ASHOK KUMAR PGPM

v/s

India is 4th largest market in asia after china, japan and south korea.

Indian telecom network is 8th largest in the world and 2nd largest among emerging ecomomies.

Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in developed economies.

Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy(ntp) in 1994 and 1999

INDIA IN TELECOM SECTOR

1.BSNL 2. Airtel1.Vodafone 4. Idea5. Reliance 6. Tata

indicom 7. Aircel 8. Spice 9. MTNL

The Key players in the Telecom Market in India

INDIAN MOBILE MARKET

23 circle for mobile service.

Circles are categorised into following:

-Metros (4 largest cities)- A circle (states with highest earning power) - B circle - C circle (states with least earning power)

AIRTEL

Introduction Telecom giant Bharti Airtel is the flagship company of Bharti

Enterprises. Airtel comes to you from Bharti Airtel Limited, India’s largest

integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. 

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services.

The mobile business provides mobile & fixed wireless services using GSM technology. 

Airtel was voted as the ‘Best Cellular Service’ in the country for four consecutive years. Largest Private Integrated Telecom Company in India.

3rd Largest Wireless Operator in the World. Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.

Vision 2010

By 2010 Airtel will be the most admired brand in India: Loved by more customers Targeted by top talent Benchmarked by more businesses

Mission

“ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

Core Values

Empowering People - to do their best Being Flexible - to adapt to the changing

environment and evolving customer needs Making it Happen - by striving to change the

status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit

Openness and transparency - with an innate desire to do good

Creating Positive Impact – with a desire to create a meaningful difference in society.

Reason for success:

Maximizing Customers’ product and service experiences. In touch with current market trends.Cost optimization.Understanding of customers’ likes and dislikes.Proper positioning of brand in the market.Brand Consistency. Value Addition to products and services.Targeting the infrequent users.Differentiating itself from other players.Promotional offers.

Entry Reasons for Success

Easy Usage

Easy to acquire connectionPre-activated SIMInstant connectivityNo rental hasslesNo security deposits

Easy Recharge

International ‘scratch system’ for Magic Cards

Effective Distribution

Easily available in departmental stores, gift shops, ‘kirana’ shops, retail outlets, telephone booths etcDoorstep delivery

Customer Satisfaction

AffordableEasily accessibleStrong customer relationship

Features

STD/ISD FacilityVoice MailShort Message ServicesFree CLIPBalance Enquiry

Reasons for Success

Airtel partnered with leading players in telecommunication players across the globe.

It has managed to work with the best of domain specialists globally and emerge as a world class entity.

Partnerships

Bharti – 3 CsTop moves to target customers•‘Airtel Connect’ showrooms•Home Delivery•First player to launch roaming cellular services and Smart Mail, Web Message, Call hold etc•Attractive pricing strategies•Focus on Youth

Bharti Airtel, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka.

Services are offered under the brand name Airtel:•Broadband & Telephone Services•Long Distance Services•Enterprise Services•Mobile Services using GSM

•Leading Competitors – vodafone,idea..•Competitive price, distribution and customer satisfaction strategies

VODAFONE

VISION

Our Vision is to be the world’s mobile communication leader – enriching customers’ lives, helping individuals, businesses and communities be more connected in a mobile world.

“4” P’s

PRODUCT PLACE PRICE PROMOTION

PRODUCT

Features like chat, games, ringtones video clips etc.

On-the-move information service. Black list callers. Social Products.

PRICE

Vodafone wants to make its service accessible to all.

Offers various pricing structure to different customer groups.

Monthly price plans are available. Rewards on the usage.

PLACE

Vodafone covers almost 75% of its operational area.

It also sells through independent retailers. Customers are able to see and handle products

they consider to buy. People are on hand to ensure customers needs

are matched with the right product to explain the different options avaliable.

PROMOTION

Above the line: Advertising on TV, magazines, via internet and

on bill boards.

Below the line: Special offer promotions. Vodafone’s stores, its products and all its staff

project the brand image. Public relations by its press releases.

SUGGESSIONS

Accessibility for people. Promotion of Products & Services. Customer Service Staff. User friendly Contact Website in regional

languages. Availability

THANK YOU !!