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MEMBER-ONLY MARKET INTELLIGENCE BRIEFING FROM THE ASSOCIATION FOR INTERNATIONAL BROADCASTING |MARCH 2015
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TURKEY’S GLOBALAMBITIONS
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AIB MARKET INTELLIGENCE - confidential to members | CONTENTS
AIB MARKET INTELLIGENCE |MARCH 2015 | 03
WELCOME
AIB MARKET INTELLIGENCE MARCH 2015
This briefing, prepared exclusively for AIB members, investigatesTurkey’s move to increase its international presence with theplanned launch of a new global TV news channel.
Also this month we highlight opportunities to secure citizenreporter coverage of the forthcoming Nigerian general election, andbriefings on the issue of programme exchange file formats at NAB.
We have our usual round-up of open tenders in the broadcastingindustry.
04 TURKEY’S GLOBAL AMBITIONTurkey is upping its game when it comes to global influence. An international English-language news channel is part of its strategy
08 CONTINUING GROWTH The number of new channels in domestic markets continues to grow. In Cameroon, six new digital TV channels are set to launch, AIB has discovered
09 PROGRAMMING & TECHNOLOGYCitizen reporters available for coverage of the Nigerian elections from a different perspective; briefings available on programme exchange file formats
10 AIB AROUND THE WORLDAIB works to promote its members around the world. See where we will be working during the first two quarters of 2015
11 #IAMABROADCASTER A report on the first AIB #iamabroadcaster conference held in London during February
13 TENDERSOpen tenders at media houses worldwide
he number ofinternational TVnews channels isset to increase laterin 2015 as Turkeyenters the globalTV market with an
ambitious new project. TRT Worldwill be an English-language TVnews channel that seeks to rivalexisting international channels.
TRT World will have itsheadquarters in Istanbul, withsignificant broadcast centres inLondon, Kuala Lumpur andWashington DC.
The launch is part of anincreasing effort to project Turkey’ssoft power and geopolitical
04 | MARCH 2015 | AIB MARKET INTELLIGENCE
AIB MARKET INTELLIGENCE - confidential to members | PLATFORMS AND CHANNELS
strategic importance. The formerForeign Minister (now PrimeMinister) Ahmet Davutoğlu set intrain a range of initiatives after hisappointment to the ForeignMinistry in 2009. According tosome academics, Davutoğlubelieved that Turkey had underplayedits international strategicimportance and potential influence.This global reticence needed tochange, believed Davutoğlu, and itis likely that TRT World is one ofthe results of these new outward-looking foreign policy initiatives,alongside the growth in TurkishAirlines, for example.
Turkish Airlines is an interestingcase study in the country’s move to
expand its regional and globalinfluence. Over the last five years,Turkish Airlines has significantlyincreased its global marketing toincrease the number of customersto and from its Istanbul hub. Thecompany has spent tens of millionsof dollars across multiplemarketing platforms to encouragebusiness and consumers to chooseit as their airline of choice. It hassponsored Manchester Unitedfootball [soccer] club, guaranteeingthat the airline’s brand is seen onTV screens around the worldthanks to the popularity of thefootball team. The faces ofManchester United’s team havebeen seen in TV advertisements for
As the 18th most populous country in the world and the 37th largest by area, and positioned at thecrossroads of Europe, Asia and the Middle East, Turkey has always been a state of significantimportance in the world. Now the country is about to increase its presence in the world with thelaunch of a new international TV news channel, AIB has been discovering
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TURKEY’SGLOBAL AMBITION
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Turkey isexpandingits globalsoft power,trade andeconomicinitiatives
TURKEY’S GLOBAL AMBITION | AIB MARKET INTELLIGENCE - confidential to members
AIB MARKET INTELLIGENCE |MARCH 2015 | 05
the airline. In 2014, the airline wasreported to be in negotiation forshirt sponsorship with another UKfootball team, Chelsea, reported tobe worth more than £18m (€25.5m/US$27m). It has sponsored othersports in markets from Japan toEurope.
These global sponsorshipinitiatives come at a time when theairline is increasing its routenetwork and flight frequency,regionally and internationally. In2014, Turkish Airlines increased itsflights between Tehran and Istanbulto 28 a week, signifying theimportance of relations between thetwo countries and the tradepotential that exists between theneighbouring countries.
Turkey is also building what islikely to be one of the world’slargest airports close to Istanbul.This is designed to provide analternative hub to those of theMiddle East, notably Dubai and Doha.
It is against this background ofTurkey’s increased presence andassertiveness on the world stagethat the new international TVservice is being launched. This isnot to say that Turkey’s publicbroadcaster has been absent fromthe international broadcastingmarket. Indeed, it has operatedinternational radio services sincethe late 1930s, with the brand“Voice of Turkey” introduced in1963. TRT also has twointernational TV services, one inTurkish, the other in a number ofregional languages. However, it iswith English-language televisionnews where countries see the needto influence international opinionand this is why TRT World is beingplanned.
SOFT POWER CONTEXTThis initiative from Turkey – which,because of its scale, AIB believes isfunded by the Turkish ForeignMinistry, rather than TRT’sdomestic funding which comesmainly from a levy on electricitybills – is an attempt to deliver moreeffective soft power impact.
