•

•

•

Source: Google Think Mobile, 2011

1 instant messaging

2 mapping services

3 local services and leisure information

4 travel services

5

social networking 6

location-based services

7 Sport sites

8

uploading / sharing images

9

downloading / sharing music

10

gaming

1 shopping

2

3 watching live TV and events

4

price comparison sites 5

reading product reviews 6

product specifications and comparisons

7 8

uploading/ sharing music 9

uploading / sharing video

10

40%

29%

22%

18% 16%

15%

14%

12%

Note: Email & news websites listed #7 & #8 globally, not in Aus top 10. Sports sites unique in Aus top 10.

14%

76% banking

70%

downloading/ viewing video

70%

67%

66%

66% voucher/ coupon sites

65% 64%

63%

Mobile PC

Note: Unique to Aus market, watching Live TV & events ranks #3 from #7 globally, Voucher / coupon sites also ranks higher #7 vs. #10 globally. Uploading replaces downloading music in Aus market.

63%

12%

Source: Unlocking the Power of Mobile, Initiative Media 2011

Sources: Nielsen Smartphone Index, 2011

Sources: Frost & Sullivan, Facebook.com, Internet World Stats

http://www.youtube.com/tapitnfcmarketing

Sources: Google Keyword External, 2011

Image sourced from Contagious 5% Club, Cannes 2011.