Air Strategy Group

Airline Industry Partners

• British Airways

• easyJet

• Etihad

• Royal Brunei

• Qatar Airways

• Vietnam Airlines

• Virgin Atlantic

Objective

• To demonstrate the value and importance of third party distribution to the airline industry and to compete with direct channels

Why?• IATA NDC is both a threat and an opportunity

• IATA APJC may face further challenges re financial criteria etc

• Airlines view distribution as a cost and not an investment

• Therefore we battle for investment over direct channels

• Consumerisation of B2B encourages direct selling

• Airline Industry Partners pay £210k to GTMC a in return for benefits

Issues• APD ( Industry Affairs)

• MFR ( Industry Affairs)

• NDC ( Technology)

• ADM policies

• Sales Support

• Direct v Indirect Channel disparity

• Enabling and promoting growth and exports

Actions

• Events as opposed to meetings need to be created to produce mutually beneficial results

Actions

• Surveys

• Consultations

• Product and service awareness

• Business development

• Relationship Building

What we need

• Engagement

• Commitment

• Delivery

• Reinforcement