In its 2012 study The NewPersuaders, the UK’s Institute forGovernment ranked Turkey as 20thin the world, against the UK and
the USA which ranked first andsecond respectively, and ahead ofneighbouring Greece which wasranked 33rd. The Institute forGovernment is explicit in sayingthat the rankings are not anabsolute measure of states’ influence,but rather their potential forinfluence. The survey findings forthe past few years have appeared inMonocle magazine and AIB hastended to agree with the results.
The survey examines each state’ssuccess in five component parts –business and innovation; culture;government; diplomacy; andeducation. It is the cultural anddiplomatic components that are ofmost interest when examining acountry’s international mediaambitions. According to Americanpolitical scientist Joseph Nye, acountry becomes naturallyattractive to others when its culturepromotes universal values thatother nations can readily identifywith. The survey’s measure ofcultural success looks at both thequality and the international reachof a nation’s cultural output.
The diplomatic measure exploresthe ability of states to shape afavourable national narrative andthe engagement of internationalaudiences.
It is interesting to note thatTurkey is attempting to engage onmultiple levels as it develops itssoft power initiatives. For example,Turkey will be the “country ofhonour” at the MIPCOMprogramme market in Cannes inOctober this year. The MIPCOMinitiative is being managed by theIstanbul Chamber of Commerceand it is understood that in excessof €200,000 is being spent on theCannes project. It may be that TRTWorld will be launched atMIPCOM.
TRT IN THE WORLDThe Turkish Radio and TelevisionCorporation [TRT] has beeninvolved in internationalbroadcasting for some time, and thenew news channel builds on – andsignificantly develops – its heritagein this field.
TRT World increases theCorporation’s international
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Turkey haslong beenan inter-nationalradiobroadcaster
Soft power index
Rank Country Score1 UK 7.2892 USA 6.9893 Germany 6.4844 France 6.4725 Sweden 5.7526 Japan 5.6137 Denmark 5.5988 Switzerland 5.5539 Australia 5.53410 Canada 5.41711 South Korea 5.35012 Norway 5.32713 Finland 5.26714 Italy 5.18615 Netherlands 5.16116 Spain 4.98117 Brazil 4.67518 Austria 4.65019 Belgium 4.55620 Turkey 4.26321 New Zealand 4.24922 China 4.23723 Portugal 4.21724 Ireland 4.16025 Poland 3.81726 Singapore 3.75927 Mexico 3.59028 Russia 3.56429 Israel 3.43730 Thailand 3.34731 Czech Republic 3.34632 Chile 3.28533 Greece 3.26034 South Africa 3.11735 Argentina 3.06236 India 2.77637 Malaysia 2.60638 UAE 2.41639 Egypt 2.35140 Indonesia 1.739
AIB MARKET INTELLIGENCE - confidential to members | TURKEY’S GLOBAL AMBITION
services. It has a long-establishedinternational radio serviceoperating under the brand Voice ofTurkey in 29 languages. These radioservices are carried on short wavefrom a single transmitting station incentral Turkey with most on the airfor a limited number of hours (seetable overleaf).
On television, TRT Turk is aninternational news and informationchannel in the Turkish languagetargeting expatriates. This waslaunched in 1992 under the TRT-Intbrand and is today available via 11satellite feeds.
TRT-Avaz is a regional service,aimed at the Balkans, the MiddleEast and Central Asian countries. Itbroadcasts in Bosnian, Azeri,Kazakh, Kyrgyz, Turkmen andUzbek with programmes shownwith Turkish-language subtitles.The channel is carried on foursatellite transponders and has cabledistribution in Azerbaijan,Kazakhstan and Kyrgyzstan.
As with many internationalchannels, AIB has been unable totrace any proactive marketingcarried out for TRT’s existinginternational radio and televisionservices. The channels seem to relyon word-of-mouth to attractviewers and listeners with morerecently social media being used toattract and retain audiences.
SOCIAL TURKEYVoice of Turkey makes some use ofsocial media platforms, withFacebook pages for a number of itslanguage services, includingEnglish (with around 4,400 “likes”at the time of writing), French(27,000), Albanian (12,000), Hausa(29,000), Pashto (9,400) Swahili(19,000) and Urdu (2,800 likes). Thepages seem to be used to distributenews stories to Facebook users,rather than being deployed as a toolto engage with the audience.
The Facebook pages of TRT’sdomestic TV channels have greaternumbers of followers. TRT Haberand TRT 1 each have around 1.5mlikes. TRT-Avaz has 355,000 likes onFacebook.
It is unsurprising that TRT’sdomestic channels have apparentlylow numbers of Facebook fans.Turkey’s population is around 81m,but access to the Internet withinhomes in the country is among thelowest in Europe. The total numberof users of the Internet in thecountry as a whole is around 46.7%according to the UN BroadbandCommission, despite 70% of thepopulation aged 35 or under. InGreece, the figure is 59.9% and inSpain 71.6%.
Data from the UN BroadbandCommission reveals that Turkeyhas fixed broadband subscriptions
of 11.2 per 100 inhabitants,compared with Greece at 26.2 per100 and the Netherlands with 40.1per 100. The percentage of homeswith internet is 49.1, against 64.7%in Cyprus and 55% in Kazakhstan.
