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INSIGHT 2012 Annual Marketing Conclave of IIM-Ahmedabad & PRESENTS: PARTNERSHIP PROPOSAL
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INSIGHT 2012Annual Marketing Conclave of IIM-
Ahmedabad
&
PRESENTS:
PARTNERSHIP PROPOSAL
INSIGHT – The Concept
A two-day marketing conclave: Day 1 revolves around Marketing Competitions while Day 2 is fun-filled Market Research Fair
Effective & Innovative Disguised Market Research conducted through games and fun events
Speeches by eminent marketers, workshops and national level competitions
INSIGHT 2011 – A RECAP
Revamped from Market Research Fair to the Marketing Conclave of IIMA
Introduction & stupendous success of events: Productomania Ad-dicted Social Revelation Online Researcher
12 projects accomplished and impressive response from sponsors to the students’ project reports
The Campus Walk attracted a lot of visitors
The Great Ahmedabad Mela was a tremendously entertaining experience for the visitors via antakshari and rock concert
SPONSORSHIP OPPORTUNITIES• Brand exposure to local Ahmedabad crowd in
the fair• Help promote products or concepts to the
massesBranding
• Rigorous consumer profiling by IIM-A students to get the target consumers for your project
• Highly satisfied past clientele• Highly cost effective
Market Research
• Obtain innovative solutions to their problems from the sharpest minds in the country
• Identification of budding talent & prospective new hires
Events
• Publicized extensively in more than 1000 colleges across the nation and abroad too through posters, word of mouth and periodic announcements
Media Exposure
Partnership Proposal
PrincipalPartner
AS
• Name/logo of <partner firm> will appear on• all posters/banners displayed in various locations on campus as “IIM Ahmedabad and
<partner firm> present Insight 2012”• All Insight 2012 merchandise, all certificates and prizes• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>• One full page advertisement and organization profile will be included in the information kit
circulated to all participants
On-campus publicity
• Name/logo of <partner firm> will appear on:• the official website of Insight 2012• websites / web pages created for online events• all social networking forums dedicated to Insight 2012• Publicity for the principal partner on all alumni networks as part of Insight 2012 coverage
Online publicity
• Option to design and conceptualize an event and disguised market research project at Insight 2012 in order to cater to the specific needs of <partner firm>, for which you will enjoy the benefits of an event and project partner as well
Customized event and project
Exclusive benefits of associating as the Principal Partner
• Name of <partner firm> will be mentioned in:• Conjunction with Insight 2012 in all official press releases to leading newspapers and
magazines• All print publicity material (viz. newspaper advertisements and advertisements in the
electronic media)• All event coverage of Insight 2012 by business news channels
Media Coverage
• Name/ logo of <partner firm> will appear in:• All posters and other generic publicity material sent out to over 1,000 colleges across 4
continents• All events organized by the Insight team in build-up to the business summit
Pre-event publicity
• Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of company-specific publicity will be made available to <partner firm>
Corporate Presence
Exclusive benefits of associating as the Principal Partner
Partnership Proposal
PlatinumPartner
AS
• all posters/banners displayed in various locations on campus as “in association with <partner firm>”
• Events publicizing <partner firm> as premier employer. • Release of selected merchandise from <partner firm> for participants.• All certificates shall carry the name/logo of the platinum partner• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>• One full page advertisement and organization profile will be included in the information kit
circulated to all participants
On-campus publicity
• Name/logo of <partner firm> will appear on• the official website of Insight 2012• all social networking forums dedicated to Insight 2012• Publicity for the platinum partner on all alumni networks as part of Insight 2012 coverage
Online publicity
• Name/ logo of <partner firm> will appear in all posters and other generic publicity material sent out to over 1,000 colleges across 4 continents
Pre-event publicity
Exclusive benefits of associating as the Platinum Partner
• Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official press releases to leading newspapers and magazines
• Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper advertisements and advertisements in the electronic media)
Media Coverage
• Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of company-specific publicity will be made available to <partner firm>
Corporate Presence
• Option to conduct a disguised market research project at Insight 2012 in order to cater to the specific needs of <partner firm>, for which you will enjoy the benefits of a project partner as well
Customized project
Exclusive benefits of associating as the Platinum Partner
Partnership Proposal
GoldPartner
AS
