Airtel-Poject on Customer Satisfaction

Someshwar Trading Co.

Introduction1.1 Statement of the problem

1.2 Research Methodology

1.3 Objective of the study

1.4 Scope of the study

1.5 Limitations of the study

Advanced Management College, Bangalore

Chapter 1:


STATEMENT OF THE PROBLEM

Customer satisfaction is a general problem which every organization face may be at high extent or may be at medium extent or may at low extent.

The hypothesis has been made that there is a problem to achieve customers satisfaction in Someshwar Trading Co., and this is affecting on the target of achievement of the company’s objectives.

Survey has been conducted to know the customers satisfaction. The research conducted was descriptive research the objectives were found out from the market by asking the customers about their views.



RESEARCH METHODOLOGY

The data was collected through survey. The information was collected directly from respondents. The survey was done by personal interview, where the information was collected directly from respondents in face-to-face situation.

The measurement technique used was a questionnaire.

Questionnaire was used as a formalized instrument would give the respondents and the researchers a fixed pattern to conduct a survey. The questionnaire was structured, as it would provide better means of recording the information.

SAMPE SIZE

The sample chosen contained 100 respondents. This number was chosen taking into consideration on the time limit and inadequacy of manpower for the survey. This population is from Yaragatti.

SAMPLING METHOD

The sampling method chosen is non probability in this survey it was judgmental sampling. As the sampling unit was selected according to the researcher’s judgment of income.

The respondents were interviewed in their work areas such as office, hospital, home, school, and college.



OBJECTIVES OF THE STUDY

To know the customers satisfaction. To know the customers behavior and response towards Airtel

Company. To find out the factors influencing the customers. To know the activities and facilities provided by company to satisfy

customers. To study welfare activities of the company. To know the expectations of customers while connecting with Airtel

Company.

To know how branded the Airtel is?

To give remedial measures that can be implemented by Airtel.



SCOPE OF THE STUDY

The scope of the project report is to study the level of satisfaction of the customers with Airtel GSM. Every company wants the feed back of their customer about the product, price, service and promotional activities in order to know the customer attitude towards its product. This study confirms that the Bharthi Airtel Pvt Ltd has satisfied its customers with Airtel GSM service.



LIMITATIONS OF STUDY

The time given was not sufficient as only one person had to conduct the survey.

The exact thinking of the respondents cannot be found out. Surrogate error could be one of the limitations. Findings are made with in the limited Information & views of the

respondents. So a chance of bias information is not totally eliminated.



COMPANY

PROFILE2.1 History & Development

2.2 Vision & Mission

2.3 Organizational Chart


Chapter 2:


COMPANY PROFILE

History:

Bharti Airtel founded with a modest capital, in the year 1976. It is India's leading provider of telecommunications services. The company has 27 million customers across India. It is a part of Bharti Enterprises. The only operator to provide mobile services in all 23 business regions, or circles, in India, the company also provides telephone services and Internet access over DSL in 15 circles, complementing its national and international long distance telephone services with mobile and broadband services.

Sunil Bharti Mittal is the chairman and group managing director of Bharti Tele-Ventures. He is a graduate of Punjab University and completed the owner/president management program at Harvard Business School in 1999.

Bharti Airtel provides telecommunication services primarily to corporate, and small and medium scale enterprises in India. It offers global system for mobile communication (GSM) services, broadband and telephone services, national and international long distance services, and enterprise services. The company's mobile communication services include information services, short message, and prepaid and post paid services, as well as wireless application protocol-enabled Internet access and roaming services. Its telephone services include telephone services, dial-up services, special phone plus services, unified messaging, and audio conference services; and broadband services comprise integrated services digital network, leased line, virtual private networks, and wireless fidelity networks. The company also offers long-distance voice and data communication services, as well as enterprise services, such as voice services, mobile services, satellite services, managed data and Internet services, and managed e-business services.



VISION & PROMISE

By 2010 Airtel will be the most admired brand in India:

Loved by more customers

Targeted by top talent

Benchmarked by more businesses

We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more



ORGANISATION CHART


Chapter 3:

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Customer

Satisfaction

3.1 Customer Satisfaction – Meaning



CUSTOMER SATISFACTION

Introduction:

Satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance (or outcome) in relation to his or her expectations.