In addition to the relatively lowbroadband penetration in Turkey,audiences for TRT televisionchannels fall far behind those oftheir commercial rivals. In 2010,Kanal D enjoyed audience share of13.9% against TRT-1 with just 3.3%share. More recent figures arechallenging to obtain as TRTwithdrew from the Nielsen ratingsystem over a dispute about theaccuracy of the statistics for TRTchannels.
FIELD FIRSTTRT says that its new internationalnews channel will differentiateitself from the “crowded andcompetitive landscape of globalnews through our focus onnewsgathering and fresh perspectiveson the day’s news”. It is claimingthat it will deploy journalists “tothe heart of the story, breakingnews on a global basis and bringingour audience closer to the event”. Itdescribes this as being “field first” –presumably meaning havingextensive on-the-ground news-gathering teams in key locations.
This is an ambitious objective for
06 | MARCH 2015 | AIB MARKET INTELLIGENCE
Above left TRTin Istanbul; toprightmembers ofIstanbul Chamberof Commercesigning the agree-ment for Turkey tobe country ofhonour at MIPCOM;bottom right TRTnews channelcameraman
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TURKEY’S GLOBAL AMBITION| AIB MARKET INTELLIGENCE - confidential to members
a new international news channeland one that it is very costly to dowell. With such stiff competition inthe global news marketplace, TRTWorld needs to be extremely goodto attract – and to retain – anaudience of any significance. Toachieve this, AIB believes that TRTWorld needs to position itself as adestination for breaking news,accurately told.
It will require a wide range ofexperienced editors, journalists andpresenters to achieve this and it ismaking moves to put together astrong team at its Istanbul HQ andthree bureaux.
RECRUITMENT DRIVEAIB’s research shows that aLondon-based HR firm has beenengaged to recruit staff. The MilesPartnership has set up a specificTRT World recruitment websitethat lists current openings. Theposts range from correspondentsbased in Kuala Lumpur topresenters and producers in all fourbroadcast centres. The number ofposts being advertised suggeststhat this will be a smaller, tighteroperation than many of TRTWorld’s competitors.
The recruitment site says that thechannel is looking for “professionalswho can help us take a thoughtfuland authentic approach to story-telling and to find the human angle.”
It goes on to say that TRTWorld’s “content strategy will focuson finding innovative ways ofreaching out and engaging ouraudience. Stories will be tailored foreach platform to optimiseengagement and interaction withthe audience and to enrich contentwith their reaction, thoughts andcreativity”.
DISTRIBUTIONTRT World says that the new newschannel will be a multi-platformoperation, with free-to-airdistribution in what it claims are“all major English-speakingterritories” as well as mobile andsocial media platforms. AIBpresumes that this means that itwill be seeking free-to-airdistribution on domestic platformsin the US, UK, Middle East andAfrica.
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TRT-Worldwill facestiffcompetitionand needs astrong USPto attractviewers
AIB MARKET INTELLIGENCE |MARCH 2015 | 07
Voice of Turkeylanguage servicesLanguage Hours per dayAfghani OnlineAlbanian OnlineArabic 2 hours dailyArmenian OnlineAzeri 2 hours dailyBosnian OnlineBulgarian 1 hour dailyCroatian OnlineDari 1 hour dailyEnglish 6 hours dailyFarsi 2.5 hours dailyFrench 2 hours dailyGeorgian 1 hour dailyGerman 2 hours dailyGreek OnlineHausa Online onlyHungarian OnlineItalian 0.5 hours dailyKazakh 0.5 hours dailyKyrgyz OnlineMacedonian OnlineMandarin 1 hour dailyPashto 0.5 hours dailyRomanian OnlineRussian 1 hour dailySerbian OnlineSpanish 2 hours dailySwahili OnlineTatar 0.5 hours dailyTurkish 19 hours dailyTurkmen 0.5 hours dailyUrdu 1 hour dailyUyghur 2 hours dailyUzbek 1 hour daily
When services - such as English- are on the air for severalhours, some programme blocksare repeats
This will be a costly exercise andit may be challenging to achievewidespread distribution in advanceof the channel’s launch. AIB’sresearch suggests that in manymarkets, platforms are reluctant toadd to the existing range of newschannels offered. There will need tobe clear differentiation to gainaccess to some of the “harder toplease” platforms.
AIB understands that a seasonedinternational distribution executivehas already been hired to lead thework on getting TRT World ontoplatforms around the world.
MARKETINGAlongside distribution, the newnews channel will requireextensive marketing. While it isunlikely that there will be amarketing initiative and spendequal to that of Turkish Airlines,TRT World will need to find andmarket a USP that makes it standout from other channels in theincreasingly crowded internationalnews space. To do that, it willrequire first rate programming thatstarts conversations.
At the time of writing, the TRTWorld recruitment site does nothave any jobs listed in marketing ordistribution. It may be that TRT’sexisting marketing department willbe tasked with developing aninternational marketing strategythat supports the channel’s launch.TRT has not devoted any effort tomarketing its existing internationalradio channels, as far as AIB can tell,and it has little or no experience inglobal marketing, save for theprogramme sales stands at eventslike MIPTV and MIPCOM.
