AJAS Webinar PresentationAugust 2007

Lisa Blobstein, Communications OfficerKaren Flam, Foundation Director

Maimonides Geriatric CentreMontreal, Quebec, Canada

About the event

• Garage bands come together to showcase their talent and raise money for our long-term care facility- a great cause

• Bands made up of well-known Montrealers like doctors, lawyers, dentists and other professionals

• Band members sell the tickets to their friends and families – this is a critical element for success

• Started off as one night event- so successful moved on to two nights at a well-known and bigger rock venue

• It’s important to have the “right” people at the “right” time..local community celebrities at the height of their success

In the beginning…

• One of the board members, Robert Kertesz approached the Foundation Director about such an event in 2003

• Robert contacted the local bands- many who were his friends- they were very interested!!!

• A key element is finding the right venue at the right price – it has have a grungy rock feel to it

• Event took on a life of its own!!• First year sold out even before invitations were printed• Got media sponsorship to help sell the event, that

interest has continued year after year

Target Audience

• Baby-boomer generation• Our goal was to try to make long-term care

‘sexy’ and make geriatric care more appealing by bringing on an event with such spunk and energy

• The parents of today’s baby-boomers are our current residents- baby boomers are our future residents

• Interest a younger demographic in Maimonides as a donor destination

Staff

• A dedicated committee of about 25 volunteers help with fundraising and acquiring sponsorship for the most part from their friends

• Office staff of 5 people put it all together (Foundation Director, Assistant, Bookkeeper, Secretary and Communications Officer)

• Our staff develop a very personal connection with donors and participants—a key to the success of the event

• At the event itself, a group of volunteers organized through the Volunteer Dept help with the setup

A Rock’n Success!!

• Event is a complete sell-out, year after year• Lots of Sponsor interest- NEW donors and

sponsors• Raise profile in community- lots of media• 2006 event raised $183,000 +• Gain board members• Other places want to copy event- eg Baycrest in

Toronto• Maimonides becomes recognized as THE long-

term care centre when the need arises

Monies raised

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G r o s s

Expenses 2006 Event• Venue/ Alcohol for VIP’s $18,430• Printing Costs $4434• T-shirt $2240• CD Cleaner $1200• Photography $706• Graphic Design $1200• Lanyards/Coasters $2761• Food Costs $2733• Awards/MISC $671

Total Expenses $34,375

Fun, Fun, Fun

Website

Sponsor Items

• Napkin• Coaster• CD cleaner• CD/DVD• Lanyard/Ticket• T-shirt• This year, maybe a CD made of

chocolate!!

Invitation

Invitation cont’d

Poster

Sponsor Form

Contact Us

Lisa Blobstein, Communications Officer514-483-2121/2258lisa.blobstein@ssss.gouv.qc.ca

Karen Flam, Foundation Director514-483-2121/2307karen.flam@ssss.gouv.qc.ca

www.maimonides.net