Date post: | 08-Dec-2014 |
Category: |
Social Media |
Upload: | lancelot-dai |
View: | 598 times |
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Present BY Zhenyu DAI
Air Jordan since 1985
The well-known series o
f Nike
Target Audience
The main audience and the target of this brand are between 15-25 years old customer.
Big fan of basketball.
Know Michael Jordan
Big IdeaMake more connection between products and Michael Jordan.
Change slogan: Don’t just watch Jordan, become one of Jordan.
Social Media
Activities
Force people to follow ( Mobile App and Social Media)
Lottery gift
Jordan Training Camp
Chance for new product test wear
Local NBA team support
Budget
1.5 million
40% for Facebook & Twitter
10% for Mobile Apps
10% Video ads
20% for Michael Jordan & other great star
Rest of them for Micro-Film
Summary Totally changed strategies ( from technique support to star effect)
Make this theme/topic hot.
Myriads activities on the social network to attract more people
Activity in real life ( training camp)
This is a story about a hot topic leads to a
a hot brand.
ADV 420Thank you
I have learned a lot from this class.
And I never thought that there is a class would like to tell you how to make more fans on your Twitter.
This class is fantastic.
Thanks for everything.