Film Industry:Exhibition

10 lessons

What you should have completed by now:

• Production flow chart poster / hand out

• Watch the Guide to Distribution

• Read step by step guide to releasing a film – and made notes – and turned it into a PPT on your blog

• Read about issues facing operation of cinemas – chosen 3 and produced a short summary for each

Exhibition

• Retail branch• Involves public screening / paying customers / sites devoted

to screenings• Selling experience of a film (including extras)• Exhibitors control how films are programmed, promoted and

presented to public• Have influence over box-office success and reception• Exhibitors are faced with a number of issues:• Shifting market conditions• Competition• Monopolisation• Government regulation• Costly investment in new tech

Prep feedback

• What key issues do you think are the most important and why?

Multiplex vs Independent

• Multiplex: appeals to masses / expensive food and drink / consumerism / profit margins / cheaper tickets / convenient locations / technology / quality of screening

• Indie: more expensive tickets / less expensive food and drink / own bars / retro / styled / limited time release movies / risque or foreign language / festivals / cult movies

Multiplex vs Independent

• Quick task:• Half class research multiplex – Vue • Half class research indie – Curzon Cinema

• How many different films are shown per day?• How many screenings does each film have in a week?• How many screenings are there in total of all films in a

week?

• Whole class question:• What are the main differences between the films at the

Vue and the Curzon?

Consumption

• CONSUMPTION: How audiences (consumers) view (consume) films

• Task• Brainstorm all the ways you can think of to view films

– legal and illegal.

• Put them under the headings:• Theatrical (cinema) release – e.g. different types

of cinema, viewing experience…• Home entertainment – e.g. TV, DVD rental...• ‘On the move’ – hardware / digital tech

Piracy

• Camcorded at early screenings• Downloaded on to discs from the internet• Copied from pre-release versions of the film• Traders – part of a wider criminal network• People traffickers force immigrants to sell pirate

DVDs on the streets• Gangs launder cash• Terrorist groups – raising funds• 90% it will be poor quality• Black market trade worth £400-500 million

Piracy effect on industry

• People aren’t going to the cinema• Losing £170m a year• Poor pay• Lower budgets for new projects• Lost jobs• Don’t get the same experience

• Prep feedback• What are companies doing to combat piracy?

Cinema

• Admissions have decreased since 1935 – admissions at 912.3m

• In 2012 it was 172.4m• In 2014 UK box office revenues exceeded £1b BUT Flat

trend in admissions since 2002• UK box office receipts - £1058m – down 2% since 2013• Admissions at 157.5m – down 5%• 712 films were released per week• UK films accounted for 22% of releases / 27% market value• UK independent films was 16% - highest since records

began• UK films (with backing of US studios) spent longer in

cinemas in UK than other films

Cinema

• Lower admissions in 2014 blamed on high temperatures and FIFA World Cup

• Cinemas/distributors tried to entice audiences back with staggered release across UK

• Most popular UK film of the year was Paddington

Film on TV

• 2014 – choice of over 6500 unique film titles• Audience of just over 3b (20x cinema)• 1646 terrestrial, 1145 pay TV, 3781 on other digital• Top film on terrestrial – Skyfall – 8.1 million viewers• Worth £1.4b to broadcasters• Channel 4 showed highest number of premieres• ITV showed the smallest• Channel 5 had highest proportion of peak time hours

dedicated to film• BBC1 had the lowest• Audience numbers decreased across all TV platforms• Pay TV viewings had the sharpest fall

Physical film

• £143m sales of film on physical media• Most popular purchase on DVD and Bluray – Frozen• Falling revenues in physical film – down 12%• DVD accounting for 88% sales / Bluray 18%• Average DVD price £7.80• Action adventure highest selling genre• 36m rental transactions – fall of nearly 30%• Rapid decline of over-counter rentals• Competition from multi-channel TV and On Demand

• Sales of DVD players decreasing every year since 2008• More than 6.5m Bluray players have been sold in the UK

Homework essay – due Thursday 3rd March

Research the production, distribution and exhibition of two films (no more than 3 years old). DO NOT CHOOSE ILL MANORS OR IRON MAN 3.

Pick one from Revolver Entertainment, and one from Walt Disney.

Answer the following question:In what ways does the production, distribution and exhibition of a film impact / effect the film’s success?

1000-2000 words