Name: Lilia Dikova
Position: Head of Digital
Company: Bionic
Industries: FMCG, Travel, Publishing, Utilities and Finance
Biggest passion in my life: Digital Marketing
Second biggest passion in my life: History
A bit about me...
● Who is this talk targeting?
● What is the objective of this talk?
● What is the current digital landscape and the connection with AI?
● Myths and realities
● Connect on LinkedIn to receive the slides
A bit about this talk….
What is digital marketing?
Digital marketing is driving £££ through PPC, SEO, Prog Display, YT, FB,
IG, Native, LI, using content at a decent CPL and CPA.
What is digital marketing?
Digital marketing is driving £££ through PPC, SEO, Prog Display, YT, FB,
IG, Native, LI, using content at a decent CPL and CPA.
What is digital marketing?
Achieving marketing objectives through applying digital technologies and media.
1990 First search-engine launched - Archie
1998 Google was born and MSM
2008 First mobile phone purchase
2018 AI introduces the first personalised
journey
2020 Digital is part of the marketing strategy
for nearly 90% of businesses
Dave Chaffey, founder of Smart Insights
Brief history of events
2020
Data management platforms - how it works
Dynamic Website
Normalise DataSegmentation and Targeting
Attribution | Tracking | Research
CRMSales Display SearchSocial Email
Analytics - Behaviour
Online channels Email automation
Digital OOH
AI and digital marketing - shaping opinions
Myths Realities
1. Creating your AI strategy with marketing
and one and done
2. AI best to be left to the data scientists
3. AI to replace marketers
1. We can automate many specific tasks
2. Creativity still comes from humans
3. Empathy and story-telling is still key for
an ad to resonate