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AHLI UNITED BANK

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Marketing Objectives

To educate people that AUB is multi-national regional bank – people in the region are not aware that AUB has presence in Bahrain, Kuwait, Qatar, Oman, Egypt, Iraq and UK.

AUB is a regional retail bank. It understands and responds to the needs of the people in the region.

Customers benefit from the strength of a large multi-national bank that has very deep roots in the region.

AUB is available to meet its customers’ needs from more than one location Create wide awareness of the AUB brand.

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Advertising Objectives

Create awareness of the AUB group in the region AUB Group entities are local banks even though they belong to this regional

group (Bahrain – AUB, Qatar – Ahli Bank, Kuwait – BKME, Oman – Ahli Bank, and Egypt – Ahli United Bank (Egypt). The products and services offered by these banks are suited to the customers’ requirements in their countries.

The customers benefit from dealing with a bank that is part of a strong, stable regional network

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Advertising campaign message (what we want the audience to get from the commercial)

: AUB is a regional banking group with a strong local presence in each of the 5

countries (Iraq need not be mentioned; UK services regional clients) Visually cue the Group’s presence in these countries AUB is a strong and stable network able to provide the best banking products

and services to customers in each of the 5 countries

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Target audience

Primary – Retail banking customers. Male and female. Mainly nationals in all countries. Monthly Income: BD 300 and above. Education: Basic level of education and upwards, Strong Arab cultural values

Secondary – Corporate banking clients Tertiary – Other banks and financial institutions.

Media

- Local & regional press and TV

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CURRENT BRANCHES

AUB Ahli United Bank: Egypt, Oman, Bahrain, UK Ahli Bank: Qatar, BKME: Kuwait Commercial Bank of Iraq: Iraq Future Bank: Iran

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STRATEGY

AUB is an international bank with local experience. It can talk your local language

خبرة عالميّة... معرفة محليّةGLOBAL EXPERIENCE…LOCAL KNOW-HOW

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EXECUTIONS:

A. CORPORATE: 1. The global local bank RELIABILITY

B. SERVICES: 2. Retail Banking PROSPERITY3. Credit Cards CONVENIENCE4. Loans GROWTH5. Private Banking VIP TREATMENT

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PRINT EXECUTION : CORPORATE

اإللهام.طاقة من النور تُلهم األفراد والشركات

شبكة عالمية

خبرة عالميّة... معرفة محليّة

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PRINT EXECUTION : CORPORATE / Back translation

INSPIRATION A SOURCE OF LIGHT TO INSPIRE INDIVIDUALS AND COMPANIES.

INTERNATIONAL NETWORK.

GLOBAL EXPERIENCE… LOCAL KNOW-HOW.

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PRINT EXECUTION : BANKING SERVICES

األمانحسابات جارية وتوفير تنّمي مدخراتك

.وتمنحك األمانالخدمات المصرفيّة

خبرة عالميّة... معرفة محليّة

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PRINT EXECUTION : BANKING SERVICES / Back translation

SECURITYCURRENT AND SAVINGS ACCOUNTS

HELP YOUR SAVINGS GROW AND GIVE YOU A FEELING OF SECURITY.BANKING SERVICES.

GLOBAL EXPERIENCE… LOCAL KNOW-HOW.

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PRINT EXECUTION : CREDIT CARDS

اآلفاقبطاقات ائتمانيّة بمواصفات عالميّة.تفتح األبواب لتسهيل احتياجاتك

بطاقات ائتمان

خبرة عالميّة... معرفة محليّة

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PRINT EXECUTION : CREDIT CARDS / Back translation

HORIZONSCREDIT CARDS WITH GLOBAL SPECIFICATIONS

OPEN DOORS TO FACILITATE YOUR NEEDS.CREDIT CARDS.

GLOBAL EXPERIENCE… LOCAL KNOW-HOW.

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PRINT EXECUTION : LOANS

الرعايةقروض ميّسرة تناسب احتياجاتك المتعدّدة

.وتطلّعاتك للنموقروض

خبرة عالميّة... معرفة محليّة

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PRINT EXECUTION : LOANS / Back translation

CARE.LOANS MADE EASY TO SUIT YOUR MULTIPLE NEEDS

AND YOUR ASPIRATIONS OF GROWTH.LOANS

GLOBAL EXPERIENCE… LOCAL KNOW-HOW.

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PRINT EXECUTION : PRIVATE BANKING

الخصوصيّة.استشارات وخدمة خاصة لكبار المستثمرين

استثمارات خاصة

خبرة عالميّة... معرفة محليّة

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PRINT EXECUTION : PRIVATE BANKING / back translation

PRIVACYSPECIAL CONSULTANCY AND SERVICES TO MAJOR INVESTORS

SPECIAL INVESTORS (VIP BANKING)

GLOBAL EXPERIENCE… LOCAL KNOW-HOW.

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TELEVISION EXECUTION: 30 sec

Please see separate PDF presentation.

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THANK YOU