AIAA “State of the Union”

January 2014Sandra MagnusExecutive Director

Continuing Operations YTD September 2013

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Impacts to AIAA

• Ended 2012(471K) and 2013(2.2M) with a negative operating balance Budgeted 2013 anticipating negative operating balance (500K)

• Major Factors (see following charts): overall 25% decrease (average) in conference attendance in

2013 Cancellation/delay of vended events

• Mandated a balanced budget for 2014 Used new reporting structure Constructed Forum budgets as “projects” incorporating all

relevant Institute activities Overall budget cuts of $1.1M had to be identified

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Net Margin by VP

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FY13 Budget Variance Breakdown

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$(1,567)

$(1,278) $665

$356

$(1,824)

Other Products & Services Breakout

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New Reporting Groups

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Overhead Bus Development Member Services Outreach Forums Publications Other Events

Office Services BD Process Professional Membership Communications Scitech Journals BMDIT Business Analysis Corporate Membership Public Policy Aviation Books Space OpsEnterprise/Executive All Committee Expenses International P&E TP SubscriptionsAccounting Section Activities Organizational Dues Space StandardsHR Honors & Awards STEM Program Reprint Royalties

Student Programs PD (Continuing Ed)Aerospace America

New Reporting Structure

FY14 Operations by Reporting Group

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Human Resources

DirectorSusan Byrd

Lubert

Information Technology

Services Director

Tammy Marko

Executive DirectorDr. Sandra Magnus

Chief Operating OfficerAngelo Iasiello

January 2014DRAFT

Content Strategy & Development

Managing DirectorRodger Williams

_________________________

· Communications· Content Strategy/

Acquisition & Development· Aerospace America

Products & Programs

Managing DirectorMegan Scheidt

_________________________

· Design· Standards· Publications - Editorial & Production - Publications Operations & Web Publishing· Events

- Project Management - Logistics

- Registration· Continuing Education

Member Service & Engagement

Managing DirectorKaren Thomas

__________________________

· Awards & Member Advancements

· Region & Section Programs· University & Young

Professionals Programs· Customer Service· Committee Support

Business & Market Development

Managing DirectorKlaus Dannenberg (acting)Managing Director – TBD

_________________________

· Marketing· Corporate Partnerships· Sales

Secretary & Treasurer

Bill Seymore

Chief Financial OfficerKaren

Rosenblum

Administrative, Meeting Support &

GovernanceTBD

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Executive Director Dr. Sandra Magnus

Admin/Meeting Support/Governance

TBD

Human Resources DirectorSusan Byrd Lubert

Chief Operating Officer Angelo Iasiello

Karen Thomas Managing Director

Info. Tech Svcs. Director Tammy Marko

Office Services

Michael McGinnesTech. Project Coord.

Emily SpringerManager

Stephen Brock Mgr. Univ. & YP Programs

Carol StewartMgr. Honors & Awards

Chris HortonForum Project Manager

Cathy CheneveyForum Project Manager

Anna KimmelEvent Manager

Janice Saylor Marketing Strategist

Publications

Heather Brennan Director

Pat DuMoulin Sr. Editor, Books

Lauren AppletonSocial Media Outreach

Betty GuillieCommittee Administrator

Craig Byl Manager

December 2013

Aida DavisDirector

Lynne DavidEvent Reg. - Proc. Improvement

Felicia AyoubMember Service Coordinator

Chris BrownCont. Educ. Project Coord.

Sandra TurnerEvent Reg.- Validation & Testing

Penny RitchCustomer Relations Specialist

Communications

Ben IannottaEditor in Chief

Steve HowellPublic Policy

Patricia Jefferson Associate Editor

Lawrence GarrettWeb Editorial

David ArthurAquist. & Dev. Editor

Maria AdrianoAccts. Receivable & P/R

Paul CarnicelliAccounts Payable

Lina Del MundoFinancial Reporting

Aaron BertoglioPrint & Interactive Med Des.

Sara BluestoneTeam Lead

Gregory WilsonProduction Editor

Standards

Joanne ZookDirector

Syafrin SetiawanSyst./Network Admin.

Patricia CarrMgr. Member Advancements

Awards & Member Advancements

Dominic LapusMarketing Strategist

Michele Dominiak Manager

Duane HylandMedia Relations

Chief Financial Officer

Karen Rosenblum

Mali GoebelOffice Svs. Specialist

David SchmittMailroom Coordinator

John BlackstenDirector of Communications

Design

Aerospace America

Marketing

Member Service/ Engagement

Customer ServiceEvents

Ann AmesTech. Papers Specialst

Rachel AndinoPrgm. Coord. & Cmte. Admin.

