structure of News Paper Organizations, News Agencies, Radio and TV2.3 Mission and vision of Media Organisations

2.4 Development of Media Organizations as an Industry in IndiaUnit 3: Media Economics and Marketing

3.1 Financial Management and budgeting in Media3.2 Sales, Marketing and Market analysis in Media, Developing strategies for product, promotion,

pricing, penetration and distribution.3.3 Sources of revenue-circulation and advertisements, Problems of finance3.4 Market Position of performance evaluation(IRS, TAM, TRP and HITS)

Unit 4: Entrepreneurship, Media Managers and Workforce 4.1 Arranging equipment and personnel for a new media enterprise4.2 Personnel management in media organisations, Qualities and Functions of media managers, Planning

and Goal setting, Entrepreneurial freedom and challenges4.3 Unionism in media companies4.4 Case Studies of Some Media Organizations

Practicals & Assignment:1. To prepare a project on the management strategies adopted by any one newspaper and one television

channel.2. Case studies of different media organizations3. Written assignments and Presentations.

Text Books1. Media Management in the age of Giants-Dennis F. Herrick(Surjeet Publications)2. Media Industries-History, Theory and Method(Edited By- Jennifer Holt and Alisa

Perren)(Wiley- Blackwell)

Reference Books1. Managing Media Organisations-John M. lavine and Daniel B. Wackman2. Newspaper Management- Gulab Kothari

Suggested Reading:1. Making News- Uday Sahay2. Management of Electronic Media- Alan B. Albarran3. Strategic management in media – LucyKung, SAGE4. Marketing Of Newspapers - Padmaja R, Kanishka Publishers Distributors15. The Fundamentals Of Marketing, Edward Russell, Ava Publishing


Version: 1.0


JMC- 203 News Room Management & Editing Skills L T P TotalVERSION 1.0 2 0 4 4


Objectives of the Course: On completion of the course students should be able to:1. Describe the structure of Newsroom.2. Explain the editing process of a Newspaper.3. Explain the various aspect of Newspaper layout design.



Strategy & Tools

No of Lectures

Unit 1: Newspaper & Newsroom

Conceptual comprehension of the term Newsroom and to know the steps toward effective news.

Lecture ,GD, Newsroom Visit


12

Unit 2: Editions and their Planning

Understanding of Editions through established models



10

Unit 3: Copy Editing tools and procedures

To understand copy Editing tools through established theories


10

Unit 4: Design, Layout and Make-up

To Understand basic design used in news room

PPTs, lecture, tutorial, Preparing Dummy Paper


8

Unit 1: Newspaper & Newsroom 1.1 Introduction to structure of News Paper1.2 Structure of an Editorial Division and Role of Editor1.3 News Room; its structure and role of News Editor1.4 New Room Desks and their Management

Unit 2: Editions and their Planning2.1 Planning of Editions, Split Editions and Coordination.2.2 Shorting and selection of News2.3 Need for editing and role of the news-desk 2.4 Style Books and Style sheets: Standard and In-house

Unit 3: Copy Editing tools and procedures 3.1 Copy Editing tools editing and proof reading, symbols, spell checks and copy re-writing 3.2 Editing different types of copies and news stories3.3 Writing Headlines and Types of Headlines3.4 Editing of developing stories and Meeting the timelines

Unit 4: Design, Layout and Make-up4.1 Importance and functions of Designs, layout and make-up of a News paper4.2 Basic elements of Typography, use of columns, colors, pictures and graphic4.3 Types of layouts with respect to the identity of the Newspaper and desks4.4 Designing tabloid, Berliner and broadsheet news paper and dummy.

Practicals & Assignment: 1. Editing different types of copies, rewriting, proof-reading exercises 2. Giving headlines3. Newspaper design exercise etc.

Text Books1. Ambrish Saxena, Fundamentals of Reporting and Editing, Kaniska Publishers and distributors , New

Delhi2. Chandra R.K. Handbook of Modern Newspaper Editing & Production. Mangalam Publication3. Parthsarthy Rangaswami. Basic Journalism. McMillan India Ltd.

Reference Books1. Saxena Sunil. Headlines Writing. Sage publication.2. T.J.S. George: Editing – A Handbook for Journalists.3. William Strunk & E. B. White – Elements of Style.

Suggested reading:

1. Kamath, M.V. The Journalist’s Handbook.2. Kamath, M.V. The Professional Journalist.3. Various style guides and handbooks (in print and online): UNI and PTI; Statesman (Calcutta); The Economist, Reuters, The Times, Guardian (London); Associated Press, UPI (New York).


Version: 1.0


JMC- 204 Media Law & Ethics L T P TotalVERSION 1.0 3 0 2 4


Objectives of the Course: On completion of the course students should be able to:1. Explain the Article 19 (1) and 19 (2).2. Discuss and explain the various Press laws of India.3. Debate on Media and Law related issues.



Strategy & Tools

No of Lectures

Unit 1: Constitution and Media

Conceptual comprehension of the term Laws in the media and to know the Laws for working Journalists



12

Unit 2: Press Laws in India-I

Understanding of laws in India through established models



10

Unit 3: Press Laws in India-II

To understand the meaning of press laws


10

Unit 4: Media Ethics and Social Responsibility

To understand the Social Responsibility of a Journalist

PPTs, lecture, tutorial, Reporting based on Current Issues


8

Unit 1: Constitution and Media1.1 Fundamental Rights; Article 19 (1) (a) and 19 (2) : Freedom of Expression; Freedom of Press &

Reasonable Restrictions 1.2 Emergency and its effects upon media; Restrictions on Media1.3 Legislature and Media; Breach of privilege of legislature 1.4 Judiciary and Media; Contempt of Court Act 1952; Defense of Media persons

Unit 2: Press Laws in India-I2.1 First Press Regulation 1799, Gagging Act 1857.2.2 Press and Regulation Act 1867. Vernacular Press Act 1878,2.3 Indian Press Act 1910,Working Journalist Act 1955 and Wage Board.195p3

Unit 3: Press Laws in India-II

3.1 Copyright Act, Intellectual Property Right, Press Council of India Act, 1965.3.2 Cinematograph Act 1952 , Telegraph Act.etc), Prasar Bharati Act 1990, Broadcast Bill 200, 3.3 Right to Information Act 2005, Young Persons’ Act, 1956 (Harmful Publication)3.4 Cable TV Network (Regulation) Act 2002, IT Act & Cyber Crime; Hacking, Cyber Bullying

&Morphing & Social Media Regulation.

Unit 4: Media Ethics and Social Responsibility 4.1. Defamation and Media

4.2. Responsibilities and Accountability of journalists and publishers 4.3. Different types Of Media Organizations, Press Council, Editors Guild and other regulatory bodies

Practicals & Assignment1. To prepare a project on the Media Law Vs Media Organization.2. Case studies Related to Different Media Laws.3. Written assignments and Presentations.

Text Books1. Mass Media laws & Regulations: C S Rayudu, S B Nageshwar Rao, Himalaya Publishing House, 19952. Press in the Indian Constitution: RK Ravindran, Indian Publishers and Distributors, 1997

Reference Books1. Principle & ethics of Journalism: Dr. Jan R Hakenuldar, Dr. Fay A Ced Jouge P.P. Singh, Anmol

Publication, 1998 2. Press Law: D.D. Basu, Nexis Publication, 19983. Issues of Media Policy, Regulation & Ethics: Edited by Ambrish Saxena, Kanishka Publishers,

Distributers, New Delhi, 2012

Suggested Readings 1. Media Ethics: Paranjoy Guha Thakurta, Oxford Press, New Delhi, 20082. IT Act, Pavan Duggal, Saakshar Law Publication, 20023. Right to Iformation, Law & Practice, Shalu Nigam, JBA Publications, 20064. izsl fof/k] uan fd”kksj f=[kk] lkSeU;k ifCyds”ku] 19865. izsl fof/k ,oa vfHkO;fDr Lokra=~;] izks- gjca”k nhf{kr] ek[kuyky ifCyds”ku] 2006


Version: 1.0


LANG- 201 Language Skills for Media (Hindi) L T P Total


Objectives of the Course: इस प्रश् नपत्र की पूर्ण ता के बाद वि�द्यार्थी� विनम् न बातों में प्र�ीर्ण हो सकता है-1. व4 जान पायेगा की भाषा और श द क् या 4ोते 4ैं।2. हि4ंदी भाषा के प्रडित अक्षिभरूचिच बढेगी।3. डिवक्षिभन् न मीडि�या में प्रयोग 4ोने वाली भाषा में पारंगत 4ोगा।4. संस् कृडित और समाज के चिलए भाषा के म4त् व को जानेगा।

ईकाई 1: भाषा1. भाषा क् या 4ै, भाषा और समाज एवं संस् कृडित 2. भाषा के तौर पर हि4ंदी का संक्षि,प् त इडित4ास, रा� ट्रभाषा के तौर पर हि4ंदी भाषा का म4त् व, ,ेत्र एवं उसका प्रभाव। 3. श दों की संस् कृडित एवं उनका इडित4ास।4. श दकोश का म4त् व एवं उपयोग।

ईकाई 2 : �ाक् य, उच् चारर्ण ए�ं �त नी1. वाक् य रचना, वाक् य रचना के कारक, वाक् य रचना की सामान् य डिवमिMयां।2. वाक् य रचना के प्रकार: तथ् य वाक् य, सूचना परक वाक् य एवं अक्षिभव् यजनापरकताए डिवचारत् मकता एवं भाव अक्षिभव् यंजनाए