As any global channel knows,marketing is expensive. However,without a significant marketinginitiative, the investment innewsgathering, production anddistribution is wasted as viewersneed to be persuaded to spend thetime sampling a new channel. Theyalso need to find something thatcaptures their imagination, causingthem to return to the channel andto spread the word to friends andcolleagues.
It will be interesting to see howTRT World fares as it starts itsjourney on the international stage. n
Examples ofreceptionverification - orQSL - cardsissued by Voice ofTurkey
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AIB MARKET INTELLIGENCE - confidential to members | CHANNEL GROWTH
he migration of analogue TV to digitaloffers the opportunity for broadcastersto develop additional channels to “superserve” audiences. Channels with specificgenres are now a real possibility asaudiences seek reasons to upgrade theirTV equipment as digital switchover
happens in less developed markets. In Cameroon, six new channels are to be launched by
state broadcaster Cameroon Radio and TV Corporation.These include a 24-hour news channel and a children’schannel. The first of these is due to go on the air asearly as June this year. At the AIB’s #iamabroadcaster conference in London
in February, CRTV Deputy Director-General ProfessorFrancis Wete told AIB that the Corporation is looking forcontent partnerships for its planned news channel. Thenews channel is to be a 24 hour-a-day operation andwill need international news services to support itsoutput. AIB was able to successfully introduceProfessor Wete to a number of AIB members who maybe able to assist in providing content to the newschannel. As CRTV develops its other new digital channels,
there may be additional opportunities for AIB membersto enter content partnerships with the West Africanbroadcaster.
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08 | MARCH 2015 | AIB MARKET INTELLIGENCE
he long-awaited third phase of FM licensing in India is nowunderway. The Ministry of Information and Broadcasting hasissued a Notice Inviting Applications to take part in anelectronic auction of 135 channels in 69 cities.Successful bidders in Phase III will be granted licences
for 15 years, as opposed to the ten year terms of Phase IIand the limit on foreign direct investment in the new
channels is raised from 20% to 26%. Limits on owning channels in thesame city are also removed. A Phase III operator is allowed to own up to40% of channels in a single city, provided that there is a minimum of threeoperators in the city. The commercial radio industry in India appears to have welcomed the
decision to finally start work on issuing additional licences. Radio City CEOApurva Purohit told Press Trust of India: “We are happy. Despite [the] longdelay, it is now happening.” The CEO of rival Reliance Broadcast Network, Tarun Katiyal, said “It is
an excellent step in the right direction” that will take the country’s mediaindustry to a new level, particularly as it allows commercial radio to startoperating in cities that hitherto have not benefited from the initial roll out ofcommercial stations. The Phase III auction will start in late April and existing Phase II licence
holders are permitted to move to Phase III provided they apply beforeMarch 23. News remains off-limits to commercial radio in India. Privately-owned
stations may rebroadcast All India Radio news bulletins, but not producetheir own despite continuing lobbying efforts by the owners of the principalFM networks, many of which are newspaper publishers. According to recent audience measurement data in India, Reliance’s Big
FM is the mosty popular station in Mumbai, Fever FM in Delhi, Radio Mirchiin Kolkata and Radio City in Bangalore.
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Cameroon digitalchannels
India’s FM expansion to continue
Contact AIB for more information and for anintroduction to CRTV.
PROGRAMMING & TECHNOLOGY | AIB MARKET INTELLIGENCE - confidential to members
AIB MARKET INTELLIGENCE |MARCH 2015 | 09
Programme fileexchange standards
he media industry has a constant battleto keep up with the inexorable march oftechnological development. Newtechnological developments introducenew levels of complexity in ways that arenot always expected. The move fromtape- to file-based programme
exchange has taken away some of the certainties andthe familiarity people throughout the broadcastingindustry have come to expect. The number of possibilities in file-based workflows
are immense, but so too are the complications,particularly in the area of delivering programmes tobroadcasters. Many major broadcasters are now onlyprepared to accept programmes as electronic files,rather than tapes. This introduces complexities for allinvolved as file format standards are either not clearlydefined or vary widely.AIB is partnering with the Advanced Workflow Media
Association to help AIB members make sense of thisimportant, yet sometimes overlooked, subject. AMWA has overseen the development of:
n File format for multiple versions of media files (forTurner), application specification, AS-02. This now hasmuch in common with the Interoperable Master Formatwork, currently under way in the United States.n File format optimized for programme deliveryintended for direct playout via a video server (for PBS touse with its approx. 300 member stations), applicationspecification, AS-03.n File format for a fast turn-around, end-to-endproduction workflow (for CNN) but also now adoptedwith a minor variation by CANAL+, TF1 and M6 inFrance, application specification AS-10n File format for the delivery of SD and HD finishedprogrammes to broadcasters (for the UK’s DPP – BBC,ITV and C4), AS-11AMWA has offered AIB members attending NAB in
Las Vegas in April the chance to attend briefings on thedevelopment of the vendor-neutral AS-11 standard thathas been approved in the UK by all major broadcastersfor programme exchange. AS-11 is currently beingdiscussed as a solution to file-based programmeexchange by broadcasters in the Nordic region, and inAustralasia.
