URBAN DESIGN WORKSHOP

2012 AIA TENNESSEE ANNUAL CONVENTION & EXPO

BRIEFING MATERIALS

While our city has undergone a remarkable renaissance, there are still some

neighborhoods that have been forgotten along the way. East Chattanooga is one of

these places. This is a period of great change in our city, but the fact remains that

Chattanooga will always be a place where neighborhoods matter.

Diverse teams of talented individuals ranging from artists to city councilmen are

working to develop a revitalized creative district amidst the 1920’s ‘Main Street’

architecture on historic Glass Street, in the heart of East Chattanooga.

Glass House Collective’s (GHC) restored storefront on Glass Street demonstrates

the potential for the District’s historic buildings to once again become the nexus

of urban life in East Chattanooga. Through creative events and workshops GHC

continues to build community participation and awareness of the District. The

organization has recently received a $300K grant to support streetscape and façade

improvements on Glass Street.

With your help, the community hopes to gain a set of tools that can be used to

mobilize local support, engage key partners to enable a well-rounded strategy, and

foster new levels of cooperation with the City.

Sounds simple enough, right?

But before we can plan, we need to get to know the community.

Observe what’s here…and imagine what could be!

URBAN DESIGN WORKSHOP

WHAT’S HERE

I. Location

II. Focus Area

III. History of the Community

IV. Area Development and Investment Trends

V. Community: Demographics

VI. Previous Studies

THE AREA

I. LOCATION

For 25 years, Chattanooga has focused redevelopment efforts on the downtown core,

most recently on the Southside. Twelve neighborhoods in the East Chattanooga area

have grassroots leadership and a new vision for improvement. Now is the time to

extend our re-development focus to this area.

Visual 1.

Despite deep disinvestment since the 1960’s, East Chattanooga has been strengthened

by arterial roadways that provide a direct link from downtown to recent billion dollar

investments (Volkswagen and Amazon), commercial developments, and suburban

neighborhoods to the northeast – making it a key node for citywide vibrancy.

TOUR

Direct Route

Interstate

Streets

Historic Glass Street

I. LOCATION

Visual 2.

Environmental, cultural, social, and built assets in and around East Chattanooga.

TransportationThe Tennessee Valley Railroad Museum and The Debutts Yard

RecreationEast Chattanooga Recreation CenterHistorically Significant ParksBilly Goat Hill and Sherman ReservationGreenwaySouth Chickamauga Greenway

EducationAvondale Head Start and Hardy Elementary School

LEED CertifiedLEED Certified Fire Hall

HospitalsMemorial Hospital Annex & previous site of Buster Brown

Public HousingChattanooga Housing Authority’s Harriet Tubman Housing Development currently slated for redevelopement (larger) & Maple Hills LEED-certified apartments (smaller).

Historic MonumentsMissionary Ridge Civil War Monument Trail

Commercial CorridorHistoric Glass Street Commercial Corridor

KEY

II. FOCUS AREA: GLASS STREET

Central to the communities that make up East Chattanooga is the historic Glass

Street, a once thriving commercial corridor.

Visual 3.

The two-story street already features bike lanes, public transit stops, and sidewalks

with clear pedestrian orientation.

II. FOCUS AREA: GLASS STREET

Visual 4.

The historic urban pattern and character sets the Glass Street commercial corridor apart

from other parts of the city. Nowhere within a 5-mile radius from Glass Street does a

combined commercial and residential opportunity exist.

II. FOCUS AREA: GLASS STREET

Visual 5.

A recent vehicular count showed an average of 11,000 cars pass through Glass Street

every day. This is comparable to the car count on Manufacturers Road in front of the One

North Shore development.

circa 1920 2012

II. FOCUS AREA: GLASS STREET

Visual 6. and 7.

The scale, rhythm, and craftsmanship of many existing buildings cannot be replicated

today and are valuable resources that can attract additional investment to the area.

* Glass Street 3D brings the Glass Street corridor to life on Google Earth, turning a virtual

2D into a three dimensional landscape with models rich in details and features.

Link Glass Street 3d:http://goo.gl/GjoMp

III. HISTORY OF THE COMMUNITY

East Chattanooga was part of the annexation by the City of Chattanooga in 1925 and

contains the northern part of the central city.

Visual 8.

Dating back to the 1800’s, the area has been a family farm, Civil War battlefield, and thriving

commercial and residential community. In the 1880s, industrial developments in the area

included a butter dish factory, curtain pole factory, stove foundries, wheelbarrow works,

sawmill, shoe factory and the hosiery mill.

III. HISTORY OF THE COMMUNITY

Visual 9.