वाक् य और अनुभव, भाव4ीन एवं अर्थ!4ीन वाक् यों का अध् ययन और कल् पवाक् य।3. गद्यांश पाठ: उच् चारण, प्रवा4, तारतम् यता, बलाघात, डिवराम एवं वत!नी दोष। 4. शुद्ध उच् चारण एवं वत!नी का अभ् यास।

ईकाई 3: मीवि+या ए�ं भाषा 1. मीडि�या में भाषा की प्रकृडित, म4त् व, उपयोग एवं डिवशेषताएं2. समाचारों एवं अन् य मीडि�या लेख में उपयोग 4ोने वाली भाषा 3. हिप्रंट मीडि�या एवं इलेक् ट्रॉडिनक मीडि�या की भाषा का प्रचलन एवं डिवकार 4. डिवक्षिभन् न मीडि�या में डिवज्ञापनों की भाषा।

ईकाई 4: सामूविहक परिरचचा 1. गोदान (उपन् यास) : मुंशी पे्रमचंद।2. कोई एक प्रचिसद्ध यात्रा वृतांत3. कोई एक प्रचिसद्ध आत् म कर्था4. मीडि�या लेखन तर्था साडि4त्यित्यक लेखन में अंतर

उपयोगी पुस् तकें : 1. गोदान (उपन् यास) : मुंशी पे्रमचंद।2. ऐडित4ाचिसक भाषा डिवज्ञान और हि4ंदी भाषा, �ॉ. रामडिवलास शमा!, राजकमल प्रकाशन।3. समय के सार्थ दौड़ती हि4ंदी, �ॉ. कैलाश चन् द्र भादिटया, त,चिशला प्रकाशन।4. भारत की भाषा समस् या, �ॉ. रामडिवलास शमा!, राजकमल प्रकाशन।5. मीडि�या: नया दौर नई चुनौडितयां, संजय डि_वेदी, यश पब्लि लकेशन् स।6. भाषा, साडि4त् य और संस् कृडित, प्रो. दिदलीप सिसं4, वाणी प्रकाशन7. हि4ंदी भाषा का सिचंतन, प्रो. दिदलीप सिसं4, वाणी प्रकाशन

Practicals & Assignment1. शुद्ध हि4ंदी बोलने, पढ़ने एवं चिलखने का अभ् यास।2. कोस! से जुडे़ डिवक्षिभन् न उपन् यासों का समी,ात् मक लेखन।

3. कोस! से जुड़ा हुआ चिलखिखत काय!।

Mode of Evaluation: -Quiz, Assignment, Seminar, Attendance, etc.: 20 MarksMinors: 20MarksMajor: 60MarksTotal: 100 Marks

Version: 1.0


JMC- 205 Computer Skills for Print Media L T P TotalVERSION 1.0 2 1 4 4


Objectives of the Course: On completion of the course students should be able to:1. Understand the basic concepts of Hindi & English Typing.2. Work on Page Maker, Corel Draw, Photoshop and QuarkXPress. In-Design.


OutcomeTeaching Aid Assessment Strategy

& ToolsNo of

LecturesUnit 1: Hindi and English Typing

Attaining Basic handling of Computer and learning Hindi Typing

Lecture , Practical, Tutorial


6

Unit 2: Introduction to Page Maker

Learning Page Maker Software

Practical, PPT, Teaching in the Lab

Assignment and making on the spot testing

8

Unit 3: Introduction to Corel Draw

Corel Draw Knowledge



8

Unit 4: Adobe Photoshop

Learn about Adobe Photoshop


Assignment and discussions

8

Unit 5: Quark Express & In Design

Knowing about the use of Quark X Press


Assignment and discussions

10

Unit 1: Hindi and English Typing1.1 Hindi Typing Techniques1.2 English Typing Techniques1.3 Practice of Both Type of Typing

Unit 2: Introduction to Page Maker2.1 Introduction to Page maker.2.2 Page Maker Interface, Tools and Menus, Working with Page Maker2.3 Paper Design with the Help of Page Maker.

Unit 3: Introduction to Corel Draw3.1 Corel Draw Interface, Tools and Menus, Working with Corel Draw.3.2 Advertisement, Pamphlet, Brochure, Invitation Card & Flex Design with the help of Corel Draw.

Unit 4: Adobe Photoshop4.1 Introduction to Graphics, Colour models and modes, Graphic file formats and their applications. 4.2 Adobe Photoshop Interface, Tools and Menus, Working with Layers, Filters, Masking and other

tool. 4.3 Use of Photoshop for Designing and Photo Publishing.

Unit 5: Quark Express & In Design5.1 Quark Express Interface, Tools and Menus, Working with Quark, Page design.5.2 News paper, Magazine & Advertisement Design with the help of Quark Express.5.3 In-design Interface, Tools and Menus, Working with In-design, Page design.5.4 News paper, Magazine & Advertisement Design with the help of In-design.

Suggested Readings

Help Command of All Software.

Assignment:1. Assignment related to different units will be given by subject teacher.


Version: 1.0


JMC- 206 Indian Culture* For Foreign Students only

L T P Total

VERSION 1.0 2* 0 0 2*Pre-requisitesCo-requisites

Objectives of the Course: On completion of the course students should be able to:1. Describe the foundations of National awakening.2. Describe the socio- cultural aspect of Indian life in postcolonial India.

Learning Outcome:


Teaching Aid Assessment Strategy &

Tools

No of Lectures

Unit 1: The National Awakening; Lectures -5

Knowing about the culture of India



5

Unit 2: Postcolonial India; Lectures-5

Knowing about Swadeshi Agenda

Explaining through PPTs in the class room and lectures


5

Unit-1: The National Awakening; Lectures -51.1 The social reformers & religious revivalism, 1.2 The Indian freedom struggle.

Unit-2: Postcolonial India; Lectures-52.1 Economic Resurgence: Pre and post liberalization. 2.2 The Indian middle class, Modernization and westernization. 2.3 The Swadeshi Agenda, Future of Indian Culture.2.4 Cultural and spiritual heritage of India.

Assignment: One Assignment for each student will be decided by subject teacher.

Text Books1. ShyamBenegal Bharat EkKhoj (Series)2. Ram ChanderGuha India after Gandhi: The History of the World's Largest Democracy, Perennial

Reference Books1. D.B. Vohra History of Freedom Movement, Delhi Admin2. H.R. GhosalAn Outline History of Indian People3. A.L. Basham A Cultural History of India: The Wonder that is India: Volume-1 & 24. A.N. Aggarwal Indian Economy5. Swami Prabhavananda, Spiritual Heritage of India

Suggested Readings:1. Rajni Kothari Caste in Indian politics2. Ministry of I&B Facts about India3. PanditJawaharLal Nehru The Discovery of IndiaEvaluation Distribution

The mark * depicts the Non-credit Course for which the “S” (Satisfactory) or “US” (Un-satisfactory) grades will be given for successful and unsuccessful achievement of the student.

Version: 1.0


JMCP- 200 Project Work L T P TotalVERSION 1.0 0 0 6 3


Internal assessment - 40 marksExperimental JournalEach student must be involved in the production of at least three issues of the experimental journal wherein the student gets the opportunity to work as a reporter, sub-editor and feature writer. The School will decide the size (recommended tabloid, 4 pages) and frequency of the journal. However minimum 60% content should be news based.

Sem-end evaluation 60 marksExaminer appointed by APG Shimla University will assess each student as per the details given below.

1. Test of Typing and Using Page making Software 20 MarksEach student must be able to type his/her work in latest version of MS Word. Each student must be able to use a page making software. (PageMaker/Quark Express or any other latest software), Test of typing and page layout will be conducted in External Examiner's presence and marks will be awarded for speed, accuracy and knowledge.

2. Presentation Skills 20 Marks

Each student has to select a topic related to Paper 201 and has to make a computer assisted (e.g. Power Point) presentation before the External Examiner. Marks will be awarded for content and presentation skills.

3. Viva-voce 20 MarksVisits and other activities: During the semester at least four visits (two to media units and two social organization/ educational institute/ research institution/ industrial unit/historical site) will have to be arranged.

Students have to submit a file containing a consolidated report on all visits (around 1000 words) and all the written assignments for other subjects to the external examiner. Using the file as reference, the External Examiner will interview the student about the organizations visited, as well as other activities during the semester.


Version: 1.0


COURSE CURRICULUMBAJMC III

JMC- 301 Radio Journalism L T P TotalVERSION 1.0 2 1 4 4


Objectives of the Course: This course is designed to-

1. To understand the development of broadcast journalism in India. 2. Learn skills and techniques required for broadcast journalism. 3. Regional language broadcast journalism to be examined as a growing and flourishing field.

Learning Outcome:



Unit 1: History and policies of Radio broadcasting

Knowledge about Radio Broadcasting

Lecture, PPTs Assignment 9

Unit 2: Radio Studio composition

To know about operation

Visits to AIR stations

Interactive Sessions and GD

10

Unit 3: Basics of Radio news making and skills of communication

Learning news making

Practical,Tutorials

Assignments 10

Unit 4: Radio Programme Production

Complete Radio Programme Production learning

Exercises, Lecture and GD

Assignments 9

Unit 1: Introduction to Radio Broadcasting1.1 Broadcast Journalism; Definition, Characteristics.1.2 Brief History of Radio in India, Objectives & Policies and vision of AIR1.3 Committees on B' casting: Chanda Committee & Verghese Committee

Unit 2: Radio Studio 2.1 Types of audio recorders, Dubbing systems and mixing techniques; Audio consoles and

various sound effects2.2 Introduction to radio studio: types and nature; Acoustic treatment of a radio studio; Cues,

commands and signals of studio2.3 Types of microphones and their uses; Introduction to various audio connectors and cords;

Sound monitoring system.2.4 Various types of speakers and their characteristics, Placement of speakers

Unit 3: Basics of Radio News Writing3.1 News Gathering and Types of News3.2 Radio News Writing, Qualities of Radio Journalists3.3 Radio news formats-the spot, the report, feature, documentary, docudrama, talk show, and

interview3.4 Skills of speaking over the radio as reporter, presenter, interviewing, narrating, conversation,

outside broadcasts and conferencing

Unit 4: Radio Programme Production4.1 Basic principles of audio production.4.2 Radio programme production techniques; Planning and production of Radio programme4.3 Field & studio recording; features, magazines programme, Recording talk and interview in

studio; Preparing radio advertisements4.4 Importance of sound effects, music & Silence; Editing & mixing

Text Books1. Andrew Boyd. “Broadcast Journalism: Techniques of Radio and TV News”. Focal Press.

