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Kicking off The NAMM Show 2010 this year is the first annual Wreck, Rock and Roll bowling

charity fundraiser which raises funds for the Musicians Institute, the Wrecking Crew

documentary, and the Local 47 Musicians Foundation on Wednesday, January 13, 2010.

Held at the Garden Walks exciting new 300 Anaheim Bowling venue, proceeds

will benefit future generations of musicians and industry professionals by encouraging them to

carry on the legacy and ensure a positive future for the music industry through scholarship

funds and basic financial assistance for those in need.

This prestigious Wreck, Rock, and Bowl event provides music fans with the exciting opportunity

to bowl with music icons, television and film personalities while enjoying live entertainment and

industry networking with other NAMM attendees.

Sponsorships opportunities include bowling with celebrities, company acknowledgement on

bowling lanes, gift bag marketing materials to hundreds of participants, free tickets to the event

and invitations to the VIP movie screening, cocktail reception and celebrity photo event.

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From Be My Baby to California Girls

From Strangers In The Night to Mrs. Robinson

From You've Lost That Lovin' Feelin' to Up, Up And Away

From Viva Las Vegas to Mr. Tambourine Man

What the Funk Brothers did for MotownThe Wrecking Crew did, only

bigger, for the West Coast Sound. Six years in a row in the 1960s and

early 1970s, the Grammy for Record of the Year went to Wrecking

Crew member recordings.

The Wrecking Crew played the Soundtrack behind the Dating Years of38 plus million American Baby-Boomers

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The Wrecking Crewis a documentary film that tells the story of the

unsung musicians that provided the backbeat, the bottom and the

swinging melody that drove many of the number one hits of the 1960s.

It didnt matter if it was Frank Sinatra or Nancy Sinatra, The Monkees,

The Byrds or The Beach Boys, these dedicated musicians brought the

flair and musicianship that made The West Coast sound and American

music the dominant cultural force not only here, but around the world.

The film is fun, touching and a moving tribute to the music,

the times and to these secret power hitters of the West Coast recording

scene. A special VIP screening will take place to kick off Wreck, Rock,

and Roll. A portion of the funds raised from the event, will ensure

the film will be distributed and viewed by many generations.

A wonderful, touching and hilarious film about the unsung stars of

so many records that you carry in your heart.

Elvis Costello

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Denny Tedesco has given us an amazing look at a musical moment in history that everyone who loves rock

and roll should see. -Christopher Guest- Actor/Director , Member of Spinal Tap

The musicians were really the unsung heroes of all those hit records. They really made it work.

The Wrecking Crew was on almost every record I made and I had 21 chart hits with them. Needless to say Ithink they were the best musicians in the country - then and now. Brilliant technique, execution and feel...

and they could READ! -Nancy Sinatra

It was incredible! I felt just like I was sitting there with them at that table. It had everything I wanted to see

and more that I didn't expect. Tommy's humor drew you in and the lifelong respect for each other was so

evident. Thank you for making this film because it shows that these legendary musicians, who we listen to

everyday, are anything but invisible! -Peter Frampton

If I'd known they were available, I would have used those guys on my records. 'The Wrecking Crew' is the

best documentary yet about the recording scene. I loved it. -Steve Miller, Gangster of Love

I hovered in the room near the ceiling as I watched this inspiring movie about the musicians who made the

songs that continue to lift me higher than ever. - Nancy Wilson (Heart)

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The Musicians Institute is the world's leading music school based in Los Angeles, providing

quality education and hands-on training in contemporary music. Wreck, Rock, and Bowl will raise

funds for a scholarship to ensure that future generations will carry on the Wrecking Crew Legacy.

Donations to the Musicians Foundation, a non-profit 501c(3) entity, are designated exclusively for

the purpose of providing tuition support for Musicians Institute students with financial need.

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In 1977, Musicians Institute opened its doors as the Guitar Institute of Technology

(GIT), an innovative guitar program developed by guitarist/Wrecking Crew member

Howard Roberts and music businessman Pat Hicks. As a one-year, total-immersion

education in contemporary guitar playing taught by working professionals (including

Wrecking Crew legend Tommy Tedesco), GIT represented a major departure from the

world of classical and theory-based college music education.

