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8/8/2019 Ajit - Media Transasia
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Presented By:-Ajit Singh Saini
PGDM3rd SEM (2009 - 2011)
PPROJECTROJECT R R EPORTEPORT -- SSALES &ALES & DDISTRIBUTIONISTRIBUTION
MMEDIAEDIA TTRANSASIARANSASIA IINDIA LTD.NDIA LTD.
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In Indiay Head office- Gurgaon,
y Total 11 magazine in India, on Monthly Basis
y Swagat
y Discover India
y Golf Style
y Architecture + Design
y Travel + Leisure
y Maxim
y
Childy Better Homes and Gardens
y Casaviva
y Blender
y Sports Illustrated
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In Indiay Other branches in India
y Kolkata
y Chennai
y
Bengaluruy Competitor
y India Today
y Times Group
y
Outlooky Business standard««
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R ESEARCH PROBLEM
Sales and Distribution Effectiveness:-
A Comparative Study of Magazines
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BROAD INTEREST AREA
Marketing
AREA OF INTEREST
Sales & distribution
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R ESEARCH OBJECTIVES
y To know about the respondents perception / interest.
y To know about the potential market.
y To know the impact of variable on respondents
purchase decision.
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VARIABLES
o Delivery Time
o Quality Maintenance
o Incentive
o Promotional activitieso Condition of Product
o Commercial Terms
o Services of Sales Persons
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TYPES OF R ESEARCH
Descriptive
SAMPLE
SIZE
100
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SAMPLE DESIGN
Non-Probability with Convenience
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DATA COLLECTION INSTRUMENT
Questionnaire
DATA COLLECTION METHOD
Interview through Questionnaire
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QUESTIONNAIRE
PERSONAL INFORMATION
Dear sir/ Madam,
I Ajit Singh Saini student of Centurion Institute of Professional Studies (CIPS),
Jaipur conducting a survey on Sales and Distribution Management of MediaTransasia India Ltd.
This survey is a part of my partial fulfillment of PGDM course. Please provide
relevant information by filling this questionnaire to make my survey more
comprehensive. All details from your part will be kept confidential.
Name : -
Address : -
Contact No : -
Date : -
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1. Which kind of subscription do you use?
a.Half Year
b. 1 Year
c. 2 Year
d. 3 Year
e. Other
2. What are the average sales per month?
a. 0-5
b. 5-15
c. More then 16
3. Do you get any credit period from the company?a. Up to 15 days
b. 15-30 days
c. No Credit
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4. What are the margins that you get from the company?
a.0 - 10 %
b. 10-20 %
c. 20-30%
d. 30-40 %
e. More than 40 %
5. What is the average order cycle time taken by the company?
a. 2 days
b. 2-3 days
c. More than 5 days
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6. Where would you rank the Services/Assistance provided to you by the
Company. (Mark the option)
Services Very
Good
Good Satisfactory Poor Very poor
Delivery Time
Quality Maintenance
incentive
Promotional activitiesCondition of Product
Commercial Terms
Services of Sales Persons
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7. Does the Company helps you to assist the Product to the End Consumers?
y Yes
y No
If Yes, Do you face any problems in the Distribution Network of the
Company?
___________________________________________________________
_______________
8. Do you face complains?
y Yes
y No
If Yes, what are the kinds of Complains?
___________________________________________________________ _____________
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FINDINGS1. Which kind of subscription do you use?
Subscription Half Year 1 Year 2 Year 3 Year Other
Total 6 3 0 0 91
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3. Do you get any credit period from the company?
Credit Period Up to 15 Days 15 - 30 Days No Credit
Total 0 74 26
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4.What are the margins that you get from the
company?
Margin from the
Compane
0 - 10
%
10 - 20
%
20 - 30
%
30 - 40
%
40 - 50
%
Total 0 14 35 51 0
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5. What is the average order cycle time taken by the
company?
Average Order Cycle Time 2 Days 3 - 5 Days More Than 5 Days
Total 100 0 0
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6. Where would you rank the Services/Assistance
provided to you by the Company. (Mark the option)
Services Very
Good
Good Satisfactory Poor Very
poor
Delivery Time 0 5 86 6 3
Quality Maintenance 3 68 29 0 0
Incentives 0 0 2 91 7
Promotional activities 0 2 7 91 0Condition of Product 8 88 4 0 0
Commercial Terms 0 57 41 2 0
Services of Sales
Persons
1 45 54 0 0
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Satisfactory ± 86%
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Good± 68%
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Very Poor ± 91%
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Poor ± 91%
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Good ± 88%
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Good ± 57%
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Satisfactory ± 54%
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7. How the Company does help you to assist the Product to the End
Consumers?
Yes
No
If Yes, Do you face any problems in the Distribution Network of the
Company?
___________________________________________________________ _______________
8. Do you face complains?
Yes
No
If Yes, what are the kinds of Complains?
___________________________________________________________
_____________
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CONCLUSION
y Finally the conclusion which is generalized after the data analysis is
that variety of variables like delivery time, quality maintenance,
Condition of product and the commercial terms are
good/satisfactory, where as the Incentives and the promotional
activities is not accepted by the dealer and retailers.y The dealers/retailers are free to choose take any kind of
dealership.
y Credit period is maintained by the Company.
y Average sale per dealer is very low.y In this the most effective is the delivery time of the product
(Magazine).
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RECOMMENDATION
y Product should reach the respective stores within the first week of
the month.
y To promote the sales company should give the incentive.
y Company should adopt the promotional strategy to increase the
sales.
y Categorization of the respondents (Distributer,Agent«.)
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THANK YOUTHANK YOUTHANK YOUTHANK YOU
Presented by:-Ajit Singh Saini
PGDM1st SEM (2009 - 2011)