Oxford. 19972. Herbert Zettl. “Television Production Handbook”. Thomson Wadsworth. Ninth Edition.

Belmont. USA. 20073. David Keith Cohler. “Broadcast Journalism: A guide for the presentation of Radio and

Television News”. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. USA. 19854. Millerson, G. H (1993) Effective W. Production. Focal Press Holland, P (1998). The

Television Handbook. Routledge

Reference Books

1. MacGregor, Brent; Live, Direct and Biased: Making TV news in the Satellite Age

2.Parthasarthy, Ramaswamy; Here is the news; (1994) Sterling

Suggested Readings:1.Herbert, John; Journalism in the Digital Age; 2000, Focal Press

2.Ahuja; Audiovisual Journalism; Surjeet Publication

3. Hillard; Writing for TV, Radio and New Media; 7th Edition; Wadsworth

Practical:1. Writing practice for the Different type of Radio and TV News Programmes.

Assignment:1. Individual Assignments will be given to students based on TV or Radio writings.


Version: 1.0


JMC- 302 TV Journalism L T P TotalVERSION 1.0 2 1 4 4


Objectives of the Course: This course is designed to1. To understand the working of Radio studio and PCR. 2. Learn skills of Radio and TV Production, Camera handling etc.



LecturesUnit 1: Basics of TV Production & private news channels

To know basics of TV

Lecture, PPTs Assignments 9

Unit 2: TV journalism, Qualities of TV journalists

Equipping with inputs about TV journalism

Lectures, Tutorials

Lectures, PPTs 10

Unit 3: Video camera operation and function of light

Knowledge gained about Video production

Studio, Camera and lights

Practical and giving exercises

12

Unit 4: PCR & Video Production

TV Production technique learning, shooting

Learning of pre and post productions

To see students operating, practical

9

Unit 1: Introduction to TV Broadcasting1.1 Brief History & Characteristics of T.V. Broadcasting in India and the world1.2 P.C. Joshi Committee Report & SITE Experiment 1.3 General Activities and a T.V. Centre; Expansion and Reach of T.V. Media.1.4 Programme Pattern of Different Doordarshan Channels & Private News Channels

Unit 2: Basics of TV Journalism

2.1 Writing for the Visuals: Television News Writing2.2 Qualities of Television Journalists2.3 TV journalism formats; evolution and popularity of new forms on TV –the long feature or

documentary, the panel discussion and its functions, the news talk show2.4 TV news in the regional languages-reach, popularity, special coverage.

Unit 3: Video Camera & Lighting 3.1 Working principle of a video camera; Components of video camera, Types of Cameras3.2 Concept of looking space, head room and walking space; Various camera movements and

angles; Shots3.3 Basics of lighting; Importance of lighting in television3.4 Lighting equipment and control; Lighting techniques and problems

Unit 4: PCR & Video Production4.1 Principles of video production; Basic TV production techniques; Mechanics & Dynamic of

PCR4.2 Planning and production of programs in studio; Visualization; Idea script; Shooting script;

planning the shot; Directing actual shooting4.3 Single and multi-camera shooting; Shooting an interview: Interviewing Techniques4.4 News production; Producing documentaries & other programmes; Basic Video editing

techniques

Text Books1. Editing Film and Video on the Desktop: Thomas A.2. Film Production: Steven Bernstein.3. Creating Special Effects for TV and Video: Barnard Wilkie.4. Single Camera Video Production: R.B. Musburger.

Reference Books1. Documentary for the small screen: P. Kriwaczek.2. The Art of Recording: William Moylan.3. Editing and Post-production: Declan McGrath.4. Audio in Media: The Recording Studio by Stanley R. Alten, Wadsworth Publishing 20095. Introduction to Media Production by Robert B. Musburger and Gorham Kindem, Focal Press 20096. Sound and Recording by Francis Rumsey and Tim McCormick, Focal Press, 20097. Essentials and Practices of Radio Management by Anil Kak, Wings Institute of Broadcasting, 2009

Suggested Reading:1. Radio Production by Robert McLeish, Focal Press, 20052. Television Production by Gerald Millerson and Jim Owens, Focal Press 20093. Television Production Handbook by Herbert zettl, Wadsworth Publishing Co. 20074. Grammar of Shot by Roy Thompson and Christopher Bowen, Focal Press 20095.Video Basics by Herbert Zettl, Wadsworth Publishing Co. 2007Video Production by Vasuki Belavadi, Oxford University Press, 20086. Digital Photography by Mark Galer, Focal Press, 2008

Practical:

1. Practicals of Radio Programme Production.2. Practicals of TV Programme Production.

Assignment:1. Individual Assignment for each student. It may be based on TV or Radio Production.


Version: 1.0

Academic Council Approval date: JMC- 303 Information & Communication

Technologies (ICT) L T P Total


Objectives of the Course: This course is designed to1. Understand the basic concept of ICT and its uses in different fields. 2. Learn skills of using Internet. 3. Learn the Uses of ICT in the Emerging Areas of Mass Communication.4. Learn how the ICT in impacting our day to day life.



LecturesUnit 1: ICT-history, definition, concept

Knowledge of information technology

PPTs, lecture and Tutorials

Assignment 8

Unit 2: Internet E-mail, teleconferencing, Video conferencing

Getting knowledge of different types of technology input

,Practical and lecture

Practical 12

Unit 3: role of ICT in mass communication, smart phone

complete knowledge of ICT

PPTs, lecture Assignment, PPTs

10

Unit 4: ICT role in Society, Governance & emerging Trends

learning digitization and emerging trends in ICT

lecture , Practial

Assignment 10

Unit1: Introduction to ICT1.1 Experiencing the world of ICT: Historical overview 1.2 ICT: Definition, Concept & Components; Expanding world of ICT: Commerce, Industry,

Medicine, Scientific research, Governance, Entertainment, Other fields 1.3 Basic concepts of Communication and Information Communication Technology1.4 Future of ICT in India; Major National Organizations Working in the Area of ICT

Unit2: Internet2.1 Internet –Introduction, History, evolution and development 2.2 Working of internet : networking and its classification 2.3 Uses of Internet: Search for Information, Email, Chatting, Instant messenger services, News

Group, Teleconferencing, Video-Conferencing, E-Commerce, E-Business, E-Banking and E-Learning etc

2.4 Fundamentals of internet: WWW, IP, Web page, URL, website, search engines.Unit3: Uses of ICT in the Emerging Areas of Mass Communication

3.1 Convergence of Communication Technologies

3.2 Convergent Journalism, Online and Multimedia Journalism, Citizen and Participatory Journalism

3.3 Social Media: Social Net working sites, Blogs, RSS & podcasting.3.4 Content Creation for above media: Features & use of Computers, Camera, Smart-phones,

Audio and Video RecordersUnit4: ICT, Society, Governance & Emerging Trends

4.1 Positive and Negative Impact, Changes due to ICT in Home, Education & Public life4.2 First and Second Level of Digital Divide, Globalization4.3 Cross cultural collaboration, Possibilities and hurdles, Bridging Digital Divide, Scope for

international collaboration, Global Village. 4.4 Emerging Trends in ICT: Mobile computing, Bioinformatics, Biometrics, Speech recognition,

Computer vision, Nanotechnology & Green computing

Suggested reading:1. Anderson, B. (2001) e-Living: State of the Art Review, report for the e-Living project, 2. MacKay, H. and Ivey, D. (2004) Modern Media in the Home: An Ethnographic Study, John

Libby Publishing, Rome.3. Buckingham D and Willet R (eds) (2006) Digital Generations: Children, Young People, and

the New Media. New York: Routledge4. Dwyer T (2010) Media Convergence. Maidenhead: Open University Press5. Green, L. (2002) Technoculture: From Alphabet to Cybersex, Allen and Unwin, Crows Nest,

Australia6. Lally, E. (2002) At Home with Computers, Berg, Oxford.7. MacKay, H. and Ivey, D. (2004) Modern Media in the Home: An Ethnographic Study, John

Libby Publishing, Rome.8. Mansell, R. and Steinmuller, W.E. (2000) Mobilizing the Information Society. Strategies for

Growth and Opportunity, Oxford University Press, Oxford.9. Silverstone, R. (Ed.) (2005) Media, Technology and Everyday Life in Europe, Ashgate,

Aldershot.10. Silverstone, R. and Hirsch, E. (eds.) (1992) Consuming Technologies, Routledge, London.11. Vincent, J. and Fortunati, L. (2009) Electronic Emotion. The Mediation of Emotion via

Information and Communication Technologies, Peter Lang, Oxford.

Practicals:1. Practicals related to how to use the Internet & New Communication technologies for self and

for society.

Assignment: 1. Individual Assignment for each student. It may be based on TV or Radio Production.