• Events publicizing <partner firm> as premier employer. • Release of selected merchandise from <partner firm> for participants.• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>• One full page advertisement and organization profile will be included in the information kit
circulated to all participants
On-campus publicity
• Name/logo of <partner firm> will appear on• the official website of Insight 2012• all social networking forums dedicated to Insight 2012• Publicity for the gold partner on all alumni networks as part of Insight 2012 coverage
Online publicity
• Name/ logo of <partner firm> will appear in all posters and other generic publicity material sent out to over 1,000 colleges across 4 continents
Pre-event publicity
Exclusive benefits of associating as the Gold Partner
• Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official press releases to leading newspapers and magazines
• Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper advertisements and advertisements in the electronic media)
Media Coverage
• Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of company-specific publicity will be made available to <partner firm>
Corporate Presence
Exclusive benefits of associating as the Gold Partner
Partnership Proposal
SilverPartner
AS
• Events publicizing <partner firm> as premier employer. • Release of selected merchandise from <partner firm> for participants.• Option to set up a stall in designated locations in campus for the purpose of any publicity
event designed by <partner firm>
On-campus publicity
• Name/logo of <partner firm> will appear on• the official website of Insight 2012• all social networking forums dedicated to Insight 2012• Publicity for the silver partner on all alumni networks as part of Insight 2012 coverage
Online publicity
• Name/ logo of <partner firm> will appear in all posters and other generic publicity material sent out to over 1,000 colleges across 4 continents
Pre-event publicity
Exclusive benefits of associating as the Silver Partner
• Name of <partner firm> will be mentioned in conjunction with Insight 2012 in all official press releases to leading newspapers and magazines
• Name/logo of <partner firm> will appear in all print publicity material (viz. newspaper advertisements and advertisements in the electronic media)
Media Coverage
• Exclusive access to distribute corporate materials / merchandise to all the participants (students, guests, alumni and faculty) during the duration of Insight 2012
• Additional web space / links on the Insight 2012 website for the purpose of company-specific publicity will be made available to <partner firm>
Corporate Presence
Exclusive benefits of associating as the Silver Partner
EXPECTED FINANCIAL CONTRIBUTIONS
• INR 10 Lacs
Principal Partner
• INR 8 Lacs
Platinum Partner
• INR 6 Lacs
Gold Partner
• INR 4 Lacs
Silver Partner
At Different Levels of Association
Partnership Proposal
ProjectPartner
AS
• A project addressing marketing concerns\study\analysis of <partner firm> and its services\products shall be carried out by students of IIM-Ahmedabad by primary data collection through “disguised” market research – proven as most efficient form of research
• Focussed research on the target audience during the Great Ahmedabad Mela
• Choice to select the student teams to <partner firm>• Constant monitoring and guidance by IIM-Ahmedabad
Professors• Opportunity to publicize <partner firm> as premier employer
amongst students. • No publicity in Great Ahmedabad Mela due to disguised
market research perspective.
Disguised Market Research
Exclusive benefits of associating as the Project Partner
OUR PAST SPONSORS
SPONSOR REVIEWS
“Insight was a great platform for us to carry out market research giving us access to feedback from Business owners, customers and prospects. Creative techniques backed in by the IIM faculty experience made for a very good experience.”
“Analyzed and executed by India’s brightest, the marketing research done was crucial getting information about our customers. The whole process was smooth and was executed painlessly through professional conduct and coordination.”
“We are glad to say that this avenue helped us accessing our target consumer base. It helped in identifying the product element that mobile customers prioritize while making a mobile purchase. It gave us an insight into the entire buying process through research techniques in the form of innovative games”
Publicity Viral Marketing: introduction of a
competition for viral promotion of the fest on Internet
Better visibility on campus: Rundown events to capture attention of IIMA students
Online Events surrounding Facebook, Twitter, YouTube etc.
Heavier incentives for participating teams
A promised local footfall of 5000+ Planned schedule of fair events Expensive tangibles as prices
Extensive publicity through leading newspapers, hoardings, banners, radio, TV and social media
MEDIA COVERAGE
THANK YOU
CORPORATE COMMUNICATIONS TEAM
Mrunmayi OkeM: +91 – 90999 [email protected]
Chintan UdaniM: +91 – 89805 [email protected]
RUSHIRAJ PATEL, Event Secretary, Insight 2012Dorm 18, Room 06IIM, Ahmedabad - 380 015 M: +91 – 88 66 44 86 [email protected]@iimahd.ernet.in
CONTACT US:
Team Insight 2012 looks forward to an association with <partner firm> in the Silver Jubilee Celebrations of Insight
