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Amit Sharma Shubham Birla Ayon Modak

Supriya Verma Ganesh Singh Vinay Singh Aaknksha Lawai

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INTRODUCTION

AIRTEL DIGITAL TV IS AN INDIAN DIRECT BROADCAST SATELLITE SERVICEPROVIDER

IT HAS TOTAL 375 CHANNELS AND 17 HD CHANNELS

TOTAL SUBSCRIBERS 8.1 MILLION

HEAD QUARTER SITUATED IN MUMBAI

PARENT COMPANY BHARTI AIRTEL

DIRECTORS AND CEO AJAY PURI

TAGLINE COME HOME TO THE MAGIC

MARKET SHARE 18%

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BRAND AMBASSADORS

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T RGET SEGMENT

CURRENTLY, THERE ARE 8.1 MILLION DTH SUBSCRIBERS IN THE COUNTRY, ANBUT AIRTEL IS TARGETING THE 220 MILLION HOUSEHOLDS THAT HAVENTSUBSCRIBED

AIRTEL ESTIMATES THAT INDIA WILL HAVE 40 MILLION DTH SUBSCRIBERS BYTHE END OF 2017

THEY HAVE DIVIDED IN THE DIFFERENT SEGMENTS

INCOME GROUPS

AGE GROUPS

GEOGRAPHICAL SIDES

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POSITIONING

Airtel digital TV position itself in the heart of the people like in the recent advertisement.

Airtel" was already eastablished as a strong , sophisticated "upmarket" lifestyle brand.

Airtel is a national brand which enjoys substantial loyalty

The rivalry between dish TV and tata sky had already brought rates to a competitive level withtata sky having an edge over dish TV with respect to add ons and innovative offers

Big TV capitalised by positioning itself as the "entertainment specialist

The technology helps it to offer broadband and interactive channels in its basket of offerings andhelps the brand to differentiate itself from the other players

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SERVICES ON IRTEL DTH

INDIA TIMES SHOPPING

MAKEMYTRIP

STARS TELL

BOOK MY SHOW

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Airtel Digital TV RecorderAirtel Digital TV [HD]Airtel Digital TV [HD] RecorderMobile vehicle solution

PRODUCT

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S.NO. PACKS PER MONTHPRICE

NO. OFCHANNELS

ANNUALPRICE

1 Magnum Pack 562 232+ 6735

2 Ultra pack 380 183+ 4550

3 Mega pack 320 172+ 3835

4 Economy sports pack 240 146+ 2910

PRICE

*San

45su

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Value Sports Up to 155 channels @ Rs.220 pm (inclusive of

taxes) Economy Sports Plus Up to 186 channels @ Rs.300 pm(inclusive of taxes) Mega Up to 208 channels @ Rs.350 pm (inclusive of taxes) Ultra Up to 220 channels @ Rs.430 pm (inclusive of taxes)

Monthly packs of Airtel Digital TV

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SOUTH INDIAN PACKS

South Super Value-- Upto 141 channels @ Rs.175 pm (inclusive of taxes)

South Value- Upto 156 channels @ Rs.200 pm (inclusive of taxes)

South Valu e Sports- Upto 164 channels @ Rs.225 pm (inclusive of taxes)

South E comomy sport s- Upto 182 channels @ Rs.290 pm (inclusive of taxes)

South M ega- Upto 206 channels @ Rs.400 pm (inclusive of taxes)

South Ultra- Upto 217 channels @ Rs.475 pm (inclusive of taxes)

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CHOTA PACKS

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GAMES PACKS

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PROMOTION

To attract new subscribers Airtel digital TV launch new offer to give a chance to meetcelebrities

There is the most watched add in the youtube which name is See you at home soon.

Bharti Airtel Limited today announced the first winner of its mega promotion Bring Hom

the Magic for its DTH service digital TV. ADD

http://localhost/var/www/apps/conversion/tmp/Videos/Dil%20Titli%20-%20Airtel%20digital%20TV%20ad.wmvhttp://localhost/var/www/apps/conversion/tmp/Videos/Dil%20Titli%20-%20Airtel%20digital%20TV%20ad.wmvhttp://localhost/var/www/apps/conversion/tmp/Videos/Dil%20Titli%20-%20Airtel%20digital%20TV%20ad.wmv

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PLACE

1. Service provided all over the country.

2. Service provided through indirect mode of distribution

Distributor2

Companywarehouse

Distributor1

Distributor3

Retailer1

Retailer2

Retailer3

Retailer4

RetailerN

Customers

Customers

Customers

Customers

Customers

Customers

R l i M k Sh

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STAR

Dish TV

?Sun Direct

Videocon D2h

CASH COWSTata Sky DOGS

Big TV

Relative Market Share

M a r k e t G r o w

t h R a t e

L o w

H i g

h

High Low

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COMPETITORS OF AIRTEL DIGITAL TV

1. Dish TV 30%

2. Tata Sky 18%

3. Sun Direct 15%

4. Videocon D2H 10%

5. Big TV 9%

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