AIRTEL=FIN

8/10/2019 AIRTEL=FIN

1/38

Preface

As a student of BBA (HONS) 16thbatch,the survey on AIRTE! It has

been "rov#ded to $e by $y de"art$ent ,under the %u#dance of ss!

&ayur# 'a#n

I conducted th#s or #n Sa%ar *#ty! It "resents syno"t#c

rev#e the research $ethodo+o%y, obect#ves, +#$#tat#ons and su%%est#ons

re%ard#n% the e-#st#n% "roduct! A f#e+d survey as conducted #th the

he+" of .uest#onna#re and "ersona+ #nterv#e #n Sa%ar *#ty!

The $a#n a#$ of th#s survey #s to no about the +eve+ of

custo$er sat#sfact#on re%ard#n% a#rte+ serv#ces #n Sa%ar c#ty! It a+so

#nc+udes serv#ce ut#+#ty, "eo"+e behav#or, sat#sfact#on, #$a%#nat#on,

co$"any "o+#c#es / custo$er "rob+e$s!

Th#s survey #s $ade to anser and e-"ose above $ent#oned

to"#cs throu%h stat#st#ca+ re"resentat#on, "#e d#a%ra$s and %ra"hs!

NIKHAR AGRAWAL

B.B.A(HONS.) 16THBATCH


2/38

ACKNOWLEDGEMENT

I ou+d +#e to ho+e hearty than and e-"ress $y s#ncere %rat#tude to0rof! !S! Thaur Head of the 2e"art$ent of 3acu+ty of &ana%e$ent

Stud#es 2r! Har# S#n%h 4our 5#shav#dya+aya, Sa%ar for %#v#n% th#s

o""ortun#ty to f#+e *o$"any 0rof#+e on the co$"any ass#%ned to $e!

!I a$ h#%h+y ob+#%ed to ss &ayur# 'a#n ecturer,ss Shaunta+a

adav,ss 2eva%ya Shr#vastav, &rs! 'yot# 0andey, &r!Shree Bha%at,

&r! Anur Randhe+#a, ss 0ra%ya Bhar%av,&r! 4#rba+ S#n%h odh#,

ss 0r#yana 'haar#ya / a++ 3acu+ty $e$ber, for %u#d#n% $e #n

var#ous as"ects of th#s "roect +#e conduct#n% f#e+d or and des#%n#n%

.uest#onna#re and su%%est#n% $e the 0roect or and he+"#n% $e #n

f#na+#s#n% the Re"ort! I e-"ress $y %rat#tude to a++ the custo$ers hovery #nd+y d#scussed var#ous as"ects of th#s study and "rov#ded usefu+

su%%est#ons for d#scuss#n% var#ous "rob+e$s!

ast+y, I &ust e-"ress $y %rat#tude to a++ the e+ders of the fa$#+y and

c#t#7en of the c#ty ho b+essed $e #n course of d#scuss#on! I a+so e-tend

$y s#ncere thans to $y fa$#+y and $y fr#ends for the#r encoura%e$ent

and su""ort!

NIKHAR AGRAWAL

B.B.A(HONS.) 16THBATCH


3/38

Faculty of Management tu!"e#

Dr$ Har" "ng% Gour &"#%'a("!%yalaya) agar

CERTIFICATE

This to certify that MR$ NIKHAR AGRAWALSt!e"t of *$*$A$

(Hon#+ ,-t%*atc%)#ac$ty of %a"a&e'e"t St!ies Dr$ Har""ng% Gour

&"#%'a("!yalaya) agar .M$P$+Has !i$i&e"t$y ore! o" the *ro+ect

Re,ort of the Co',a"y *rofi$e of -AIRTEL. He has !o"e this Wor

"!er %y Gi!a"ce a"! S,er/isio".This ,ro+ect or is ori&i"a$ a"! "ot

s0'itte! ear$ier for the aar! of a"y !e&ree or associate shi, of a"y

other "i/ersity.