Tn Our Radar haslaunched a newnetwork of trainedcitizen reporters,who will becovering theNigerian Elections
from marginalised and remotecommunities in the Niger Delta.Their reports can be syndicated byother reporters or news agencies. They have been trained to
crowdsource concerns and voterexperiences in their localities. Manyare living and working in regionsthat even local and national mediafail to cover, so the use of mobilephones - the most accessible formof communication in Nigeria - iscrucial in ensuring that lesser-heard perspectives are broadcastedand shared. Their focus is on issues such as: - electoral malpractice (failure to
provide voters cards, vote buying,voter intimidation) - their communities' hopes and
expectations for the nextgovernment- their communities' reactions to
insecurity caused by Boko Haram inthe North- key issues such as corruption,
electricity, environment andinfrastructure that may swing thenext election. Media outlets and interested
reporters should contact AIB to useposted content, tap the network assources and develop longer reports,as text or audio.
BACKGROUND:In November 2014, On Our Radartravelled to the Niger Delta to traina new network of 36 citizenjournalists, chosen for their driveand impact as representativeswithin their regions. Equipped with the skills and
means to share stories from thecentre of their communities, thesereporters offer a diverse range ofon-the-ground perspectives fromremote and marginalisedcommunities, before, during andafter the election. Their reportingwill be structured via mobile, usingSMS, WhatsApp and phone calls todevelop collaborative stories andfeatured articles. Their reports are being managed
through an award-winning newshub that uses mobile gateways totrack and curate news content inreal-time.The project has been developed
in collaboration with StakeholderDemocracy Network.
Citizen reporters trackingNigerian elections live
O
For more information on how tomake use of On Our Radarcitizen reporters, contact AIBhead office.
Technologists attending NAB from AIB membercompanies are invited to contact AIB head office fordetails and invitations to the proposed briefings.
AIB global presence Q1-Q2 201518-19 February AIB #iamabroadcaster London
Our international media conference attended by delegates fromaround the world
24-26 February BVE LondonAIB’s CEO Simon Spanswick and Editorial Director Neal Romanekchaired sessions at this event
2-5 March Mobile World Congress BarcelonaThe Channel was available to delegates to this global meeting of theworld’s mobile and related industries
18-19 March The Guardian Changing Media Summit LondonThe 10th annual summit examining how media are coping with digitaldisruption and more besides. AIB will be at the event.
25-28 March FICCI Frames MumbaiAIB CEO Simon Spanswick will be speaking at the event. Copies ofThe Channel will be available to delegates
11-16 April NAB Las VegasAIB is working with AMWA to introduce members to the organisationto explore new standards in global file exchange formats
13-16 April MIPTV CannesAIB will be at the programme market, and copies of The Channel will be available to delegates
27 April The AIBs GlobalThe 11th annual AIBs will open for entry on 27 April. Full details oncategories and entry rules will be published then
28-30 April TV Connect LondonAIB is supporting this annual event that brings together leaders inconnected entertainment. The Channel will be distributed.
6-7 May Digital Broadcasting Nigeria AbujaAIB CEO Simon Spanswick will be speaking at the event. He will alsobe visiting members and potential members in Nigeria. The Channelwill be available to delegates
AIB MARKET INTELLIGENCE - confidential to members | AIB EVENTS
10 | MARCH 2015 | AIB MARKET INTELLIGENCE
AIB AROUND THE WORLDAs part of its work to spread news of its Members andinfluence the wider international media industry, AIB
takes part in a wide range of events in different markets
IB has started the year as it means togo on - making sure that it has apresence at major events so that wecan talk about our growing numberof members, and ensure that they arepart of the conversation when itcomes to international media.
In February, AIB had its own conference -#iamabroadcaster. This brought together a range ofmembers and members of the wider media communityfrom across Europe, the Middle East, Africa and NorthAmerica for two days of discussion and debate aboutthe media industry. A summary of the event appearson page 11 of this briefing.
Later in February, AIB’s international mediamagazine The Channel was available to the 80,000+delegates at Mobile World Congress. AIB believes thatit is important that the mobile industry and the globalmedia industry work together to find synergies and toensure that high-quality media content is available onmobile devices. It’s also important in making sure thatthe world recognises that broadcasting services need tobe maintained in key spectrum ranges, such as C-band,where the mobile industry is lobbying to have asignificant allocation assigned to mobile broadband.
Over the coming months, our global presence willincrease as we take part in the events listed here. Talkto us about the issues you would like us to raise as wecontinue to support your organisation as part of yourmembership benefits. Check out AIB’s full calendar ofmedia events online.
APicture Adam Gartner, BBG
AIB MARKET INTELLIGENCE |MARCH 2015 | 11
n February, AIB hosted itsfirst #iamabroadcasterGlobal Media Summit. Thetwo-day-long conference,held at London’s RoyalInstitute of British Architects,was a global event, featuring
speakers, panellists and delegatesfrom over a dozen differentcountries, across five continents.
#iamabroadcaster featured 17conference sessions, balanced withample networking and fine dining,covering topics from the pros &cons of outsourcing to brands ascontent-makers, from the search fornew business models to new waysof storytelling in the digital age.
One of the key takeaways of theconference was the need – anurgent one – for broadcasters toexpand their vision beyond thetraditional broadcast space, andthat new space is not just atechnological and social space – buta physical space as well.
