2014.9.6
ER FUNCTION TRACK Xylona Xu
SUPPORT AND SEXY
AGENDA
✤ GET TO KNOW!
✤ MY UNDERSTANDING OF ER!
✤ CURRENT SITUATION!
✤ YEAR PLAN!
✤ ROLE IN LC(HOW TO SUPPORT OTHER/HOW TO SUCCESS MY FUNCTION)!
✤ OUR VALUE AND GOAL(BRAIN STORMING)
GET TO KNOW
✤ SALES YOURSELF
MY UNDERSTANDING OF ER
✤ ER = SPONSOR? = MONEY?
CURRENT SITUATION
✤ 1-6⽉月:!
✤ 有效cc:200+!
✤ 有效cv:21!
✤ revenue:9800(cash)!
✤ 508 (EP benefits, 保险折扣)!
✤ 3000(lc benefits,留学代⾦金券,只是没⼈人⽤用)!
✤ Intern opportunity by partner:汇丰1,兴业1,
CURRENT SITUATION
✤ LC Partner(Including CSR Partner/Youth Marketing Partner!
✤ No.of LC Partner Generated:11!
!
✤ 美中国际,利宝保险,汇丰银⾏行,兴业银⾏行,协信地产,韦博英语,美联英语,新航道英语,(iGCDP 部分政府单位):重庆市慈善总会,重庆市少年宫,重庆市⾣酉阳县政府,重庆市涪陵县政府
ER PLAN IN NEXT HALF-YEARfocus Strategy Action MOS KPI Responsible
Students’ market
CI event: online promotion/ offline Y2B
Global village sales revenue/ market impact/ OGIP raise
/ ALL +ER Manager/OCP
Career forum (OGIP)Human library (to
student)XPS+Returnee gathering External market-
charity affair redefine the branding of internal and external to Human Library
Hi peace dove sales revenue/ partner feedback/ media report
/ ALL +ER Manager/OCP
Dare to DreamEmpower the youth
Resource management AIESEC internal marketFinal LC Meeting
LIC sales revenue/ member feedback and involvement
/ ALL +ER Manager/OCP
LC DAY+ Alumina gatheringAnnual election
AIESEC GAME
past data analysis update the new proposal data report LCP/VPF/ER Manager
event line and financial model rebuilding KM system building / / VPF /ER manager
Proposal regulation regulation model for each event
/ LCP/VPF/ER manager
Alumni management alumni resources management
database/ regular email/HOP internship or job opportunity
Active number 20 VP F/LCP/ER manager
MARKETING
Fundamental Process of MARKETING !
!
STP(segmentation+ targeting + positioning) + 4P(price + product +promotion + place)+SALES+CRM!
=Marketing
SALES PRINCIPLE
1)Answer your phone!
2)Don't make promises unless you will keep them!
3)Listen to your customers!
4)Deal with complaints!
5)Be helpful - even if there's no immediate profit in it!
6)Train your staff to be always helpful, courteous, and knowledgeable!
7) Take the extra step!
8)Throw in something extra
MORE
✤ KYC!
✤ CROSS SALE!
✤ DON’T WORK WITH BAD EMOTION
KNOW YOUR PRODUCT
4P (what you can give to your customer - directly indirectly)!
Historical data (influence/impact)!
Price!
Cooperation model
ROLE IN LC
!
✤ Training deliver to OCP and OC ER!
✤ ER GOAL Setting in each event!
✤ proposal innovation and modification(standardize )!
✤ external resources management
OUR VALUE AND GOAL
✤ SHARE SAME VALUE IN TEAM!
✤ minimum goal!
✤ maximum goal
01
Team working schedule