2ri"& this st!y he 'a!e 'etic$os efforts for its co',$etio". I

ish hi' a$$ the 0est i" this si"cere e"!ea/ors for a 0ri&ht a"! sccessf$

ftre.

S#%nature of the S#%nature of the S#%nature of the

Su"erv#sor Head of the 2e"art$ent E-a$#ner


4/38

DECLARATION

I here0y !ec$are that the ,ro+ect or e"tit$e! /Com0any

Prof"le of AIRTEL1s0'itte! to the Faculty of Management tu!"e#

Dr$ Har" "ng% Gour &"#%'a("!yalaya) agar .M$P$+3 is a recor! of a"

ori&i"a$ or !o"e 0y 'e "!er the &i!a"ce ofMI MA23RI 4AIN

Lectrer 4 #ac$ty %e'0er at the #ac$ty of %a"a&e'e"t St!ies 2r.

Hari Si"&h Gor 5isha/i!ya$aya3 Sa&ar (%.*.). I a$so e"sre that this

or !o"e 0y 'e is ,re$y ori&i"a$ a"! is 'y o" creati/ity.

NIKHAR AGRAWAL Enrollment no$5 2,,,6787789

CONTENTS


5/38

$No$ TITLE Page No$

INTROD3CTION

O0+ecti/e

I"tro!ctio"

History

%issio" a"! /a$es of the co',a"y

O/er/ie of the co',a"y

REEARCH METHODOLOG2 I',orta"ce of the St!y

Sco,e 2ata Co$$ectio" %etho!s

COMPAN2 PROFILE

Boar!s of 2irector

7ecti/e Tea'DATA ANAL2I AND INTERPETATION

Gra,hica$ *rese"tatio" Sot A"a$ysis S''ary (Co"c$sio") #i"!i"&s Li'itatio" S&&estio"

Reference

o Bi0$io&ra,hy

o 8estio""aire

INTRODUCTION

HITOR2 OF COMPAN2

Bharti Airte$ is o"e of I"!ia9s $ea!i"& ,ri/ate sector ,ro/i!ers of

te$eco''"icatio"s ser/ices 0ase! o" a" a&&re&ate of 6636:;3;


6/38

The 0si"esses at Bharti Airte$ ha/e 0ee" strctre! i"to three i"!i/i!a$

strate&ic 0si"ess "its (SBs) 'o0i$e ser/ices3 te$e'e!ia ser/ices

(ATS) 4 e"ter,rise ser/ices. The 'o0i$e ser/ices &ro, ,ro/i!es GS%'o0i$e ser/ices across I"!ia i" ?= te$eco' circ$es3 hi$e the ATS 0si"ess

&ro, ,ro/i!es 0roa!0a"! 4 te$e,ho"e ser/ices i" ;< cities. The

e"ter,rise ser/ices &ro, has to s0"its carriers ($o"& !ista"ce

ser/ices) a"! ser/ices to cor,orates. A$$ these ser/ices are ,ro/i!e! "!er

the Airte$ 0ra"!.

Co',a"y shares are $iste! o" The Stoc 7cha"&e3 %'0ai (BS) a"!

The Natio"a$ Stoc 7cha"&e of I"!ia Li'ite! (NS).

The co',a"y has a strate&ic a$$ia"ce ith Si"&Te$. The i"/est'e"t 'a!e

0y Si"&Te$ is o"e of the $ar&est i"/est'e"ts 'a!e i" the or$! otsi!e

Si"&a,ore3 i" the co',a"y.

The co',a"ys 'o0i$e "etor eDi,'e"t ,art"ers i"c$!e ricsso" a"!

