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AircraftinteriorsSEPTEMBER 2018

LIFETIME PLANNING FOR THE RECYCLING AND REUSE OF AIRCRAFT CABIN

PLASTICS CAN HELP PROTECT THE ENVIRONMENT AND GENERATE INCOME

Pure profitW W W . A IR CR A FT IN T ER I O R SIN T ER N AT I O N A L . CO M

IFE special issue:5G: THE NEXT BIG THING?5G connectivity is fast approaching, bringing

benefits in terms of cabin design and weight,

passenger experience and ancillary revenueIFE AND THE CLOUDThe challenges of building and implementing

the first widely deployed cloud-based IFE content delivery networkIMMERSIVE YOURSELF

Virtual reality technology is ready to be

implemented in IFE systems: but are passengers ready for the experience?

AIRCRAFT INTERIORS EXPO AMERICAS

2018 SHOW ISSUE APEX EXPO 2018

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Inside this issue THE DREAM AIRLINEDesign studios and industry suppliers share their dreams for the next-generation passenger experience

OPTIMIZING AIRCRAFT CAPACITYHow aircraft with fewer seats can help airlines maximize profits BOARDING INNOVATIONA concept aircraft interior that could help make boarding more efficient

CABIN VALUE ANALYSISGenerating value from aircraft cabins at the end of their operational lives

50 YEARS OF THE BOEING 747Celebrating 50 years of the Queen of the Skies

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In this issueBEHAVIOURAL DESIGNHow implementing behavioural aspects into cabin

design can help airlines improve their profits,

as well as their passenger experiencesTHE DISNEY DIFFERENCE The Disney Institute shares secrets of how to add

a little more magic into the customer experience,

and how best to achieve passenger personalisationSEATING REVIEW Your guide to all the latest seat launches and

concepts, as well as the newest accessories and

technologies that can enhance comfort

I N T E R N A T I O N A L

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ARE POLITICIANS AND THE PUBLIC JUSTIFIED IN

THEIR SAFETY CONCERNS AROUND SHRINKING

SEAT PITCHES, OUTDATED REGULATIONS

AND CHANGING PASSENGER SIZES?

ARE POLITICIANS AND THE PUBLIC JUSTIFIED IN

SafetySQUEEZE?

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In this issueBOMBARDIERVP Patrick Baudis explains the importance

of rethinking and upgrading regional aircraft

cabin designs and their PRM capabilitiesNEURAL NETWORKSArtificial intelligence could enable new

possibilities in cabin evaluation and design SEATBACK IFEIndustry observers give their forecasts for the

future of seatback IFESTOWAGE INNOVATIONDesign experts share their ideas to increase

in-seat stowage space to meet growing passenger demand

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AircraftinteriorsJUNE 2018

W W W . A I R C R A F T I N T E R I O R S I N T E R N AT I O N A L .C O M

AFTERMARKET

The aircraft seatingA BUOYANT REFURBISHED SEATING MARKET IS EMERGING THAT CAN

BRING FINANCIAL, TIME AND ENVIRONMENTAL BENEFITS TO AIRLINES

SEATING SPECIAL Our guide to every new seat launched over the past 12 months

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In this issue

MENTAL HEALTH

How cabin innovation can help airlines better meet

the needs of passengers with hidden conditions

NEXT-GENERATION IFE

How should the IFE user experience evolve?

Will embedded systems remain a key passenger

expectation? Find the answers here…

FUTURE SPACES

More functions, more beauty, more flexibility,

better hygiene and less weight. There are great

ideas in store for galley and lavatory design

INFLIGHT ADVERTISING

New delivery specifications and initiatives are

bringing big changes to IFE advertising

I N T E R N A T I O N A LAircraftinteriors

MARCH 2019

W W W . A I R C R A F T I N T E R I O R S I N T E R N AT I O N A L .C O M

AIRCRAFT

INTERIORS EXPO

2019

SHOW ISSUE

Your guide to the world’s biggest

cabin event, plus Passenger

Experience Week highlights

EXCLUSIVE FIRST DETAILS OF THE FORTHCOMING BOEING 777X CABIN DESIGNS, WHICH

COMBINE INNOVATIVE ENGINEERING WITH UNPRECEDENTED CUSTOMIZATION OPTIONS777X

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thethetheprivacyissue

PASSENGERS FEAR THAT IFE SYSTEMS

COULD INTRUDE INTO THEIR PRIVACY.

IS THE RISK REAL OR PERCEIVED?