Many companies are aiming for high satisfaction because customers who are just satisfied still find it easy suits when better offer comes along. Those who are highly satisfied are much less ready to switch high satisfaction or delight credits an emotional dignity with the brand, not just a relational preference. The result is high customer loyalty. Their expectations are influenced by their past buying experience, friends and associated advice, marketers, competitors’ information and promises. If marketers raise expectations too high, the buyer is to be disappointed.

Definition:

“Satisfaction is a function of perceived performance and expectations. If the performance falls short of the expectations the customer is satisfied. If the performance matches the expectations the customer is satisfied. If the performance exceeds expectations the customer is highly satisfied or delighted.”

Cautions in measuring customer satisfaction:

When customer rates their satisfaction with an element of the

company’s performance, the delivery company needs to recognize that how



the customer defines the good delivery. This could mean an early delivery,

on time delivery, order completeness and so on. Yet the company had to

spell out every element in detail, customer would face a huge questionnaire.

The company must also realize that two customers can report being highly

satisfied for different reason.

Companies should also know that mangers and sales people can

manipulate their ratings on customer satisfaction. They can be especially

nice to customers just before the survey. Another danger is company will go

out of the way to please to customer; some customers may express high

satisfaction classification (even satisfied) in order to receive more

concessions.

Delivering customer value and satisfaction value chain:

The value chain as a tool for identifying ways to create more

customer value, every firm has a collection of activities that are performed to

design, produce market deliver and support it products. The value chain

identifies nine strategically relevant activities. This nine value creating

activity consists of five primary activities and four support activities.

The primary activities represent the sequence of bringing materials

into the business. Converting them into final products, shipping out final

products, marketing them and providing service. The support activities



procurement, technology development, human resource management and

firm infrastructure.

Value – delivering network:

To be successful the firms also need to look for competitive advantage

beyond its own operations, into the value chain of its suppliers, distributors

and customers. Many companies today have partnered with specific

suppliers and distributors to create a superior value delivery network

Attracting and retaining customers:

In addition to attracting the new customers and retaining the existing customers many companies are intent on developing stronger bonds and loyalty in the supply chain



TARIFF PLANS IN AIRTEL

Plan Validity Talk time Call RateLocal Mobile Landline STD

Airtel One Plan 1 Month 50

398 Plan 1 Year 200 50ps Rs.1 Rs.2.65

349 Plan 1 Year 150 79ps 79ps Rs.2.65

Bundling offer 2 Year 10 Rs.1 Rs.1 Rs.2.65

Super Lifetime Life time 10 Rs.1 Rs.1 Rs.2.65



Data Analysis & Interpretati

onAdvanced Management College, Bangalore

Chapter 4:


4.1 Tabulated data

4.2 Graphical representation

DATA ANALYSIS AND INTERPRETATION

The analysis of the questionnaire was done taking into consideration the objectives.

The popular company is descriptive form and the reasons are stated giving the number of respondents favoring the company in percentage form.

The popular Airtel service is given in percentage form which the opinion of people is given in descriptive form.



TABLE NO:-1

DURATION OF USAGE OF AIRTEL SIM BY CUSTOMERS

Duration No. of Customers

Percentage

1-6months 32 32

6months-1yr 26 26

1-2yrs 22 22

2-3yrs 12 12

3-5yrs 6 6

5-8yrs 2 2



GRAPH NO:-1

CONCLUSION:-



It is found that most of the users are using Airtel from last 3yrs. From the data it is clear that current market of Airtel has grown up vastly. Because Airtel provides good services and attractive tariff plans.

TABLE NO:-2

DIVERT OF DEMAND FROM OTHER COMPANY TO AIRTEL

From Vodafone to Airtel 11

From Reliance to Airtel 9

From BSNL to Airtel 7



GRAPH NO:-2

CONCLUSION:-



It is found that 27% of the customers have newly got connected to Airtel and 73% are using from long years.