Noia. I" the case of the 0roa!0a"! a"! te$e,ho"e ser/ices a"! e"ter,rise

ser/ices (carriers)3 eDi,'e"t s,,$iers i"c$!e Sie'e"s3 Norte$3 Cor"i"&3

a'o"& others. The Co',a"y a$so has a" i"for'atio" tech"o$o&y a$$ia"ce

ith IB% for its &ro,i!e i"for'atio" tech"o$o&y reDire'e"ts a"!ith Norte$ for ca$$ ce"ter tech"o$o&y reDire'e"ts. The ca$$ ce"ter

o,eratio"s for the 'o0i$e ser/ices ha/e 0ee" otsorce! to IB% 2ash3

Hi"!+a T%T3 Te$etech 4 %,hasis
http://www.singtel.com/http://www.singtel.com/


7/38

*OARD OF DIRECTOR

The Boar! of 2irectors of the Co',a"y has a" o,ti'' 'i7 of 7ecti/e

a"! No"7ecti/e 2irectors3 hich co"sists of three 7ecti/e a"! fiftee"

No"7ecti/e 2irectors. The Chair'a" a"! %a"a&i"& 2irector3 %r. S"i$Bharti %itta$3 is a" 7ecti/e 2irector a"! the "'0er of I"!e,e"!e"t

2irectors o" the Boar! is >E of the tota$ Boar! stre"&th. The i"!e,e"!e"ce of

a 2irector is !eter'i"e! o" the 0asis that sch !irector !oes "ot ha/e a"y

'ateria$ ,ec"iary re$atio"shi, ith the Co',a"y3 its ,ro'oters or its


8/38

'a"a&e'e"t3 hich 'ay affect the i"!e,e"!e"ce of the +!&'e"t of a

2irector.

The Boar! 'e'0ers ,ossess reDisite si$$s3 e7,erie"ce a"! e7,ertise reDire!

to tae !ecisio"s3 hich are i" the 0est i"terest of the Co',a"y.

The co',ositio" of the Boar! is as "!erF

S"i$ Bharti %itta$

Ra+a" Bharti %itta$

Ahi$ G,ta

Raesh Bharti %itta$

Cha Soc Koo"&

N. K'ar

Krt He$$stor'

2o"a$! Ca'ero"

*a$ OS$$i/a"

*rofessor 5.S. Ra+

*$a Cha"!a" *rasa!

Bashir A0!$$ah Crri'+ee

Ga/i" 2ar0y

Sye!a I'a'

A+ay La$


9/38

or Chye Cha"&

*a$ 2o"o/a"

Ar" Bharat Ra'

&"#"on

*2 87,, AIRTEL WILL *E THE MOT ADMIRED *RAND ININDIA5

o LO&ED *2 MORE C3TOMER$

o TARGETED *2 TOP TALENT$

o *ENCHMARKED *2 MORE *3INE$


10/38

COMPANY PROFILE

Airte$ co'es to yo fro' Bharti Te$e5e"tres Li'ite! a

,art of the 0i&&est ,ri/ate i"te&rate! te$eco' co"&$o'erate3 Bharti

"ter,rises. A co"sorti' of &ia"ts i" the te$eco''"icatio" 0si"ess. I"

it9s si7 years of ,rsit of &reater csto'er satisfactio"3 AirTe$ has

re!efi"e! the 0si"ess thro&h 'areti"& i""o/atio"s3 co"ti"os

tech"o$o&ica$ , &ra!atio" of the "etor3 i"tro!ctio" of "e &e"eratio"

/a$e a!!e! ser/ices a"! the hi&hest sta"!ar! of csto'er care.

Bharti is the $ea!i"& ce$$$ar ser/ice ,ro/i!er3 ith a" a$$ I"!ia foot,ri"t

co/eri"& a$$ ?= te$eco' circ$es of the co"try. It has o/er 1? 'i$$io"

satisfie! csto'ers.

Ce$$$ar te$e,ho"y as i"tro!ce! i" I"!ia !ri"& the ear$y 1;;>s. At that

ti'e3 there ere o"$y to 'a+or ,ri/ate ,$ayers3 Bhart# (A#rte+) and


11/38

Essar (Essar) a"! 0oth these co',a"ies offere! o"$y"ost8"a#d serv#ces.

I"itia$$y3 the ce$$$ar ser/ices 'aret re&istere! $i'ite! &roth.