In this issue

THE FUTURE OF IFEC

A top industry consultant shares insights into

the next generation of IFEC systems and how

they will benefit passengers and operators

FIBRE IN THE SKY

Why laser-based communications could be the

solution to data transfer and capacity constraints

EMBRAER AT 50

A look back on five decades of bold design and

engineering at Embraer, and what its future holds

AIRCRAFT

INTERIORS

EXPO AMERICAS

2019

SHOW ISSUE

APEX EXPO

2019

2020 MEDIA AND ADVERTISING DATA

CIRCULATION WWW.AIRCRAFTINTERIORSINTERNATIONAL.COM ADVERTISEMENT RATES MECHANICAL DETAILS

AIRCRAFT INTERIORS EXPO OFFICIAL SHOW PREVIEW, CATALOGUE AND PREVIEW

THE KEY MEDIA

PARTNER FOR THE

AIRCRAFT INTERIORS EXPOI N T E R N A T I O N A L

Aircraftinteriors

Servingyour industryfor over

20years

2020

A SELECTION OF MARKET VALUES AND FORECASTS FROM THE MANY AREAS THAT MAKE UP THE VIBRANT AIRCRAFT INTERIORS INDUSTRY:

I N T E R N A T I O N A L

Aircraftinteriors Serving your industry for over 20 years

BOOMING TIMES CONTINUE FOR THE INDUSTRY

of airlines expect to spend at least US$1m per aircraft on connectivity by 2023;

27% of airlines expect a return on investment within 12-18 months, 28% want

it within 19-36 months

38%

The commercial aerospace industry is continuing to boom but don’t just take OUR word for it:

Boeing projects demand for US$3.1tn of commercial airplanes through 2028. Source: Boeing Market Outlook

The World’s aircraft fleet is set to more than double from today’s nearly 23,000 to 47,680 by 2018, of which 39,210 will be new: 29,720 small, 5,370 medium and 4,120 large. Source: Airbus Global Market Forecast 2019-2038

2019’s inflight catering market is estimated at

US$18.04bnResearchandMarkets

China will need more than 7,400 new aircraft from 2018 to 2037, worth US$1.06tn – more than 19% of total world demandAirbus China Market Forecast

ChinesedemandAirline ancillary revenue

was estimated to reach

US$92.9bn in 2018, a 312% increase

from 2010 and 13% more than 2017CarTrawler report

£

Passenger numbers could double to

8.2bn by 2037

Global traffic

More than 23,000 commercial aircraft will offer connectivity by 2027 – up from 7,400 aircraft in 2017

The aircraft seating market is set to grow a urther US$6bn by 2025, to reach US$18bn

Global Market Insights

The global IFE market was worth US$5.1bn in 2018 and will grow to US$12.4bn by 2027ResearchandMarkets

The global airline industry had total revenues of

US$684bn in 2017: a CAGR of

8.2% since 2013MarketLine report

2020

THE MAGAZINEAircraft Interiors International continues to be the industry’s premier publication, valued by readers for its detailed content, sense of style and easy-to-read format, and by advertisers for consistently generating strong sales leads. We also work closely with the industry through our close relationship with Aircraft Interiors Expo, as well as supporting industry initiatives such as the Crystal Cabin Awards. In essence, the magazine brings buyers and sellers together and plays a vital role in highlighting key industry trends and developments.

Aircraft Interiors International delivers:Latest world news | New product reviews | Interviews | Airline case studies | Technology focuses | Market trends analyses | Products and services

Aircraft Interiors International continues to be the main advertising platform for suppliers of products and services to the industry. It plays an integral marketing role supporting suppliers’ investment in the tradeshows serving the industry. Advertisers’ long-term support can largely be put down to the success of our popular reader enquiry service, which consistently delivers sales leads and results, featuring a weekly spreadsheet with full contact details delivered by email. This has become even more important when marketing budgets are tight and return on investment is measured carefully.

In this digital age, this industry still prefers hard copies of their chosen magazine. We listen to industry demand and deliver what they want in the format they desire. We have the only independently audited publication available for this dynamic marketplace with bonus distribution at the leading tradeshows. Digital publications have proved to be easily overlooked and discarded through blanket, untargeted distribution. Our readers look forward to and certainly know when their latest copy of Aircraft Interiors International has arrived!

In 2020 Aircraft Interiors International was purchased by the Mark Allen Group and is positioned as part of MA Aviation and Auto International Limited. We can proudly say that we are now part of a large specialist business to business information provider with the promise of greater investment in the services we have to offer…. so watch this space! We are also very pleased to advise that we have the same publishing team in terms of editor, designers and sales.

