Target Audience• Middle Class Earners• Young Adults• College Students

Determine Objectives

• D : Differentiate with your competitors• R : Remind and reinforce brand’s message• I : Inform or make people aware of a brand

(Create Brand Awareness)• P : Persuade your customers to buy

(Brand Purchase Attention)

Design Communications

• Be Prepared • Get Trained• Be Accountable• Take Action• Revisit and Revise

Select ChannelsNon-Personal(Mass) Communication Social Medias Sales Promotions

Personal Communication Email Text Message

THAILAND INDONESIA

MALAYSIA SINGAPORE

Establish Budget

Good Promotion Campaigns Positive Towards

Competition Efficient Operation

Poor Services Websites Down

Growth Expectations Additional Aircrafts

Economic Crisis Entrance Of Other

LCC’s

Recommendations• Improve Communication Skills• Better Quality Service