%oreo/er3 these ser/ices ere 'ost$y restricte! to the 'etros. Other

factors sch as $ac of aare"ess a'o"& ,eo,$e3 $ac of i"frastrctra$

faci$ities3 $o sta"!ar! of $i/i"&3 a"! &o/er"'e"t re&$atio"s ere a$so

res,o"si0$e for the s$o &roth of ce$$$ar ,ho"e ser/ices i" I"!ia.

A$tho&h the ce$$$ar ser/ices 'aret i" I"!ia &re !ri"& the $ate 1;;>s(as the "'0er of ,$ayers i"crease! a"! tariffs a"! ha"!set ,rices ca'e

!o" si&"ifica"t$y) the &roth as rather 'ar&i"a$. This as 0ecase the

ce$$$ar ser/ice ,ro/i!ers offere! o"$y ,ost,ai! ce$$$ar ser/ices3 hich

ere sti$$ ,ercei/e! to 0e /ery cost$y as co',are! to $a"!$i"e

co''"icatio"s.

#o$$oi"& this rea$iatio"3 the 'a+or ce$$$ar ser/ice ,ro/i!ers i" I"!ia3

$a"che! ,re,ai! ce$$$ar ser/ices i" the $ate 1;;>s. The 'ai" ,r,ose of

these ser/ices as to tar&et csto'ers fro' a$$ sectio"s of society ("$ie

,ost,ai! ser/ices3 hich ere tar&ete! o"$y at the ,re'i' se&'e"t).


12/38

Bhartis Mission

To 0e &$o0a$$y a!'ire! for te$eco' ser/ices that !e$i&ht

csto'ers$

We i$$ 'eet &$o0a$ sta"!ar!s for te$eco' ser/ices that !e$i&ht csto'erthro&hF

Csto'er Ser/ice #ocs

',oere! ',$oyees

Cost fficie"cy

"ifie! %essa&i"& So$tio"s

I""o/ati/e ,ro!cts a"! ser/ices


13/38

rror free ser/ice !e$i/ery

Airtel AllOver


14/38


15/38

#irst o,erator to re/o$tio"aries the co"ce,t of retai$i"& ith the

i"a&ratio" of AirTe$ Co""ect (e7c$si/e shoroo's) i" 1;;.

#irst to i"tro!ce ,sh 0tto" ,ho"e i" I"!ia. #irst to e7,a"! it9s "etor ith the i"sta$$atio" for seco"! 'o0i$e

sitchi"& ce"ter i" A,ri$3 1;;@ a"! the first to i"tro!ce the

I"te$$i&e"t Netor *$atfor' #irst to ,ro/i!e Roa'i"& to its

s0scri0ers 0y for'i"& a" associatio" ca$$e! Wor$! 1 Netor.

#irst to ,ro/i!e roa'i"& faci$ity i" SA. "+oy the 'o0i$e roa'i"&

across =: ,art"er "etors 4 a0o/e @>> cities %oreo/er roa'

across i"ter"atio"a$ !esti"atio"s i" 11; co"tries i"c$!i"& SA3

Ca"a!a3 K etc ith ?:< ,art"er "etors.

BHARTI a""o"ces a&&re'e"t ith 5O2A#ON 'ari"& the

e"try of the Wor$!9s Lar&est Te$eco' O,erator i"to I"!ia

Bharti "ter,rises a"! AJA Asia *acific Ho$!i"&s Li'ite!a""o"ce *art"ershi, for a $ife i"sra"ce +oi"t /e"tre i" I"!ia

Airte$ La"ches ftre factory Ce"tres of I""o/atio" to I"c0ate

*io"eeri"& %o0i$e A,,$icatio"s

16 states3 6>> 'i$$io" ,eo,$e. O"$y I"!ia9s $ea!i"& 'o0i$e ser/ice

offers yo the tr$y 9free!o',ace!9 *re,ai!

It is a$so the first co',a"y to e7,ort its ,ro!cts to the SA.