I N T E R N A T I O N A L

Aircraftinteriors

I N T E R N A T I O N A L

Aircraftinteriors Serving your industry for over 20 years

G A L L E Y I N S E R T S

what’s

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G A L L E Y I N S E R T S

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cooking?cooking?cooking?

INTERNATIONAL DESIGN EXPERTS AND ENGINEERS SHARE

THEIR IDEAS FOR THE NEXT GENERATION OF GALLEY INSERTS, WHICH CAN ENHANCE INFLIGHT DINING AND IMPROVE OPERATIONAL EFFICIENCY

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thethetheprivacyissuePASSENGERS FEAR THAT IFE SYSTEMSCOULD INTRUDE INTO THEIR PRIVACY.

IS THE RISK REAL OR PERCEIVED?

In this issueTHE FUTURE OF IFECA top industry consultant shares insights into the next generation of IFEC systems and how

they will benefit passengers and operators

FIBRE IN THE SKY Why laser-based communications could be the

solution to data transfer and capacity constraints

EMBRAER AT 50 A look back on five decades of bold design and

engineering at Embraer, and what its future holds

AIRCRAFTINTERIORS

EXPO AMERICAS

2019SHOW ISSUE

APEX EXPO 2019

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EMBRAER'S STRATEGY DIRECTOR DISCUSSES

50 YEARS OF PASSENGER EXPERIENCE

REFINEMENTS AND INNOVATIONS

In t e r v i e w e d b y Ma r i s a G a rc i a

EM B R A E R A T 5 0

“For commercial

aviation, the main

purpose of the

aircraft is to be a

'profit hunter'”

2018

CIRCULATIONAircraft Interiors International ’s continued investment in providing a carefully targeted circulation means that it is distributed to over 125 countries worldwide and consists of 14,141 copies* sent free of charge to cabin designers and engineers, inflight product directors, brand managers, purchasing directors and cabin project coordinators and consultants at the world’s airlines and major corporate fleets. The qualified recipients also include directors and managers at the world’s aircraft manufacturing companies, commercial airlines, international interiors completion houses, corporate charter owners and operators and international specialist aircraft interior design consultancies. We also have a special magazine delivery sent to the Boeing Dreamliner gallery, available for visiting airline buyers.

I N T E R N A T I O N A L

Aircraftinteriors

*Total qualified and non-qualified circulation January to December 2018 ABC Statement.

MIDDLE EAST

EUROPE

ASIA

NORTH AMERICA

50%

40%

5% 5%

Circulation by region

Cabin designers and engineers

Corporate charter owners and operators

Purchasing directors

Inflight product directors

Brand managers

Consultants

Cabin project coordinators

Directors and managers of manufacturing companies Directors and managers of

completion houses

Directors and managers of commercial airlines

I N T E R N A T I O N A L

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2020

C R Y S TA L C A B I N AWA R D S

Crystal Cabin AWARDSMORE THAN 100 ENTRIES WERE SUBMITTED FOR THIS YEAR’S CRYSTAL CABIN AWARDS, WHICH WERE STEADILY NARROWED DOWN FOLLOWING EVALUATION STAGES, TO 24 FINALISTS IN EIGHT CATEGORIES. THESE ARE THE EIGHT VICTORS…

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Cabin ConceptsWINNER: AIRBUS & SAFRANThe Cabin Concepts category recognises excellence in aircraft cabin design, and it is this category that usually receives the most mainstream public interest. Three huge names in aviation – Airbus, Emirates and Safran – were vying for the prize this year, but Airbus won the category with its ‘Lower Deck Pax Experience’ modules, a concept that proposes that the cargo containers usually stored underneath the passenger cabin can be swapped with other modules fitted out for passenger use, accessed from the main deck.

Many companies have proposed lower deck passenger accommodation ideas before, but Airbus’s proposal is both practical and feasible as it does not require any alterations to aircraft cargo floors or cargo loading systems, as the passenger module would sit directly on the existing floor. The modules are being co-developed with Safran Cabin, with ideas being explored focusing on new options for economy class, including everything from dormitories to lounge areas and play areas, to exercise or quiet zones for economy class passengers. According to the partners, the modules could be available to airlines in 2020 for the A330, with potential availability for the A350 later on.