In that 27% of customers mostly are diverted from Vodafone, followed by Reliance and then at last by BSNL.

TABLE NO:-3

USAGE OF OTHER SIM

Being an Airtel customer, some of them even use other company sim. The details are as follows:

No. of customers Percentage Only Airtel users 76 76

Airtel users using even other sim

24 24

Among these, Airtel users using even other sim are:



SIM No. of customers PercentageBSNL 6 25

Vodafone 10 41.66Reliance 8 33.34

GRAPH NO:-3

CONCLUSION:-



It is found that 41.66% of the users are using Vodafone, followed by 33.34% users are using Reliance and then 25% users are using BSNL, along with Airtel.

TABLE NO:-4

REASONS FOR BUYING AIRTEL SIMCARD

Reasons Customers’ opinion

Percentage

Network/coverage 58 58

Attractive tariff/plans 20 20

Others 22 22



GRAPH NO:-4

CONCLUSION:-

By the above chart we can interpret that network/coverage is the main influence factor for customers to accept Airtel service.



TABLE NO:-5

PERFORMANCE OF AIRTEL SIM

Criteria No. of customers Percentage

Delighted 24 24

Highly satisfied 34 34

Satisfied 42 42



GRAPH NO:-5

CONCLUSION:-

From the above diagram it is clear that 100% customers show the satisfaction towards Airtel.



TABLE NO:-6

LEVEL OF SATISFACTION REGARDING FACILITIES

Facilities Good Bad

Calls incoming 100 00

Calls outgoing 66 34

SMS 33 77

MMS 42 58



GRAPH NO:-6

CONCLUSION:-

It is found that 100% of customers are satisfied with incoming calls, because of excellent network coverage. But, as per outgoing calls 34% of them are unsatisfied and the response was only one, which is high cost. 33% of customers agree that SMS facility is good, 5% of them believe that the rate of 10ps/SMS is makes them unsatisfied. Finally, 42% of the customers are satisfied with the MMS.



TABLE NO:-7

MODE OF COMMUNICATION

Mode of communication No. of customers Percentage

By sending SMS 46 46

Postal facilities 12 12

Call up 33 33

Internet 9 9



GRAPH NO:-7

CONCLUSION:-

By the above chart it clear that Airtel keeps their customers in touch maximum through sending SMS i.e. 46% then is by call up at 33% and then through postal facility 12% and then through internet is 9% customers strongly believe in Airtel.



TABLE NO:-8

CUSTOMERS PERCEPTION TOWARDS AIRTEL SERVICE AND ITS WELFARE ACTIVITIES

Perception No. of customers

Percentage

Proud 92 92

Not proud 8 8



GRAPH NO:-8

CONCLUSION:-

It’s noticed that most of the customers of Bharti Airtel are proud about their choice of Airtel. 92% of the customers are proud & rest of them doesn’t feel that proud.



TABLE NO:-9

RANK 1 GIVEN BY THE CUSTOMERS

Companies No. of customers Percentage

Airtel 63 63

BSNL 17 17

Vodafone 12 12

Reliance 8 8



GRAPH NO:-9

CONCLUSION:-

From the data collected it is clear that the final rankings are

Rank 1 Airtel

Rank 2 BSNL

Rank 3 Vodafone

Rank 4 Reliance



TABLE NO:-10

OVERALL SATISFACTION OF CUSTOMERS

Satisfaction Level

No. of Customers

Percentage

Highly satisfied 53 53

Satisfied 27 27

Just satisfied 20 20



GRAPH NO:-10

CONCLUSION:-

From the above chart it is clear that most of the customers are highly satisfied with Airtel.



Winding Up

5.1 Findings


Chapter 5:


5.2 Suggestions

5.3 Conclusion

FINDINGS

1. By the survey it is found that the main reason of brand loyalty of Airtel is because of its network.

2. Customers feel that Airtel is a royal SIM and a genuine product hence worth buying. The second reason is the quick service helpline and which are open for 24hours/day. Then thirdly, air is providing attractive tariff plans.

3. 27% of the customers have newly got connected to Airtel and 73% are using air from long ago.

