Airheads vail 2011 amigopod overview

CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved

CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved

Aruba Amigopod Next Generation Wireless Opportunities for Retail

Cameron Esdaile Amigopod Technical Marketing

CONFIDENTIAL © Copyright 2011. Aruba Networks, Inc. All rights reserved 2

Agenda

• Use Cases for WiFi in Retail • Quick Amigopod Overview • Next Generation Hotspot • WiFi Device Provisioning • Case Studies


Visitor Access Services

• Customer Guest Access

• Registration Kiosks

• Wireless scanners

• Public Hotspots

• Locations Services

• Ads/Target Marketing


Amigopod Secure Guest Access

• Sponsored-based Registration • Self-registration • Pre-registration – Bulk import – Scratch cards

• Anonymous Guest Access • 3rd Party Integrations – APIs for existing applications / workflows – CRM tools


Sponsored based provisioning Create a new Guest Account

1. Login to Amigopod


2. Fill out required fields



3. Send access credentials to authorized guest – Print, Send SMS, or Send Email



Guest / Kiosk Self-Registration

• Self-provisioning captive portals – No IT involvement – Integrated SMS

delivery – Backs onto pre defined

security policy – Customizable fields to

capture specific information about guests / devices

– Targeted marketing content delivery


Bulk Import / Create Visitor Accounts

• Receptionist or other admins

• Pre-load Visitor Profiles – Supports bulk import in

XML, CSV, TSV, or plain text formats

– Copy and Paste lists

• Assignable roles, expiration times, user names, passwords


3rd Party Integrations

• Zero Touch – Maintain existing workflow – Eliminates the need for Amigopod specific training for operators

• Integrate Amigopod Secure Account Access into Existing Solutions – Lobby management systems – Patient check-in systems

• XML / SOAP APIs for Custom Integrations

Request XML / SOAP

Amigopod Server

3rd Party Appliance / Application

Custom workflow

XML / SOAP Output


Capitalizing on Free Wifi


Visitor Access Services for Retail

• Guest Access

• Visitor Intelligence

• Ads/Target Marketing

• Public Hotspots

• Locations Services

• Promotional Coupons

• Link to loyalty programs


Managing Visitor Accounts


Next Generation Hotspot Core user management Free registration portals Surveys and feedback forms Visitor Intelligence and Marketing Advertising and Promotions Manager Location services


Guest Self-Registration

• Self-provisioning captive portals – No IT involvement – Integrated SMS

delivery – Backs onto pre defined

security policy – Customizable fields to

capture specific information about guests / devices

– Targeted marketing content delivery


Advertising Services • Amigopod Advertising

Services provide a unique opportunity for 1 to 1 interaction with your users or customers

• Build loyalty and deliver targeted content to your visitors…give them a reason to come back

• Advertising = content and information delivery for government or community networks

• Intuitive and personalized management interface for in house or agency use


Visitor Intelligence

• Capturing information from visitors • Facts – gender, age, phone number • Opinions – interests, preferences, feedback • Opt-in preference – for promotional use

• Capturing information about visitors • Location and Time – where & when – visits and movements • Device type – iPhone or netbook

• Broadening concept of “session” to a “visit”

• Visitor Intelligence is not just about advertising, it’s a

digital billboard that interacts with users based on your business logic


Examples of Visitor Intelligence

Recognise previously registered visitors from their device’s MAC address

Personal Greetings Birthday coupons Volume/Time quotas


Using Visitor Intelligence Using visitor intelligence to

reach specific visitor groups • Business rules define the visitor

groups of interest • Targeted delivery of advertising

content

Develop campaigns and promotions • Leverage multiple content

delivery formats (SMS, MMS, banner ad, interactive Flash, video)

• Define and activate ‘spaces’ to deliver promotions and run campaigns on all or some captive portals


Intelligent Content Delivery


Role Based Administration


Reporting


Demographic Reporting

Enables analysis of visitor intelligence data and ensures location operators can efficiently bill for impressions


Compliance & Scalability

• Security – Integrated AAA RADIUS

server –Role-based administration –Compliance auditing and

reporting –Data Retention

• Scalability –Up to 10,000 concurrent

users –Multi-site design


Use Cases for WiFi Devices

• Hand Held Order Takers (HHOTs) • Point of Sale Terminals • Bar Code Scanners for Price Check • Customer Service terminals • Stocktake / Stock Picking applications (PDT)


WiFi Access and Encryption

• WPA-PSK • WPA-PSK + MAC Authentication • 802.1x EAP-TLS for robust security

• Amigopod Solutions • MAC Authentication Plugin

• Mobile Device Access Control


Mobile Device Provisioning

• Works with Aruba Mobility Controller to manage employee-driven WiFi device provisioning

• Pushes access certificates to iOS devices • No IT involvement

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