8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 1/30
Your Customer’ s Ch oiCe
tn n N w n tw
Farm Jurnal cuses n agricultural prductin, technlgy and plicy, with much the technical advicederived directly rm Farm Jurnal’s wn test plt prgram, which spans years as well as thusands arm acres.The Farm Jurnal Test Plts are supervised by Farm Jurnal Field Agrnmist Ken Ferrie, wh is ne nly a
ew independent agrnmists in the U.S. Farm Jurnal is distributed 13 times a year t 380,000 readers wh areprimarily wner/peratrs and arm managers n cmmercial arms. In act, accrding t the mst recent ABC and
BPA publishers’ statements, Farm Jurnal magazine is circulated t mre wner/peratrs and arm managersthan any ther publicatin. With a rich histry service jurnalism that spans 133 years, Farm Jurnal cntinues
t be recgnized as the leader in its eld. The magazine was recently recgnized in NAFB’s “2008 Natinal Pr-ducer Media-Use Wave Study” as the best read publicatin by cmmercial prducers, was named in 2009 by min
nline as ne the tp 14 “mst engaged” media brands and is the nly agricultural publicatin t have ever wnthe cveted Grand Neal award r editrial excellence (in 2005).
Farm Journal Subscribers
Owner/Operators 97.3%
Corn Growers 266,337
Soybean Growers 222,211
Wheat Growers 153,808
Cotton Growers 21,865
Hay/Alfalfa Growers 188,579
Readers must have 100+ acres of corn,
soybeans, wheat, cotton or other grains
to qualify for a subscription.
A Pioneer in Publishing
• 1st reginal editins
• 1st database
• 1st Selectrnic versining
• 1st in agriculture t win
Grand Neal award
Circulation: 389,000
Readers per copy: 2.3
Total Readers: 894,700
Magazine Overview
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 2/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Publishing Schedule
All disks and color guidance should be sent to:Farm Jurnal Advertising Department30 Suth 15th StreetSuite 900Philadelphia, PA 19102Phne: (215) 557-8900Fax: (215) 568-4221
Printed inserts should be sent to:R.R. Dnnelley and SnsAttn: Bbby Blackrd3201 Lebann Rad
Danville, KY 40422Att: Farm Jurnal Ad ManagementPhne: (859) 238-2631
Media Transer:PDF/X-1a les are preerred via the Farm Jurnal
ad prtal. Electrnic les will be stred r ne year.
CD-RoM is acceptable. Please identiy name publicatin and specic issue n all materials.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
Issue Ad Order Close Ad Material Due Supplied Inserts Due Issuance Date
January 11/24 12/3 12/27 1/8
February 12/20 12/23 1/17 1/29
Mid-February 1/3 1/10 1/31 2/12
March 1/31 2/7 2/28 3/12
Early Spring 2/14 2/22 3/14 3/26
Late Spring 3/21 3/28 4/18 4/30
Summer 6/20 6/27 7/18 7/30
September 7/18 7/25 8/15 8/27
October 8/22 8/26 9/19 10/1
November 9/19 9/26 10/17 10/29
Mid-November 10/3 10/10 10/31 11/12
December 10/31 11/7 11/28 12/10
Mid-December 11/7 11/14 12/1 12/17
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 3/30
Your Customer’ s Ch oiCe
tn n N w n tw
January 2011
• Corn Navigator Series, Route 6
• Soybean Navigator Series, Route 5
• Legacy Project Coverage
• Machinery Maker Series
• Master Variable-Rate Technology for
Nutrient Management• Beef Industry Outlook
• Staying Ahead of Resistance• Stick Versus MIG Welding
February 2011
• Corn Navigator Series, Route 7
• Soybean Navigator Series, Route 6
• Legacy Project Coverage
• Test Plot Report
• Machinery Maker Series
• “I Built the Best” Winners Circle
• Green and Growing: Biologics in Crop Inputs
• The Equipment, Tools and Accessories to
Make a Shp Functinal
Mid-February 2011
• Corn Navigator Series, Route 8
• Test Plot Report
• Water Marks Series
• Top Tips to Maximize Yields
• What to Expect for Spring Weather
• Decked Out Farm Shops
• The Mechanics of Autosteer
March 2011
• Corn Navigator Series, Route 9• Legacy Project Coverage
• Test Plot Report
• Upstream Heroes
• What 24 Hours Can Mean to Yields
• Alternative to Three-Phase Power
Early Spring 2011
• Corn Navigator Series, Route 10
• Legacy Project Coverage
• Test Plot Report
• Water Marks Series
• Protect Your Crop From Disease
• Irrigation Technology
Late Spring 2011
• Legacy Project Coverage
• Test Plot Report
• Machinery Maker Series
• Welding University coverage
• How To Evaluate Your Crop In-Season
• Precision That Pays
Summer 2011
• Legacy Project Coverage
• The Weather Ahead
• Pivot Checks From the Sky
2011 Editorial Calendar
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 4/30
Your Customer’ s Ch oiCe
tn n N w n tw
4 Color Rates Black & One Color Rates Black & White Rates
Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.**
Vert. Vert. Vert.
Natinal $71,080 $58,975 $48,785 $34,800 $61,785 $49,645 $40,390 $27,990 $54,375 $42,300 $33,715 $22,580
Central 51,970 42,580 34,535 25,055 45,160 35,780 28,425 20,300 39,745 30,375 23,580 16,490
East 8,180 7,245 6,465 5,520 6,745 5,815 5,105 4,295 5,795 4,870 4,205 3,495
West 10,740 9,305 8,080 6,645 8,995 7,565 6,455 5,210 7,780 6,350 5,320 4,240
Suth 20,010 16,825 14,090 10,870 17,115 13,930 11,430 8,660 14,925 11,765 9,450 7,045
*½ Page: hrizntal, vertical r junir page cnguratins, **1 ⁄ 3 Page: square (70 x 2) or 1 column
Cover Rates
Back (4th Cver, 4 Clr) $81,7452nd r 3rd Cver (4 Clr) $78,190
Advertising Discounts
T best serve ur custmers’ needs, F arm Journal ers a wide range incentive prgrams. Each package is custmized t match
the individual advertiser’s budget and marketing bjectives.
Agency Commission: 15% cmmissin granted t agencies recgnized by Farm Jurnal Crpratin. N cash discunt. Net 30
days rm date invice. A late charge 1½% per mnth will be made n utstanding accunts ater 30 days. Full grss payment
due r advertising rders sent direct. All remittances must be in U.S. exchange. Note: Agency commission applies only to basic
space rates. Copy changes, splits, special production premiums, etc., are net; no commission or other discounts apply.
General Advertising Information
Contracts, insertion orders, disks and color guidance:
Please send t: Farm Jurnal Advertising Department
30 Suth 15th Street
Suite 900
Philadelphia, PA 19102
Phne Number: (215) 557-8900
Fax Number: (215) 568-4221
Printed Inserts
Please send t: R.R. Dnnelley and Sns
Attn: Bbby Blackrd
3201 Lebann Rad
Danville, KY 40422 Attention: Farm Journal Ad Management
Phne Number: (859) 238-2631
Media Transer:PDF/X-1a les are preerred via the Farm Jurnal
ad prtal. Electrnic les will be stred r ne year.
CD-RoM is acceptable. Please identiy name
publicatin and specic issue n all materials.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
Split Runs/Inserts
Split Run: Advertisers buying Reginal r State Editins
may make cpy changes n State Editin
bundaries prvided the ad size and clr
remain identical. Net premiums per page r
ractin changed: Black $700; 4 clr $1,500.
