Developing Pricing Strategies And Performance

Air travel is the most comfortable and fast means of travel and

transportation..

BUT CAN EVERYONE AFFORD IT ?

Air Arabia targets the low-cost demand for flight travel

HISTORY

• Started in 2003 with 2 leased Airbus• Sharjah-based airline• Begun as a startup owned by Gov.

AWARDS WON

•The CEO of the group named Airline CEO of the year twice•Airline business award•Skytrax’s World Air Line award for best LCC•Low cost carrier of the year award at Aviation Business awards

Why doesn’t all companies apply same business model as Air Arabia ???

Air Arabia has always focused on people who cant afford to pay high

prices and hence established itself in this

sector

MARKET WINNING

COMBINATION OF 3 ELEMENTS

Great Flying ExperienceAffordable PriceGood Customer Service

WILL COMPANY BE ABLE TO MAINTAIN

ITS LEADERSHIP POSITION IN LCC

MARKET ??

Air-Arabia manages to be cost

efficient cause of multiple

reasons

Lowered Training Expenditure

• Large number of Flights • Fuel Hedging

More Flights More Destinations

Further reduction in prices

OPPORTUNITIES IN

DEVELOPING AND NEW

MARKETS

• Introduction to Air-Arabia and its History• Awards and achievements• Main success elements for the company• Analyzing reason behind cost effectiveness of

the company• Future for the company

THANK YOU

Created by Rishabh Gupta, RCOEM , by Prof. Sameer Mathur, IIM Lucknow.during a marketing internship

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