Version: 1.0Academic Council Approval date:

JMC- 304 Media & Governance L T P TotalVERSION 1.0 3 1 2 4


Objectives of the Course: On completion of the course students should be able to:4. Understand the theory of Good Governance5. Role to Media in good Governance.6. Practical aspects of E-governance.



LecturesUnit 1: Good governance, public administrative culture in India

Knowledge of good governance

Lecture, Tutorials

Assignments 12

Unit 2: Mass communication and Administrative Culture in India

Role of media in governance

PPTs, Tutorials Assignments 10

Unit 3: E-Governance

Governance through electronics

practical in E- projects

Interactive Sessions, GD

10

Unit 4: Challenges of E-Governance

Knowledge of E-infrastructure

Lecture Assignments, PPTs

8

Unit1: Introduction to Good Governance1.1 Meaning, Concept and Implementation of Governance in India1.2 Indian Concept of Public Administration1.3 Raising Competence of Administration: Role of Good Governance in India Concept1.4 Administrative Culture in India

Unit2: Mass Communication & Reforms in India2.1 Introduction to Media & Mass Communication 2.2 Functions of media in context to Governance.2.3 Media, Society & Governance2.4 Brief Introduction about the Socio, Economic & Political Reforms in India

Unit3: E-governance 3.1 Meaning, Concept, Structure & Implementation of E-Governance in India, E-governance

policies in India3.2 Citizen Database and Human Resource Development & Media3.3 E-governance: e-choupals, computer literacy, surveys, promotion of e-governance.

3.4 E-Governance Projects: Objectives, Categories and Beneficiaries, Application areas of Projects, and their Implementation.

Unit4: Challenges of E-governance in India 4.1 A prerequisite of good Governance4.2 E-Governance in Democratic set-up, E-Governance Infrastructure4.3 Security concerns4.4 Role of Government websites, Press Information Bureau, AIR and DD in e-governance

Suggested Readings:

1. Gopalswamy, N. Information Technology and E-Governance. New Age International2. Prabhu, C.S. R. (2006). E-Governance: concepts and cases studies, PHI Learning Pvt. Ltd.3. Saxena, Meetali. (2008). ICT In Rural India: E-Governance, ICFAI University Press.4. Sinha, R. P. (2006). E-Governance in India: initiatives & issues, Concept Publishing

Company.5. M.G. Gupta and R.K. Tiwari (eds.), Reinventing the Government, IIPA, 19986. Richard Hecks , Implementing and Managing E-Governance, Vistar Publications7. Jan Erik Lane, New Public Management, Rout ledges, 20008. Work Bank Report, Good Governance: The Business of Government, 19979. IJPA Special No. on “Indian Theory and Public Administration”, July-September, 200010. IJPA Special No. on “Towards Good Governance”, July-September, 200011. Articles on Indian Theory, E-Governance and Good governance for IJPA, ISDA Journal and

Administrative Change.Practicals:

1. Practicals related to how the governance policies implemented by Indian Government in Himachal.

Assignment:1. Individual Assignment for each student. It may be based on E-governance and Governance

Policies in India.


Version: 1.0


LANG- 301 Communicative English & Translation L T P Total


Objectives of the Course: On completion of the course students should be able to:1. Understand how to speak and write good English.2. Translate for Hindi to English & English to Hindi.



LecturesUnit 1: Introduction

Introduction to written and spoken English

Lecture, Tutorials

Assignments 5

Unit 2: Uses of English

Usage of dictionary and thesaurus, Diction - words meaning and usage, Spelling rules, verb patterns, Idioms and phrases

Lecture, TutorialsPresentation

Assignments 10

Unit 3: Common errors

Main problems in pronunciation, Exercising right pronunciation of difficult words

Lecture, TutorialsPresentation

Interactive Sessions, GD

10

Unit 4: Translation

Know how to translate

TutorialsPresentation

Assignments, PPTs

5

Unit-1: Introduction 1.1 Growth and development of English language1.2 Introduction to written and spoken English 1.3 Different types of spoken English – British, American and Indian

Unit-2: Uses of English 2.1 Usage of dictionary and thesaurus 2.2 Diction - words meaning and usage 2.3 Spelling rules, verb patterns, Idioms and phrases 2.4 Syntax - different types of sentence formation 2.5 Basic sentence formation

Unit-3: Common errors 6.1 Common errors in spellings and sentences 6.2 Human organs of articulation 6.3 Main problems in pronunciation, Exercising right pronunciation of difficult words6.4 Voice analysis, Pitch and tempo for effective presentation

Unit-4: Translation4.1 Hindi to English4.2 English to Hindi

4.3 Translation Suggested Readings:

1. Writing good English :B.B. Jain, Upkar Publication2. Word power made Easy , Nerman lewis

Assignments:1. Individual Assignment for each student. It may be based on Translation of News reports

published in the News Papers

Mode of Evaluation: -Quiz, Assignment, Seminar, Attendance, etc.: 20 MarksMinors: 20MarksMajor: 60MarksTotal: 100 Marks

Version: 1.0


JMC- 305 Computer Skills for Radio & TV L T P TotalVERSION 1.0 1 1 6 4

Pre-requisites

Co-requisites

Objectives of the Course: On completion of the course students should be able to:1. Work on multimedia software like Sound-forge, Premiere-Pro and Adobe after effect

and FCP.

Learning Outcome:Unit Learning Outcome Teaching

AidAssessment No of

LecturesUnit 1: Adobe Photoshop

Editing and layering of Images for professional presentation

Computer and Stock Images, Lab

Poster Making using computer

10

Unit 2: Image editing & Graphic design

Introduction to Templates design

Adobe Photoshop Lab

Making of custom image templates and presentations

10

Unit 3: Adobe PageMaker

Introduction to Desktop publishing

Computer & Page Maker Lab

Making of Publishing formats like newsletter

10

Unit 4: Sound-Forge

Audio mixing and layering

Sound Forge Lab

Making of audio clips 10

Unit 1: Adobe Photoshop3.3 Photoshop Environment, Workspaces, Image files types, Measurements, Annotations,3.4 Image manipulation, Bitmap Images, Vector Images, Image sizes and Resolution 3.5 Color basics, color modes and models, color picker, color palette 3.6 Using brushes and selections

Unit 2: Image editing & Graphic design using Photoshop2.1 Color correction, photo retouching, using layers, layer sets, linking and locking layers 2.2 Rotating and flipping images, cropping images 2.3 using filters, filter gallery and toolbox

Unit 3: Adobe PageMaker3.1 Introduction to publishing, Work Area, toolbox, 3.2 Working with pages, Adding and deleting pages, viewing pages 3.3 Palettes, adding text and graphics to templates3.4 Master pages creation, text formatting and processing

Unit 4:Sound Forge4.1 Sound forge Interface, tools and menus, working with sound forge, Audio recording4.2 Radio Programme recording and editing with the help of Sound Forge4.3 Voice Dubbing and editing for short films and documentaries4.4 Voice editing for news stories

Practical: 5. Audio mixing and layering6. Image effects 7. Making & Editing of Portfolio

Suggested Readings

Help Command/Manual of All Software.



Version: 1.0


JMCP- 300 Project Work L T P TotalVERSION 1.0 1 0 4 3


Internal assessment - 40 marksEach student will prepare a programme of Radio or TV under the guidance of faculty allotted by the Head of the Department. The marks of the internal assessment are based on the script, team work and the progress reports of the whole semester regarding research Project.

Sem-end evaluation- 60 marks

Submission of Project: 40 MarksViva-voce by the external examiner: 20 marks


Version: 1.0


COURSE CURRICULUMBAJMC IV

JMC- 401 Communication Research L T P TotalVERSION 1.0 3 1 2 4


Objectives of the course: Students should be able to explain:

1. The concept and meaning of Communication Research. 2. The Research Design Process.3. How to conduct a Media Research Project.

Learning Outcome:Unit Learning Outcome Teaching Aid Assessment

Strategy & Tools

No of Lectu

resUnit 1: Introduction to Communication Research

Conceptual comprehension of the term communication Research and to know the steps toward effective communication Research.



12

Unit 2: Scientific Methodology and Research Process

Understanding of Methodology and Research Process through established models



10

Unit 3: Methods of Data Collection

To understand the methods through established theories


10

Unit 4: Scientific Writing of Research Project

To update communication Research values in perspective of Indian Culture

PPTs, lecture, tutorial, Preparing a Research Report


8

Unit 1: Introduction to Communication Research1.1 Concept and Characteristics of Communication Research.1.2 Pre-requisites, Need and Uses.1.3 Areas of Communication Research.1.4 Types of Communication Research.

Unit 2: Scientific Methodology and Research Process.2.1 Research Process and Hypothesis.2.2 Research Design Components.2.3 Theory of Sampling and Practice.2.4 Random Sample and Variables.

Unit 3: Methods of Data Collection3.1 Data Source and Kind.3.2 Tools of Data Collection.3.3 Observation Method- Content Analysis and survey method3.4 Preparation of Questionnaire. 3.5 Interview

Unit 4: Scientific Writing of Research Project.4.1 Tabulation and Certification of Data.4.2 Major of Central tendency-Mean, Median & Mode.4.3 Data Processing and use of Electronic Tools.4.4 Data Analysis and Interpretation4.5Report Writing

Practical:1. Practice for the different Research Projects.

Assignment:1. Individual Assignment will be given to students based on Communication Research.