When changes are made within editins, a split
premium will als apply. Cntact yur sales
representative r cmplete details.
Inserts: Farm Jurnal can accmmdate a wide variety
pre-printed inserts. Rates and specicatins
for standard units are available upon request.
For non-standard or unique designs, pleasesubmit a dummy r acceptance.
2011 Advertising Rates
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 5/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Advertising Rates
State Edition Circulation
Full State Edition CPM Table
Black & White Page 2 ⁄ 3 Pg. Vert. 1 ⁄ 2 Pg. 1 ⁄ 3 Pg.
Base Charge $2,705 $2,705 $2,705 $2,705
Per 1,000 $160.65 $121.00 $91.95 $61.95
Black & 1 Color Page 2 ⁄ 3 Pg. Vert. 1 ⁄ 2 Pg. 1 ⁄ 3 Pg.
Base Charge $3,325 $3,325 $3,325 $3,325
Per 1,000 $181.85 $142.00 $110.95 $76.25
4 Color Page 2 ⁄ 3 Pg. Vert. 1 ⁄ 2 Pg. 1 ⁄ 3 Pg.
Base Charge $4,425 $4,425 $4,425 $4,425
Per 1,000 $207.55 $167.50 $133.25 $93.05
To compute rate or one or more State Editions: Multiply circulatin yur ttal buy by cst per 1,000 rm table,then add base charge.
To compute rate or one or more State Editions used in conjunction with a Regional Edition: Multiply additinalState Editin(s) circulatin by cst per 1,000 rm table, then add Reginal Editin rate. D nt add base charge.
The National rate will apply when any rate computed rom the CPM table exceeds National.Minimum rate or any state edition buy = $5,500
CENTRAL 244,420ohi 15,160Michigan 9,819Indiana 16,805Wiscnsin 17,951Illinis 31,882Minnesta 26,687Iwa 40,049
Missuri 18,013Daktas 26,370Nebraska 23,287Kansas 18,397
WEST 31,732Pacic 6,973Nrthwest 11,325Clrad 5,510MT-WY 7,924
SOUTH 74,660Suthwest 27,313Delta 12,579Gergia-Flrida 5,775
Alabama 2,829Tennessee 5,880Carlinas 7,629Kentucky 7,442
Virginia (inc. WV) 5,213
EAST 20,065DE-MD-NJ 3,060New Yrk-New England 9,049Pennsylvania 7,956
National 370,877
Circulatin as Nvember 2010. Fr mre inrmatin abut Farm Jurnal’s circulatin prleand qualication process, contact your sales representative.
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 6/30
Your Customer’ s Ch oiCe
tn n N w n tw
Tp Prducer is devted entirely t the business prductin agriculture and is distributed 9 times a year t120,000 subscribers, providing advertisers needed additional reach and frequency to farming’s most impor-tant audience. Qualicatin t receive Tp Prducer is limited t cmmercial arms with 500+ acres crn rsybeans r 1,000+ acres ther key cmmdity crps. These readers represent less than 15% U.S. arms,but cntrl nearly 60% all U.S. arm acres. The cus n lng-term business success is refected editrially inarticles prling thught-leading prducers and marketing experts making Tp Prducer the authritative busi-ness resurce r large arm peratrs. Testament t Tp Prducer’s anity with large prducers is theTp Prducer Seminar, which attracts 500+ its readers t an intense annual three-day mini-business schl inChicag each January. Like Farm Jurnal, Tp Prducer was recgnized as the best read publicatin in its eld
in the NAFB’s “2008 Natinal Prducer Media-Use Wave Study” and is repeatedly recgnized r its editrialexcellence, including capturing a runner-up award r the Grand Neal rm ABM.
The Top Producer Experience
• Magazine
• TopProducer Online
• Top Producer Seminar
• Top Producer of the Year
• Top Producer Young Farmer
• Top Producer Radio
• Top Producer Webinars
Magazine Overview
Top Producer Subscribers
Owner/Operators 94.2%
500+ Acre Corn Growers 71,392
500+ Acre Soybean Growers 57,833
500+ Acre Wheat Growers 22,367
500+ Acre Cotton Growers 5,792
Readers must have 500+ acres of corn,
soybeans or 1000+ acres of wheat, cotton
or other grains to qualify for a subscription.
Circulation: 120,000
Readers per copy: 2.3
Total Readers: 276,000
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 7/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Publishing Schedule
All disks and color guidance should be sent to:
Farm Jurnal Advertising Department30 Suth 15th StreetSuite 900Philadelphia, PA 19102Phne: (215) 557-8900Fax: (215) 568-4221
Printed inserts should be sent to:R.R. Dnnelley and SnsAttn: Kim Rigsby1600 N. Main St.Pntiac, IL 61764Phne: (815) 844-1382
Media Transer:PDF/X-1a les are preerred via the Farm Jurnal
ad prtal. Electrnic les will be stred r ne year.
CD-RoM is acceptable. Please identiy name publicatin and specic issue n all materials.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
Issue Ad Order Close Ad Material Due Supplied Inserts Due Issuance Date
January 12/1 12/8 12/31 1/12
February 12/23 12/30 1/21 2/2
March 1/20 1/27 2/18 3/2
Spring 2/24 3/3 3/25 4/6Summer 6/16 6/23 7/15 7/27
September 7/21 7/18 8/19 8/31
October 8/25 9/1 9/23 10/5
November 9/22 9/29 10/21 11/2
Mid-November 10/4 10/12 11/4 11/16
December 10/14 10/21 11/17 11/30
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 8/30
Your Customer’ s Ch oiCe
tn n N w n tw
January 2011
• Ag Credit Update• Build a New Business Plan• Employee Hiring Guide• TOP TALK
February 2011
• Planting Intentions• Renewable Fuels Industry Outlook• 2011 Weather Projections• TOP TALK
March 2011
• Top Producer Seminar Coverage• Top Producer of the Year Finalist• Farming Partnerships• TOP TALK
Spring 2011
• Manage Working Capital Needs• Preparing for Expansion• Spring Farm Ofce Makeover• TOP TALK
Summer 2011
• Top Producer of the Year Winner• Global Production Outlook• Personnel Management• TOP TALK
September 2011
• Cash Rent Negotiations• Risk Management Tools• Land Prices Roundup• TOP TALK
October 2011
• Tips for Tax Preparation• Market Adviser Performance Ratings• Transportation Infrastructure Update• TOP TALK
November 2011
• Top Producer of the Year Finalist• 2012 Acreage Outlook• Business Technology for the Farm Ofce• TOP TALK
Mid-November 2011
• Market Planning for 2012• Fertilizer: Logistics - How far ahead do you buy?• Seed - New Technology for 2012• Farm Credit Issues• Tax Tips
December 2011
• Top Trends to Watch in 2012• Crop Insurance Update• Beginning Farmer Programs• TOP TALK
2011 Editorial Calendar
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 9/30
Your Customer’ s Ch oiCe
tn n N w n tw
4 Color Rates Black & 1 Color Rates Black & White Rates
Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.** Page 2 ⁄ 3 Pg. 1 ⁄ 2 Pg.* 1 ⁄ 3 Pg.**
Vert. Vert. Vert.