BHARTI announces agreement with VODAONE

mar!ing the entr" o# the $or%&'s (argest Te%ecom
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16/38

O)erator into In&ia

5o!afo"e to i"/est a,,ro7i'ate$y Rs. 63@>> crores (a,,ro7. S2

1. 0".) to acDire aro"! 1>E i" Bharti Te$e5e"tres Lt!.

Bharti "ter,rises3 Si"&Te$ a"! 5o!afo"e to tae Bharti Te$e

5e"tres Lt!. to "assai$a0$e $ea!ershi, ,ositio" i" I"!ia

The large#t #"ngle fore"gn "n(e#tment e(er "n t%e %"#tory of In!"a

The $ar&est i"/est'e"t i" the I"!ia" te$eco' sector

Bharti esta0$ishes its s,re'acy i" the I"!ia" te$eco' 'aret3

ha/i"& attracte! Asias 0est Si"&Te$3 a"! "o or$!s 0est

5o!afo"e.

Bharti set to &ai" &$o0a$ $ea!ershi, i" the te$eco' sector

Bharti "ter,rises co"ti"es to ho$! shareho$!i"& a"! 'a"a&e'e"t

co"tro$ i" Bharti Te$e:&enture#$

AIRTE( BROADBAND
http://www.bharti.com/48.html?&tx_ttnews%5Btt_news%5D=183&tx_ttnews%5BbackPid%5D=116&cHash=6055d25a45http://www.bharti.com/48.html?&tx_ttnews%5Btt_news%5D=183&tx_ttnews%5BbackPid%5D=116&cHash=6055d25a45


17/38

Bharti Te$e/e"tres is the fi7e! $i"e o,erator 0si"ess of Airte$. I" the

rece"t 0ra"!i"& e7ercise3 a$$ the ser/ices ha/e 0ee" offere! "!er the

Airte$ 0ra"!. 2ata is the "e7t !ri/er for &roth. This is c$ear to theo,erators ho ha/e 0e$ate!$y rea$ie! the i',$icatio"s for ha/i"& a ,ie i"

a$$ the se&'e"ts of te$eco''"icatio"s. He"ce Bharti /e"tre! i" the

0roa!0a"! 'aret.

Hoe/er3 the 'ai" co"te"tio" i" the 0roa!0a"! 'aret is the ,rice

offeri"& hich i"c$!es the 0a"!i!th costs as e$$ as the cost of $ayi"&!o" the co,,er ire. Ty,ica$$y3 i" the 'e"ta$ity of the ,rofit 'ai"&

e7ercise3 Airte$ has so far focse! o"$y i" those areas here it ,ercei/es

that a h&e 'aret is ,rese"t. Hoe/er3 I sti$$ ho$! that their thrst sho$!

0e i" s'a$$er to"s a"! cities here BSNL o$! $ti'ate$y sr, their

,ote"tia$ csto'er 0ase. It see's that their fa"ci$y ,ai! %BAs ha/e"t

rea$$y "!erstoo! the sccess of BSNL ho focse! o" the B a"! C c$ass

cities here it has !ra" ",ara$$e$e! s,,ort !es,ite the $osy csto'er

e7,erie"ces. This is 0ecase of the a0se"ce of a"y other o,erator.

The crre"t offeri"&s 0y Airte$ !oes "ot rea$$y e"thse a ,ote"tia$

csto'er ho is $ooi"& at sstai"e! !ata tra"sfer. It is the c$assic case of

ha/i"& so'ethi"& 0etter tha" "othi"&.

