• Saqib Javed MBE14101

• Umar Khan MBPE14109

• Subhani Khan MBPE14118

• M . Atif MBPE 14129

• Kashif Ali MBPE 14142

• Al-Fatah is the leading departmental store of the land of pure, Pakistan. Serving since 1941

• Al-Fatah has been offering an assortment of products to its precious customers. From grocery to crockery, garments to jewellery, toys to kids wear, kitchenware to ornaments, electronic gadgets to fitness equipments, beauty products to health care accessories our valuable customers find each and every product of the best quality under one roof.

Mission Statement of Al-Fatah Store

We are committed to delivering sustainable value for our shareholders and enhancing lives every day through the high quality food, clothing and home products we offer in our stores and online

CROCKERY  DECORATION  ELECTRONICS  GIFTS  HOUSE WARE  KIDS WEAR  LINGERIE  LADIES' WEAR  MEN'S WEAR  PERFUMES  SPORTS  SUPERMARKET

Al-FATAH long range sustainable growth is our persistent focus on creating value for customers. Five focus point guide us in this work transform, growth, improve, expand, innovative and provide the products to customer at cheaper rate.

Target Market of AL_FATEH

Al-Fatah is no more an exclusive shopping-place for the large section of general public and all segments of the society. Al-Fatah has embarked upon a number of imaginative measures, to make itself the leading choice for shopping by all

Customer Loyalty

Vendor Relation

Customer services

Location

Dinnerware Wholesale• Vintage International Co. • Sharif & Company • Mars Industries • S.I.R. Melamine Ware• Crystal HouseElectronic Supplier• Danish Electronics Elevators Faisalabad• universal Scales (Pvt) Ltd Lahore• Eastern Automation & Control Services• Azms Electronic Communication• Machco Tex

Competitors

Metro Cash & Carry Pakistan (Pvt) Ltd

Chen One Stores Limited

Hyper star Super Store

Canteen Stores Department - CSD Pakistan

Decent Departmental Store

Jalal Sons Departmental Store

Creating a Friendly Work Environment

Use food as incentive

Recognizing and Rewarding Their Employees

Reward their employees for hard work

Developing Great Relationships in the Workplace

Create social events

How Retailer keep its operation cost Low???

There are no intermediates between manufacturer and AL_FATEH store. They have their own transportation system which reduce the cost .The retail store use of “just in time” strategy which reduce the product carrying cost. On particular events the company changes its strategy “just in time” to “safety stock”.

GROWTH STRATEGY THEY FOLLOW

They always focus on there customer They remain loyal with there

customer They provide quality food and quality

items to there customers They engage there employees in the

work every time There employees are loyal with them

strength• Secure, safe and well

established area of Lahore and other cities of Pakistan

• Building wide parking area • Products of every class of

people• High quality in products • Well furnished, air conditioned

outlet • High Quality services• Sales at discount rate from the

market & utility store• Well known chain of stores,

lower cost of advertising

weaknesses

Lacking in the area of advertising No proper scheduling of

promotional activities. N0 Discount for special peoples

OpportunitiesPotential to increase market share Regular and loyal customers Easy expansion of business

THREATSAl-Fatah is facing threats from private stores.

Offering competitive discount to all customers

Focusing more on advertising and promotion

Have reachable locations for local customers

Selection of Their Retail Site

Accessibility, Visibility Traffic

Incentives for employees

Employee of the month, year award

Medical facility

Personal insurance

Personal loan

Transportation

Employee Commitment Proude

Confidence

The ability to make a difference

EVALUATION OF STORE EMPLOYEE

They are evaluated on the basis of their performance; there is self-evaluated form and manager evaluation form

PREVENT OF SHOPLIFTINGCustomers do their shopping own self and on each floor some employees observe the customers while shopping. When customer finished its shopping then the store employee take the goods of customer to its vehicle. In this sense they provide customer service as well prevent shop lifting from the store.