Natinal $29,320 $23,270 $20,250 $14,195 $27,655 $21,605 $18,570 $12,520 $25,950 $19,905 $16,875 $10,815
Central 27,255 21,635 18,825 13,205 25,650 20,030 17,215 11,585 24,105 18,485 15,665 10,050
Cover Rates: Back (4th Cver, 4 Clr) $33,720; 2nd r 3rd Cver (4 Clr) $32,250
Advertising Discounts
T best serve ur custmers’ needs, Tp Prducer ers a wide range incentive prgrams. Each package is custmized t match
the individual advertiser’s budget and marketing bjectives.
Agency Commission: 15% cmmissin granted t agencies recgnized by Farm Jurnal Crpratin. N cash discunt. Net 30
days rm date invice. A late charge 1½% per mnth will be made n utstanding accunts ater 30 days. Full grss payment
due r advertising rders sent direct. All remittances must be in United States exchange. Note: Agency commission applies only to
basic space rates. Copy changes, splits, special production premiums, etc., are net; no commission or other discounts apply.
General Advertising Information
Contracts, insertion orders, disks and color guidance:
Please send t: Top producer Advertising Department
30 Suth 15th Street, Suite 900
Philadelphia, PA 19102
Phne Number: (215) 557-8900
Fax Number: (215) 568-4221
Printed Inserts:
Please send t: R.R. Dnnelley and Sns
Attn: Kim Rigsby
1600 N. Main St.
Pntiac, IL 61764
Phne Number: (815) 844-1382
Media Transer:PDF/X-1a les are preerred via the Farm Jurnal
ad prtal. Electrnic les will be stred r ne year.
CD-Rm is acceptable. Please identiy name
publicatin and specic issue n all materials.
2011 Advertising Rates
State Edition Circulation
CENTRAL 89,435ohi 4,467
Michigan 2,961Indiana 6,847Wiscnsin 3,138Illinis 14,025Minnesta 9,485Iwa 13,191Missuri 5,178Daktas 12,977Nebraska 9,930Kansas 7,236
Split Runs/Inserts
Split Run: Advertisers buying Reginal r State Editins
may make cpy changes n State Editin
bundaries prvided the ad size and clr
remain identical. Net premiums per page r
ractin changed: Black $700; 4 clrs $1,500.
When changes are made within editins, a split
premium will als apply. Cntact yur salesrepresentative r cmplete details.
Inserts: Tp Prducer can accmmdate a wide variety
pre-printed inserts. Rates and specicatins
for standard units are available upon request. For
non-standard or unique designs, please submit a
dummy r acceptance.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
State Edition Rates (Full Page)
4 Black & Black &Color 1 Color White
Basic Rate(40,000 Circ.) $13,621 $12,806 $12,051
Per add’l 1,000 $276 $260 $244
To compute rates or State Edition buys:Minimum by 40,000 circulation. Multiply thecirculatin yur buy in excess 40,000 bythe cst per additinal 1,000 rm table, thenadd 40,000 basic rate. only ull page unitsaccepted. The Natinal rate will apply whenany rate cmputed rm the State Editin tableexceeds Natinal.
SOUTH 20,597Suthwest 7,618
Delta 5,908Gergia-Flrida 895
Alabama 446Tennessee 1,445Carlinas 2,185Kentucky 1,416
Virginia (inc. WV) 684
NATIONAL 123,628
EAST 3,059DE-MD-NJ 822
New Yrk-NewEngland 1,443
Pennsylvania 794
WEST 10,537Pacic 1,609Nrthwest 3,660Clrad 2,118MT-WY 3,150
Circulatin as Nvember 2010. Fr mre inrmatin abut Tp Prducer’s circulatin
prole and qualication process, contact your sales representative
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 10/30
Your Customer’ s Ch oiCe
tn n N w n tw
Dairy Today Subscribers
Owners/Operators 94.8%Own Dairy Cows 14,107
Own Dairy Heifers 10,584
Veterinarians & Nutritionists 5,491
Readers must have 200+ dairy cows or
200+ dairy heifers to qualify for a
subscription.
Magazine Overview
Dairy Tday, with its award-winning editrial cntent, is a trusted surce dairy inrmatin r its subscriberbase U.S. dairy prducers, veterinarians and nutritinists. Dairy Tday is published r medium and largedairy arms (200+ cws r dairy heiers) cusing n dairy trends, prductin, management, markets and plicy.The publication it uniquely integrated with its companion Web site, www.dairytoday.com where it deliversexpanded inrmatin cntent beynd that available in the publicatin.
The Dairy Today Experience• Dairy Today Magazine
• www.dairytoday.com
• Dairy Today eUpdate newsletter
• Elite Producer Business Conference
Circulation: 20,095
Readers per copy: 2.3
Total Readers: 46,218
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 11/30
Your Customer’ s Ch oiCe
tn n N w n tw
Issue Ad Order Close Ad Material Due Supplied Inserts Due Issuance Date
January 12/1 12/8 12/31 1/12
February 12/23 12/30 1/21 2/2
March 1/20 1/27 2/18 3/2
April 2/24 3/3 3/25 4/6
May 3/31 4/7 4/29 5/11
June/July 4/28 5/5 5/27 6/8
August 6/30 7/7 7/29 8/10
September 8/4 8/11 9/2 9/14
October 8/25 9/1 9/23 10/5
November 9/22 9/29 10/21 11/2
December 10/14 10/21 11/17 11/30
2011 Publishing Schedule
2011 Editorial CalendarJanuary
2011 Innovative Dairy Farmer o the Year: our prle the 2011 Innvative Dairy Farmer the Year winner, spn-sred by Dairy Tday and the Internatinal Dairy Fds
Assciatin.
February
Herd health and reproduction: Keeping cws healthy
and happy and ready t breed.
March
Policy and Politics: The latest n the Farm Bill, immigra-
tin, climate change and ther legislatin that will aect
dairy prducers’ pcketbks this year.
April
Milk quality: The latest updates n mastitis cntrl andudder care rm the Natinal Mastitis Cuncil.
May
Nutrition and orages: Put eed up right, then get theright ratins t the right cws at the right price.
June/July
Inside Dairy Demand: Dairy prducts that are fying the shel, thse that aren’t, and what it all means r armprices.
August
World Dairy Expo Ocial Program: Fr the 14th year,Dairy Tday brings yu Wrld Dairy Exp’s cial pr-
gram.
September
Sta training and development: How to attract, moti-
vate, train and retain yur best emplyees.
October
Cow comort: Best ideas t ptimize cw cmrt
thrughut the year.
November
Environment: Envirnmental slutins—r bth waterand air quality—explored in depth.
December
Risk management: New tls t manage the many acets
dairy arm risks.
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 12/30
Your Customer’ s Ch oiCe
tn n N w n tw
Dairy Today Advertising RatesBlack Black 4 Color
& White & 1 Color*
Spread $12,000 N/A $14,000
Page $6,000 $6,500 $7,000
2 ⁄ 3 Page $4,800 $5,200 $5,600
Jr. Page $4,500 $4,875 $5,250
1 ⁄ 2 Page $4,060 $4,400 $4,750
1 ⁄ 3 Page $2,850 $3,175 $3,4501 ⁄ 4 Page $2,400 $2,700 $3,010
2nd Cver N/A N/A $7,350
3rd Cver N/A N/A $7,350
4th Cver N/A N/A $7,700
*The second color should be a process color or simulated using process
colors. For matched color add $750 to the above black & 1 color rates.
