1. AIESEC International 2012-2013 Achievement

2. The Story began with the TEAM AIESEC International 12/13 takes an active leadership stand to 1. Achieve AIESECs MoS in12/13 2. Ensure Clarity and Belief of the Why 3. Drive sustainable growth towards AIESEC 2015 3. Why? 4. Our Context 5. AIESEC International 12/13 Strategic Focus 6. GIP GCDP Clarity of the why CEM Amplifier Amplifier Specialized Units Process Optimization Talent Strategy Strategic Focus 1: Production Capacity 7. GIP GCDP Clarity of the why CEM Amplifier Amplifier Specialized Units Process Optimization Talent Strategy Strategic Focus 2: Quality Experience 8. GIP GCDP Clarity of the why CEM Amplifier Amplifier Specialized Units Process Optimization Talent Strategy Strategic Focus 3: Branding and Marketing 9. GIP GCDP Amplifier Amplifier Specialized Units Process Optimization BD Strategy Finance Clarity of the why CEM Talent Strategy Innovation Projects 10. Engaging the Clarity of WHY 11. The Legacy 1. We have tool and content for long lasting impact on CoW engagement both internally and externally (The AIESEC book & Video) 2. We role-model the CoW integration through AI plan integration 3. We create an organization culture of CoW engagement by constantly reaching out to all MCPs/LCPs in the network 12. The Achievement 1. The long lasting tool a) From content refreshment to 37 entities participated and submitted their own AIESEC Book: Both the creation process and the final outcome itself have let the network fully embrace the CoW conversation and thus continued the alignment started this year. b) Signed contract with videographer (Amplearth) and now awaiting for the final footage. 2. We role-modeled the CoW integration through AI plan integration and a complete knowledge management center 3. We have re-built the internal communication plan to be fully aligned with the organizations purpose to amply the impact. Key facts: 1. 96% MCPs and Sample Network are clear about the key relevance of AIESEC 2. 75% MCPs are clear about the focus of our Midterm ambition 3. 84% MCPs mentioned that it was extremely needed for them to take the Why back 40 MCPs Letter 1600 LCPs MembershipTouch Points 13. Moving forward 1. Easier Communication and Engagement 2. Operation Integration (Planning / Program / Measurement) 3. On-going Culture and Dialogue P.S. Diversity and Localization Reward Vs. Honor 14. Global Internship Programme 15. Our Legacy GIP operation based on sub products Technical Breakthrough Sales Capacity Building Belief &Confidence Match Rate from 45% to 65% 11% IT Growth; 15% Engineering Growth 6% Sales Growth in sales peak, including 16% growth in Jun 71% entities grow in sales 16. Sub product development and education: Develop 16 sub products and provide tool for product education Lead key sub product development: Lead development of marketing, IT and teaching sub products Operation based on sub product: Develop business intelligence based on sub product and provide implementation framework to the network GIP Operation based on Sub Products Further segmentation: Global framework for IT market and product segmentation Technical recruitment: Technical recruitment through target social media campaign Local growth network: Star LC TN & EP IT growth network and Special Unit Supply and demand coordination Technical Breakthrough Our Achievement 17. Global sales incentive: Develop global incentive to recognize and showcase top sales Sales recruitment: Develop talent recruitment strategy focus on profile of sellers Global sales education: Establish multiple channels for sales education focusing on sellers, sales managers and national managers Sales with alumni and linkedin Sales Capacity Building Diverse communication channel: GIP radio, newsletter and meetings Trigger conversation of why: Role-model to talking about why Celebrate and circulate success: Constantly and fast showcase success stories Easy access knowledge center: Establish knowledge center for network to learn GIP Belief and Confidence Our Achievement 18. 