ALL SYSTEMS GO IN AFRICAAfrica is set to become the go tomarket for the 21st century. Still
hampered by infrastructurechallenges and local politicaluncertainties, the continent isnonetheless growing in technicaland business competence,technological development and isstarting to sate its hunger for mediaand information. , promisesexplosive growth in the nextdecade. The continent’s potentialwas repeatedly referred tothroughout the conference as anincubator, or a laboratory, for thenext incarnation of the globalmedia industry.
John Momoh, CEO of Nigeria’sChannels TV – one of thecontinent’s consistently top-ratednetworks – addressed theconference with some remarkablestatistics on Africa and its future. Itis estimated that by 2020, Africa’scollective GDP will be $2.6 trillionwith an estimated 600 millioninternet users. Momoh didn’t seethe final switch to digital TV takingplace in Africa for another fiveyears, however. Often lacking the“last mile” in connectivity in ruralregions, African media is
dominated by mobile phone usage,with a higher percentage of“advanced” mobile use than otherdeveloping regions like South Asia.Momoh said of Africa’s mobilefuture, “Imagine what will happento mobile television when there aremore than 300 million users ofsmart phones and tablets.”
LEVERAGING MOBILELeveraging this mobile use hasalready been the core strategy ofRadar, whose founder, LibbyPowell, spoke about the charity’straining of people frommarginalised communities in SMS-based journalism. Powell showedfootage of Radar journalists, somewith extremely challengingphysical handicaps, who havebecome respected journalisticvoices locally. One of Radar’smobile reporters was a principalearly source for news in SierraLeone on last year’s Ebola outbreak.
Tabitha Elwes of ProsperoStrategy provided a thoroughanalysis of Netflix’s currentpositioning which was enough to
IIt was unlike any other media conference, said many of the delegates toAIB’s #iamabroadcaster, as it offered such deep and useful insight intomedia markets around the world. Those who were there overwhelminglysaid it was great. Neal Romanek provides this brief summary
#IAMABROADCASTERSUCCESS IN LONDON
Above WilfredFrost of CNBCEuropemoderates the“Where’s theCash” session
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AIB MARKET INTELLIGENCE - confidential to members | #iamabroadcaster
12 | MARCH 2015 | AIB MARKET INTELLIGENCE
send a chill down mostbroadcasters’ spines. Netflix, acompany with very little overheadcompared to incumbent networks,has made a point of spendingmoney on new content at a levelthat is impossible for the traditionalbroadcasters to match. It’s been saidthat the Cold War was won byAmerica spending at a level theSoviet Union simply couldn’tcompete with – Netflix might beadopting a similar strategy, butwith a spend on premium contentinstead of arms. Elwes underlinedin her address that the OTT markethas proved far more volatile thanthe traditional space, and whatgoes up can just as quickly comedown. She noted that Netflix’sbiggest streaming contentcompetitor, Amazon, is still laggingbehind the Netflix juggernaut.“But,” she said, “they’re Amazon.They’ll figure it out.”
PROJECT EVERYONE#iamabroadcaster also featured aspecial video appearance bydirector Richard Curtis, calling forparticipation and partnership in hisglobal Radio Everyone project.Radio Everyone will feature a 7-dayonline stream, beginning the weekof 28 September, supporting andincreasing awareness of the theUN’s Millennium DevelopmentGoals.
Throughout the conference,delegates were treated to a series ofshort vox pop collections,
conducted by TIMA asking youngpeople in London, Paris,Washington DC and Teheran abouttheir media consumption habits. Tothe amusement – and dismay? – ofmany delegates, appointments withthe TV set were of extremely lowpriority in virtually every response.Universally, it seems, video content– call it “television” if you like – isconsumed on computers, phonesand tablets, at the time and place ofthe viewer’s choosing.
TIMA’s special onstage Q&Awith a group of twenty-somethingmedia viewers confirmed that TVwatching and linear broadcast are asecondary, or tertiary, viewingexperience. Some of the youngpeople on the panel didn’t evenown a TV and rated buying one alow priority.
But rather than being a cause fordespair, #iamabroadcaster showedthat the media industry hasblossomed from a single bloom intoa bouquet of possibilities forreaching audiences. The theme of“opportunity” reappeared againand again, with a new future onoffer to any broadcaster willing toreach out and get it.