“Today’s Market” RatesBlack & White 2 Color 4 Color
1 ⁄ 2 Page $2,340 $2,680 $3,020
1 ⁄ 3 Page $1,650 $1,975 $2,300
1 ⁄ 4 Page $1,380 $1,685 $1,990
1 ⁄ 6 Page $910 $1,225 $1,540
1 ⁄ 8 Page $760 $1,045 $1,330
1 ⁄ 12 Page $525 $855 $1,190
1" Clumn $180 N/A N/A
2011 Advertising Rates
Frequency Discounts
Earned based n the ttal number insertins purchased in Dairy Tday and Bee Tday during a 12-mnth perid
starting with the January 2009 issue.
Earned discounts apply only to basic space rates listed in this planner.
Advertisers expecting to earn discounts may deduct them on an issue-by-issue basis.
Credit will be given or back billed if actual use of space differs from contract terms.
Related Marketing Options
Dairy Today’s Elite Producer Business Conerence: This premier event has becme a ‘must attend’ each yearr the business minded dairy prducer.
Dairy Today eUpdate Newsletter and www.dairytoday.com : These electronic products are uniquely integrated
with Dairy Tday t deliver an unmatched cntent and marketing package.
World Dairy Expo Ocial Program: Use this cial shw guide, reaching 75,000 prducers and attendees tsupprt yur marketing at the wrld’s largest dairy industry event.
Contact your Dairy Today sales representative for complete details on each of these opportunities.
General Information
Contracts, insertion orders, disks and color guidance:Please send t: Dairy Tday Advertising Department
30 Suth 15th StreetSuite 900
Philadelphia, PA 19102
Phone: (215) 557-8900
Fax: (215) 568-4221
Media Transer:PDF/X-1a les are preerred via the Farm Jurnal ad
prtal. Electrnic les will be stred r ne year. CD-RoMis acceptable. Please identiy name publicatin and
specic issue n all materials.
FTP Upload Address:
http://www.farmjournalmedia.com/AdUpload/
6 Insertins 3%9 Insertins 6%
12 Insertins 9%18 Insertins 12%
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 13/30
Your Customer’ s Ch oiCe
tn n N w n tw
Magazine Overview
Farm Jurnal’s Bee Tday is the best read publicatin reaching U.S. bee prducers, serving bth large andsmall peratins. Mre than 182,000 bee prducers stay abreast cattle industry trends and the latest tlsthey need t make sustainable and prtable chices t transitin the herd t the next generatin. Tpics suchas genetics, animal health, business planning, pasture management, wildlie management and market analysisare included t help manage cattle and land resurces.
Delivering the bee market
• Farm Journal’s Beef Today
• www.BeefToday.com
• Beef Today’s Cattle Drive eNewsletter
BEEF TODAY Subscribers
Owners/Operators
Own Beef Cows 143,500
Own Beef Stockers 78,300
Own Fed Beef 66,800
BEEF TODAY is published 8 times per
year and is delivered as a magazine within
the pages of Farm Journal.
Circulation: 173,000
Readers per copy: 2.3
Total Readers: 430,704
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 14/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Publishing Schedule
Issue Ad Order Close Ad Material Due Supplied Inserts Due Issuance Date
January 11/24 12/3 12/27 1/8
Mid-February 1/3 1/10 1/31 2/12
Early Spring 2/14 2/22 3/14 3/26
Late Spring 3/21 3/28 4/18 4/30
September 7/18 7/25 8/15 8/27
October 8/22 8/26 9/19 10/1
November 9/19 9/26 10/17 10/29
December 10/31 11/7 11/28 12/10
2011 Editorial Calendar
January: Nutrition
The imprtance minerals in cw/cal health.
February: Forage
Feed/forage options, forage management and equipment.
Early Spring: Genetics
The ABCs of DNA: Is it a tool for you?
Late Spring: Animal Health
Fcus n cw and bull health
September: Marketing
Cal marketing ptins and what t d with cull cws.
October: Animal Health
Fcus n cal and eeder health.
November: ATV, Facility Equipment
Facility planning and other equipment to help around the
ranch.
December: Pasture Management
Gear up r grazing seasn.
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 15/30
Your Customer’ s Ch oiCe
tn n N w n tw
Bee Tday reaches mre than 195,000 bee industry decisin makers in cattle peratins that receive Farm Jurnal. Veterinarians, consultants and nutritionists also qualify to receive Bee Tday .
Bee Tday Circulatin by Market Segment:
164,000 Bee Cw Prducers92,600 Stcker Prducers
83,500 Fed Bee Prducers
Advertising Discounts
Earned based n the ttal number insertins purchased in Bee Tday and Dairy Tday during a 16-mnth perid beginningwith the September 2008 issue.
6 Insertions 3%; 9 Insertions 6%; 12 Insertions 9%; 18 Insertions 12%. Advertisers may accumulate the required insertions in
d airy Today and/r BEEF TODAY. Earned discunts apply nly t basic space rates listed in this planner. Advertisers expecting
t earn discunts may deduct them issue-by-issue. Credit will be given r back billing made i actual use space diers rm
cntract terms.
Advertising Commission
A 15% cmmissin is granted t agencies recgnized by Farm Jurnal Media. N cash discunt. Net 30 days rm date
invice. A late charge 1½% per mnth will be made n utstanding accunts ater 30 days. Full grss payment due r ad-
vertising rders sent direct. All remittances must be in United States exchange. Note: Agency commission applies only to basic
space rates. Copy changes, splits, special production premiums, etc., are net; no commission or other discounts apply.
Bee Today Advertising Rates
Black & White Black & 1 Color 4 Color
Spread $21,200 $23,000 $25,000
Page $10,600 $11,600 $12,500
2 ⁄ 3 Page $8,100 $9,200 $10,000
Jr. Page $6,900 $7,900 $ 8,900
1 ⁄ 2 Page $6,500 $7,500 $8,500
1 ⁄ 3 Page $4,400 $5,400 $6,300
1 ⁄ 4 Page $3,900 $4,900 $5,900
“Today’s Market” Advertising Rates
Black & White Black & 1 Color 4 Color1 ⁄ 2 Page $3,700 $4,300 $4,900
1 ⁄ 3 Page $2,500 $3,100 $3,600
1 ⁄ 4 Page $2,200 $2,800 $3,300
1 ⁄ 6 Page $1,250 $1,500 $1,800
1 ⁄ 8 Page $950 $1,100 $1,200
1 ⁄ 12 Page $625 $720 $800
1" Clumn $250 $290 $325
“Tday’s Market” is a special advertising nly sectin
lcated in the back Bee Tday.
2011 Advertising Rates
Please send cntracts, insertin rders, disks and
clr guidance t:
Bee Tday Advertising Department
30 Suth 15th Street
Suite 900
Philadelphia, PA 19102
Phone: (215) 557-8900
Fax: (215) 568-4221
Media Transer:PDF/X-1a les are preerred via the Farm Jurnal
ad prtal. Electrnic les will be stred r ne year.
CD-RoM is acceptable. Please identiy name publicatin and specic issue n all materials.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
General Advertising Information
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 16/30
Your Customer’ s Ch oiCe
tn n N w n tw
Implement & Tractor
Implement & Tractor magazine is committed
to providing information that is valuable to
its readers. Newly revamped in 2009, this
magazine contains machinery news,
information and a brand new machinery
showroom full of equipment from various
manufacturers. Implement & Tractor is
published six times per year.