A!! to the $osy csto'er care that Airte$ is s$o$y ,erfecti"&3 it is staffe!

ith ,eo,$e ho sa$$y $a"! , i" their +o0s ith $itt$e i!ea of their +o0


18/38


19/38

AIRTE(s ENTER*RISE SERVICES

The co',a"y is a ,art of *%art" Enter0r"#e#3 a"! is I"!ia9s $ea!i"&

,ro/i!er of te$eco''"icatio"s ser/ices. The 0si"esses at Bharti Airte$

ha/e 0ee" strctre! i"to three i"!i/i!a$ strate&ic 0si"ess "its (SBs)

'o0i$e ser/ices3 0roa!0a"! 4 te$e,ho"e ser/ices (B4T) 4 e"ter,rise

ser/ices. The 'o0i$e ser/ices &ro, ,ro/i!es GS% 'o0i$e ser/ices across

I"!ia i" ?= te$eco' circ$es3 hi$e the B4T 0si"ess &ro, ,ro/i!es

0roa!0a"! 4 te$e,ho"e ser/ices i" ;> cities. The "ter,rise ser/ices

&ro, has to s0"its carriers ($o"& !ista"ce ser/ices) a"! ser/ices to

cor,orates. A$$ these ser/ices are ,ro/i!e! "!er the Airte$ 0ra"!.

Our er("ce#5

5oice Ser/ices %o0i$e Ser/ices

Sate$$ite Ser/ices

%a"a&e! 2ata a"! I"ter"et Ser/ices

%a"a&e! e2ata Ser/ices
http://www.bharti.com/http://www.bharti.com/


20/38

AIRTEL ER&ICE

AIRTEL NEW

Bharti Airte$ i"s S2 > 'i$$io" "etor e7,a"sio" co"tract ith

NOKIA

Bharti Airte$ $i'ite!F 8? cash ,rofit e7cee!s Rs. 136>> crores3 *BT

crosses Rs. 13>>> crores.

Bharti Airte$ is a'o"&st I"!ias %ost A!'ire! K"o$e!&e

e"ter,rises i" ?>>6.

S"i$ Bharti %itta$ recei/es MThe Ho"orary #e$$oshi, fro' IT.

Notice of ,osta$ 0a$$ot for seei"& co"se"t of the shareho$!ers o"

sche'e of a'a$&a'atio" of Satco' Broa!0a"! Di,'e"ts Li'ite!

a"! Bharti Broa!0a"! Li'ite! ith Bharti Airte$ Li'ite!.

Bharti Airte$ to O0ser/e Si$e"t ,erio! fro' Octo0er 13 ?>>6.


21/38

*ROMOTIONA( STRATE+,

After the $i0era$iatio" of the I"!ia" Te$eco' Sector i" 1;;


22/38

,artia$$y3 re$yi"& ,ri'ari$y o" its creati/e a!/ertisi"& for the ,ro'otio" of

its 0ra"!. BSNL3 o" the other ha"!3 attracte! the co"s'er thro&h its

$o cost sche'es. Bei"& a state o"e! ,$ayer3 BSNL co$! co/er rra$areas3 a"! this he$,e! it i"crease its s0scri0er 0ase. Re$ia"ce as a"other

,$ayer that cashe! o" its i""o/ati/e ,ro'otio"a$ strate&ies3 hich

i"c$!e! ce$e0rity e"!orse'e"ts a"! attracti/e ta$ ti'e sche'es. I!ea3

re$ie! hea/i$y o" its creati/e 'e!ia a!/ertisi"& sa"s ce$e0rities.


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REEARCH METHODOLOG2

%areti"& research is ofte" co"cer"e! ith the 0eha/iors of the co"s'er i"

the res,ect 'areti"& research ha/e !ra" hea/i$y o" the 0eha/iora$. Scie"ces

sch a ,sycho$o&y a"! socio$o&y i" fact the co"tri0tio" of these scie"ce to

'areti"& research ha/e 0ee" /ery si&"ifica"t es,ecia$$y ith re&ar! to to

as,ect.

1. The research tech"iDe se! 0y ,sycho$o&y a"! they ha/e a',$y se!

socio$o&ists 0ei"& of co"si!era0$e re$e/a"ce to 'areti"& researchers.

?. The co"ce,t a"! the theories of these 0eha/iora$ scie"ces are a$so ,ro/e!

to 0e re$e/a"t to 'aret researcher.


24/38

DATA SOURCES

Data "# collecte! from ;ot% t%e Pr"mary #ource# #!e!