Sören Scholz, Airbus’s senior VP of cabin & cargo programs said, “We are delighted to have won the Crystal Cabin Award together with Safran for the Lower Deck Pax Experience Modules. I congratulate the team on their great job and well-deserved success.”

1

RUNNERS UPEmirates reached the finals with its upgraded B777-300ER first class suites. The fleet already boasted luxurious cabins, but they have now been fitted with fully enclosed suites to take the experience to the next level: creating an atmosphere akin to that of a private jet. Key to the enhanced experience is that the six private suites are in a 1-1-1 configuration, replacing the previous arrangement of eight suites in a 1-2-1 layout to create more space and indeed space for more luxuries. One issue remained with the 1-1-1 layout though: an inconsistent experience in the cabin, as the centre suites do not have windows. However, Emirates has fitted ‘virtual windows’ in the centre suites, which look the same as the real outboard windows, but with the glass substituted with displays showing a feed to the outside. These ‘windows’ also made it to the finals of the IFEC category (see p86).

Safran had a second finalist in this category, with its Essential business class seat design, which focuses on reducing weight rather than adding opulence. By replacing the typical heavy mechanical components of a seat with innovative cushion structures, Safran says it has achieved a 25% reduction in weight. The design also yields a claimed increase in living space of almost 20% – space previously occupied by kinematic systems – and a bed space 15% larger than that of comparable angled seats. A seat design would not usually be in the Cabin Concepts category, but the simplified design of Essential also enables a sizeable increase in under-seat stowage space, sufficient to accommodate roll-on bags, which could eliminate the need for overhead stowage bins, creating a more spacious feel in the cabin.

ABOVE RIGHT: REMARKABLY, AIRBUS SAYS ITS LOWER DECK PAX EXPERIENCE COULD BE AVAILABLE AS EARLY AS NEXT YEAR

BELOW: EMIRATES’ B777 FIRST CLASS SUITES FEATURE A BEAUTIFUL GHAF TREE MOTIF

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Auto International Ltd W W W . A IR CR A FT IN T ER I O R SIN T ER N AT I O N A L . CO M

In this issueBEHAVIOURAL DESIGN

How implementing behavioural aspects into cabin design can help airlines improve their profits,

as well as their passenger experiences

THE DISNEY DIFFERENCE

The Disney Institute shares secrets of how to add a little more magic into the customer experience,

and how best to achieve passenger personalisation

SEATING REVIEW Your guide to all the latest seat launches and

concepts, as well as the newest accessories and technologies that can enhance comfort

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ARE POLITICIANS AND THE PUBLIC JUSTIFIED IN THEIR SAFETY CONCERNS AROUND SHRINKING

SEAT PITCHES, OUTDATED REGULATIONS AND CHANGING PASSENGER SIZES?

ARE POLITICIANS AND THE PUBLIC JUSTIFIED IN

SafetySQUEEZE?

PA S S EN G E R B EH AV I O U R

Subtle cues

IMPLEMENTING BEHAVIOURAL

ASPECTS IN CABIN DESIGN COULD

BE A VALUABLE TOOL FOR AIRLINES,

HELPING THEM IMPROVE THEIR

CUSTOMER EXPERIENCE, ENHANCE

OPERATIONS, SAVE MONEY, BOOST

THEIR REPUTATION, AND EVEN CURB

PASSENGER AGGRESSION

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2020

WWW.AIRCRAFTINTERIORSINTERNATIONAL.COMcomplements the magazine by delivering up-to-the-minute breaking news stories about our industry. It is the only dedicated place online to find such stories and mission-critical information. Linked with our weekly news email service, the website delivers an extended audience of key decision makers from within the industry. Additional content includes blogs, the current issue of the magazine and free-to-use archive of past issues, industry videos, up-and-coming events and a free-to-use industry recruitment section. This comprehensive source of information has created very impressive user traffic figures and is therefore a great digital advertising platform for suppliers to the industry.

Furthermore, www.AircraftInteriorsInternational.com allows the opportunity for select advertisers to secure one of a limited number of sponsorship banners for a 12-month period and have an entry within the Aircraft Interiors International Supplier Spotlight directory. The Supplier Spotlight is exclusive to magazine advertisers, providing a comprehensive listing of leading cabin systems suppliers. Each business listed can display a 200- to 300-word company profile, along with images and contact details.

There are additional opportunities to sponsor the weekly news email service, or place a banner advertisement on the digital delivery of the latest publication.