Up until the 1960’s, locally-owned businesses dominated the Glass Street commercial

corridor that served hundreds of area residents.

1999Grassroots leadership

development and re-visioning

programs initiated in East

Chattanooga. Programs were

active through 2011.

Partner: Community Impactcichatt.org

IV. AREA DEVELOPMENT AND INVESTMENT TRENDS

2009Completion of the LEED

Certified Fire Station #4.

Partner: City of

Chattanooga

20101 gigabit per second

Internet available to

all city residents and

businesses.

Partner: EPBchattanoogagig.com

2011Completion of the South

Chickamauga Creek

Greenway.

Partner: The Trust for

Public Landtpl.org

Photo: Beverly CarrollNooga.com

2012Completion of our nation’s

first LEED Platinum

affordable housing

development (48 units).

Partner: Chattanooga

Housing Authority

chahousing.org

Maple Hills ApartmentsPhoto: CHA Housing Authority

2012A $250 million dollar

renovation of Memorial

Hospital.

https://www.facebook.com/FutureMemorial

Memorial HospitalPhoto: @FutureMemorial

2012Glass House Collective

(GHC) renovates

storefront headquarters

on Glass Street.

glasshousecollective.org

2523 Glass Street

Glass House Collective’s (GHC) restored storefront on Glass Street demonstrates the

potential for the District’s historic buildings to once again become the nexus of urban

life in East Chattanooga. Through creative events and workshops GHC continues to build

community participation and awareness of the District and has recently received a

$300K grant to support streetscape and façade improvements on Glass Street.

2012LAUNCH’s 10-week

business-planning

course, continuum of job

training and mentoring

programs are producing

entrepreneurs to add retail

density to Glass Street.

http://www.launchchattanooga.org/

LAUNCH EntrepreneurshipAcademy Photo: GHC

Business Entrepreneurship Academy

2012The Chattanooga Mobile

Market brings affordable

produce & dairy products

to Glass Street.

Partners: YMCA, Gaining Ground,

the Hamilton Cty. Health Dept.

& Step ONE Program, the

Chattanooga Area Food Band,

the Benwood Foundation, and

the Community Foundation of

Greater Chattanooga

Chattanooga Mobile Market Photo: GHC

V. COMMUNITY: DEMOGRAPHICS

Demographic information helps us understand the changing marketplace, business and real

estate development opportunities that are realistic and make sense for their communities.

Ring: One Mile Radius

Area

State

USA

TRENDS 2011 - 2016

Populations Households Families Owner Hits Median HH Income

An

nu

al R

ate

( in

per

cen

t )

3.5

3

2.5

2

1.5

1

0.5

0

2011 HOUSEHOLD INCOME 2011 POPULATION BY RACE

White Black Am. Ind. Asian Pacific Other 2 +

Per

cen

t

75

70

65

60

55

50

45

40

35

30

25

20

15

10

5

0

<$15K 38.1%

$150K - $199K 0.9%

$200K 0.9%

$100K - 149K 2.1%

$75K - $99K 5.5%

$50K - $74K 12.9%

$35K - $49K 9.9%

$25K - $34K 14.7%

$15K - 24K 15.0%

2011 Percent Hispanic Origin: 1.1%

2011

2016

POPULATION BY AGE

0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

Pe

rce

nt

13

12

11

10

9

8

7

6

5

4

3

2

1

0

V. COMMUNITY: DEMOGRAPHICS

Ring: Two Mile Radius

2011 HOUSEHOLD INCOME

Per

cen

t

80

75

70

65

60

55

50

45

40

35

30

25

20

15

10

5

0

<$15K 32.5%

$150K - $199K 0.9%

$200K+ 1.0%

$100K - 149K 2.9%

$75K - $99K 6.5%

$50K - $74K 13.6%

$35K - $49K 10.5%

$25K - $34K 14.8%

$15K - 24K 17.4%

White Black Am. Ind. Asian Pacific Other 2 +

2011 Percent Hispanic Origin: 1.3%

TRENDS 2011 - 2016

Populations Households Families Owner Hits Median HH Income

An

nu

al R

ate

( in

per

cen

t )