Text Books1. Methods of Social Research: Good. William j and Hatt, Paul K; Macmillian, 19672. Communication Research A Half Century Appraisal; Lerner, Danel and Nelson, Lyle M (ed); East West; Honolulu; 19773. Research Methods in the Social Sciences; Lee, Ellis; USA; WVB Brand & Benchmark, 1971

Reference Books1. Doing Qualitative Research differently; Hollway, Wendy and Jefferson, tony, Sage: Be verly Hills2. The Analysis of Communication Content; Gerbner George et al. John Wiley and Sons, New York, 19803. Mass Media Research –Wimmer and Dominick4. Dr. Nandkishor Trikha, Shodh Pravidhi (Hindi)5. Dr. Manoj Dyal, Media Shodh (Hindi)

Suggested Readings: 1. Theory & Research in Mass Communication- David K. Perry.2. Research Methods in Social Sciences: R.D.Sharma, National Book Organisation, New Delh i, 1988.


Version: 1.0


JMC- 402 Public Relations & Advertising L T P TotalVERSION 1.0 3 1 2 4


Objectives of the course: Students should be able to explain:1. The concept and meaning of Public Relation & Advertisement.2. The Advertisement & Public Relation Process.3. How to make an Advertisement


Strategy & Tools

No of Lectu

resUnit 1: Introduction To Public Relation

Conceptual comprehension of the term Public Relation

Lecture, GD, Tutorial


12

Unit 2: Pr Tools & Technique

Understanding the tools of PR through established models

Explaining through diagram and PPTs in the class room and lectures


10

Unit 3: Introduction To Advertising

To understand the meaning and Values of Advertisment through established theories


10

Unit 4: Advertising Process & Models

To update communication values in perspective of Advertising

PPTs, lecture, tutorial, Making Adds for Dummy paper


8

Unit I-INTRODUCTION TO PUBLIC RELATION

1.1 Introduction to Public Relations : Definition, need, nature & scope1.2 Role and Functions of PR1.3 Difference between Publicity, Public Opinion, Propaganda & PR1.4 Ethics of PR, IRPA Code- Professionalism, PRSI1.5 Career in PR

Unit II- PR TOOLS & TECHNIQUE

2.1 PR Tools: House Journal, Brochures, Newsletter, Press Conference 2.2 Means of PR: Print, Electronic & Traditional 2.3 PR: Seminar, Exhibition, Trade Fair

2.4 Writing for PR: Principles, Press Release, Feature Writing, Ghost Writing

Unit III-INTRODUCTION TO ADVERTISING

3.1 Introduction to Advertising: Meaning, Nature & scope of Advertising.

3.2 Purpose & types of advertising 3.3 Role & Functions of advertising 3.4 Advertising Agency & advertising media: print, electronic & other 3.5 Apex bodies in advertising: Advertising Standards Council of India (ASCI), advertising Agencies Association of India, ethics of advertising

Unit IV-ADVERTISING PROCESS & MODELS

4.1 Advertising as a tool & process, classification & aspect4.2 Advertising as a communication tool, communication process & advertising4.3 Copy writing- Introduction, Process and its types 4.4 Models of Advertising Communication: AIDA, DAGMAR

Text Books

1. Douglas Torin The Complete Guide to Advertising: MacMillan, London2. Sandage C H, Fryburger Vernon Advertising Theory and Practice: AITBS & Rotzoll

Kim Publishers & Distributers, Delhi

Reference Books

1. Mohan Mahender Advertising Management: Concepts & Cases; Tata McGraw Hill Publishers

2. Ogilvy David Ogilvy on Advertising; Prion Books Ltd.3. Lewis HerschellGordionThe Complete Advertising and Marketing Handbook: East

West Books (Madras) Pvt. N Ltd., Chennai

Suggested Reading:

1. Little Field James E &Kirkpatrik C. A. : Advertising: Mass Communication in Marketing; Vaklis, Feffer& Simons Pvt. Ltd.,\ Bombay

2. White Roderick Advertising: What it is and How to do it: McGraw Hill Book Company, London

3. Bulmore Jeremy Behind the scenes in advertising; NTC Publishers, Henley4. JethwaneyJaishri Advertising: Phoenix Publishing House Pvt. Ltd., New Delhi


Version: 1.0

Academic Council Approval date: JMC- 403 Fundamentals of Photo Journalism L T P Total

VERSION 1.0 2 1 4 4Pre-requisites

Co-requisites

Objectives: This course is designed to3. To understand the development of Photo journalism in India. 4. Learn skills and techniques required for Photo journalism.


AidAssessment Strategy & Tools

No of Lectu

resUnit 1: Introduction To Photo Journalism

Understanding the concepts of Photojournalism and Photography



12

Unit 2: Basics Of Photo Journalism

Understanding of Photography through established models



10

Unit 3: Photographic Optics

To understand the meaning of optics of photography through established theories

Lecture, PPT


10

Unit 4: Photographic Equipment

Learning photographic techniques and knowing about Equipment of Photography



8

UNIT I –INTRODUCTION TO PHOTO JOURNALISM

1.1 Introduction of Photo Journalism, Concept, Importance, Nature, Objectives, & Functions

1.2 Introduction to Photography- Black & White- Color, Full Spectrum- Ultraviolet, Infrared, 1.3 Digital photography- Modes of production- Image forming techniques. 1.4 Colour Photography: Basic principle, idea of colour, primary and secondary colours,

colour and colour temperature, additive and subtractive colour synthesis, colour films, negatives. Colour Filters.

UNIT II-BASICS OF PHOTO JOURNALISM

4.1 . Photography in available light: Meaning and methods, problems, exposure, movements, depth of field. Photographic Light Sources: (a) Natural source (b) Artificial light sources: (i) Photo flood lamp, (ii) Spot light, (iii) Halogen lamp (c) Flash unit: Bulb flash and Electronic flash

4.2 News values for pictures – photo-essays-photo features; qualities essential for photo journalism;

4.3 picture magazines –impact of technology, practical, field assignments and their evaluation, Documentary Photography

4.4 Storytelling through pictures. Relevance of photographs in news media

UNIT III-PHOTOGRAPHIC OPTICS

3.1 Reflection and refraction of light, dispersion of light through a glass prism, lenses, different kinds of image formation, principal focus and focal length, size of the image, speed and power of the lens, depth of field, angle of view and perspective.

3.2 Defects of images : distortion and astigmatism, methods of reducing the defect.3.3 Aperture of diaphragm, its function, f notation, different kinds of aperture and their

construction, dependence of depth of field and focus on distance and f number. 3.4 View-finders and focusing systems. Exposure counter- Exposure: Correct exposure and its determination, exposure meters- Types and function, exposure tables.

UNIT IV-PHOTOGRAPHIC EQUIPMENT

4.1 Types of camera lenses: Single (meniscus), achromatic, symmetrical and unsymmetrical lenses, telephoto, zoom, macro, supplementary and fish-eye lenses.

4.2 Photographic camera types: Pin-hole, box, folding, large and medium format cameras, single lens reflex (SLR) and twin lens reflex (TLR), miniature, subminiature and instant camera.

4.3 Principal parts of Photographic cameras: (a) Lens (b) Aperture (c) Shutters, various types and their functions, focal plane shutter and in-between the lens shutter, shutter synchronization, tripod stand, panning

4.4 Trick Photography, Feature: Human interest, General News. Photo editing basics.

Practicals:2. Students will work on different camera shots and Camera Work.

Assignment:2. Individual Assignment for each student. It may be based on camera shots, movement

and angles.

Text Books

1. Zuckerman J. Pro Secrets to Dramatic Digital Photos

2. Hoy,A.H. ( 2005).The Book of Photography: The History, the Technique, the Art, the Future. Publisher: National Geographic

Reference Books

1. Understanding DSLR Lenses: An Illustrated Guidebook (Finely Focused Photography Books - Al Judge Publisher: Subtle Visions Media (8 January 2014),Sold by: Amazon Digital Services, Inc.

2. The Photography Book Paperback – Import, 30 Apr 2000 by Editors of Phaidon Press (Author)- Publisher: Phaidon Press; Miniature ed edition (30 April 2000)

Suggested Reading:

1. Sontag, S. (2008). On Photography (Penguin Modern Classics) .Publisher Penguin UK

2. Peterson, B. (3rdEds). (2010, December 21). Understanding Exposure. Publisher: Amphoto Books;. Sold by: Amazon Digital Services, Inc.

3. Tharp, B. (Eds.). (2011, April 5). Creative Nature & Outdoor Photography. Publisher: Amphoto Books; Revised edition Sold by: Amazon Digital Services, Inc.

4. Judge, A. (2013, December 27). Understanding Aperture & f-Stops: An Illustrated Guidebook (Finely Focused Photography Books 4). Publisher: Subtle Visions Media Sold by: Amazon Digital Services, Inc.

5. Hedgecoe, J. (2001, May 9). New Manual of Photography Hardcover .Publisher: Dorling Kindersley; Re-issue edition

6. Meehan, J. (2004, July 1). Complete Guide to Filters for Digital Photography (Lark Photography Book).Publisher: Lark Books,U.S.


Version: 1.0


JMC- 404 Online Journalism L T P TotalVERSION 1.0 2 0 4 4


Objectives: This course is designed to

1. To understand the development of online journalism in India. 2. Learn skills and techniques required for online journalism.


AidAssessment Strategy & Tools

No of Lectu

resUnit 1: Introduction to IT and Online Journalism

Understand about the Online Journalism


Discussionsby Training and Assignment

12

Unit 2: Understanding New Media

Understanding of new age media practically through established models

Explaining through Lecture, PPTs in the class room and lectures


10

Unit 3: Web journalism To understand the meaning of web Journalism through established theories

Lecture, PPT

Through GD and practical interaction

10

Unit 4: Online research and Ethical issues

To update communication values in perspective of Online Media



8

Unit 1 Introduction to IT and Online Journalism2.1 Introduction to Analogue and digital technology2.2 Emerging Trends in IT, ICT-scope and role.2.3 Intranet to Internet.

