Airtel Final FINALE

8/8/2019 Airtel Final FINALE

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By 2010 Airtel will be the

most admired brand in

India:

Loved by more

customers

Targeted by top talent

Benchmarked by more

businesses

To build India's finest business

conglomerate by 2020

Supporting education of

underprivileged children through

Bharti Foundation

Strategic Intent:

To create a conglomerate of

the future by bringing about

Big Transformations throughBrave Actions.


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Empowering People - to do their best

Being Flexible - to adapt to the changing environment and evolving

customer needs

Making it Happen - by striving to change the status quo, innovate and

energize new ideas with a strong passion and entrepreneurial spirit

Openness and transparency - with an innate desire to do good

Creating Positive Impact with a desire to create a meaningful difference

in society.


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Enterprise Services

Passive services

Broadband

Dth

Wireless Services


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JK

PPB

UP(W)HAR

D EL

RAJ ASUP(E)

BH NE

GUJMP

WB

OR

Kol

MAH

MUMMetros

AP A CategoryKK

B CategoryCHN

C CategoryTN

KER

Sub Base : 441.66 mnsecond largest market

Wireless Penetration: 37.87%

lowest in the world

HHI Index: very high

one of the most competitive market

Prepaid Base: 90%+

one of the highest in the world

Usage per sub per month:

Minutes: 406one of the highest

ARPU: US$ 5.39

one of the lowest

Rate per minute: 1.4 cents

one of the lowest in the world

VAS: ~ 9%

One of the lowest


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ElectronicEasy Music

Recharge /MicroPrepaid

Life time validity product

ello Tunes

(Ring Back

Tones) Song Catcher

Call Home ServiceMusic on Demand

Airtel Live(Portal) Google

search Portfolio Manager

(Stock Tracker)Money Transfers

iPhone

BlackberryM Commerce


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Airtel plans to roll out 3G services in India in the next 6 months

Bharti- MTN deal failure

In December 2008, Bharti Airtel rolled out third generation

services in Sri Lanka in association with SingTel

Bharti Airtels is now connecting India to Europe under its Europe

India gateway [EIG]project.

Partnered with UK based in-flight solutions company, AeroMobile,

to offer in-flight cell phone connectivity to its customers.

Signed a 5 year multi million dollar content partnership deal with

football club Manchester United


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First private player to launch IPTV

Powerful Electronic Programming Guide (EPG)

Video on Demand (VOD)

Time-shifted TV

Highly sophisticated and secure Digital Rights

Management to prevent Piracy


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Heavy competition from cable and satellite

Broadcasters view IPTV as a niche platform

Regulations for IPTV are yet evolving

Sizeable upfront investment


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The market is estimated to grow at an average 2.6% annually

India's fixed-line telephone market will grow by 22%

the fixed-line subscriber base will remain at 37

million connections in 2013, broadband subscriberbase will increase by 26 %


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Indian Telecom Industry Framework

Indian GovernmentBodies

Independent Bodies

WirelessPlanning andCoordination(WPC)

Department ofTelecommunications

TelecomCommission

Group onTelecom and IT(GoT-IT)

TelecomRegulatoryAuthority of India(TRAI)

Telecom DisputesSettlement andAppellate Tribunal(TDSAT)

Handles spectrumallocation andmanagement

DoT Licensee andfrequencymanagement for

telecom

Exclusive policy makingbody of DoT

Handles ad hocissues of thetelecom industry

Independent regulatorybody

Telecom disputessettlement body

They formulate various policies andpass laws to regulate the telecomindustry in India.

They undertake various research

activities and monitor the quality ofservice provided in the Indian telecomindustry. They also provide variousrecommendations to improve the statusof telecom operations in India.


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Telemedia segment has increased by 22% and the

operating profit grew by 97%. The margin for this

segment during the quarter has increased from 27% as

on Q3FY07 to 43.4% as on Q3FY08

There has been a reduction in the operating cost mainly

in the access and interconnection charges, which have

reduced from 16.8% in Q3FY07 to 15% in Q3FY08.As a

result the operating margins have increased from 40.3%

in Q3FY07 to 41.8% in Q3FY08


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VPN &VoIP

WiMAX

3G

2G/2.5G


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Number of Homes Owning a TV in India: 140 MillionHomes


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DD DTH: 8 million = 35%

Dish TV : 4.5 million =20%

Tata sky : 4 million = 17.5%

Sun DTH : 3.5 million = 15.5%

Big DTH: 1.8 million = 8%

Airtel DTH: 1 million = 4%


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HIGHIG

HH

HIGHIG

HH

HIGHIG

HH

VERYVERY

HIGHHIGHLOWLOW


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Carrier:- One of the largest carriers of voice and data, both

domestic and international

Corporate:- Providing end to end telecom solutions to large

corporate and Small & Medium Businesses

Present Competition:

National Long Distance: BSNL, Reliance, VSNL, Vodafone, TATA

International Long Distance: VSNL, Reliance, BSNL


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Financial Analysis


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Rupees


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Competition Analysis


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LOWHIGH

H

IGH

LOW

Mobile Services

DTH & IPTV

Broad Band


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Business Strengths

Mar

ketA

ttractiven

ess

Low

High

LowHigh

Attractive

Moderate

Attractive

Unattractive

Mobile

Airtel

TeleMedia

5.00 1.002.333.67

5.00

3.67

2.33

Enterprise


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Current market share Brand image Brand equity Production capacity

Corporate image Profit margins relative

to competitors R & D performance

Managerial personal Promotional effectiveness


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MANTRA : Focus on Core Competencies and Outsource the

rest!


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Airtel Final FINALE

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