5328 5028 4802 GIP GIP Realization in 3 Years Term 1213 Term 1112 Term 1011 6% Growth 5569 5026 4904 GIP GIP Match in 3 Years Term 1213 Term 1112 Term 1011 11% Growth NPS Score: 43 % of Promoters: 60% Response Rate: 18% Quality of Experience Program Growth 19. Take Forward 13-14 1. Drive growth in key market: Direct Lead evolution and drive growth of key sub products in key markets 2. Strategies for existing partners: Customer XP driven re- raising and up scaling strategies 3. Improve matching process: Re-engineer matching process and better align supply and demand in the network 4. GIP HR strategy: Strategy to tackle the structure and HR resources challenges in the network 5. Growth amplifiers: Amplify GIP growth with online channel and alliance 6. Short term product: Exploration of Short term GIP product 20. Global Community Development Programme 21. Measure of Success 21375 20991 15344 0 5000 10000 15000 20000 25000 Goal 12/13 Achieved 12/13 Acheived 11/12 GCDP Re 37% relative growth 5647 absolute growth 42 NPS 57% promoters 23% response rate 347/1886 case open/close 22. Key Strategies Capacity Off Peak through segmentation of students market to improve performances in March and April Dec-Jan Peak focus Focus on Mediterranean and South American Entities to increase perfomances in Dec-Jan. Quality Co-delivery Creating a better country-to- country partnership model for a better delivery of customer experience. EP Lead Creating a better learning environment to our EP by making leadership experience conscious through out their GCDP experience. Both IXP Teams and Exchanges experiences for our membership Issue Segmentation To improve the matching rate, the clarification about the TN JD and the benchmark of our activities. 23. Key Strategies achievements Capacity Off Peak Market segmentation 42% growth in March & 40% in April Dec-Jan Peak focus 48% growth in Jan Quality Co-delivery Success stories from China- India, Brasil-Colombia and Egypt-Italy. EP Lead Connection with quality improvement 4% increased of promoters. Both IXP IXP = 6365 T+X= 3082 X+T= 3283 Issue Segmentation Definition of new issues Changes in the system Deployed in these days! 24. Moving Forward Further development of the issue segmentation strategy To improve the TN capacity To improve the matching rate To leverage on local markets opportunities. Importance of qualitative strategies to improve the programme (EP LEAD and Co-Delivery) 25. Team Programme 26. Our Legacy Clarity in Program Management Talent Capacity Drive Exchange Enhancing Learning 27. Our Achievement Clarity in Program Management - Improved System Administration for reflection of experiences delivered. - Reviewed Talent Management Process & aligned it to program management - Driving TXP program growth through recruitment and re-integration. Talent Capacity Driving GIP Growth: We built a strong global sales force across the network, through recruitment & education Campaign. Role Model the network, through specific entities (US, Canada, Colombia, and Czech Republic - 680 Sellers ) We provided operational and personal development knowledge to increase efficiency. Talent Capacity Driving GCDP Growth: Researched into structural change which will lead to GCDP quality growth Made the network aware of changing structures & JDs and culture when growing Enhancing Learning: Establish a foundation for enhancing learning in sales teams, to be improved in 13-14 An Input paper on how to develop and assess team experiences Review NPS questions for TMP-TLP LEAD Trainers (26) LEAD for LCPs (130-Coaching Call & 140-MOOC) 12 LEAD Talks 28. 0 25000 50000 75000 100000 TMP TLP 38000 96230 29036 61758 11-12 12-13 Behind Numbers TMP NPS:48 - Education about the role - Practical Hard & Soft Skills - Transition about the Role - Education About the role - Defined Individual Deliverables TLP NPS: 59 - Education About the role - Ultimate Responsibility for team & entity - Transition about role - Education about role - Defined Individual deliverables Program Growth 29. Take Forward 13-14 1. Talent Capacity driving exchange growth at all levels of the organisation. 2. Full implementation of Enhancing Learning of AIESEC Members working across teams. 3. NPS for TMP-TLP: Improving program and process based on customer feedback. 4. LEAD For LCPs: A 6 weeks leadership educational model is currently running until August. 30. Customer Experience Management 31. Legacy After signing a long term contract with Customer Gauge, we ensure that every LC/MC have their correspondent login and out IT platform is running with no bugs or major technical difficulties We have provided the Global Network with the right set of indicators and tools: (1) MoS and KPIs for Quality (2) CEM is launched and incepted in operations at all levels and (3) Educating the network for proper implementation. With this, we are enabling AIESEC to become a customer-centric organization. 