Screenshots showing online digital edition

I N T E R N A T I O N A L

Aircraftinteriors

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Aircraftinteriors Serving your industry for over 20 years

2020

ADVERTISEMENT RATES2020 Double-page spread Full page Half-page1 insertion £8,050 £5,350 £4,0502 insertions (per insertion) £7,250 £4,800 £3,6503 insertions (per insertion) £7,050 £4,650 £3,5504 insertions (per insertion) £6,850 £4,550 £3,450 Special positions available (covers, facing contents, etc)

WEB RATES (hosted for a 12-month period)We can offer numerous advertising opportunities on our website starting from smaller banner styled advertisements from £7,400 per year. Please contact us for full information.

Supplier Spotlight: £1,350 (exclusive to magazine advertisers)

MA Aviation and Auto International Ltd, Hawley Mill, Hawley Road, Dartford, Kent, DA2 7TJ, United Kingdom.Tel: +44 (0)1322 221144Email: simon.hughes@markallengroup.comWeb: www.markallengroup.com

MECHANICAL DETAILSSubject to change. All advertisers will have exact dimensions confirmed by email.Proof: Match print or high-resolution colour copy

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Aircraftinteriors

Email blast to the magazine’s database On request

All digital advertising opportunities are only available to companies who advertise in our magazine

Magazine Design showcaseDouble-page spread (trim size):450mm (W) x 280mm (H); 17.717in x 11.024in Page trim size: 225mm (W) x 280mm (H); 8.858in x 11.024in Full-page bleed size: 228mm (W) x 286mm (H)Text area: 195mm (W) x 250mm (H);7.677in x 9.842inHalf-page size: 195mm (W) x 125mm (H); 7.677in x 4.921in

All advertising material should be supplied in an electronic format

Double-page spread (trim size):460mm (W) x 300mm (H); 18.110in x 11.811in Page trim size: 230mm (W) x 300mm (H);9.055in x 11.811in Full-page bleed size: 236mm (W) x 306mm (H)Text area: 200mm (W) x 276mm (H);7.874in x 10.866inHalf-page size: 200mm (W) x 132mm (H);7.874in x 5.197in

I N FL I G H T A D V E R T I S I N G

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IS INFLIGHT ADVERTISING

in crisis?IFE-BASED ADVERTISING IS AT A

CROSSROADS. WILL IT BECOME AN IMPORTANT COMPONENT IN AN EMERGING GLOBAL ADVERTISING

ECOSYSTEM, EMBRACING AN AUTOMATED, RULES-BASED ENVIRONMENT, OR WILL

IT PROVE TO BE EPHEMERAL? LET’S CONSIDER THE EMERGING DELIVERY

SPECIFICATIONS AND INITIATIVES

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In this issueMENTAL HEALTH

How cabin innovation can help airlines better meet the needs of passengers with hidden conditions

NEXT-GENERATION IFEHow should the IFE user experience evolve?

Will embedded systems remain a key passenger expectation? Find the answers here…

FUTURE SPACESMore functions, more beauty, more flexibility, better hygiene and less weight. There are great

ideas in store for galley and lavatory design

INFLIGHT ADVERTISINGNew delivery specifications and initiatives are

bringing big changes to IFE advertising

I N T E R N A T I O N A L

Aircraftinteriors

MARCH 2019

W W W . A I R C R A F T I N T E R I O R S I N T E R N AT I O N A L .C O M

AIRCRAFT INTERIORS EXPO

2019 SHOW ISSUE

Your guide to the world’s biggest cabin event, plus Passenger Experience Week highlights

EXCLUSIVE FIRST DETAILS OF THE FORTHCOMING BOEING 777X CABIN DESIGNS, WHICH COMBINE INNOVATIVE ENGINEERING WITH UNPRECEDENTED CUSTOMIZATION OPTIONS

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WHAT CHANGES COULD WE SEE IN THE NEXT

GENERATION OF GALLEYS? FROM SPACE EFFICIENCY

TO AUTOMATION, THERE ARE AMAZING BENEFITS TO

BE HAD WITH THE RIGHT DESIGN AND TECHNOLOGY –

FOR AIRLINES, CREW AND PASSENGERS. THESE ARE

THE HOTTEST IDEAS AND DESIGNS YOU NEED TO

KNOW ABOUT FOR FUTURE GALLEY PROGRAMS…

Simmeringinnovation

TEAGUE’S VISION FOR AUTOMATED, BELOW-DECK GALLEYS.