Unit II Understanding New Media

2.1 Impact of new media on journalism ,Difference of elements between web journalism ,Traditional journalism and other media

2.2 Characteristics of the online writer/journalist ,New roles of journalists in the Internet age

2.3 Trends in web/online journalism

Unit III Web journalism

3.1 Meaning nature and scope of Web journalism.3.2 Content planning, Visual Design, Copyright issues.3.3 Overview of Web writing , Linear vs. nonlinear form 3.4 Web page writing techniques ;Writing for the screen vs. writing for print 3.5 Web page style, Editing web text , Storytelling structures that work on the Web

Unit IV Online research and Ethical issues

4.1 Conducting online searches, research and interviews .Online searching techniques

4.2 Journalism ethics and restraint , Accuracy , Privacy ,Fairness ,Linking ,Journalistic integrity

4.3 Legal issues in cyberspace. Questions of Plagiarism 4.4 Using social media to engage public

Practical: To prepare a website of their own with exercises in Visual design, Content management, Non Linear and Linear formats.

Assignment: Individual Assignment for each student. It may be based on camera shots, movement and angles.

Text Books

1. On Line Journalism, Tapas Ray Foundation Books2. New Media by John v.pavlik (Coulmbia University Press, 2001)

Reference Books

1. Introduction Digital Journalism: Emerging Media and the Changing Horizons of Journalism, Edited by Kevin Kawamoto ( Rowman and Lilltlefield Publishers,2003)

Suggested Reading:

2. Journalism to Online Journalism: Publishing News and Information by Roland De Wolk (Allyn & Bacon,2001 )

3. Kumar J Keval , Telecommunications and New Media Technology in India: Social and Cultural Implication, Gazette, Volume 54 no 3, pp 267-277, 1995


Version: 1.0


JMC- 405 Ethics and Media Organizations L T P TotalVERSION 1.0 3 1 2 4


Objectives of the Course: On completion of the course students should be able to:

7. Explain the Article 19 (1) and 19 (2) of constitution of India.8. Discuss and explain the various Press laws of India.9. Debate on Media and Law related issues.

Learning Outcome:

Unit Learning Outcome Teaching Aid

Assessment Strategy &

Tools

No of

Lectures

Unit 1: PRESS CODES & ETHICS OF JOURNALISM

Conceptual comprehension of the term Press Codes.



12

Unit 2: ROLE OF PRESS

Understanding of Roll of Press through established Theories



10

Unit 3: MEDIA FLAWS &ADDERESAL

To understand inner meaning of Media Flaws through established theories

Lecture, PPT


10

Unit 4: MEDIA ORGANIZATIONS

To update Media Organization in perspective of Indian Culture



8

Unit 1: PRESS CODES & ETHICS OF JOURNALISMa. Ethics meaning, objective, concept and importance. b. Morality and Ethics components and character. c. PCI’s Guide to Journalistic Ethics.d. Role and Responsibility of the Press.

Unit 2: ROLE OF PRESS2.1 Freedom of Press. 2.2 Internal and External Pressures on the Press. 2.3 Sensational and Fellow Journalism, Issues of Privacies.2.4 Paid News- a Question of credibility.

Unit 3: MEDIA FLAWS &ADDERESAL9.1 The Menace of Plagiarism.9.2 Commercialization of Indian Media and Lucrativity.9.3 Media ethical problem and accountability.9.4 Codes for Radio, Television, Advertising and Public Relations.

Unit 4: MEDIA ORGANIZATIONS4.1 Ministry of Information and Broadcasting.4.2 Press Commissions.4.3 Press Council of India.

4.4 Editor’s Guild of India, RNI, ABC and PIB.

Practicals & Assignment4. To prepare a project on the Media Law Vs Media Organization.5. Case studies Related to Different Media Laws.6. Written assignments and Presentations.

Text Books3. Mass Media laws & Regulations: C S Rayudu, S B Nageshwar Rao, Himalaya

Publishing House, 19954. Press in the Indian Constitution: RK Ravindran, Indian Publishers and Distributors,

1997

Reference Books1. Principle & ethics of Journalism: Dr. Jan R Hakenuldar, Dr. Fay A Ced Jouge P.P.

Singh, Anmol Publication, 19982. Issues of Media Policy, Regulation & Ethics: Edited by Ambrish Saxena, Kanishka

Publishers, Distributers, New Delhi, 2012.

Suggested reading:1. Press Law: D.D. Basu, Nexis Publication, 19982. Media Ethics: Paranjoy Guha Thakurta, Oxford Press, New Delhi, 20083. IT Act, Pavan Duggal, Saakshar Law Publication, 20024. Right to Information, Law & Practice, Shalu Nigam, JBA Publications, 2006


Version: 1.0


JMC- 406 New Media Application L T P TotalVERSION 1.0 2 0 4 4


Objectives of the Course: On completion of the course students should be able to:3. Understand the basic concepts of Blogging.

4. Work on different Software’s regarding Blogging.


Strategy & Tools

No of Lectures

Unit 1: New Media & Social Networking Sites

Knowledge of Social Network sites



12

Unit 2: Blogging & Micro Blogging

Knowledge of Blogging & Micro Blogging

Explaining through PPTs in the class room and lectures


10

Unit 3: SOCIAL APPLICATIONS

Knowledge of Social Application


10

Unit 4: Negative impact & Social Concern

Analyzing the negative impact of digital addiction



8

Unit I: New Media & Social Networking Sites1.1 Introduction to Facebook, History and Evolution1.2 Facebook as a tool of Social Media1.3 Instagram, History and present status of Instagram1.4 WhatApp, Introduction and Changing phase of News

Unit II: Blogging & Micro Blogging2.1 Introduction to Blogging, Evaluation & basics of Blogging2.2 History of Blogging, Present scenario of Blogging in Hindi & English Languages.2.3 Introduction and history of Micro-blogging2.4 Present Trends in Micro-blogging-like Twitter.

Unit III: Social Applications6.1 Introduction to Blog writing & social Application.6.2 LinkedIn, History & Evaluation, Personal use & Present Status

6.3 Skype- History, Evaluation and uses

Unit IV: Negative impact & Social Concern 4.1 Negative impact and Digital Addiction 4.2 Digital detoxication4.3 Ethics in Professional Networking4.4 Legal issues & Psychological Problems

Assignment:Assignment related to different units will be given by subject teacher

Suggested Reading:-

1. New Media: An Introduction, Terry Flew, 2002

2. Convergence Culture, Henry Jenkins, 2007

3. Understanding New Media: Extending Marshall McLuhan, Robert K. Logan


Version: 1.0


JMCP- 400 Project Work L T P Total


Internal assessment (40 marks)

Basic Photography and Photo-editing Skills 20 Marks

Each student must be trained in using a digital photography camera; downloading the pictures and edit them using latest software like Adobe Photoshop. Marks will be awarded after testing these skills. Students will also be expected to use their photography skills in the production of the experimental journal

Basic Radio Programme Recording and Editing Skills 20 MarksEach student must be trained in using a radio recording and editing equipments like mice, mixer etc. Marks will be awarded after testing these skills. Students will also be expected to use their recording and editing skills in the production of radio programme.

Sem-end evaluation (60 marks)Examiner appointed by APG Shimla University will assess each student as per the details given below.

4. Test of Typing and Using Page making Software 20 MarksEach student must be able to type his/her work in latest version of MS Word. Each student must be able to use a page making software. (PageMaker/Quark Express or any other latest software), Test of typing and page layout will be conducted in External Examiner's presence and marks will be awarded for speed, accuracy and knowledge.

5. Programme and Report 20 MarksRadio Programme (3) and Report in Development (2) shall be based on the student’s original writing.

3. Viva-voce 20 MarksVisits and other activities: During the semester at least four visits (two media units and two social organization/ educational institute/ research institution/ industrial unit/historical site) will have to be arranged.Students have to submit a file containing a consolidated report on all visits (around 1000 words) and all the written assignments for other subjects to the external examiner. Using the file as reference, the External Examiner will interview the student about the organizations visited, as well as other activities during the semester.


Version: 1.0


COURSE CURRICULUMBAJMC V

JMC- 501 Media Writing L T P TotalVERSION 1.0 2 1 4 4

Pre-requisites

Co-requisites

Objectives of the Course: To develop students talent for feature writing in English and Hindi and to encourage

them to keep writing. To acquaint students with the basic principles and techniques involved in

writing of News, Feature and Fiction. To Prepare students to write for the media To encourage students to write for publication.