32. Achievement A long term contract with CustomerGauge was signed Surveys are being sent on a daily basis for GIP/GCDP and a round of surveys was sent for TMP/TLP Current state of log-ins: 490 MC users and 696 LC users in the system Detailed operational content developed for Customer Experience Management at MC and LC level. CEM Challenge executed: Practical and theoretical education with 37 MCs and 115 LCs participating CEM included in internal AI governance, Quarter and Annual Report. 33. Implications for next term Strengthening of CEM for programme participants of the ELD phase Business to Business Customer Experience Management Goal setting: Defining the management of this indicators 34. Process Optimization Jnior Mendona VP Information Managemen Mt Scharnitzky VP Product Development 35. Legacy 1. Provide better business intelligence for the global network Analysis menu on MyAIESEC.net 2. Fundamentally improve the matching rate Improve and introduce new functionalities on MyAIESEC.net to support matching 3. Fundamentally change how AIESEC organises its exchange processes in order to increase conversion, matching, realisation and customer loyalty rate Build an AIESEC Opportunity Portal 36. Accomplishment 1. Analysis Menu for business intelligence 6 new functionalities deployed: Number of participants & partners, New vs Returning, Conversion, Efficiency, Sub-product, Entity Report, 2. MyAIESEC.net Evolution for matching rate 8 new functionalities deployment this week: Profile completeness, GCDP Issues implementation, GIP EP/TN form evolution, EP application counter, TN application counter, Matching rate, Search optimisation I. 5 new functionalities - development finishes this week: GEP menu for normal TN, Like button, IT segmentation, Search optimisation II., Notification 3. Opportunity Portal for a disruptive exchange process and customer experience Test portal: http://aiopp.rockstardev.co/ 9 countries ready to implement 37. Next Step 1. Finish development and deployment 2. Align to the new strategies and lauch at IC 2013 3. Inputs for a Global Information System development 38. Specialized Units Hadeer Shalaby 39. Goal To release it to the global network To ensure the knowledge of SU management in the network 133 new SUs & LCs by end of 2013 40. Achievements SUs released in IC and went viral within 1 quarter SU management communicated through conferences, summits, visits and SU Booklet SU Booklet Detailed research done More than 155 SUs started by March 2013 SUs for IT project- 47 EP RA, 18 MA, 3 RE SUs wiki- A Vision for 2015- Members experiences showcased 41. Implications SUs is well known all over the network; therefore integrated in most of the plans SUs as a programme strategy SUs proved to be a successful strategy to penetrate specific markets Expanding out of our current frameworks reach (Starting operations in places we never planned to reach before). Having the 2015 vision for 2015 as a guide 42. The AMPLIFIERS Brand, Online Engagement, Events 43. LEGACY: Driving Conversion 1. Channels Evolution for better use and management to increase reach & conversion Project plan for AIESEC.org is updated and clarified. Missing some info from Innovation Team. 2. Better way to attract the right profile for our programmes Prioritizing GIP support (ITTP & Alumni) Brand refresh showcasing and education 3. Behavioural change to bring demand to delivery Focus on consultancy, transition webinars & final reporting (ORS) 44. Brand Evolution Guidelines & toolkit released (IPM & Regional Conferences) Conference launches, global education, templates & role modeling Website launched in conjunction with brand overhaul (May 8, 2013) aiesec.org 45. Online Engagement Ongoing online registration system development Youth Speak 2015 report 24,000 respondents Programme promotion on social media Culture-shock.me TRAFFIC FB: 385,000 Tw: 38,000 Li: 36,000 547 recommendations Website: 1.3 million 46. Online Engagement New system for converting online demand Opportunity portal innovation project Role-modeling ITTP conversion strategy ORS back-end CONVERSION 12-13 Registrations on Global ORS: > 81,000 47. Recognition and events WorldBlus list of most democratic workplaces European Youth Mobility Award We have attended 10 events incl. Nexus Global Youth Summit and WEF Agenda Council 48. Evolution Conversion focus Global ORS strategy and education Integrating national & global systems Programme marketing strategy (general & country specific strategy & consultancy) Market research & Customer profiling PR focus Active blog and pro-active media & content- driving strategy 49. Innovation Projects 12/13 Misha, Steve, Mate 50. Legacy Establishment of Innovation on AI Clarification of Innovation in the network Alumni GIP Raising LinkedIn & Alumni Innovation