TURN THE PAGE FOR MORE DETAILS…

2020

If you currently receive the magazine on a regular basis you must REGISTER to

continue to do so. Please visit our website www.aircraftinteriorsinternational.com

PUBLISHING SCHEDULEMARCH 2020 The Hamburg show issue! Covering Aircraft Interiors Expo and World Travel Catering and Onboard Services Expo, this is our biggest issue of the year and enjoys extra distribution at the event. As well as being our biggest issue of the year, it is also the most popular, so book early! The issue covers all aspects of the passenger experience, including: • Inflight catering • Amenity kits • IFE & connectivity • The official expo previews • Airline and airframer insights • Using VR in cabin design • Long-haul single-aisle cabin design Copy deadline: February 11, 2020

JUNE 2020 • Annual seating review: The latest seating launches and concepts

• Crystal Cabin Awards review: An in-depth look at this year’s winning innovations

• Durability testing: A look at the latest technologies that can be used to test the endurance, strength and finish of cabin materials

Copy deadline: May 5, 2020

SEPTEMBER 2020 AIX USA show issue The Aircraft Interiors Expo USA and APEX Expo show issue, with a special IFE focus and extra distribution at the shows • Connectivity technology • IFE technology • IFE content • The official expo preview Copy deadline: August 18, 2020

NOVEMBER 2020 • Textiles, leathers, materials and flooring special focus • Lighting trends and technologies • Monuments focus Copy deadline: October 6, 2020

The feature program will be subject to change during the year, so please contact a member of the sales team for the latest program.

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I N T E R V I E WI N T E R V I E W

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A QUICK AND CLEVER SOLUTION TO PRESERVING ITS FLYING PROGRAM IS OPENING NEW CABIN DESIGN THINKING FOR

VIRGIN ATLANTIC, AS DANIEL KERZNER, VP OF CUSTOMER

EXPERIENCE, EXPLAINSWo rd s b y Ad a m G a v i n e

A story about four ex-lease A330-200s joining the Virgin Atlantic fleet? Admittedly this deal is relatively minor compared with the 12 A350-

1000s being delivered from early 2019 to replace the airline’s existing A340-600s and B747-400s, but these A330s are an intriguing addition to the fleet. When these four ex-Air Berlin aircraft enter operations in November, they will not only help resolve operational issues relating to temporarily taking Trent 1000-engined Dreamliners out of operation following EASA’s Airworthiness Directive – they will also increase the fleet size and present an opportunity for the airline to explore new ideas for Upper Class cabin design ahead of the introduction of the A350s in 2019, including new seating types and configurations – and double beds.

At the heart of the project is Daniel Kerzner, Virgin Atlantic’s vice president of customer experience. We asked him what drew the airline to the Air Berlin aircraft in particular, given the wide range of leasing options.

“The aircraft have certain attributes that, for us, were really important,” he explains. “The economy cabins have a very consistent and very solid, good economy seat product. The aircrafts’ business class seats are all lie-flat and all have aisle access – attributes that our customers are looking for. The aircraft also come with wi-fi installed, which complements the rest of our fleet. Those attributes are what made these aircraft in particular attractive to us.

“We’ve got really exciting new products coming and coming on board the A330-200,” he adds. So what’s in store?

a i r c r a f t i n t e r i o r s i n t e r n a t i o n a l . c o mS E P T E M B E R 2 0 1 8

“We haven’t seen anyone else taking the steps we have to sustain a f lying program”

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i Media &

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Aircraftinteriors

SEPTEMBER 2018

LIFETIME PLANNING FOR THE RECYCLING AND REUSE OF AIRCRAFT CABIN PLASTICS CAN HELP PROTECT THE ENVIRONMENT AND GENERATE INCOME

Pure profitW W W . A IR CR A FT IN T ER I O R SIN T ER N AT I O N A L . CO M

IFE special issue:5G: THE NEXT BIG THING?

5G connectivity is fast approaching, bringing benefits in terms of cabin design and weight, passenger experience and ancillary revenue

IFE AND THE CLOUDThe challenges of building and implementing

the first widely deployed cloud-based IFE content delivery network

IMMERSIVE YOURSELFVirtual reality technology is ready to be

implemented in IFE systems: but are passengers ready for the experience?