25/38

OBJECTIVE OF THE STUDY

? The o0+ecti/e of the st!y is to fi"! ot

The or&a"iatio"a$ 4 o,eratio"a$ strctre of BHARTI AIRTL.

O/era$$ re/ie of I"!ia" Te$eco' Sector

What are the !iffere"t Strate&ies se! 0y Bharti Airte$ to #i&ht co',etitio"

A"a$ysis of its fi"a"cia$ ,erfor'a"ce ith that of its co',etitors.

A"a$ysis of its A!/ertisi"& strate&ies 4 that of its co',etitors.


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GRAPHICAL REPREENTATION5

Cu#tomer #ur(ey

Ta;le WHICH MO*ILE ER&ICE 2O3 3E

G

r a0

% "c

a l

Re0re#entat"on5

Company Name In Number Percentage

Airtel 9 25%

Idea 10 28%Reliance 6 18%

Vodaphone 6 18%

BSNL 4 11%

Total 35 100


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Ta;le5 IMPORTANCE REGARDING ER&ICE

W%at !o you t%"n@) "# "m0ortant for you

In Number Percentage

Co""ecti/ity 4 12

Co/era&e 9 25

Roa'i"& 7 21

Loca$ Ca$$ 5 15

A$$ 10 27

Tota$ 35 100Gra0%"cal Re0re#entat"on5

Feature of AIRTEL force! 0eo0le to u#e AIRTEL "#


28/38

&alue# #%o'n "n Percentage

Feature of AIRTEL "# ;etter t%an t%e 0eo0leB# 0re("ou# cellular

#er("ce$

Ty0e of a!(ert"#ement mo#tly l"@e ;y 0eo0le "n AIRTEL "#


29/38

Cele;r"ty l"@e! ;y 0eo0le (ery muc% "n AIRTEL

Peo0le ta@e ;enef"t# of #c%eme# offere! ;y AIRTEL


30/38

Peo0le l"@e mo#t "n AIRTEL "#


31/38


32/38

BIB(IO+RA*H,

ON:LINE WE*ITE5

.

htt,F.airte$.i"

htt,F.ta'i"!ia.co'ta'i"!iaA!e7NesT5.ht'

htt,Fe".ii,e!ia.or&ii%ai"*a&e

NEWPAPER5

Ti'es of I"!ia (1 Oct ?>>6 ? No/ ?>>6)

*OOK5

%areti"& %a"a&e'e"t3 2r. S.L. 5arsh"ey a"!

2r. R.L. G,ta3 Thir! Re/ise! !itio"3

S$ta" Cha"! a"! So"s.
http://www.tamindia.com/tamindia/Adex_News_TV.htmhttp://www.tamindia.com/tamindia/Adex_News_TV.htm


33/38

FACULTY OF MANAGEMENT STUDY

DR. HARI SINGH GOUR UNIVERSITY SAGAR (M.P.)

QUESTIONAIRE

Researcher's Nae ! N"#har A$ra%a& Nae Pers !*******************

C&ass ! +.+.A. II Se A$e ! *****************************

Ge,er ! Ma&e Occ-a/" !************************

If AIRTL tha" ,rocee! frther

1. Ho !i! yo "o a0ot AIRTL ce$$$ar ser/iceP

a) #rie"!s 0) A!/ertise'e"ts c) Other Sorces

?. Which featre of AIRTL force! yo to se! AIRTLP

a)A!/ertise'e"ts 0) Co""ecti/ity c) Sche'es

!) Goo!i$$

=. Which as yor first choice of ce$$$ar ser/ice he" yo a"t to

se 'o0i$e ,ho"eP

a) AIRTL 0) HTCH c) I2A

!)RLIANC e)TATA IN2ICO% f) OTHRS


34/38

a) Less tha" =>E =>E @>E 0) %ore tha" @>E

6. Which ty,e of a!/ertise'e"t yo 'ost $ie i" AIRTLP

a+Au!"o("#ual ;+Pr"nt c+ Au!"o

@. Which ce$e0rity yo $ie /ery 'ch i" AIRTLP

a) Sachi" 0) Shahrh c) Karee"a !) A.R. Reh'a"

:. Ha/e yo tae 0e"efits of a"y sche'e offere! 0y AIRTLP

a+ 2E ;+NO

;. Which yo $ie 'ost i" AIRTLP

a) NOKIA Q AIRTL 0) AIRTL %AGIC

c) *ost,ai! ser/ices !) Airte$ Broa!0a"!