Magazine Overview
First published in 1885, Implement & Tractr is a bi-mnthly publicatin prviding news and insights rdealers, distributrs, oEMs, engineers and the assciatins that make up the $40+ billin dealer and whlesalerequipment industry. We target individuals that have a vested interest in the continuing success of the agricul-tural equipment industry. Reaching more than 10,000 dealers nationally, Implement & Tractor serves agricultural
equipment dealers across the U.S. by providing timely machinery industry news that impacts their business
and their custmers.
&IMPLEMENTTRACTOR
.What The Farm Bill MeansTo Your Customers
.Machinery Showroom
.Industry Notebook
FARMJOURNAL’S
COVER: Machinery onthe Move pg. 13
Vermeer Celebrates:Builds Baler Legacy
Page 32
Leave A Legacy:Kevin Spafford
Page 12
Implement & Tractor Dealer Demographics
• 6.74% John Deere
• 2.78% CASE IH
• 2.65% New Holland
• 1.78% AGCO
• 1.39% Kubota
• 24.2% General/Sales managers
Implement & Tractor magazine
is circulated to more than 10,000
machinery dealers across the
U.S., focusing on enterprise
owners, managers and key
decision makers.
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 17/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Publishing Schedule
Issue Ad Order
Close Ad Material
DueSupplied
Inserts DueIssuance
Date
January/February 2011 01/12 01/19 1/26 29
March/April 2011 2/23 3/2 3/9 3/23
May/June 2011 4/27 5/4 5/11 5/25
July/August 2011 6/29 7/6 7/13 7/27
September/October 2011 8/24 8/31 9/7 9/21
November/December 2011 10/12 10/19 10/26 11/9
Buyer’s Desk Reerence 2012 11/9 11/16 11/30 12/14
2011 Editorial Calendar
January/February
• How Hydraulics are Driving Trends
•Successul Surcing Parts
March/April
• New Machines rm the Winter Farm Shws
• Tap Int Tday’s Used Irn Market
May/June
• Application Equipment Advances
• Hay Tools Ready for the Field
July/August
• Navigate Custmers Thrugh Tday’s
Technlgy Chices• The Next Generatin Yur Dealership
September/October
• Rundup rm Fall Farm Shws
•Cultivating Lyal Custmers
November/December
• The Right Size Equipment for the Right Customer
• Meeting Custmers’ Service Demands
Buyer’s Desk Reference 2012
• 2011 Equipment and Suppliers Directory
• Free listings available
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 18/30
Your Customer’ s Ch oiCe
tn n N w n tw
4 Color Rates
4 Color Black& White
Full Page $4980 $4272
2 ⁄ 3 Page $3320 $2848
1 ⁄ 2 Page* $2590 $2221
1 ⁄ 3 Page** $1760 $1509
1 ⁄ 4 Page $1740 $1495
1 ⁄ 6 Page $913 $783
1 ⁄ 8 Page $697 $598
3 inch $578 $496
1 inch $203 $174
*1 ⁄ 2 Page - horizontal or vertical confgurations**1 ⁄ 3 Page - vertical, horizontal or square
Cover Rates
Back (4th Cver, 4 Clr) $6225
2nd r 3rd Cver (4 Clr) $5615
2011 Advertising Rates
Advertising Discounts
T best serve ur custmers’ needs, Farm Jurnal ers a wide range
incentive prgrams. Each package is custmized t match the individual
advertiser’s budget and marketing bjectives.
Advertising Commission
15% cmmissin granted t agencies recgnized by Farm JurnalCrpratin. N cash discunt. Net 30 days rm date invice. A
late charge 1½% per mnth will be made n utstanding accunts
ater 30 days. Full grss payment due r advertising rders sent di-
rect. All remittances must be in United States exchange. Note: Agency
commission applies only to basic space rates. Copy changes, splits,
special production premiums, etc., are net; no commission or other
discounts apply.
Ad MaterialsPlease send cntracts, disks and clr guidance t:
implemenT & TracTor Advertising Department
30 Suth 15th Street, Suite 900Philadelphia, PA 19102
Phone: (215) 557-8900
Fax: (215) 568-4221
Preprinted Inserts
Wrld Clr Midland Attn: Bb Lintn
1700 James Savage Rd,Midland, MI 48642
Phone: (989) 898-1354
Media Transer
PDF/X-1a les are preerred via the Farm Jurnal
ad prtal. Electrnic les will be stred r ne year.
CD-RoM is acceptable. Please identiy name publicatin and specic issue n all materials.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
Sales and Insertion Orders
implemenT & TracTor
Inside Sales Departement1550 N Northwest Hwy, Ste 403
Park Ridge, IL 60068
Phone: (847) 653-8904Fax: (847) 298-7169 [email protected]
General Information
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 19/30
Your Customer’ s Ch oiCe
tn n N w n tw
Dimensions Lines
Non-Bleed*
Width x Depth
Bleed**
Width x Depth
Page 420 7" x 10" 81 ⁄ 8" x 103 ⁄ 4"
2 ⁄ 3 Page (2 Columns) 280 45 ⁄ 8" x 10" 51 ⁄ 4" x 103 ⁄ 4"
Junior Page 210 41 ⁄ 2" x 63 ⁄ 4" 5" x 71 ⁄ 16"
1 ⁄ 2 Page (horizontal) 210 7" x 5" 81 ⁄ 8" x 53 ⁄ 8"
1 ⁄ 2 Page (vertical) 210 31 ⁄ 2" x 10" 41 ⁄ 8" x 103 ⁄ 4"
1 ⁄ 3 Page (vertical) 140 21 ⁄ 4" x 10" 23 ⁄ 4" x 103 ⁄ 4"
1 ⁄ 3 Square Page
(2 col. x 70 lines)140 45 ⁄ 8" x 5" 51 ⁄ 8" x 53 ⁄ 8"
1 ⁄ 4 Page (vertical) 105 31 ⁄ 2" x 5"
1 ⁄ 4 Page (horizontal) 105 45 ⁄ 8" x 33 ⁄ 4"
1 ⁄ 6 Page (vertical) 70 21 ⁄ 4" x 5"
1 ⁄ 6 Page (horizontal) 70 45 ⁄ 8" x 21 ⁄ 2"
1 ⁄ 8 Page (vertical) 52 21 ⁄ 4" x 33 ⁄ 4"
1 ⁄ 8 Page (horizontal) 52 31 ⁄ 2" x 21 ⁄ 2"
Business Card 49 31 ⁄ 2" x 2"
3" Ad 42 21 ⁄ 4" x 3"
1 ⁄ 12 Page 35 21 ⁄ 4" x 21 ⁄ 2"
2" Ad 28 21 ⁄ 4" x 2"
Banner Ad 24 7" x 1 3 ⁄ 4"
11 ⁄ 2" Ad 21 21 ⁄ 4" x 11 ⁄ 2"
1" Column 14 21 ⁄ 4" x 1"
2 Page Spread (each pg) 840 71 ⁄ 2" x 10" 81 ⁄ 8" x 103 ⁄ 4"
1 ⁄ 2 Page Spread (each pg) 420 71 ⁄ 2" x 5" 81 ⁄ 8" x 53 ⁄ 8"
4 Page Consecutive Insert: Pages 1 & 2 (left side) 81 ⁄ 8" x 10 7 ⁄ 8" Pages 3 & 4 (right side) 8 3 ⁄ 8" x 107 ⁄ 8"
Trim Size: 77 ⁄ 8" x 101 ⁄ 2"* Page is three clumns wide, 140 lines deep; 420 lines per page.** Right reserved t crp up t 1 ⁄ 8" rm either side a page t cmpensate r variatins in trimmed page size depending upn page psitin in the magazineand the shingling eect saddle stitch binding. Keep essential live matter at least 5 ⁄ 8" rm bleed page width dimensin at trim side an ad. Keep type matter1 ⁄ 4" rm center ld in all gutter bleeds and 1 ⁄ 2" rm bleed page depth dimensin at head and t ad. Fr black & 1 clr ads, the secnd clr shuld be aprcess clr r simulated using prcess clrs. Matched clrs are available by special arrangement.
