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KPI ANALYSIS OFAIRLINE INDUSTRY
THE CHOSEN ONE
KPI
KEY PERFORMANCE INDICATORS
KPIFINANCIAL
CUSTOMERFLIGHTOPERATIONS
SERVICE
FINANCIAL KPI
To judge whether the company has been able to match the revenues with the
expenses
Whether funds allocated are
used properly.
A negative bottom line should be a cause for
further investigation and immediate action.
1 •Revenues – Cash Inflows the airlines enjoys in a particular year
2 •Expenses – Cash Outflows the organization has to bear for various direct and indirect spending
3 •ROIC (Return on Invested Capital)
4 •EBIT (Earnings Before Interests & Taxes)
5 •Operating profit
6 •Cash flow
7 •Outstanding debt
8 •Level of working capital
9 •Market value against asset value
10 •RASK (Revenue Per Available Seat)
CUSTOMER KPI
Usually involve passengers in the
evaluation process
Complaints should be alarming enough to
change or improve any flaw in the service.
Customer Experience is
the key
1 •Types of cuisine offered
2 •Baggage rates
3 •Response Time for queries
4 •Cancelled Flights
5 •Missed Connections
6 •Yield
7 •Load factor
8 •Spill
FLIGHT OPERATIONS KPI
Deal with airline operational aspects
Fewer flights and more passengers would mean
an upgrade, replacement, or addition of aircrafts
1 •Flights – Number of flights in a particular year
2 •Passengers – Number of passengers carried in all the flights in a year
3 •Available Flying Time / Aircraft utilization/ Daily Pilot Utilization
4 •Amount of lost baggage on connecting flights
5 •Percentage of Flights Departures Delayed > 15 minutes
6 •Average Minutes Delay for Delayed Flights / All Flights
7 •Percentage of Flights Delayed Due to Technical / Commercial reasons
8 •Incidence of maintenance schedule changes
9 •Crew productivity and cost/ Crews per aircraft
10 •Average turnaround time, Average block hours per day
SERVICE KPI
Gives a good grasp on how each
employee in the service department is
doing
Used in managing performance of airline companies that typically
deals with service oriented activities
Give an idea as to how new equipment and
facilities improve service and eventually
sales
1 •Passenger Seats Occupied – Percentage of seats occupied by passengers in a particular flight
2 •Freight and Mail – Indicates the commercial load of the Airlines
3 •No. of partners in supply-chain
4 •No. of accidents
5 •Number of PAX
6 •Number of transfer PAX
7 •Number of Frequent Flyers
UNDERSTANDING KPI
COMPANY ANALYSIS
VISION
MISSION
“ To be the best & most successful Company in the
Airline business.”
“ To ensure that the British Airways is the customer’s 1st choice through the
delivery of an unbeatable travel experience.”
STRATEGY AND OBJECTIVES
KEY PERFORMANCE INDICATORS
Three themes are used to set targets for the basis of evaluation. They are: Customer recommendation,
Operating margin and Network punctuality.
ANALYSIS
SUBMITTED BY TEAM
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