The school quickly took off, and within a few years guitar was joined by programs forbass and drums to form Musicians Institute. Today, MIs degree and certificate

programs have expanded to include Vocals, Keyboards, Audio Engineering, Music

Business, Guitar Craft, Film, and Independent Artist Development. With nearly 1,500

full-time students from around the world studying year-round in the center of

Hollywood, MI is firmly established as a leading international college of

contemporary music.

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The primary mission of the Local 47 Musicians Foundation is to provide financial assistance

to musicians who are temporarily unable to work due to sudden illness, poverty or otherdistress.

In future years they hope to sponsor free musical concerts in and around Los Angelesfeaturing Professional Musicians and showcasing the variety of musical styles in SouthernCalifornia.

The Local 47 Musicians Foundation is a 501(c)3 organization.

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300, its bowling with a twist. Whats the twist? Its everything entertainment under one roof:

state-of-the-art lanes, floor to ceiling video screens, casual-dining and your favorite local hangoutwith friendly servers asking hows that 10-lb ball treating you?.

The venue is located down the street from the Anaheim convention center.

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EVENT SCHEDULE:

5:30 PM - Wine Tasting and photo opportunities with VIPs, personalities,and sponsors in The Lounge at the Theater

6:00PM The Wrecking Crew Documentary is Introducedand will be Completed by Approximately 7:45 PM

Wreck, Rock, and Roll begins with Guest Arrivals at 8:00 PM,which includes Cocktails, Gift Bags, Welcome Announcement,Sponsorship Acknowledgements, Followed by Bowling Team

Introductions.

The Wreck, Rock, and Bowl Shootout begins at 8:30 and runs toapproximately 9:30 for 2 games for each team.

CONCERT- 9:30 - Midnight, culminating with a celebrity jam.

After the Teams finish bowling, others can sign up and bowl for funWhile the concert continues.

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Marketing Outreach:

Lead-off event kicking off The NAMM Show 2010

85,000 international NAMM Attendees includingmanufacturers, retailers, studio owners, DJs, educators,sound contractors, systems installers, lighting technicians,musicians and visitors fill the Anaheim Convention Centereach year filling over 780,000 square feet of exhibit space

with over 1,200 exhibiting MI companies. Musicians Institute Students

9,000 Members of the Musicians Union 47

Approx. 500 Local and National Media that attend NAMM

Electronic and grassroots marketing through the internet

Reciprocal marketing with Sponsors

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LANE SPONSORSHIPS $10,000 LEVEL Bowl with a celebrity A 30-second commercial on 300 plasma screens

Signage on Lane, 2 minute live speaking presentation Acknowledgement in all web and marketing materials Reciprocal web link (Wrecking Crew, M. Institute web sites.) Name on gift bags and opportunity to donate an item for

inclusion in the bags 10 tickets to the bowling event 4 invitations to the VIP movie screening, cocktail reception and

celebrity photo event

LANE SPONSORSHIPS $5,000 LEVEL Signage on Lane Bowl with a celebrity Acknowledgement on all web and marketing materials Reciprocal web link (Wrecking Crew, M. Institute web sites.) Name on gift bags and opportunity to donate an item for

inclusion in the bags 10 tickets to the bowling event 4 invitations to the VIP movie screening, cocktail reception and

celebrity photo event

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SPONSORSHIPS $2,500 LEVEL

Acknowledgement on all web and marketing materials

Reciprocal web link (Wrecking Crew, M. Institute web sites.) Name on gift bags and opportunity to donate an item for

inclusion in the bags

6 tickets to the bowling event

2 invitations to the VIP movie screening, cocktail reception andcelebrity photo event

TURKEY BALL $1,000 LEVEL (3 STRIKES IN A ROW)

Inclusion and acknowledgement on all web and marketingmaterials

Reciprocal web link (Wrecking Crew, M. Institute web sites.)

Name on gift bags and opportunity to donate an item forinclusion in the bags

2 tickets to the bowling event

2 invitations to the VIP movie screening, cocktail reception andcelebrity photo event

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SILENT AUCTION DONATIONS

Product exposure opportunities

Items will be viewed at Anaheims 300 Bowl

On Web site and marketing materials prior to the event

2 VIP tickets to the event

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Contact our Team Today to

Discuss These Opportunities!

Jim Pera CEO

Aim High Events and Marketing

661-714-9781

jim@aimhighevents.com