Print Specs For All Farm Journal Media Magazines
Use cautin r acing page spreads. Slight variatinsin gutter alignment ccur. Therere, it is essential thatreader matter, lettering, rules and detail images whichmay spread acrss gutter be avided when pssible.
Printing Process: Webb oset
Binding Method: Saddle-Stitched
Magazine Trim Size: 77 ⁄ 8" x 101 ⁄ 2" Final maga-zine trim allwance 3 ⁄ 16" at head, 3 ⁄ 16" at t with aminimum 1 ⁄ 4" at trim side due t shingling eect saddle stitch binding.
Preerred Format: PDF/X1-a
Spreads: Spread rmat is acceptable with centercrp marks indicated.
Photos and Graphics: Please be sure that all imageswithin ads are high-reslutin (300 dpi).
Fonts: Fnts must be embedded in le.
Media Transer: PDF/X-1a les are preerred via theFarm Jurnal Media ad prtal. Electrnic les will bestred r ne year. CD-RoM is acceptable. Pleaseidentiy name publicatin and specic issue nall materials.
FTP Upload Address: http://www.farmjournalmedia.com/AdUpload/
Disks should be sent to: Farm Jurnal Media
Attn: Prductin Department30 Suth 15th StreetSuite 900Philadelphia, PA 19102Phne: (215) 557-8900Fax: (215) 568-4221
Printed inserts should be sent to:
Farm Journal and Bee Today: R.R. Dnnelley and Sns
Attn: David Huffman 3201 Lebann RadDanville, KY 40422Phne Number: (859) 238-2381
Implement & Tractor: Quad Graphics
Attn: Bb Lintn1700 James Savage RadMidland, MI 48642Phne Number: (989) 898-1354
Top Producer and Dairy Today: R.R. Dnnelley and Sns
Attn: Kim Rigsby1600 N. Main St.Pntiac, IL 61764Phne Number: (815) 844-1382
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 20/30
Your Customer’ s Ch oiCe
tn n N w n tw
AgWeb.cm has been serving agriculture r mre than 10 years and has grwn t becme the tp agricultural
news Web site. Third-party research and third-party trac data supprt that users have vted AgWeb.cm The
homepage of agriculture.
More than 200,000 unique site guests visit AgWeb.com each month, totaling 3.5 million page views. AgWeb has
an avid user base with almst 70 percent visitrs landing n AgWeb pages directly, rather than thrugh drive-bymeans like search engines and reerring sites.
AgWeb maintains its lead psitin by prviding the timeliest surce arm news, market reprts and weather cn-
ditins r America’s tp prducers. Additinally, AgWeb prvides a lively interactive scial netwrk, hsting mrethan 1 millin page views per mnth.
81% own/manage arms
93% own a pickup
(52% own 2 or more)
65% own a large truck/semi
(39% own 2 or more)
66% own a small tractor
under 40 HP (29% own2 or more)
86% own a large tractor
more than 40 HP (57% own
3 or more)
69% own a combine
(13% own 2 or more)
72% own an ATV or utility vehicle
(30% own 2 or more)
44% own GPS units
77.8% grow corn
76.9% grow soybeans49.6% grow wheat
6.6% grow cotton
6.6% grow vegetables
43.4% grow or manage livestock
21.8% are 65 years or older
32.9% are 55 to 64 years old
30.6% are 45 to 54 years old
9.9% are 35 to 44 years old
4.8% are <35 years old
What are armers doing on AgWeb?
Discussin - 750,000
Mney & Markets - 350,000Blgs - 300,000
Machinery - 250,000
Ag News - 200,000
Weather - 125,000
Videos - 100,000
Crp Cmments - 90,000
Cash Grain Bids - 80,000
Dairy - 40,000
Cattle - 20,000
Web site Overview
Who are the armers on AgWeb?
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 21/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Advertising Rates
Run o Site Ads
Big Bx Tp - 300x250 $65 CPM
Big Bx Bttm - 300x250 $40 CPM
Big Bx (Tp r Bttm) - 300x250 $50 CPM
Leaderbard Tp - 728x90 $60 CPM
Leaderbard Bttm - 728x90 $20 CPM
Twer - 160x600 $50 CPM
Feature - 300x50 $10 CPM
Cntextual Ad $24 CPM
Fter Text $12 CPM
Special Ad Units - monthly
Special Unit Impressins Rate
Peel dwn - hme page 50,000 $6,000
Pp under 35,000 $1,750
Radblck - hme page nly 105,000 avg. $10,500
Interstitial/Pre-rll - hme page 50,000 $7,500
Run o Site Enhancements
Type Enhancement % Upsell t Net CPM
Ge-targeting TBD
Cntent-targeting
(35% SOV max per unit)100%
Tandem Units 25%
Expanded units - standard 25%
Expanded units - specialty 50%
Big Box To300x250
Big Box B300x2
LeaderboaBottom728x90
Leaderboard728x90
Feature300x50
Creative due 3 wrking days prir t campaign launch - rich media/expandables due 5 wrking days.
Materials t: [email protected]
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 22/30
Your Customer’ s Ch oiCe
tn n N w n tw
Email Newsletters
Newsletter Circulatin Issues Niche CPM Ad #1 Ad #2 Ad #3 Ad #4
(Text)
$100 Ideas 85,825 1 Nne $20 $1,700 $1,500 $1,300 $850
Bee Tday’s Cattle Drive 23,111 2 Cattle Prducers $75 $1,700 $1,500 $1,300 $850
Crn Newsletter 31,896 2 Crn grwers $50 $1,600 $1,400 $1,200 $700Crp Cmments 56,055 1 Crn, Beans, Wheat, Cttn $35 $2,000 $1,800 $1,500 $1,000
Crp Technlgy 36,335 1 Crn and Beans $35 $1,300 $1,200 $1,000 $600
Dairy Tday E-Update 15,907 4 Dairy Prducers $115 $1,800 $1,600 $1,400 $900
Legacy Mment 78,965 4 Nne $20 $1,600 $1,400 $1,200 $800
Mneywise 22,338 2 Financial Interests $50 $1,100 $1,000 $800 $550
MyMachinery 85,544 4 Nne $20 $1,700 $1,500 $1,300 $850
Sybean Update 27,179 1 Sybean grwers $50 $1,400 $1,300 $1,000 $600
Tday n AgWeb 79,585 24 Nne $20 $1,600 $1,400 $1,200 $800
Weekend Market Reprt 79,585 4 Nne $20 $1,600 $1,400 $1,200 $800
Wheat Update 16,314 1 Wheat grwers $35 $600 $500 $400 $300 Ad unit sizes and availability vary between newsletters. Inquire about specic newsletters. Sponsorships may also be available within the newslet-
ters. AgWeb sends custmized e-mail blasts n a limited basis t select prtins its audience. Rates start at $290 CPM. Fr specic inrma-
tin abut this prgram, cntact yur sales representative.
