Date post: | 06-Apr-2015 |
Category: |
Documents |
Upload: | engel-mori |
View: | 105 times |
Download: | 0 times |
Airports 2.0
TIA – 713 – R.ScheggRahel Knecht & Selina Merz, 703_b
Hochschule für Wirtschaft & Tourismus, Hes-so
Idee: "Love to travel but hate airports"
If yes, then you’re like most people. The word “airport” just conjures up so many negative emotions – lines, delays, unhealthy food, and overpriced merchandise.
But it doesn’t have to be this way. Airports should be a fun part of the travel journey, not a necessary evil – especially since people often spend just as much time in airports as they do on the plane itself.
Vision
the ideal airport experience from arrival into the airport to stepping on a plane.
Visioning an airport experience that works for travelers, vendors and airport owners
Was ist Airport 2.0
“destination” airport that people enjoy visiting, because it’s built around the customer experience
Food & Beverage
Retail concepts reflect the local culture as well as global passenger taste.
More like a mall with enough store diversity and unique locally-oriented vendors
a fair-pricing policy to ensure that prices are not higher than those for similar products and services outside the airport.
Airport 2.0
This is an airport designed to make you forget you’re in an airport.
TRIPCHI is building the technology to guide you on the journey to the new “experiential” airport.
door-to-flight-problem
Abreisepunkt (Zuhause) bis Flughafen
So schnell als möglich
Möglichst wenig Ärger
Parkieren und Transport
Direkt vor dem Flughafen
“self-service trains” vom Parkhaus zum Terminal
Parkservice
Ankunft Terminal
Ein einziger Ort für alle Massnahmen
Keine Check-in Schalter Suche
Setzt einheitliches Ticketing-System voraus
Effizienzsteigerung aber Kontrollverlust für Airlines
Security
Separate Spuren für Personen ohne Laptop etc
Kosten für Leute, die vergessen ihr Gürtel auszuziehen oder Flüssigkeiten mitnehmen
Wartezeiten anzeigen (App, Monitor)
Cultural Branding
Flughafen soll Marke der Stadt reflektieren
Bspw. Boston Logan Airport
Freedom Trail
Neue Erfahrung für Fluggäste
Motiviert Geld und Zeit zu investieren
Advertising airports
Werbestrategie muss dem neuen Flughafen angepasst werden
Unterschied: gelangweilte und interessierte Reisende
$ 14 pro Reisender
Kann durch effektive Werbung erhöht werden
Beispiele
The Dubai Airport’s investment in the Airport 2.0 concept can partly be seen by
the newly renovated Terminal 2
the recently built Terminal 3
as well as effective utilization of the strong position of the Dubai Duty Free brand
Beispiele
Food and Beverage (F&B), as the Dubai Airport has over 200 food and beverage retail outlets that offer an eclectic mix of international and local tastes—which helps promote the character and spirit of the city and encapsulates the “Dubai Experience.”
Shanghai Changi Airport
iChangi, empowers individuals to access information on flights, retail and dining options and airport facilities and services through easy-to-use platforms such as a mobile application for iPhones and iPads, and interactive kiosks located around Changi’s terminals
Travelers can sign up for notifications of flight updates on their mobile devices
TripChi
“mobile travel app for business travelers who want more out of their limited leisure time”
Quellen:
http://www.indiegogo.com/projects/tripchi-love-to-travel-but-hate-airports-turn-that-airport-frown-upside-down
http://www.youtube.com/watch?v=Oy3OSm1w-jY&feature=youtu.be
http://www.tnooz.com/article/tripchi-airports-future/
http://startupopen.com/wp-content/themes/classynsimple/top50/2012/47tripchi.html