3.5

3

2.5

2

1.5

1

0.5

0

Area

State

USA

POPULATION BY AGE

0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

Pe

rce

nt

13

12

11

10

8

7

6

5

4

3

2

1

0

9

2011

2016

2011 POPULATION BY RACE

V. COMMUNITY: DEMOGRAPHICS

Ring: Three Mile Radius

-

2011 POPULATION BY RACE

Per

cen

t

60

55

50

45

40

35

30

25

20

15

10

5

0

2011 HOUSEHOLD INCOME

<$15K 25.3%

$200K+ 2.2%

$150K - $199K 1.8%

$100K - 149K 4.4%

$75K - $99K 7.6%

$50K - $74K 15.0%

$35K - $49K 12.9%

$25K - $34K 14.1%

$15K - 24K 16.6%

White Black Am. Ind. Asian Pacific Other 2 +

2011 Percent Hispanic Origin: 3.4%

POPULATION BY AGE

0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

Per

cen

t

13

12

11

10

8

7

6

5

4

3

2

1

0

9

2011

2016

TRENDS 2011 - 2016

Populations Households Families Owner Hits Median HH Income

An

nu

al R

ate

( in

per

cen

t )

3.5

3

2.5

2

1.5

1

0.5

0

Area

State

USA

VI. PREVIOUS STUDIES & PLANS: EAST CHATTANOOGA & BEYOND

COMMUNITY INPUT:

Where We Stand (2010) was developed by the Ochs Center for Metropolitan Studies

at the request of Chattanooga Stand. In May of 2009, Chattanooga Stand initiated a

community visioning effort for the Chattanooga region. Over the course of 5 months,

Stand staff and volunteers collected responses from over 26,000 Chattanooga area

residents to four open-ended questions about the future of the region. The purpose

of this report is to identify the most common themes that emerged from the Stand

responses and to provide supplemental information and data that relate to the

identified challenges and opportunities in the Chattanooga region.

LINK: https://docs.google.com/open?id=0B0X5LKESJuzvcTM4Y0FiMWpSbHM

37406 Stand Survey Results (2010) was compiled by Stand to reflect the input of over

500 residents from the East Chattanooga community.

LINK: https://docs.google.com/open?id=0B0X5LKESJuzvdllTdFZuQ3FzQ0U

NEIGHBORHOOD ASSESSMENTS:

The Chattanooga Neighborhood Assessment (2011) was developed by Community

Development Strategies at the request of Community Impact of Chattanooga. The

assessment focuses on thirteen neighborhoods in Chattanooga’s urban core. The

purpose of the assessment is to provide a sense of the direction in which the subject

neighborhoods are moving, to identify key issues across all neighborhoods, and to make

recommendations about further action.

LINK: https://docs.google.com/open?id=0B0X5LKESJuzvVVhELVl6ZnQ0cjg

CONNECTIVITY:

The Chattanooga Trails and Master Greenway Plan (2009) was developed by the Trust for

Public Land and the City of Chattanooga. The Chattanooga Greenway Master Plan calls

for creating greenway trails along tributaries of the Tennessee River and connecting

them to the Riverpark, a celebrated linear park along the banks of the Tennessee River.

Explore the Chattanooga Greenway Master Plan was developed by A Carroll GIS for the

Chattanooga, TN office of the Trust for Public Land (2009).

LINK: http://www.acarroll-gis.org/TPL_Flash_Project/_swf/TPL_v1.swf

VI. PREVIOUS STUDIES & PLANS: EAST CHATTANOOGA & BEYOND

The Chattanooga Area Regional Bicycle Facilities Master Plan was developed as part

of the region’s effort to continue improving bicycle and pedestrian accommodations

in the Chattanooga area. In 2008 the Chattanooga-Hamilton County/North Georgia

Transportation Planning Organization (TPO), the regional transportation planning

organizations in Chattanooga, Tennessee and the North Georgia area, initiated the

development of a Regional Bicycle and Pedestrian Plan for the Chattanooga region.

LINK: https://docs.google.com/open?id=0B0X5LKESJuzvcjJ4SDJKN3hxeGs

Chattanooga’s City R&D project was hosted by CreateHere in partnership with GOOD

Magazine. Four potentially transformative ideas for the future of connectivity between

downtown Chattanooga and Enterprise South were generated through City R&D. Two of

these ideas consider multi-modal transportation between these centers of commerce

and culture; alternatively, the other two ideas focus on innovative ways to animate

spaces along the way – which includes the Glass Street commercial corridor.

LINK: https://docs.google.com/open?id=0B0X5LKESJuzvSU9WQVAxZjItbUk

LAND USE:

The East Chattanooga Area Plan (2004) was developed by the Regional Planning

Agency at the request of the Chattanooga City Council. This report details the RPA’s

responsibilities towards the community regarding plan input, sets the study boundary

and provides a guideline for the plan regarding residential and commercial growth and

protection of environmental resources.

LINK: https://docs.google.com/open?id=0B0X5LKESJuzvbDBTai1adGFEVHM