2011 Advertising Rates
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 23/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Advertising Rates
Section Sponsorships - monthly
Section Rate Per Sponsor Avg. Impressions Sponsorships Available
Cattle $7,900 60,000 1
Crn $5,400 75,000 2
Cttn $1,904 6,600 1
Dairy $7,520 111,000 2
Sybeans $5,140 36,000 1
Wheat $2,100 15,000 1
Crp Cmments $10,567 255,000 3
Weather $13,467 345,000 3
Markets $17,200 900,000 6
News $11,867 300,000 3
Cash Grain Bids $9,733 240,000 3
Multimedia $4,400 30,000 1
Ask An Agrnmist $6,700 TBD 1
Virtual Wheat Tour - special 12 month package $4,000 20,000 6
Blg Spnsrships custmizedDiscussin Spnsrships custmized
Base Sponsorships include the following: 100% SOV in LB, BB, BB2, Category exclusivity in other units, sponsorship recogni-
tin n tp right page, ther relevant recgnitin and inclusin in related eNewsletter.
Event Section Sponsorships - monthly
EventRate Per
Sponsor
Avg.
Impressions
Sponsors
Availab
Crn Cllege $3,000 15,000 1
Wrld Dairy Exp $5,140 12,000 2
NCBA $5,140 12,000 2
NFMS $3,940 21,000 1
Cmmdity Classic $2,620 10,500 1
Ag Cnnect Exp $11,400 60,000 1
Marketing Rally $1,520 3,000 1
Specic Area Sponsorships - monthly
Area Of SiteRate Per
Sponsor
Avg.
Impressions
Sponsorships
Available
Margins Calculatr $2,040 5,600 1
Web Pll $4,040 5,600 1
gDay tp 300x250 $3,250 40,000 1
gDay tp 728x90 $3,000 40,000 1
Farm Jurnal tp 300x250 $7,718 95,000 1
Farm Jurnal tp 728x90 $7,125 95,000 1
Tp Prducer tp 300x250 $5,200 40,000 1
Tp Prducer tp 728x90 $4,800 40,000 1
USFR tp 300x250 $2,031 25,000 1
USFR tp 728x90 $1,875 25,000 1
Video Sponsorships - monthly
Video (pre-roll and
banner)
Rate Per
Sponsor
Avg.
Impressions
Sponsors
Availab
Farm Jurnal + $19,267 40,000 1
AgDay/USFR $19267 40,000 1
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 24/30
Your Customer’ s Ch oiCe
tn n N w n tw
on the air r nearly three decades, AgDay Televisin is the natin’s nly daily natinal televisin utlet cusingn agriculture and rural America. The prgram eatures news, weather and market headlines plus it sptlightsthe people and places unique to rural America. Hosted by Clinton Grifths, nearly a quarter million viewers start
their mrning with AgDay Televisin.
AgDay Viewers
69% reprt weekly viewing
87% are armers r arm wners
65% are ull-time armers
68% reprt annual grss arm receipts $100,000+
55% have 500+ acre arms
84% own/lease a large tractor (more than 50HP)
93% wn/lease a pickup truck
• Broadcast: 142 stations in 39 states
• Satellite: RFD-TV (7:00 a.m. CST)
• Nielsen: 200,000 to 300,000
Households Daily
• On the air since 1982
• 260 new episodes produced
annually• Program distributed via national
afliate network, RFD-TV and online
at www.agday.cm
Program Overview
Host Clinton Grifths on set.
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 25/30
Your Customer’ s Ch oiCe
tn n N w n tw
one the air r mre than 30 years, U.S. Farm Reprt is the natin’s nly weekly natinal televisin prgramcusing n agriculture and rural America. The prgram is a mix news, business and rural liestyle segmentsthat attracts hal a millin viewers each weekend. U.S. Farm Reprt is hsted by Illinis armer and lng-timeFarm Jurnal clumnist Jhn Phipps. Prgram distributin includes a natinal netwrk bradcast aliates(163 stations in 42 states), satellite distribution via RFD-TV (DIRECTV and DISH Network), and online ( www.
usfarmreport.com ).
U.S. Farm Report Viewers
70% reprt mnthly viewing
87% are armers r arm wners
65% are ull-time armers
68% reprt annual grss arm receipts $100,000+
55% have 500+ acre arms
84% own/lease a large tractor (more than 50HP)
93% wn/lease a pickup truck
• Nielsen: 500,000 weekly households
• On the air since 1975
• Nation’s longest running television
prgram cused n agriculture
• 52 new one-hour episodes are
prduced annually
• Program distributed via national
afliate network, RFD-TV and online
at www.usarmreprt.cm
Program Overview
Host John Phipps on set.
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 26/30
Your Customer’ s Ch oiCe
tn n N w n tw
January
• AgConnect Expo: Atlanta, GA
• Beltwide Cotton Conference: Atlanta, GA
• American Farm Bureau Convention: Atlanta, GA
• Top Producer Seminar: Chicago, IL
February
• National Cattlemen’s Beef Association: Denver, CO
• World Ag Expo: Tulare, CA
• National Farm Machinery Show: Louisville, KY
• Mid-South Farm & Gin Show: Memphis, TN
March
• Commodity Classic: Tampa, FL
June
• World Pork Expo: Des Moines, IA
July
• Farm Journal Corn College: Heyworth, IL
August
• Pro Farmer Crop Tour: Austin, MN• Farm Progress Show: Decatur, IL
September
• Husker Harvest Days: Grand Island, NE
• Corn College TV Season #2 Launch
October
• World Dairy Expo: Madison, WI
• Sunbelt Ag Expo: Moultrie, GA
• National FFA Convention: Indianapolis, IN
November
• Thanksgiving: Harvest of Thanks
• Elite Producer Dairy Conference: Las Vegas, NV
• Outdoors on the Farm: Season #2 Launch
December
• Marketing Rally 2011: Chicago, IL
• Christmas in the Country
2011 Editorial Calendar
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 27/30
Your Customer’ s Ch oiCe
tn n N w n tw
2011 Broadcast Advertising Rates
Contact Inormation
Farm Jurnal Electrnic Media
25 Executive Drive, Suite A
Laayette, IN 47905
Phne: (765) 449-8000
Fax: (765) 449-8010
Broadcast Specications• All rates are gross. 15% commission granted to
agencies recgnized by Farm Jurnal Media.
• All offerings are subject to availability.
• Volume discounts are available.