NEXT EDITIONAIB is now exploring the potentialfor holding the second#iamabroadcaster conference in thefirst quarter of 2016. We will bedelighted to hear from memberswho wish to contribute to thisimportant conference. n
“People have got very good filters forbullshit. Authenticity is becoming moreimportant in content” – Tom Roope,Creative Director of The RumpusRoom“Just adding wider color gamut andhigh dynamic range wouldsubstantially improve HD” – MichaelMcEwen, Director General of NorthAmerican Broadcasters Association“We’ve been shocked by howbroadcasters have given away theirstreaming rights” – Lippe Oosterhof,CEO of Livestation“I recently moved into a new flat andimmediately wanted internet access. Ididn’t even think about getting a TV” –participant in Young Persons panel byTIMA“The price point Netflix is willing to payfor original content has blownincumbent broadcasters out of thewater” – Tabitha Elwes, Partner atProspero Strategy“I’ve been to countless conferenceswith men in their 50’s…and theycontinue to talk about traditionalgrowth models” – Henrik Eklund,Founder & CEO of Newstag“When we talk about changing mediahabits we usually talk abouttechnology, but we need to also talkabout relationships and story” – HollyGoodier, Director of Marketing andAudiences, Future media, BBC
FRANCEARTE 4 Quai du Chanoine wintering - CS 20035 For the attention of: Arnaud Willer 67080 Strasbourg Cedex FRANCE Telephone: +33 388 142 222 E-mail: [email protected]: +33 388 142 040ARTE is a European cultural television station broadcasting inGerman and French broadcast via DVB-T (TNT), cable, satellite,xDSL and Internet. A contract is shortly to expire for data lines between Strasbourgand various other locations in Germany (Frankfurt / Main , Kehl,Baden-Baden) and France (Paris). ARTE wants to let a contract forthe supply of these lines that are used to transport the ARTEprogramme signal.ARTE wants a one and only point of contact for the management ofall these lines and facilities with the exception of the historicalreasons ARTE managed or owned by ARTE lines in the Strasbourgarea. Time limit for receipt of tenders or requests to participate25.03.2015 - 19:00
GERMANYSWR At Fort Gonsenheim 139 For the attention of: Mr Samuel Spengler 55122 Mainz GERMANY Telephone: +49 613 192 932 721 E-mail: [email protected]: +49 61319291832721SWR is advertising a tender for the supply of an SNG vehicledesigned primarily for SWR for the implementation of newsreporting and for playing back live switching and contributions inmagazine programmes. For the live EB has a tethered via radio path camera. The slim personnel concept for operation the vehicle to the wholeoperation are kept as clear and simple. This automatic or remotely operated satellite uplink and simpleequipment results in video technology and audio technology. The base vehicle for the live EB a Mercedes-Benz used Sprinterpanel van MB 316 CDI, short wheelbase, low roof, 2 sliding doorswith windows. The contract for the Live-EB satellite transmission vehicle isassigned entirely to a general contractor. The contractor must perform the complete system design,automotive, interior design, electrical and air-conditioninginstallation, as well as the equipment delivery, system integrationand documentation , The general contractor must deliver aturnkey vehicle.Time limit for receipt of tenders or requests to participate04.13.2015 - 12:00
GREECENea Elliniki Radiofonia, Internet, Tileorasi A.E.
L. Mesogeion 432, Agia ParaskeyiFor the attention of: Panos Kefalas153 42 AthinaGREECETelephone: +30 2106075965Fax: +30 2106075761www.nerit.grThe new public broadcaster in Greece is advertising a tender forthe supply of outside broadcasting vans with the provision for 3-5cameras and staff. The vans will be used for political, sporting,cultural and other events when the transmission requirementsexceed the needs of a simple single camera car.
MONTENEGROMontenegro’s Agency for Electronic Media has announced a tenderfor awarding capacity on the first national DVB-T2 multiplex (MUX 1).The multiplex will cover four areas – Bjelasica (channel 43), Lovcen(35), Podgorica (24) and Tvrdas (49). DTT network operator Radio-difuzni Centar will be responsible for providing 85 per centcoverage of the population of Montenegro.Commercial broadcasters as well as non-profit organisations willbe able to compete for the six free-to-air licences.The Agency has also adopted the criteria and methodology forscoring applications, with 60 per cent of the points being awardedfor programme content. A deposit in the amount of €5,000 will berequired from commercial bidders.
SOUTH AFRICASABCSupply and installation of digital mixing consoles, digital on-airconsoles and the associated peripheral material for MotswedingFM studios north westThe Broadcast Consoles and peripheral Equipment in the currentstudios have reached the end of their lifespans after 25 years ofextensive operation, giving rise to high maintenance costs.Furthermore, vendors no longer support consoles and equipmentin the current studios, any failure of the equipment affectsbroadcast continuity and poses high broadcast risk. Tender documents are obtainable from 19 February 2015 (between8h00 & 16h00) upon receipt of proof of payment of a non-refundable fee of R1000-00 made to SABC LTD General DepositAccount at ABSA, Account Number 4080874120, Branch: SandtonCity, Ref no. SGE/MTS/MXC/15/05 and the NAME OF THE BIDDINGCOMPANYClosing Date: 19 March 2015 at 12h00
SPAINSociedad Pública de Radiodifusión y Televisión Extremeña, S.A.U.A-06446447avda. de las Américas, 1For the attention of: Eduardo Colorado06800 Mérida (Badajoz)SPAINTelephone: +34 924387650E-mail: [email protected]: +34 924313644This tender is for the supply of 1,020) hours of audiovisual
TENDERS | AIB MARKET INTELLIGENCE - confidential to members
Tender watch
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content intended to be integrated into the programme schedule ofCanal Extremadura.Time limit for receipt of tenders or requests to participate8.4.2015 - 15:00