AIRCRAFT INTERIORS

EXPO AMERICAS

2018 SHOW ISSUE

APEX EXPO 2018

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S E P T E M B E R 2 0 1 8 041

LU X U R Y T R AV EL

THE AIRLANDER 10 CABIN MAY LOOK

LIKE A FANTASY, BUT ITS DESIGNER

SAYS THAT IT IS NOT ONLY VIABLE,

BUT POINTS THE WAY FORWARD FOR

COMMERCIAL FIRST CLASS

Wo rd s b y Ad a m G a v i n e

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LU X U R Y T R AV EL

hi gh

2020

2021 DESIGN SHOWCASE The Aircraft Interiors International 2021 Showcase presents a unique opportunity for leading industry suppliers to showcase what they have to offer the industry through a combined advertising and editorial package. The advertisement provides a bold sales message while the editorial allows companies a chance to refer to a recent case study to explain to airlines how they can save them money or provide an additional revenue stream. Freelance editorial commissioned by the editor will focus on key trends for the year ahead and we will also look at industry trends and forecasts.

We have a section dedicated to leading cabin design and design engineering companies, featuring case studies on their most recent projects, demonstrating their expertise in their field of business.

The publication is compiled in early autumn and published in November, with additional copies available at all events that we attend in 2021, providing long-term exposure and the best editorial opportunity for the year. In addition to this, a digital version of the publication will be available on our website for a full year.

There are two packages available:

1) A half-page advertisement for £4,580 and a one-and-a-half page editorial contribution.

2) A full-page advertisement for £5,700 and a three-page editorial contribution.

Copy deadlines:Editorial material: October 1, 2020Advertising material: October 15, 2020

FO R WA R D T H I N K I N G FO R WA R D T H I N K I N G

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We challenged the design studios and industry suppliers within this Showcase issue to dream up ideas for the next-generation passenger experience. These are their ideas, from nose to tail

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hisxxx 25.

machinePHONE FANSSekisui SPI (p92) would like to welcome future

flyers to ‘custom class’, which the company sees as more than a mere flight of fancy. As the passenger boards, the plane connects with their

cellphone, and then as they enter custom class, a small band of light on the outer edge of the seats pulses in tandem with the vibrations of the

phone, both of which quicken as they approach their seats, helping to guide them.Once in the seat, snap the phone into a wireless panel, and the tray table transforms

into a touchscreen keyboard. Using a ‘dimmer’ area on the thermoplastic panel, the passenger can manage IFE, ambient light, volume and more. The phone stores inflight preferences, including meals served, miles flown and sleep duration, and also tracks personal biometric data for attribute evaluation and overall satisfaction.

A MORE VARIED ECONOMYThe vision for a dream airline at tangerine (p66) is one that brings value and outstanding experiences to each passenger. Therefore the studio imagined a concept that focuses on the area of the aircraft that is most often overlooked – the economy cabin.

The concept cabin is divided into zones that create targeted spaces where those who want to work can do so away from those who want to rest. Instead of having one design of seat try to encompass multiple behaviors, the concept has specialized seats that more accurately meet specific passenger needs. Creating tailored zones in this way enables the airline to introduce different pricing strategies for customer segments, attracting various audiences.

This concept provides passengers with a personalized experience and the ability to choose whether to dream, immerse or create.

J PA D E S I G N

J PA D E S I G N

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teve Jobs once summarized

Apple’s prowess in developing

personal electronics thus:

“Innovation distinguishes between a

leader and a follower.” Apple, however –

like every other technological giant – is

starting to show the strains of being

caught in an innovation cycle.

Like other market leaders, it is still

able to bring new ideas and products to

consumers – with the inevitable fanfare –

but doing so means competitors can

replicate these successes quickly without

the risks or financial investment.

Today more than ever, there is a thirst

to innovate and stay ahead of the curve.

This doesn’t always mean bringing a new

product to the market. Apple has shown

through the evolution of its iPhone that

merely designing a brand-new product

isn’t always enough to garner attention.

The company’s long-term success has

been through simple and clear reformation

within the user experience, improving the

product to benefit the consumer rather

than disrupting loyal customers with a

new, unfamiliar product.

This innovation cycle isn’t limited to

the tech industries; it resonates with the

product development teams of airlines,

airframers and aircraft equipment

manufacturers. Product teams strive

to develop and refine the passenger

experience, within the most stringent

safety limitations, in order to build their

positions as leaders in the aviation

market. This is where design agencies

JPA Design discusses its unique approach to design, how it

makes it easier to innovate within the customer experience,

and how it delivers products that resonate with brands

S

MASTERING SPACES

in passenger experience improvements.

We’ve been building our capabilities for

many years and have as much history in

designing interiors for hotels and rail

companies as we do for aviation.”