Learning Outcome:

Unit Learning Outcome Teaching Aid Assessment No of Lectures

Unit 1: Feature Writing To develop imagination and art of feature writing

PPT, practical, on the spot assignment

Assignment, practical

11

Unit 2: Writing features on different themes

Proper use of idioms, and grammar for language skill

Lectures, news paper analysis

Giving class room practical and analyzing them

10

Unit 3: Interview and Review writing

Knowing about writing interviews and other modes of writing including review writing

Lectures, analyzing works of literature

Practical and assignments

10

Unit 4: Different Styles of writing

Acquainting with various styles of feature writing

Lectures, practical training

Assignments, Practical

9

Unit 1: Feature Writing1.1 Feature: Meaning, Characteristics and Importance1.2 Qualities of feature writer1.3 Rules of feature writing1.4 Structure of feature1.5 Creative writing and importance of reading

Unit 2: Writing Features on different themes2.1 Lifestyle2.2 Social2.3 Cultural2.4 Environment2.5 Science2.6 Sports

Unit 3: Interview & Review Writing3.1 Review: Meaning and Definition3.2 Film Review3.3 Book Review3.4 Interview

Unit 4: Different Styles of Writing4.1 Travel Writing4.2 Diary writing & memoir4.3 Editorial Writing4.4 Satire

Practical1. Writing Sessions:a) Reading and writingb) Writing stories and articles

2. Delivery of a formal, prepared speech.3. Preparing and presenting very short skits of social relevance.4. Mock press conference (Mock interviews with one student as a famous personality,being inter viewed by the whole class as members of the press)5. Sports commentary

Reference Books:

1 Qhpj ys[ku% Lo:Ik vkSj f'kYi&MkW euksgj izHkkdj jk/kkd`".k izdk'ku2 Qhpj ys[ku% ihds vk;Z fo|k fogkj izdk'ku3 Qhpj ys[ku% izseukFk prqosZnh izdk'ku foHkkx4 ;k=k pdz] /keZohj Hkkjrh5 tu ek/;e dh ys[ku fo/kk,a% lqf"erk ckyk] dfu"dk izdk'kd] forjd ubZ fnYyh] 20116 Book on feature writing and creative writing IGNOU

Assignment

2. Assignment related to different units will be given by subject teacher3. Evaluation Distribution


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JMC- 502 Film & Video Production L T P TotalVERSION 1.0 2 1 4 4


Objectives of the Course: Students should be able to explain:

1. The concept and meaning of Film & Video Production2. The Film & Television Production Process.3. How to conduct News programs and TV programs.

Learning Outcome:



Unit 1: Introduction to Film & Video Production

Undestnding film and TV as a medium of communication

Practical in the lab, lectures, work shop

Assignments and practical

10

Unit 2: Production Process

Knowing about the production process

Lectures, PPT Assignments 10

Unit 3: Film and Video production approaches

Learning camera handling, short coming composition, Set design

lectures, PPT workshop

Assignments and on the spot practical

10

Unit 4: Grammar of Indoor and Outdoor Production

Role of an Anchor and Newsreader, Interview techniques

Practical ,Lectures

Classroom assignments/practical base assignments

10

Unit 1: Introduction to Film & Video Production1.1 Understanding the Film Medium, TV medium & Video Production1.2 Differences between TV Medium & Film Medium.1.3 Video Formats- VHS, Umatic, Beta, Etc., Components of video camera, Basic shots and their composition.1.4 Lighting- quality and intensity, Natural lighting and artificial lighting, Types of lamps, light control equipments.

Unit 2: Production Process2.1 Production Process and related problems.2.2 Three Phases of Production: Pre-Production, Production & Post Production2.3 Problems in each phase and their solutions.2.4 Breakdown of Scripts, Contracts, Legal issues in production, Teamwork and work ethics.

Unit 3: Film and Video production approaches3.1 Studio vs Outdoor.3.2 Single camera and Multi camera production.3.3 Shot composition and balance – eye level, continuity, scenes and sequence relationship.3.4 Set design, Production team and their roles, Introduction to make up techniques.

Unit 4: Grammar of Indoor and Outdoor Production4.1 Introduction to different genres in studio production – Interview, EducationalShows, Drama, Public Service Advertising, Game shows

4.2 Role of an Anchor and Newsreader4.3 Outdoor Production- Location and natural lighting4.4 Interview techniques and researching, News Correspondent’s reporting andAnchor based programming- different Styles and Formats

Practicals:• Maintain a journal with Exercises on types of Studios, Production team and theirroles.• Basic Studio Exercises in a Multi camera setup• Studio Exercises on Lighting for an Interview• Producing News Program and Drama.

Text Books:-1.Wurtzel, Allan (1996) : Television Production, New Delhi, Mc Graw HillBook Co.2. Kumar, S. (2005): Journalism and Mass Communication, radio And TVJournalism (Volume III), Gurgaon, Haryana. Shubhi Publications.3. Millerson, Gerard (2002): TV Production Handbook, Focal Press.

Reference Books:-1.Gross, S. Lynn and Larry W. Ward (1991) : Electronic Moviemaking,California, Wadsworth Publishing Company.2. Singleton, Ralph (2ed) (1991): Film Scheduling, Los Angeles, Lone EaglePublishing Company.

Suggested Readings1. Belavadi Vasuki, Oxford University Press, ‘Video Production’.2.Millerson Gerald, Focal Press, ‘Television Production’



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JMC- 503 Media and Contemporary Issues L T P TotalVERSION 1.0 3 1 2 4


Objectives of the course:To sensitize students to the environment around them. Developing a perspective towards issues related to the marginalized sections of the society.

To introduce macro global issues with regional implications To orient students to action research To develop critical consciousness among the students

Learning Outcome:Unit Learning Outcome Teaching Aid Assessment No of

LecturesUnit 1: Global Issues Knowing about

fundamental issues of concern

Lecture and PPT Assignments and presentation

9

Unit 2: Indian Context: Challenges in the second decade of the 21st century

Acquaiting issue socal concern in India

Lecture and PPt/internet in computer lab

Assignments and presentation

10

Unit 3: Sites of Conflict: Genesis, Ideology, State and Non State players, Peace building

Knowing about ideological conflicts

Lectures Assignments and presentation

10

Unit 4: Understanding trends of Social Media

Understanding the role of social media in reference certain cases of recent origin

Lectures and PPT

Assignments and presentation

9

Unit 1: Global Issues1.1 Emergence of Post Cold War National formations (the Ideas behind New states)1.2 New World Order and International acceptance of Yoga.1.3 Bio - diversity -UNESCO declared World Heritage Sites1.4 Montreal Summit and Kyoto Protocol, Environmental issues

Unit 2: Indian Context: Challenges in the second decade of the 21st century2.1 Poverty, health, nutrition, education.2.2 Indian Political Scenario and Economic development2.3 Justice and accountability – PIL, RTI2.4 Cross Border Terrorism

Unit 3: Sites of Conflict: Genesis, Ideology, State and Non State players, Peace building3.1 Economic- Farmer Suicide Issues in India3.2 Religion – Communal Violence3.3 Indo China relations3.4 The Syrian crises

Unit 4 : Understanding trends of Social Media4.1 Demonetization4.2 Role of Social Media in Guria's case4.3 Campaign on Swatchh Bharat Abhiyan

4.4 GST

Practicals:

Practical based on contemporary issues and themes in communication.(About 10 no.)

Text Book1. International theory of Human Rights –OUP2. Social Ecology –Guha Ramachandra. –OUP

Reference Books:-1.State of World Series –World watch institute series2.State of India‟s environment–CSE–2000Suggested reading1.Branded by Law –Penguin –D‟souza Dilip2.Unheard voices–Mander, Harsh –Penguin, 2001



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JMC- 504 International Communication & Global Media

L T P Total


Objectives of the Course: Students should be able to explain:1. Historical Perspective of Global Media, Indian Media.

2. Regulations in Media Exchange3. World Media Scenario on the eve of World War-II4. The Cold War Days and teh Emergence of the Third World Countries.



LecturesUnit 1: Global Communication: Flow of Information

Knowing about flow of information worldwide

Lectures and computer lab

Assignments 9

Unit 2: Contemporary Trends

Issue of concern globally with reference to gobal communication

Lectures and computer lab/PPT

Class test, assignments

11

Unit 3: Global Media & Its Impact on Media

Knowing about impact of global media and India


Assignments and practical

9

Unit 4: Social Media & Psychological Impact

study of specific contemporary issues of common interest


Class test,assignments

9

Unit 1: Global Communication: Flow of Information1.1 History of Global Communication1.2 New World Communication Order : Role of UN and UNESCO1.3 Global Media Institutes, The News Agencies - Role & Dimension1.4 Recommendations of MacBride Commission

Unit 2: Contemporary Trends2.1 Globalization & Global Communication2.2 Democratization of Communication2.3 Global Media as a Tool of Global Dominance (Iran, Iraq, Syria etc.)2.4 Challenge to Western Dominion of Media (Alzezira) and Embedded Journalism

(2nd Gulf War)

Unit 3: Global Media & Its Impact on Media3.1 Presence of International Media Organizations in India3.2 Importance of World Media on Contents of India Media3.3 Impact of Global media on Indian Society, Culture & Family System3.4 Studies of Indian Media in the Context of Global Issues

Unit 4: Social Media & Psychological Impact4.1 Social Media & Children4.2 Social Media & Youth4.3 Social Media & Women4.4 Internet, TV Channels and their Psychological Impact

Practical: Monitoring World Media Scenario. Examining Mass Effect of Social Media Campaign of National & International Issues. Monitoring Impact of Indian Media. Research on Child Psychology during Watching Cartoons and Advertisement. Monitoring Influence of media on Women Development Programs. Monitoring Visual Coverage and Regulation in Media Exchange.

Text book :1. Dr. K. Chandrakaran & Dr. S. Palaiswamy : Advances in Communication Technology:

Indian Publisher Distributor, New Delhi2. Ahyar Kamplipur: Global Communication: Wordsworth Publication3. www.changingminds.ord (Web resource)4. Luskin, B, Media Psychology: A field Whose Time is Here, The National Psychologist

(2003)

Reference Books1.Kristyn Gorton Media Audiences: Television, Meaning and Emotion; Edinburg University Press (2009)2.Dolf Zillmann, Peter Vorder :Media Entertainment: The Psychology of Its Appeal; Lawrence Erlbaum Associates (2000)3.Pati M. Valkenburg: Children's Responses to the Screen: A Media Psychological Approach; Lawrence Erlbaum Associates, 2004Suggested Readings 1.Luskin and Benard: T H E Journal Vol. 26, No. 2 (1998): Media Out of Your Mind: The Psychology of Media Production.2.Laqng, Annie (2003): Journal of Broadcasting & Electronic Media, Vol. 47, No. 4 December, 2003,3.Women & Law - Dr. B. Ramaswamy.