UNITED KINGDOMBritish Broadcasting Corporation (BBC)Broadcasting House, Portland PlaceFor the attention of: Hendry FelicityW1A 1AA LondonUNITED KINGDOME-mail: [email protected] BBC is seeking to establish a roster of non-exclusive, bestvalue for money pan-BBC framework agreements for the supply ofprofessional video acquisition equipment, professional lenses,portable storage devices and storage cards, advanced camerabattery systems, semi-pro and consumer camera equipment andlinear and file-based record and replay equipment, includingwarranty and support. The Framework is divided into Lots. CameraLots 1, 2 and 3 are based on the European Broadcasting Union(EBU) R118-1 Camera Tiers (found at:https://tech.ebu.ch/docs/r/r118.pdf), which is a minimumcriterion:Lot 1: System Cameras (Tier 1 EBU R118 Section 2.4.1);Lot 2: Portable Camcorders (UHD1 Tier 1 & 2, HD Tier 1, 2L & 2JEBU R118 Sections 2.1 & 2.2, 2.4.1, 2.4.2, 2.5 & 2.6);Lot 3: Specialist Cameras (Tier SP EBU R118 Section 2.3 but othersections will be considered);Lot 4: Consumer and Non-Broadcast Cameras and Accessories;Lot 5: Professional Broadcast Lenses;Lot 6: Portable Storage Devices, Media Cards and Card Readers;Lot 7: File-based Record and Replay Equipment;Lot 8: Advanced Camera Battery Systems and CameraAccessories.More information relating to the LOTS can be found in the PQQDocument (PROC/2014/64/FH).The aim of the framework is to provide competitive agreementscovering a broad and diverse range of equipment, high servicelevels, high quality comprehensive technical back up/support,warranty and guidance on equipment use. Suppliers mustdemonstrate that they can offer sufficient breadth of equipment,technical know-how/expertise and delivery. All products will begenerally available from stock, supported by appropriate inventorylevels from a supplier(s) with proven experience of dealing withlarge multi-site organisations. A range of rapid delivery solutionswill be required to BBC premises across the UK, with next daydelivery as a standard offering, inclusive in product pricing.The product range will reflect the operational needs of the BBCduring the lifetime of the Framework and must be dynamicallymanaged to reflect changing technologies employed within thebroadcast environment, with commitment and ability in terms of aproactive approach to collaboration with the BBC. Mini competitioncall off contracts and reverse e-auctions may be used forsignificant value spend.The initial contract term is for 2 years. The BBC may at its solediscretion extend the framework(s) on up to 2 further occasions byup to 12 months on each occasion.Time limit for receipt of tenders or requests to participate
25.3.2015 - 12:00
British Broadcasting Corporation (BBC)Broadcasting House, Portland PlaceFor the attention of: David MainW1A 1AA LondonUNITED KINGDOMTelephone: +44 7930473329E-mail: [email protected] BBC intends to commence a procurement for the provision ofa service and system enabling the creation of high quality weatherforecasts for UK (both national and regional) and global output.The BBC would like to ascertain market interest, and obtainexpressions of interest from those suppliers who wish to partakein any future procurement. Suppliers should clearly identify whichof the Lots (either one or both) are of interest.This PIN contains details of the BBC's prospective requirements,as far as they are known at this time. It also identifies the likelylotting structure of any future procurement. The final detail of anyprocurement will be confirmed within any future ContractNotice(s) and Tender documentation.The BBC reserves the right not to procure all or part of theservices listed and to change the scope for the potential services.The remainder of this PIN provides:A brief overview of the BBC and BBC WeatherA high-level description of the BBC's editorial vision for the way inwhich weather information will be presented to its viewers,listeners and licence fee payers using other BBC services such asonline.
British Broadcasting Corporation (BBC)Broadcasting House, Portland PlaceFor the attention of: Ede EbohonW1A 1AA LondonUNITED KINGDOME-mail: [email protected] BBC intends to appoint a single supplier for up to 10 (ten)years for provision of the connectivity services which interconnectBBC sites and other suppliers and partners. The cost range givenbelow is the estimated annual value. The connectivity serviceprovides the critical interconnections which support both thebroadcast signal interconnections and enterprise IT networks. Thiswill include high capacity core network connectivity between fixedsites with a range of presentations to include point to point andpoint to multipoint circuits conforming to specified broadcastcircuit performance parameters as well as enterprise datacircuits.The chosen supplier will also be required to supply a range ofstandard telecommunications products and services to anyspecified site. These will include (but are not limited to) permanentand temporary private circuits, direct exchange lines, ISDN lines,ADSL services. This will not include the enterprise IT local areanetworks, mobile telephony and data or internal telephonyservices which will be part of a separate procurement.In addition to the above services, the chosen supplier shall beexpected to cooperate with the BBC, its commercial and servicemanagement functions and the BBC's other suppliers fortechnology infrastructure services.
AIB MARKET INTELLIGENCE - confidential to members | TENDERS
14 | MARCH 2015 | AIB MARKET INTELLIGENCE
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Making contactThe AIB head office is located to the south of London in a ruralpart of Kent. The postal address is shown below.All staff can be reached through e-mail: the convention we usefor all e-mail addresses is [email protected].
AIB CONTACTS | AIB MARKET INTELLIGENCE - confidential to members
AIB key personnel
Simon SpanswickChief Executive
Neal RomanekEditorial Director
Edward WilkinsonPartnerships Director
Clare DanceCo-ordinator AIB Secretariat
Gunda CannonInternational Relations
Amitabh SrivastavaRegional Head South Asia
AIB MARKET INTELLIGENCE |MARCH 2015 | 15