AgDay
AgDay Natinal Netwrk :30 Secnd Spt Annuncement $3,780
AgDay Segment Spnsrship(13 week minimum commitment)
:07 Secnd Prgram Billbard $940
AgDay Midwest Netwrk :30 Secnd Spt Annuncement $3,200
AgDay Suthern Netwrk :30 Secnd Spt Annuncement $2,460
AgDay Farm Shw Cverage Spnsrship $12,500 - $15,000
AgDay Hotel Channel Sponsorship $15,000 - $25,000
U.S. Farm Report
U.S. Farm ReprtNatinal Netwrk :30 Secnd Spt
Annuncement$10,800
U.S. Farm Reprt Segment Spnsrship(13 week minimum commitment)
:07 Secnd Prgram Billbard $2,700
U.S. Farm Reprt Lcatin Taping Event Subject t venue apprval $17,000-$35,000
In The Country
In The Country Vignettes :30 Secnd Spt Annuncement $2,000
Broadcast Production Services
Custm audi and vide prductin Call for quote
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 28/30
Your Customer’ s Ch oiCe
tn n N w n tw
Acres1+ 982,02850+ 804,216100+ 685,068250+ 487,938500+ 338,100750+ 251,7851000+ 198,131
Subscriptions All Subscribers 359,924Farm Journal 335, 362Top Producer 104, 651Implement & Tractor 9,197Dairy Today 17,165
Ag BusinessChemical Fertilizer 1, 592Farm Equip Dealer 6,303Fin Ins FCC Securities 790Seed 4,628Feed Farm Supplies 1,895Other 5,526
Crop/Livestock
Crop Alala 210,062Barley 92,202
Dry Beans 4,560Clover 8,837Corn 630,324Cotton Upland 80,979CRP 303,235Grass 384,152Mixed orage 17,855Oats 179,703Peanuts 15,968Rice 19,554Rye 14,639Sorghum 151,270Soybeans 457,400Sunfowers 23, 220Tobacco (All) 15, 184
Wheat (All) 468,727
LivestockCow/cal 134,679Fed bee 61,957Stockers 76,071Dairy Heiers 40,030Dairy milking 42,503Heiers grown or others 886Dairy total 46,688Hogs 19,872Sows 9,260
Enhanced Selections - Income$1 - $39,999 322,009$40,000- $99,999 126,142$100,000-$249,999 152,941
$250,000-$499,999 123,421$500,000-$999,999 97,679$1,000,000+ 73,612
TechnologyGPS 61,912Future and options 59,974Internet 123,980Irrigation 69,860Market advice 66,718Early adaptors 18,922
ExpansionExpansion herd: 0-25% 15,367Expansion herd: 25%+ 21,260Expansion crop: 0-25% 24,978Expansion crop: 25%+ 9,013
Crop PracticesConventional tillage 101,679Minimum or no tillage 206,653Ridge tillage 6,637
Primary Tractor Agco 3,253Case/IH 19,958Challenger 755John Deere 34,457
Massey Ferguson 1,846New Holland/Ford 4,197Other 3,170
Email/Internet UsageHeavy > 10 hr/wk 7,498Medium 5-10 hr/wk 10,704Light < 5hr/wk 22,835
Animal Health Al 30,537 All vets & nutritionists 1,397Bee vets 2,280Black Leg 20,677Dairy vets 3,266
Deworm data 111,487Deworm drench 8,459Deworm inject 34,334Deworm pour on 90,607Eartags 95,628Killed vaccine 54,945Modied live vaccine 77,941Pasteurella 12,396Pre-Conditioning 69,364RFID Tag 7,653Shipper ever 12,580Swine vets 83Tag ID data 95,625
Vaccine data 110,552 Verication program 4,622
Specialty Crops Almonds Apples Beets 3,724Blueberries 728Broccoli 513Buckwheat 357Cabbage 1,186Cantaloupes 1,674Cherries 577Christmas trees 1,178Citrus ruit 156Cucumbers 1,816
Fallow (unplanted acres) 175,479Flax 3,680Flowers 668Forage 603Grapes 1,554Home garden 9,258Lettuce 398Millet 8,260Nursery 1,492Onions 1,580Oranges 113Other ruit & vegetables 25,176Peaches 1,018Peas 6,884Pecans 4,376Potatoes 6,818
Pumpkins 4,044Safower 1,468Strawberries 1,235Sugar beets 4,669Tree, timber 18,121
Age1-34 9,29435-44 24,16445-54 64,75155-64 71,91965+ 103,568
OtherCrop insurance agents 33,270
Crop insurance agencies 13,642Hobby armers (<50 acres) 329,072Farm Journal women 48,766Market newsletter 5,820Ranchers (horses likely) 14,213Seed treatment 9,974Stacked traits 13,140Succession plan 5,309
Equipment Dealers All dealerships 9,85By name 4,891By manager 2,420Phones 9,205
FarmReach™ Select Menu5,000 record minimum order. Counts subject to change. More selects available upon request.
FarmReach Marketing Database Total Records (Owner/Operators and Operators): 1,163,663
Database cunts are subject t change. For current counts, visit www.armjournaldata.com/counts
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 29/30
Your Customer’ s Ch oiCe
tn n N w n tw
30 South 15th Street, Suite 900 • Philadelphia, PA 19102
866-202-1559 • [email protected]
www.armjournaldata.com
Base Rate $80/MBase Rate With Phones $120/M
CPM Acre/ Herd Size +$15 Ag Business Age Animal Health Vets, nutritionists, animal practicesCrop/Livestock/Subscription Type +$20Decision Maker Type FREE
Enhanced Selections +$50GFI, technology, expansion data, crop practices, tractor brand, email, internet, etcGender +$5Geography +$5
Minimum order is 5,000 Records
Additional Services Cost MinimumSize Range Appends (4 coded ranges) FREEExact Size Appends (up to 4 selects)* $15/MNCOA Updates $2.25/M $500
Merge/Purge (Includes ree prole report)* $30/M $150Radius Mapping* $35/M per address $250Custom Mapping Services* $35/map $125Prole Report Without List purchase $350 fat rate $350Prole Report With List Purchase $100 fat rate $100Email Delivery $25/send
*Custom quote may be required
8/6/2019 AgWeb - FullMediaKit_2011
http://slidepdf.com/reader/full/agweb-fullmediakit2011 30/30
Farm Journal Media 2011 Event Calendar
January 2011 AG CONNECT Expo
January 7-10, 2011 Atlanta, GAFarm Journal Events at AG CONNECT ExpoJanuary 6-7 Pro Farmer Proft BriefngJanuary 7-8 Corn College or the SouthJanuary 8 Ag Executive ForumJanuary 8 Bee Today ForumJanuary 8 Corn College Short CourseJanuary 9 Dairy Today ForumJanuary 10 Legacy Workshop
Corn College Planter Clinics
January 18, 2011 Tunica, MS
Tomorrow’s Top Producer SeminarJanuary 25, 2011 Chicago, IL
Top Producer SeminarJanuary 26-28, 2011 Chicago, IL
Pro Farmer Proft BriefngsJanuary 19, 2011 Efngham, ILFebruary 1, 2011 West Laayette, INFebruary 2, 2011 Peoria, ILFebruary 8, 2011 Lincoln, NE
February 9, 2011 Ames, IA
February 2011 Marketing Outlook - Bob Utterback
February 16 & 17, 2011 Louisville, KY
Rising Used Iron Values: The New RealityFeb. 16, 2011 Louisville, KY
Farm Journal Corn College Tune-Ups
March 2011Corn College Planter Clinics
March 1, 2011 Columbus, OHMarch 8, 2011 Lincoln, NEMarch 9, 2011 Redwood Falls, MNMarch 11, 2011 Davenport, IA
June 2011Top Producer Summer SemesterJune 7-8, 2011 Bettendor, IA
July 2011Farm Journal Corn College “Classic”
July 18-22, 2011 Heyworth, IL
August 2011Farm Journal Soybean CollegeAug. 1-2, 2011 Coldwater, MI
Corn College FundamentalsAug. 3-4, 2011 Coldwater, MI
Proarmer Midwest Crop TourAugust 22-25, 2011
November 2011Elite Producer Business ConerenceNovember 7-9, 2011 Las Vegas, NV