It is easy to see the similar approaches

to design in the Venice Simplon Orient

Express train cabins and those on

Singapore Airlines, for example. It’s this

wide-reaching yet vital background that

has given JPA a unique approach to

‘mastering spaces’, as the company’s

strapline declares.

can help bridge the gap between an airline

and its consumers, and selecting an

agency with the right balance of experience

and creativity is vital to a project’s success.

A RICH HERITAGE

“We are proud of what we have achieved

in over two decades in aviation,” says Ben

Orson, managing director of JPA Design,

sitting in the studio’s London office – one

of the company’s three key locations.

“We aren’t just a seat design company

or a new agency riding off the recent wave

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A N N U A L S H O W C A S E 2 0 1 9 071

1. SINGAPORE AIRLINES’ A380

FEATURES POLTRONA FRAU LEATHER

AND ALL THE FUNCTIONALITY

REQUIRED FOR TOMORROW’S

BUSINESS CLASS TRAVELER

2. IMPROVED STOWAGE REMOVES

THE NEED FOR OVERHEAD BINS

3. GENEROUSLY PROPORTIONED

BEDS WITH PRIVACY SCREENS

In 1996, many years before competitors

began to connect the dots between ground

and aircraft passenger experiences,

Singapore Airlines employed JPA Design to

work on its first class check-in lounge at

Changi International Airport. Following a

successful launch, the airline asked JPA to

bring the same design expertise to the

skies for its Boeing 747 first class cabins.

Breaking the mold of the traditional

aeroplane seat, JPA then gave Singapore

Airlines center stage in the premium

business class sector in 2006 with the

launch of its revolutionary A380 cabins.

Featuring the widest seat in its class, the

design was developed with passenger

satisfaction at its core, subsequently

drawing attention for the comfort it

offered and the way its arrangement

enhanced the airline’s legendary service.

The launch came at a time when only a

handful of airlines were looking at seating

in an innovative way – many simply picked

a seat off the rack. At the time, fully flat

beds were rare in the skies and a true

differentiator. However, JPA’s approach

went further still, offering one of the first

all-aisle-access, fully flat products that

gave each passenger unprecedented space

and privacy. This elevated design meant

that Singapore Airlines was able to sustain

a premium price point for its business

class cabins for many years.

Yet despite this, launching such a

game-changing product was only going

to give Singapore Airlines an edge for a

finite period. So, when the time was right

to re-address the cabins on the flagship

A380 fleet, JPA was once more called in.

Building on the unique layout of the

preceding products, JPA leveraged its

patented monocoque technology to

redefine the way aircraft seats are

constructed, unlocking benefits for airline

and passenger. The new design takes full

advantage of the benefits of carbon-fiber

construction; it provides more seats

without compromising passenger space,

or the luxury and functionality expected by

Singapore Airline’s flyers. Crucially, it also

delivers more stowage space within the

seat, enabling the removal of the center

overhead bins, in turn saving a great deal

of weight and creating a more open cabin.

With new styling and storage details,

reflecting the passengers’ requirements

and embodying the airline’s attention

to detail, the latest incarnation is

evolutionary, revolutionary and built

with the next decade in mind, all the

while keeping the airline ahead of the

competition and ensuring a familiar

experience for its most valued passengers.

In featuring JPA Design’s spaces within

its aircraft, Singapore Airlines joins the likes

of Gulf Air, Cathay Pacific, American Airlines,

Air China, Brussels Airlines, Finnair,

flydubai and Hawaiian Airlines.

BUSINESS CLASS BENCHMARK

In fact, many frequent passengers who fly

business class will have traveled on a JPA

“TODAY MORE THAN EVER,

THERE IS A THIRST TO INNOVATE

AND STAY AHEAD OF THE CURVE”

JPA Design

first worked with

Singapore Airlines

in 1996, on a

lounge design1

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2019 SHOWCASE

2019 DESIGN

SHOWCASE

W W W . A I R C R A F T I N T E R I O R S I N T E R N AT I O N A L .C O M

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edia & Events

Inside this issue THE DREAM AIRLINEDesign studios and industry suppliers share their dreams for the next-generation passenger experience

OPTIMIZING AIRCRAFT CAPACITYHow aircraft with fewer seats can help airlines maximize profits

BOARDING INNOVATIONA concept aircraft interior that could help make boarding more efficient

CABIN VALUE ANALYSISGenerating value from aircraft cabins at the end of their operational lives

50 YEARS OF THE BOEING 747Celebrating 50 years of the Queen of the Skies

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2020

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