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Academic Council Approval date: JMC- 505 Computer Skills for Film Production L T P Total


Objectives of the course: Students should be able to explain:1. The basic computer skills for multi media.

2. The basic video editing process.3. The documentary and short film editing process.4. The basic audio editing process



LecturesUnit 1:Multi Media

Knowing about the role of computer in multi media

PPT, YouTube ,Internet,Lectures

Practical assignments 10

Unit 2: Adobe Premiere-Pro

Video editing Computer & Video Files

Making of short films 10

Unit 3: Adobe After effects

Audio visual presentation

Computer & Audio -Video Files

Making of short animation/graphic films

10

Unit 4: FCP (Fine Cut Pro)

Audio visual presentation

Computer & Audio -Video Files

Making of short mastered narrated films

10

Unit 1: Multi Media1.1 Concept and uses of multimedia1.2 Hardware requirements for multimedia1.3 Components of multimedia – text, graphics, video and sound1.4 Animation – meaning and types, Different usages of animation in media.

Unit 2: Final Cut Pro2.1 Introduction to Final Cut Pro, FCP (Fine Cut Pro) Interface, Tools and Menus,2.2 Working with FCP (Fine Cut Pro), Video Editing with the help of FCP (Fine Cut Pro).2.3 Arranging the Interface, Learning Custom Layout, Customizing the keyboard

Layout, Digitizing, and Capturing, Saving Projects. Accessing the Auto save Vault

2.4 Organizing Video Footage, Insert and Overwriting, Editing2.5 Working with Multi Layers, Key framing Image, Time Remapping, Effects,

Applying Transitions, Compositing, Render Setting, Titling, Sound Editing, Track laying (Effects, Music, Narration),Print to Video.

Unit 3: Adobe Premier Pro3.1 Introduction to Adobe Premier Pro, Adobe Premiere-Pro Interface, Tools and Menus,

Working with Adobe Premiere-Pro, , Video Editing, Uses of Adobe Premiere-Pro as Video editing software

3.2 Working with timelines.3.3 Audio and Video mixture3.4 Visual Editing through Premier Pro

Unit 4: Adobe After effects4.1 Adobe After effects Interface, Tools and Menus, Working with Adobe After effects, Video Editing.4.2 Uses of Adobe After effects as Video editing software.

Practicals: Simple editing of visuals Basic audio-visual mixing Short film editing Using effects and animation Complete documentary editing Complete news story editing

Text books:1. Editing Digital Video By Robert M. Goodman, Patrick J. McGrath2. Video Editing and Post‐Production: A Professional Guide By Gary H. Anderson

Reference Books3. Digital Video For Dummies By Keith Underdahl4. The Technique of Film and Video Editing: History, Theory, and Practice By Ken Dancyger

Suggested readigns5. Nonlinear Editing Basics: Electronic Film and Video Editing By Steven E. Brown



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JMCP- 500 Project Work L T P Total


Internal assessment (40 marks)1. Basic Creative writing Skills20 MarksEach student must be trained to write Short Stories, News Features and News Articles.

2. Basic Research and Report writing Skills20 Marks

Each student must be trained in using research tools to write Research Reports.

Semester End Evaluation (60 marks)Examiner appointed by APG Shimla University will assess each student as per the details given below.

1. Test of Designing and submission of Research Reports 20 MarksEach student must be able to design his/her own Research. Each student must be able to use all media research tools in his/her research report. Report Submission and Viva-voice will be conducted in External Examiner's presence and marks will be awarded for speed, accuracy and knowledge.

2. Programme and Report 20 MarksCreative Writing (3) and Research Report Writing (2) shall be based on the student’s original writing.

3. Viva-voce 20 MarksVisits and other activities: During the semester at least four visits (two media units and two social organization/ educational institute/ research institution/ industrial unit/historical site) will have to be arranged.Students have to submit a file containing a consolidated report on all visits (around 1000 words) and all the written assignments for other subjects to the external examiner. Using the file as reference, the External Examiner will interview the student about the organizations visited, as well as other activities during the semester.


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COURSE CURRICULUMBAJMC VI

JMC- 601 Reports and Research Writing Work L T P TotalVERSION 1.0 1 0 10 6


Objectives of the course: On completion of the course student should be able to:

1. Apply research techniques in media studies. 2. Conduct media research 3. Write research project


Strategy & Tools

No of Lectures

Unit 1: Research Understanding basic aspects of Research



3

Unit 2: Media Research

Understanding of Media Research

Lecture, Practice, PPTs


3

Unit 3: Survey Survey in Research Lecture, PPT Through GD and practical interaction in the class room

2

Unit 4: Report Writing Learning to make Reports



2

Unit 1: Research1.1 Definitions, Methods, Selection & Formulation of Research Problem1.2 Hypothesis, Sampling, Research Designs1.3 Processing & Analysis of Data, Statistical Analysis 1.4 FindingsUnit 2: Media Research2.1 Concept, Measuring Impact, Evaluation, Monitoring and Feedback. 2.2 Market Research: Concept2.3 Principles of Market Research, Theories of Segmentation & Positioning2.4 Pre-Testing, Post-TestingUnit 3: Survey3.1 Meaning, Concept, Utility, Planning3.2 Organizing & Conducting Survey3.3 Public Opinion Survey 3.4 Readership SurveyUnit 4: Report Writing4.1 Project Report- Introduction, Background, Analytical Process, Discussion and Conclusion4.2 Structure4.3 References4.4 Appendices

Practicals:Using any of the research technique students will conduct media research culminating into hard and soft copies of the report.

1. Following studies will have to be conducted by the students who will prepare the reports based on the study:

Preparing the research design Conducting a survey – preparing questionnaire and schedule Analysis of any media context Measuring media effects and media agenda Pre-testing/evaluation tools for audio-video, print, publicity material Writing the Report

Assignment: Assignment related to different units will be given by subject teacher

Text Books

1. Social Research: S.R. Vajpayee 2. Doing Your Research Project: Judith Bell 3. Research Methodology–Methods & Techniques: C.R. Kothari

Reference Books:1. Research Methodology in Social Sciences: Sandhu & Singh 2. Communication & Research for Management: V.P. Michael 3. Research in Mass Media: S.R. Sharma & Anil Chaturvedi 4. Research Methodology :Dr. S. Munjal:, Raj Publishing House, Jaipur


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JMC- 602 Seminars and Presentation L T P TotalVERSION 1.0 1 0 10 6


Objectives of seminar:• Practice in giving presentations • Exposure to on-going research in media field• Exposure to research conducted in mass communication field

Student Presentation Guidelines:

• Plan on approximately a 40 minute presentation with about 10 minutes for questions • The presentation should provide sufficient background describing the problem addressed in the research. Remember, a good portion of your audience will not be familiar with your work. Specifically, you should answer: ƒ What is the problem? ƒ Why is the problem important? • Prepare a 1-page, double-sided sheet of some of your most important slides and bring 30 copies to the seminar. Make sure the slides are legible; probably around 6 slides per side. The purpose of this sheet is to give your audience the chance to look at selected slides in more detail at their own pace.

• The student presentations are not meant to be given only upon completion of the research/thesis. Rather, these presentations can be very useful for providing feedback and suggestions during the course of research. • Roughly, students are expected to present once every bi-weekly.

Other Items:

• Faculty will present overviews of their (students) research projects during the year to help, provide background and some fundamental concepts that will be useful during student presentations.

Mode of Evaluation: -Presensations: 20 MarksPresentation Quality: 30MarksFinal Seminar Presentation- Content Evaluation by Internal: 30MarksFinal Seminar Presentation- Evaluation by External 20 MarksTotal: 100 Marks

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JMC- 603 Research Project Report (Dissertation) L T P TotalVERSION 1.0 2 0 12 8


OBJECTIVES Every student will have to prepare a dissertation in any area of mass

communication detailed in the curriculum under the guidance of regular/guest faculty.

The objective of the dissertation is to enable a student to have an in-depth knowledge of the subject of his/her choice.

It should be a research –based effort and should endeavor to create new knowledge in any area of mass communication.

Note: Before the beginning of the 6th semester’s exam student must submit his/her synopsis to the department. Student has to submit the final dissertation within one month (30 days) of final exam (sixth semester). If dissertation is not submitted during time limit, department will not consider this research work for sixth semester.

Mode of Evaluation: -Topic: 10 MarksContent: 40 MarksPPT of Project: 10 MarksVolume of Interaction: 20 MarksExternal Viva: 20 MarksTotal: 100 Marks

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JMC- 604 Internship Report L T P TotalVERSION 1.0 1 0 10 6


In 6th Semester, students will undergo training in Media Houses for two months and will submit a comprehensive Internship Report (IR) of the work done during the training.

The hard copy of the Internship Report (in duplicate) is to be submitted at least 4 weeks before the commencement of End Term Examination of the 6th semester. Internship Report (IR) will be evaluated by the Board of Examiners comprising of an Internal Examiner and one External Examiner separately.

External Assessment: The report will be evaluated by External and Internal Examiners separately. The marks prescribed for external evaluation are 70.

Internal Assessment: Student should be evaluated on the basis of the assigned media activities/report submitted. The marks prescribed for internal evaluation are 30.

Mode of Evaluation: -External Assessment Report evaluated by External Examiner: 30 MarksExternal Assessment Report evaluated by Internal Examiner: 40MarksInternal Assessment by Respective Organization: 30MarksTotal: 100 Marks

Version: 1.0


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