4. Out of the total customers using Airtel 20% of them believe it to be good, 27% as better and 53% as best.

5. As per facilities is concerned, calls incoming-100% customers are satisfied, calls outgoing-66% are satisfied, for SMS 23% are satisfied and 42% are satisfied with MMS.

6. 12% customers strongly believe that they are communicated through postal services, 9% customers believe as internet, 46% customers by sending SMS and then 33% through call up.

7. In response to the perception towards Airtel 92% customers are proud, 8% are not proud.

8. The rankings made by respondents towards different companies are :Rank 1 Airtel



Rank 2 BSNL

Rank 3 Vodafone

Rank 4 Reliance

SUGGESTION TO BHARTI AIRTEL LTD.

1. The recharge rate to pre paid is very high as compared to other companies i.e. the rent is deducted to a high extent so, it must be reduced. 2. Most of the customers found that the call rate is very high and must be reduced. 3. Increase discounts and extend time limit. 4. Needs to provide immediate response regarding easy recharge on prepaid connection.5. In the application form before the SIM is provided, it must have working hours to be mentioned between which the call ups must not be done by Airtel to the specified customer.



CONCLUSION

Bharti Airtel provides telecommunication services primarily to corporate, and small and medium scale enterprises in India. It offers global system for mobile communication (GSM) services, broadband and telephone services, national and international long distance services, and enterprise services. Airtel has best network and coverage compared to other companies. Most of the people have ranked top to this company. The service provided by Airtel is satisfactory.




Chapter 6:


ANNEXURE & BIBLIOGRAPHY

6.1 Questionnaire

6.2 Bibliography

QUESTIONNAIRE

A Survey on “Customer Satisfaction” for Bharti AIRTEL Ltd. with special reference to Someshwar Trading Company., Yaragatti.

PERSONAL INFORMATION

1) Name & Address: _________________________________________________________________________________________________



2) Occupation:______________________________________________

3) Income:(per annum)

Below Rs.10000 Rs.10000-20000

Rs.20000-30000 Above Rs.30000

4) Age Group: 18 - 30 30 - 40 40 - 50 Above 50

RESERCH INFORMATION

1) Since how many years/months you are using Airtel network?

____ Years/months.

2) Have you changed your old connection to Airtel?Yes No

If yes, which mobile were you using earlier: _____________

Reason for diverting: _______________________________________

3) Do you use even any other SIM other than Airtel?Yes No

If yes, mention:

BSNL Vodafone

Reliance

If No, why do you use Airtel service only?



Network/Coverage

Attractive Tariffs/Rates

Others

4) Details of your tariff/rate plan: ________________________________________________________________________________________________________________________________________________________________________

5) Your opinion about the existing offers in Airtel :

________________________________________________________________________________________________________________________________________________________________________

6) What is your opinion about the following facilities provided to you?

Facilities Delighted Highly Satisfied Satisfied Dissatisfied Local A-A CallsLocal Calls to OthersSTD CallsISD CallsSMSGPRS



7) What is the mode of communication channel through which Airtel keeps you in touch?

By sending SMS Postal Services

Call up Internet

8) Are you aware of the welfare activities of the Airtel Co.?Yes No

If yes, are you satisfied with those activities?

Fully Partially Not at all Not Satisfied

9) Do you feel proud to be a part of Airtel Co.?Yes NoIf Yes or NoReasons: ____________________________________________________________________________________________________________________________________________________________________________________________________________

10) Rate the following networks by using numbers( 1…4)

Airtel BSNL

Vodafone Reliance

11) Any Suggestions to the company: ________________________________________________________________________________________________________________



________________________________________________________________________________________________________________

12) Overall, how satisfied have been with the Airtel services?

Fully satisfied Satisfied Just satisfied

BIBLIOGRAPHY

MARKETING MANAGEMENT-

PHILIP KOTLER

COMPANY MANUALS

COMPANY REPORT



INTERNET-www.airtelworld.co.in

THANK YOU


Date post:	04-Apr-2015
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Airtel-Poject on Customer Satisfaction

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