Framework Project Management of Innovation projects Largest countries Innovation responsibles in MC 1000 GIP Raised Mindset and success stories 33 000 members in AIESEC Alumni Global group 36 000 followers on AIESEC Company 51. Legacy Process Optimisation Engineering Product Development GCDP Issue & Market Segmentation Global Competitive Analysis Myaiesec.net Evolution Opportunity Development 287 realisations 200% growth 11 master issues, 45 sub-issues are developed Alumni, member leadership survey 52. Legacy CultureShock www.aiesec.org Phase 2 pilot 75,000 visitors New features for engaging youth (outside of exchange) AIESEC Mission Video Youth Alliances to attract tech talent Partnership with EESTEC LC Partnerships 53. Business Development Report 2012-2013 Antonio, Andreas, Katrina, Marime and Nakul 54. Sales with Purpose 55. AIESEC INTL 12-13 BUDGET Budget: 1,154,362 EUR Budget to be covered (49%): 658,623 EUR Achieved: 658,623 EUR (116%) Surplus: 91,853 EUR AIESEC INTL 13-14 BUDGET Budget: 1,212,080 EUR Budget to be covered (49%): 539,919 EUR Goal of AI 12-13 (60%): 356,352 EUR GENERAL OVERVIEW 56. direct and indirect internship experiences we enabled working with our global partners. 57. In my experience they bring excellent motivated interns with real passion for success Alcatel Lucent hiring manager I am undertaking an internship with TCS in India, ACE Program IT Coordinator, Corporate RMG Lead. The experience can be described in just one word: WOW! The cultural exposure, the working environment, the adapting steps, getting to know how to fit the environment, learning basic rules, living every second the Indian culture starting with travelling by rickshaw or eating with your hand to understanding the business world by working in the biggest IT and consulting company of India. You can read my internship experience on my blog: http://anatimofei.blogspot.in/. So grateful to be living this experience - Ana Timofei on her experience at TCS. 58. Partnerships 59. ...we let go partners Mindvalley Cognizant Kermel Ingersoll Rand Vale 60. ...we acquired new partners International SOS C.H. Robinson Walmart (just confirmed!) IE Business School (just confirmed!) Talentsquare (just confirmed!) 61. ...we re-design some of our partnerships BP UBS DP DHL TCS EF Education First ING Alcatel Lucent PwC 62. ...we acquired and leave some hot leads MOL Group Walgreens SABIC IE Business School Talentsquare Google MasterCard Whirpool UCB Stanley Black and Decker 63. we delivered and design partner engagement at our conferences and our Annual Global Youth to Business Forum 64. Long Term Plan Inputs 65. BD Long Term Plan Inputs Global ER Principles Global Prospect List Product Innovation Framework for Global Partnerships Elements 66. Global ER Principles Global ER Principles was revised in IPM 2013 and the following things were defined: The Why of GEP Access to market for MCs and AI Harmonised global pricing model Delivery Standards for GEP Co-selling principles. 67. Global ER Principles Tier AIESEC Entities 1 A Norway, Qatar, Sweden* 1 B Australia, Denmark, Finland, Switzerland, UK, Hong Kong 1 C Austria, Belgium, Canada, France, Germany, Ireland, The Netherlands, UAE, USA, 2 D Greece, Iceland, Italy, Korea, Malta, New Zealand, Portugal, Russia, Spain, Taiwan, Japan, Singapore 3 E Azerbaijan, Bahrain, Brazil, Colombia, Costa Rica, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Oman, Panama, Poland, Slovakia, South Africa 3 F Algeria, Argentina, Armenia, Bosnia & Herzegovina, Botswana, Bulgaria, Chile, Dominican Republic, Egypt, El Salvador, Gabon, Ghana, Guatemala, Iran, Jordan, Kazakhstan, Lebanon, Mainland of China, Malaysia, Mauritius, Mexico, Mongolia, Morocco, Mozambique, Nigeria, Peru, Puerto Rico, Republic of Macedonia, Romania, Slovenia, Thailand, Tunisia, Turkey, Ukraine, Uruguay, Venezuela 4 G Afghanistan, Benin, Bolivia, Burkina Faso, Cambodia, Cameroon, Cote dIvoire, Ecuador, Ethiopia, Georgia, India, Indonesia, Kenya, Kyrgyzstan, Liberia, Moldova, Nicaragua, Pakistan, Paraguay, Rwanda, Senegal, Sri Lanka, Tajikistan, Tanzania, The Philippines, Togo, Uganda, Vietnam 68. Global ER Principles Tier Total Cost per Trainee Global Promotion (AI) Matching (AI) Total MC/LC Fees (includes visa/legality and servicing) 1 A 4,400 400 1,000 3,000 1 B 3,100 400 1,000 1,700 1 C 2,700 400 1,000 1,300 2 D 2,200 300 900 1,000 3 E 1,800 200 800 800 3 F 1,500 200 800 500 4 G 1,000 100 600 300 69. BD Long Term Plan Inputs Global ER Principles Global Prospect List Product Innovation Framework for Global Partnerships Elements 70. Thank you