Ajinomoto Presentation

7/23/2019 Ajinomoto Presentation

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Introduction to Business

Assignment 2Vivien Lin

Miao Li

Phavetra

Sze Hui



QUESTI! "

General experience

andEductional experience

#rom the tri$ to A%inomoto



&enera' e($erience ) Educationa'

e($erience

• We get to know more about :

- The history of Ajinomoto

- Process of making Ajinomoto

-

Certicates that obtain by Ajinomoto fromvarious Malaysia Institution which control thehealth an !uality of the "rouct sales inMalaysia#

- $arious "rouct of Ajinomoto

% &i'erent ingreient use by all the branchesall over the worl#

- The fth taste of human ()MAMI*

- The goo about A+I,-M-T-



The histor* o# A%inomoto• +hen Professor .ikunae

Ikea #rom the Universit* o#

To,*o iso'ated glutamate #romthe sea+eed and discovered its-avour enhancing $ro$erties in"./01 The ne(t *ear his

discover* +as introduced to themar,et in the #orm o# thefavour enhancer AJI-NO-MOTO 3 meaning the Essence o# Taste 4scienti5ca''* it is termed

as Monosodium &'utamate orMS& in short16

• Toda* A7I8!8MT3 is so'dmore than "// countries andA%inomoto &rou$9s ": #actories

around the +or'd are su$$'*inga;out one8third o# the "1: mi''ion8



The "rocess of makingAjinomoto

• Ste$ " < !atura' =a+ Materia'

•Ste$ 2< Li>ue#action ) Sacchari5cation

• Ste$ ?< @ermentation

• Ste$ < r*sta''ization ) Cr*ing

• Ste$ :< Pac,ing and Ins$ection



Ste$ "< !atura' =a+Materia'

Ta$ioca ) Sugar ane 4U;i ,a*u ) Te;u6



Ste$ 2< Li>ue#action )

Sacchari5cation

Starch e(tracted #rom the ra+materia's is converted into g'ucoseso'ution through enz*matic action1

Enz*mes



Ste$ ?< @ermentation

• Micro;es convert g'ucose intog'utamic acid and MS& so'ution is$roduced1



Ste$ < r*sta''ization ) Cr*ing

• MS& so'ution is converted intocr*sta's #rom ;* eva$orating e(cess+ater1

• MS& cr*sta's are dried ;* using hotair1



Ste$ :< Pac,aging )Ins$ection

• MS& is $ac,ed into 5nish $roductunder the ;rand name o# A7I8!8MT and de'ivered to the mar,et

+ith ensured >ua'it*1



Certicate

obtain byAjinomoto



$A/I-)0 P/-&)CT -1 A+I,-M-T-

TUMID

SE=I8A7I

S'im8u$

A%i8Shio

V!Pa'S+eet

A%i8Mi(

A7I!MT



• @or e(am$'e MA2A30IA are using u;i,a*u and te;u to $roduce A%inomoto1

• In +APA, 4 the #actor* are using to

$rocude A%inomoto1• The ;ranches in C5I,A4 .-/6A4 )0A

and 78 M-/6 C-),T/3 are a'so using

the dierent ingredient1

&i'erent ingreient use by thebranches all over the worl



THE @I@TH TASTES @ HUMA!4 UMAMI 6

• UMAMI is scienti5ca''* recognised as the 5#th ;asictaste a$art #rom s+eet sour sa't* and ;itter1

• UMAMI come #rom g'utamate rich #ood1

• In hinese ca''ed FDIA! GEI1

• In Eng'ish ca''ed F ;roth 'i,e or Fmeat*

• @ound in <

- @ish source o# Southeast Asia

-

*ster sauce o# hina- Boui''on o# Euro$e

- Cashi o# 7a$an



The good o# A7I!MT

• Enhance the -avour o# #ood

• Stimu'ates a$$eti'e and $romoteade>uate dietar* inta,e o# chi'drenand e'der'*

• Lo+er the ris, o# high ;'ood $ressureand other hea'th $ro;'ems ;*

reducing u$ to ?/ o# sa't Jsodiuminta,e1



QUESTI! 2

Coes A%inomoto concerna;out their cor$orate

socia' res$onsi;i'it* KK



ES



Cor"orate socialres"onsibility



Ajinomoto InternationalCoo"eration ,etwork for,utrition 9 5ealth (AI,*

Program



Project for Community 6m"owerment on,utrition an Maternal an Chil 5ealth (Peru*



• The Association o# Medica' Coctors o# AsiaMu'tisectora' ) Integrated Ceve'o$ment

