PRESENTATION ON 8P ANALYSIS

GOOGLEMUMBAI DABBAWALAAIRTEL

Presented By:Aniket BushalKunal AssudaniMohit Malviya

PRODUCT ELEMENT Advertising solutions: Google’s AdWords

Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees

Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc

PRICE List Price: Price normally quoted to

potential buyers Discount: The two types of discounts

are quantity and cash.

Payment period Credit Term ($ 50 to

$ 500)

PLACE Located at California Sites look like University campus Environment help to

maximize time GooglePlex is the

name given to HQ Internet

PROMOTION

Adword itself Flyers inside business magazines Google store Van used for

education

PHYSICAL EVIDENCE

The name Googol means a number

followed by 100 zeros. However the founders mistakenly registered Google as their domain name.

The company is located at Mountain View in California

Creative office design

PROCESS

Google retains your search term If you use Google mail (Gmail) or Google calendar

then you are giving even more information about yourself to Google.

While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue.

Smart people + creative environment + outlet for ideas = innovation

PEOPLE

Googlers 20,222 full-time employees worldwide ,2009, 

Google says Informal culture Take advantage of 20% time Play sports at lunchtime

PRODUCTIVITY & QUALITY

Largest search engine Maximum search result Qualitative result Speed & Accuracy Atmosphere for employees helps in quality work User-Centered design

SERVICE CONCEPT Reduces search time Innovation Unlimited and that too qualitative search

items Fast and reliable Ease of use

XZ

Dabbawalah

“WHERE THERE IS A DABBA,THEIR WILL BE A DABBAWALLAH”

ABOUT NMTBSA (NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION)

History : Started in 1890Charitable trust : Registered in 1956Education : 85% Illiterate – 15% Class 8 pass/fail.

Total area coverage : 60 Kms to 70 KmsEmployee Strength : 5000Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day.Time Taken : 3 hrs

PRODUCT• a service they provide to the office goers by delivering their Tiffin box commonly called as ‘Dabba’

•A Parsi Banker employed a person to bring home made food to site of work

•His Colleagues too liked this idea and Started availing this service.

•Slowly this evolved into the present 5000 strong Dabbawala System

•There are other ancillary physical products such as Gandhi

•Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These

products are sold by the trust to earn more money and to work for the welfare of their members.

PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20)

Dabbawalas collect dabbas and meet.

Destination- Churchgate station(11.20-12.30)

Re-arrangement and delivery of dabbas take place

Return – Churchgate station

All dabbawalas meet here after collection of dabbas

Origin- Andheri station

After collection,segregation takes place at churchgate and then they reach here

Sorting and dispatching- respective stations

Finaly,sorting and dispatching of dabbas to the origin place is done.

PROMOTION Dabbawala’s are in Tiffin distribution field since last 125

years

Orders through SMS and online-mydabbawala.com

As reliance power is making best use of them- IPO application.

Maharashtra government -AIDS awareness.

Film industry is using them to promote their films.

World record in best time management with Six Sigma rating.

Name in “GUINESS BOOK of World Records”.

Registered with Ripley's “believe it or not”.

PRICE Cost of Service per person-Rs250/month

Maintenance Cost -Rs 35000 per year.

Pricing of dabbawala products-

Dabba ( Tiffin box) is Rs.200/- Gandhi cap is Rs 50/- Video CD is Rs.200/- Dabbawala Mug is Rs.300/- Dabbawala T-shirt Rs 400/-

PHYSICAL EVIDENCE Mumbai is the financial hub of the country.

Most populous city in India and the second most populous in the world.

Have to travel 60-70 kms.

Have to travel by walking, cycle, carts and even by Local trains.

Have to travel from one place to another in hot summers.

Have to face the lot of crowd for the fulfilment of service.

Even they have to provide service in high rains.

PROCESS

VLP : Vile Parle (suburb in

Mumbai)

9EX12 : Code for Dabbawalas

at Destination

EX : Express Towers (building name)

12 : Floor no.

E : Code for Dabbawala

at residential station

3 : Code for destination

Station eg. Churchgate

Station (Nariman Point)

D’souza

PLACE dabbawala’s are helping affluent class by serving them and

also the needy class by making them serve

5000 dabbawala’s and each and every dabbawala is shareholder of the

system.

635 of them are senior employees

president of the company also works as dabbawala

In Mumbai the dabbawala must be Marathi and he can also refer his relatives.

This reduces conflicts

PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS ( 9 )

MEMBERS ( 5000 )

MUKADAM

13 MEMBERS

Organizational structure

PRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions

Six Sigma performance (99.999999)

Technological Backup : Nil.

Cost of service - Rs. 250/month

Standard price for all (Weight, Distance, Space)

“No strike” record as each one a share holder

Customer response- satisfaction retentionaddition

Earnings -5000 to 6000 p.m.

Diwali bonus: one month’s from customers.

E-dabbawalla

SERVICE CONCEPT Employee oriented as well as customer oriented To provide tiffin to office goers –timely and fresh so

that they feel as if they are eating at home. Competetive strategy – Focus Currently they serve 20,000 tiffins and their strategy

is to increase the customer base. They have started their websiteand SMS service for

the ease of a customer.

TELECOM INDUSTRYAIRTEL

Presented By:

Mohit Malviya

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)

Mobile services

•Mobile and fixed wireless services

Airtel telemedia

•Broadband, Telephone services & DTH

Enterprise services

•End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone

PRODUCT Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS)

The different value added services provided by Airtel are- Instant Balance Enquiry Airel 3G 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

….CONTD Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

PRICE

Customer based pricing strategies

Competitive pricing mechanism

Controlled by TRAI

PLACE

It has wide and extensive presence even in the remotest areas

Airtel Customer Care Touch Points

Distributors like

E.g. Paan shops, grocery stores, chemists, outlet etc.

PROMOTION

Airtel name game Tie up with AIFF for promotion of football in India Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the

product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this

signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers,

music services such as ring back tones & many more.

PROMOTIONAL ACTIVITIES OF AIRTEL

PEOPLE Total Employees 35616( Bharti Airtel

consolidated) as per Q3 09

Dedicate and passionate workforce

One of the best customer support

Have won 2nd Best employer award in 2004

Top executives are majorly young people

PROCESS

Process for services is very easy and customer can avail it very easily

198 is the customer support no. which can be dialed from anywhere in India

Agents are available all over India

Promotion is so heavy that customers find it very easy to avail the services

PHYSICAL ENVIRONMENT

INNOVATION

THANK YOU..!

EXPRESS YOURSELF