Nick TongsonDirector

Amy BarrettProduct Mgr. Domestic Stds

Carmela BrittinghamForum Project Manager

Mark HofmannGraphic Designer

Mihai Valeanu Product Coordinator

Jessica Senecal Web Publications Specialist

Secretary & Treasurer

Bill Seymore

Nilesh BibhutiSharePoint Developer

Chris JesseeMgr. Section Activities

Craig DayProduct Development

Content Strategy/Acquisition/Dev.

Merrie ScottIndustry Partnerships Mgr.

Chris GradyExhibits Business Manager

Corporate Partnerships & Sales

Jean RileyExhibit Operations & B2B Mgr.

Editorial & Production Publications Operations & Web Publishing

Registration

Logistics

Products & Programs

Megan Scheidt Managing Director

Rodger WilliamsManaging Director

Business & Market Development

Content Strategy & Development

Klaus Dannenberg (acting)Managing Director - TBD

Project Management

Region & Section Programs

University & YP Programs

Technical & International

DRAFT

Director - TBD

It is all about Growth….

• If you do what you’ve always done, you’ll get what you’ve always gotten. –Tony Robbins

• If you are not growing, you are dying. –Many

• It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin

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Things in work (or coming down the pipeline)

• New Messaging Purpose: To ignite and celebrate aerospace ingenuity and

collaboration and its importance to our way of life. Promise: To be your vital lifelong link to and champion for

the collective creativity, brainpower, and achievements of the aerospace profession.

• Enhanced on-line engagement capabilities• Growth into new technical areas• Engagement of sections/YPs/Students• More engagement with policy issues• Collaborations with other organizations

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Guiding principles for AIAA forums

• Ensure our Institute is relevant to aerospace professionals

• Ensure our conferences integrate a spectrum of topics of interest to the profession (technical disciplines, systems, policy, operations, etc.) and other areas of the Institute

• Ensure our overall events provide meaningful professional development and interaction opportunities to the broad aerospace community (conference papers/presentations, networking, education, exhibits, etc.)

• Ensure our events are financially viable (both for the attendee and for the Institute)

• Ensure that our conferences are “must attend” events for all those in our profession and can accommodate expansion into new technology and program areas 13

What do we want to accomplish with the Integration Layer?

• Expand the products that AIAA offers at its events to a broader swath of aerospace professionals than the R&D community, to whom it has most appealed historically

• Entice design engineers, analysts, systems engineers, etc., to join AIAA, or to become active if already a member, by offering compelling and topical subject matter, speakers and presenters

• Bridge gap between plenary and technical sessions and offer relevant and instructive topics and materials to the great number of aerospace professionals who may not think of, or see, AIAA as offering much to them in terms of professional career development, training, or networking   

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What is the “Integration Layer” anyway?

Content:Operational topicsSystem integrationTechnical program management topicsCross-disciplinary topicsEmerging TechnologiesTest, Verification, Reliability, Safety, Quality issues Policy and regulation topicsWorkforce and professional development issuesSupply chain discussionsTopics related to the intersection of government/industry/academia

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What is the Integration Layer anyway?

• Format Not envisioned as traditional technical paper sessions but

as sessions to allow dialogue and provide information that participants can apply at work

Includes various format types including but not limited to:– Panel discussions focused on lessons learned, best

practices, and case studies– Tutorials, seminars, workshops – Joint sessions typical at current conferences when

multiple committees have an interest in the same topic 

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How to build a strong Integration Layer

• Must be a combination of member and staff efforts• Technical Group Directors have the big picture about their areas

and can help identify topics• Program committees have insight into relevant topics in their

area• Corporate members have insight into industry issues• Emerging Technology Committee can help identify new trends in

technology• Staff has insight into industry wide trends and movements • Students/Professors have insight into academic/education

topics

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Outcomes of a well executed Integration Layer

• Creation of new technical communities in AIAA• Creation of new program communities in AIAA• AIAA recognized as being on the forefront of industry issues• AIAA provides valuable workforce/professional development

information to members/attendees• AIAA viewed as relevant- attracting more members• We all go home from AIAA forums a bit more informed about a

wider variety of topics

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In Summary…..

• AIAA is a great organization!• There is a lot going on!• There are a lot of opportunities!• We are going to come out of this stronger, more responsive and

flexible to our environment!• Hope you stay engaged!

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