1>. Which ser/ice yo $ie 'ost i" AIRTLP

a) AIRTL 'isse! yo ser/ice 0) #ree Ri"&to"es c) #ree He$$o

t"es

11. 2o yo ,artici,ate co"test offere! 0y AIRTL $ie KBC? 4

I"!io" I!o$?P

S NO

1?. Which ty,e of rechar&e car!s yo $ie 'ostP

a) %ore ta$ti'e 0) %ore /a$i!ity c) Both (i.e. *ost ,ai!)

1=. Which ty,e of a!/ertise'e"t yo $ie the 'ostP

a) a!io/isa$ 0) a!io


35/38

LIMITATION

COTL2

I" the ,re,ratio" of ,ro+ect $ot of 'o"ey Waste

RE3IRED EFFORT

It tae 'ch efforts to co',$ete the ,ro+ect i" searchi"& 'a&ai"e3

"es ,a,er a"! I"ter"et.

FINDINGS

It was found that 52% of the customers are Business persons.


36/38

The study stated that the income e!es of "irte consumes are hi#h in ran#e

of $000 to 12000.

"s per the study amon# a the factors that are infuencin# to

purchase "irte the fo owin# ha!e their roe as f riends 22%"d!ertisements 20% &oodwi '(ame2$% )ersona *hoice 30% arethe factors infuencin# to purchase of "I+T,-.

I t w a s f o u n d t h a t 1 0 % f e t ! e r y # o o d 4 0 % # o o d 3 $ % a r e

f e t a !e ra # e a nd 12% are satisfactory with "irte purchase.

ith re#ards of "ir te ser!ices 20% fet !ery #ood 42% #ood

32% fet thesatisfaction is a!era#e and /% are not satisfied.

The study sta ted that the re are /2% prepaid connection

customers. +est 3$%are postpaid users.

ut of tota 10 respondents re#ardin# postpaid connect ion 10

respondents aresatisfied with postpaid "irte renta pans and other 9 arenot.

"s per the study 17% fet !ery #ood 32% #ood 21% fet their

sa ti sfac tion is a!era#e and 30% are not satisfied towards the maintenanceof "irte ser!ices.

"s per the study 12% fet !ery #ood 23% #ood 42% fet theirsatisfaction isa!era#e and 23% are not satisfied towards the pricin#strate#y of "irte ser!ices.

"s per the study 9% fet !ery #ood 44% #ood 32% fet their

sa ti sfac tion isa!era#e and 15% are not satisfied towards the performanceof "irte ser!ices.

"s per the study 14% fet !ery #ood 425 #ood 32% fet their

satisfaction isa!era#e and 13% are not satisfied towards post saes

ser!ices of "irte.

SUGGESTION & RECOMMENDATIONS


37/38


38/38

To co"!c t t hi s r es ea rch t he t ar &e t ,o, $a ti o" as t he

'o0i$e sers3 Who are si"& GS% tech"o$o&y.

Tar&ete! &eo&ra,hic area of Sa&ar. Sa',$e sie of = ,erso"s as tae".

To these = ,eo,$e a Destio""aire as &i/e".

The !ate !ri"& hich Destio""aires ere fi$$e!.

#i"a$$y the co$$ecte! !ata a"! i"for'atio" as a"a$ye! a"! co',i$e! to

arri/e at the co"c$sio" a"! reco''e"!atio"s &i/e".

Lac of ti'e is the 0asic $i'itatio" i" the ,ro+ect.

%o"ey ,$aye! a /ita$ factor i" the ho$e ,ro+ect !ratio".

SWOT ANALYSIS

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