Services 4AM&A%MI,&06 aninternational ,- is carr*ing out a$ro%ect in the district that aims to im$rovethe nutrition and hea'th o# a;out 2///

mothers and chi'dren1 The A%inomoto &rou$$rovided su$$ort to the $ro%ect #or three*ears during its 5rst stage #rom 2//N1

• The +or,sho$ $rovided training #or ?2

hea'th vo'unteers +ho have givennutritiona' guidance to a;out 2///mothers and chi'dren #rom im$overishedareas o# the countr*1



@ood Education through Schoo' Lunches andrganic Vegeta;'e &ardens 4 Phi'i$$ines 6



• This $ro%ect $rovides schoo' 'unches toma'nourished chi'dren at a 'oca' schoo'

and ho'ds 'essons on nutrition to teachstudents ho+ to $ro$er'* choose #ood inconsideration o# $ersona' hea'th1 Theschoo' +hich has 22// students has a

high rate of malnourishment main'*due to the consum$tion o# #ruga' mea'sthat 'ac, the re>uired nutritiona' ;a'ance1Man* o# the students attending the schoo'come #rom 'o+8income neigh;orhoods'ocated near gar;age dum$s1

• Tota' e($enses < 2 mi''ion *en



Used c'othing co''ection a visit to or$hanage 42//?6



In *ear 2//? A%inomoto 4Ma'a*sia6

Berhad conducted a cam$aignamong our mem;ers to donate usedchi'dren9s c'othing and +e visited anor$hanage at a 'ater date +here;*+e $resented the donated c'othinga'ong +ith 'unch ;o(es and other

items



Boo, donation ) Ooo tour #or Primar* schoo' students



Based on the theme Learning is @unA%inomoto donated ;oo,s to

e'ementar* schoo' students #or the$ur$ose to $romote the $'easure o#reading to chi'dren and to enhance

their ,no+'edge1 At the same timesA%inomoto a'so ;ring them to zoo+hich a''o+ed them to ta,e a c'ose'oo, at touch #ee' and 'earn a;out

anima's1



@unds raising da*Curing the $eriod o# A$ri' to Se$tem;er 2//

A%inomoto 4Ma'a*sia6 Berhad has $artici$ated in the#und raising activities in secondar* schoo's

throughout Ma'a*sia1 Various activities have ;eenarranged such as coo,ing demonstration games

$roducts se''ing and etc to raise #unds #or thesecondar* schoo' deve'o$ment $ro%ects1 A'' the

mone* that co''ected #rom $roduct se''ing during thatda* +as donated to the secondar* schoo' itse'#1



A!C M=E M=ER1



QUESTI! ?

Issue that challenges A%inomoto and

The ;est +a*s #ormanagement to solve the

issue K



Issue that cha''enges A%inomoto

• Hea'th issue

• om$etitor in the mar,et1

•

Traditiona' thin,ing o# the $eo$'e1



5ealth issue

BC=

STEVE!HG

! !EGSPAPE=



• Cr1 ho+ state that MS&4 Monosodium &'utamate 6 is one o#the things that ma* cause hair #a''+hich MS& is the main ingredient o#A%inomoto 1



Ho+ A%inomoto hand'ethis KK

• Sho+ u$ a'' the certi5cate #rom varioushea'th and >ua'it* institution o# Ma'a*siato enhance the #aith o# the customer

#rom using the $roduct o# A%inomoto• A''o+ing visitor to visit the #actor* and

oer ta', or seminar to the visitors1



om$etitor in the mar,et

H A%i h d'




• Coing $romotion through variouschanne'1

4 Advertising TV channe' =adio 11andso on6

• Enhance the >ua'it* o# the $roduct andinvent more and more $roduct tomaintain the $osition o# the com$an* as

the mar,er Leader1



Traditiona' thin,ing o# the$eo$'e



House +i#e o'd generation coo,er thoseSI@U thought that $roduct o# A%inomoto is

a $roduct o# mining chemica' su;stance+hich 'ead them to re%ect A%inomoto1

In the mind o# them a de'icious #ood

demand 'ong hours and 'ot o# ingredient1Ghich in-uence them to have a ;ad image

o# A%inomoto in their mind1

%i h d'




• &iving ta', or seminar to the *ounggeneration1

• Providing #ree coo,ing c'ass ever*once in a month 1

• Providing recei$t to teach $eo$'ecoo,ing ;* using A%inomoto $roduct1



Than, *ou

TTAL :/

MA=S

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